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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Surviving Social Chaos | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
donhornsby's insight:

Insightful article on the purpose and direction of content curation...

 

(From the article): In summary, content curation is an effective content marketing strategy to increase credibility, drive leads and improve SEO. But you have to put the work in to curate content and not just aggregate. Annotate curated content with your own insights, change titles, link to credible articles, publish from a variety of sources and ALWAYS give more than you take when it comes to third-party content.

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Stewart-Marshall's curator insight, July 9, 8:52 AM

Frankly I'm sick of jumping through Google hoops that keep moving. But the tips given here are mostly the same as you would give for good, honest blog writing anyway - and that's the key. Forget Google (yes please) and just write about other people's stuff as you would hope they would write about yours :-)

Nicoletta Gay's curator insight, July 11, 4:46 AM

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

Caren Taubman Glasser's curator insight, July 11, 10:31 AM

Great list of Do's and Don'ts when curating content.

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Just Say NO To These Common SEO Mistakes

Just Say NO To These Common SEO Mistakes | Surviving Social Chaos | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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Content Curation on Social Media: An Introductory Guide

Content Curation on Social Media: An Introductory Guide | Surviving Social Chaos | Scoop.it
Social content curation is an important building block of your inbound marketing strategy.

Via Robin Good
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Robin Good's curator insight, February 28, 2013 8:39 AM




Gianluca Fiorelli does a good job, after his webinar last week, of reporting what are the key steps, resources and strategies to use to leverage the content curation approach for gaining visibility, followers and extra traffic across social media channels.


In this intro guide he addresses some of the basic questions received by webinar participants last week.


Some good resources for news discovery, but - in my opinion - too little in the way of good examples and what they are characterized by.



Useful as an intro guide for social media content marketers. 7/10


Full guide: http://www.seomoz.org/blog/social-media-curation-guide


You may also want to check The Content Curation Guide for SEO also published by Gianluca Fiorelli last year.





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Content Marketing: A Game of Skill

Content Marketing: A Game of Skill | Surviving Social Chaos | Scoop.it

Here's a fun infographic from Fisher Vista, turning content marketing into a board game.

 

Scrabble, anyone?


Via TechWombat, Brian Yanish - MarketingHits.com
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Patrizia Splendiani's curator insight, January 20, 2013 4:45 AM

Play the game...

James A Smith MCIM's curator insight, February 4, 2013 4:38 AM

How is your game? Nice visual - easy to share and educate - perfect peice fo content!

Angela Watkins's curator insight, February 4, 2013 2:39 PM

You need to use different avenues for your content marketing.  I use several:  blogs, social media, writing profiles, etc.

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Infographic: SEO Outsourcing

Infographic: SEO Outsourcing | Surviving Social Chaos | Scoop.it

new blog post: Infographic: SEO outsourcing - Since the early days of SEO a big question has been: Should we outsour...


Via TechWombat, Brian Yanish - MarketingHits.com
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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | Surviving Social Chaos | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
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How To SEO Self-Audit Your Web Site

How To SEO Self-Audit Your Web Site | Surviving Social Chaos | Scoop.it

Robin Good: Good article by Meghan Keaney Anderson on the HubSpot Blog. If you are somewhat new to SEO and to optimizing your web site, here's a simple and well illustrated six-step process that can you can follow.

 

"When it comes to getting your website found in search, little things can make a big difference. But sometimes it's hard to find the time -- or know where to start.

 

Here's an idea: Set aside 15 minutes in the next week to conduct an audit of what you think are 5 of your most influential web pages.

 

Then audit those pages with the following six steps to make sure you have all your SEO bases covered."

 

Here the six steps suggested (get the details on how to carry out each one in the original full article):

 

Step 1: Check Your Meta Descriptions

 

Step Two: Review Your Page Title

 

Step 3: Optimize Your H1 Tags

 

Step 4: Make Images More User/Search Friendly With Alt Text

 

Step 5: Optimize the Anchor Text of Your Links

 

Step 6: Leverage Calls-to-Action"

 

 

Informative. Very useful. 8/10

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32777/The-6-Step-SEO-Audit-Every-Marketer-Should-Conduct.aspx ;


Via Robin Good, Dawn Matheson
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How to Survive Future Algorithm Updates - Google, Yahoo and Bing

How to Survive Future Algorithm Updates - Google, Yahoo and Bing | Surviving Social Chaos | Scoop.it
Sites that were almost solely dependent on search engine traffic were given quite the shock this past February when Google released the Panda / Farmer update.

 

Sites that were almost solely dependent on search engine traffic were given quite the shock this past February when Google released the Panda / Farmer update. This major algorithm update was intended to hit the content farms hardest, but it also had a devastating effect on other types of sites as well, including ecommerce (you can see a list of over 300 sites here). Sites that were affected lost a substantial amount of traffic due to a loss of rankings for a huge percentage of their keywords.

 

Google’s main goal with this and subsequent Panda updates was to start purging low quality sites from its search results. So the question is, how can you protect your site from future algorithm updates?

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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Surviving Social Chaos | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

 

To read the full article, click on the title or image.

 

 

 

 

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km

 


Via Jaana Nyström, Marc Kneepkens, malek, Brian Yanish - MarketingHits.com
donhornsby's insight:

Helpful resource for those using Google Plus!

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Marc Kneepkens's curator insight, June 10, 8:21 AM

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

Alfonso Gomez's curator insight, June 10, 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Surviving Social Chaos | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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SEO Knowing The Unknowable

SEO Knowing The Unknowable | Surviving Social Chaos | Scoop.it

What do Whitman, Rod Serling, Sand Castles and Black Swans have in common? They are all as likely to explain SEO as anyting else.


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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Surviving Social Chaos | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 10:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho
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Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)

Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) | Surviving Social Chaos | Scoop.it
Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us.
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5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | Surviving Social Chaos | Scoop.it
Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic

 

How does social media activity impact search engine optimization? That’s a common question these days as publishers try to make the most of search and social for audience development.

 

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.

 

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic.

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Mike Ellsworth's comment, August 23, 2012 11:16 PM
Michel, Merci bien for the reScoop!
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Ease Pain Of Linking Building With New SEO Tool

Ease Pain Of Linking Building With New SEO Tool | Surviving Social Chaos | Scoop.it

Many bloggers know that external links are the best way to improve SEO, Google Page Rank and traffic to your blog, but how do you get other sites to link up to you? You can learn some of the best practices for how to get external links, but applications like Tynt also help by prompting visitors to share links to your content without you having to lift a finger.

***** If there is a bigger pain than link building work I don't know what it is. Great high PageRank sites know what they've earned and where you fit into their ecosystem (think flea on back end of elephant). Any tool that can help I'm all ears.

Marty


Via Cendrine Marrouat - www.socialmediaslant.com, Martin (Marty) Smith
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A Marketer's Guide to Optimizing Images for Google Search

A Marketer's Guide to Optimizing Images for Google Search | Surviving Social Chaos | Scoop.it
Learn the best practices for optimizing your images and visual content for SEO.

 

There's no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+.

 

It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32567/A-Marketer-s-Guide-to-Optimizing-Images-for-Google-Search.aspx#ixzz1tQb87JgI

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