Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger

How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger | Surviving Social Chaos | Scoop.it
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

Via Bobby Dillard
donhornsby's insight:
This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
 
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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Surviving Social Chaos | Scoop.it
Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.
donhornsby's insight:
Larry stresses that the emotions that make people want to click things in search listings are the same as those that make people want to share and click things on social media. That’s why both search results and social ads reward content that receives high engagement with better visibility.
 
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Lucas Broos's curator insight, February 17, 10:09 AM

L'utilisation de Facebook Ads est très important. Bien utiliser cet outil permet de mettre en avant votre entreprise en ligne.

Darren Lee Revell's curator insight, February 18, 4:19 AM

Worth a read

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How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You | Surviving Social Chaos | Scoop.it

Content should reflect your brand’s integrity, and in turn, help your audience trust you. Start with these five ways!

 
donhornsby's insight:
Take every opportunity to engage your audience and develop relationships, and if you ever make promises, always follow through.
 
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mysteriousprisoner's comment, February 17, 3:45 AM
Thats fabulous
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7 Ways to Use Emojis in Social Media Marketing

7 Ways to Use Emojis in Social Media Marketing | Surviving Social Chaos | Scoop.it
Emojis can be an effective way to boost your marketing efforts - when used well. 
donhornsby's insight:
Emojis give something back to online customer interactions that text, for all its merits, has a hard time conveying, such as emotional cues and an informal playfulness. Used well, they can be a powerful marketing tool. And, whether you like them or hate them, they’re here to stay.
 
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How LinkedIn Markets on LinkedIn (Infographic)

How LinkedIn Markets on LinkedIn (Infographic) | Surviving Social Chaos | Scoop.it
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
donhornsby's insight:
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Great Infographic!
 
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One Thing is Killing Content Marketing and Everyone Is Ignoring It

One Thing is Killing Content Marketing and Everyone Is Ignoring It | Surviving Social Chaos | Scoop.it
Content Marketing Institute Founder Joe Pulizzi says it’s not surprising marketers with content similar to their competitors can’t find success
donhornsby's insight:
Today, it’s harder and harder to buy attention. You have to earn it. Earn it today, tomorrow, and five years from now by delivering the most impactful information your customers could ever ask for. “Good enough” won’t win the battle for customer attention. Be great.
 
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4 Ways to Manage Negative Feedback in Positive Way

4 Ways to Manage Negative Feedback in Positive Way | Surviving Social Chaos | Scoop.it

Frustrated, disappointed, or sad about negative feedback and comments? These four tips may help!

 
donhornsby's insight:
Negative feedback sucks. As marketers, though, we must constantly take risks by putting ourselves, our brand, and our content in the spotlight and being subject to angry tweets, harsh Facebook posts, or blog comment trolls. If you truly took to heart what every internet personality threw your way, you’d fall into a pit of despair. Instead, remember to take every comment with a grain of salt. After all, when you devote your energy to make a name or grow your brand and let the naysayers focus their energy on defeating feedback, you are the one who will get ahead in the long run.
 
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How to Infuse SEO Into Your Social Presence

How to Infuse SEO Into Your Social Presence | Surviving Social Chaos | Scoop.it
SEO has not become irrelevant, but it’s purpose is now more complex than before.
donhornsby's insight:
A strong multichannel presence also allows you to create a meaningful link between social and your business site, which can increase referral traffic and build trust between users and your business. Your social hubs, particularly Google+ and Yelp, can also become an offsite host for review content, and these reviews can build trust in your brand by serving as social proof and reinforcing your conversion rates and your traffic.
 
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The 7 Traits of Successful Content Marketers

The 7 Traits of Successful Content Marketers | Surviving Social Chaos | Scoop.it
Learn Joe Pulizzi’s seven takeaways for content marketing from Napoleon Hill’s 80-year-old book, Think and Grow Rich – Content Marketing Institute
donhornsby's insight:
If you want immediate results, put all your money into immediate and direct response. If you want to create an informational annuity that will pay for years, even decades, invest in some kind of content marketing approach.
 
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Social Media and SEO: Next-Level Strategies That Actually Work Together

Social Media and SEO: Next-Level Strategies That Actually Work Together | Surviving Social Chaos | Scoop.it

'The relationship between Social Media and SEO is bigger than a Yes or a No. SEO and social media are two crucial elements of any digital marketing strategy.


It is important to know how they do and do not work together, so you can pair innovative ideas with tested truths for the most effective strategies'.

 

Via Antonino Militello
donhornsby's insight:
Final verdict: social media does not directly contribute to page rankings; it is not a ranking signal. 

 But that doesn’t mean it can’t be used to help your SEO strategy. It is as useful as your team is creative. Set up some goals, A/B test some changes or experiments, and see how you can make the most of the relationship between social and SEO. 

 It starts, of course, with great content. Make sure your content is worth sharing before you start promoting it on social channels. Once it’s really ready, push your team outside the box—just make sure everyone remembers how social media and SEO really do work together, and how they don’t, as you develop strategies. 
 
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20 Tips to Help You Become A More Effective & Focused Marketer in 2017

20 Tips to Help You Become A More Effective & Focused Marketer in 2017 | Surviving Social Chaos | Scoop.it
The time to hesitate is through. Kick the year off right by finding ways to become a more effective and focused marketer in 2017.
donhornsby's insight:
Competition for consumers will only increase in the coming year and in order to level up your marketing, it’s important that you focus on marketing impact for the coming year. What focus methods have you found work best for you as a marketer?
 
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How to Use Instagram Live 

How to Use Instagram Live  | Surviving Social Chaos | Scoop.it
Interested in adding live video to your Instagram stories? Check out this guide for using Instagram Live video within Instagram Stories.
donhornsby's insight:
If there’s one thing that’s certain, it’s that live video is hot, and Instagram is just the latest network to let you create your own version of live, disappearing video stories.
 
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How To Make Your Pinterest Pins Look Like A Million Bucks

How To Make Your Pinterest Pins Look Like A Million Bucks | Surviving Social Chaos | Scoop.it
A few essential elements are needed to design fantastic Pinterest pins.

Via Kelly Lieberman
donhornsby's insight:
Designing great Pinterest pins has never been more important for bloggers! Social media algorithms and content glut are slowing traffic to websites. If your social traffic is slowing or you just want to add solid referral traffic to your blog, Pinterest is here for you!
 
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How to Reuse Content to Get More Traffic

How to Reuse Content to Get More Traffic | Surviving Social Chaos | Scoop.it
Creating new content can be difficult and time-consuming. That's why you must find a way to get more mileage from existing content.
donhornsby's insight:
The list above contains a few of the many ways you can reformat your content into another great piece that will attract your audience. By optimizing and repurposing content from the past, you’ll be able to boost your SEO, reach new audiences, and gain additional credibility and authority within your space. Who wouldn’t want that? Bottom line, don’t let content just sit there when you can still receive a ton of value from it.
 
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Celeste Concari's curator insight, February 18, 6:34 AM
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Using Commonly Asked Questions to Fuel Your Content Strategy

Using Commonly Asked Questions to Fuel Your Content Strategy | Surviving Social Chaos | Scoop.it
Q&A sites and query reports can be a key source to help you understand what your customers are looking for in your content.
donhornsby's insight:
This is by no means an exhaustive list of where to find the questions that your audience have, but hopefully it’s a good starting point and helps you to see the value in researching the questions they want answers to.
 
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Darren Lee Revell's curator insight, February 18, 4:19 AM

Questions lead to site traffic

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Consistency Is The Key To Facebook Marketing 

Consistency Is The Key To Facebook Marketing  | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Consistency does not come easy. It takes planning and a high degree of discipline – but if you can create a system that allows you to be consistent, schedule your time, and make being consistent a priority, your Facebook Page will benefit.
 
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teviotdynamic's comment, February 16, 4:05 AM
Very good
Darren Lee Revell's curator insight, February 17, 4:37 AM

Yup.

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Instagram Stories: How to Create Engaging Stories : Social Media Examiner

Instagram Stories: How to Create Engaging Stories : Social Media Examiner | Surviving Social Chaos | Scoop.it

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. 


In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. She’s the author of the Instagram Strategy Guide ebook and a regular speaker at Social Media Marketing World. Sue shares how a number of businesses are creating engaging Instagram stories. 


You’ll discover several techniques to improve your own Instagram stories.

1
donhornsby's insight:
Give viewers an action without sounding bossy, she adds. Offer them something special. For instance, if you’re selling a product, reward the people who’ve watched your whole story by giving them a coupon code. Simply say, “Thanks so much for watching my story. Here’s 10% off your next ______.”
 
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6 social media mistakes that communicators are still making

6 social media mistakes that communicators are still making | Surviving Social Chaos | Scoop.it
We've been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people's and organizations' success.
donhornsby's insight:
If any of these six social media "wrongs" ring a bell, change your strategy. Develop a plan, act upon it, aim wisely, and communicate.
 
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34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More | Surviving Social Chaos | Scoop.it
Discover 34 eye-opening statistics that will help you plan the direction of your social media strategy on Facebook, LinkedIn, and more.
donhornsby's insight:
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity. As I put together the post, it became obvious just how fast these networks were growing -- and I thought a lot about how hard is it to keep up with all of these changes, especially for marketers. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. Check them out below if you're looking for some guidance for your social media strategy this year.
 
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7 Vloggers You Should Follow For Content Ideas

7 Vloggers You Should Follow For Content Ideas | Surviving Social Chaos | Scoop.it
donhornsby's insight:
2017 is the year you should start your awesome vlog. But as you do so, you should learn from the best – and there’s no better place to start than with these 7 vloggers. So, check out some of their videos and start getting new content ideas today!
 
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5 Ways to Sell More Products via Social Media  

5 Ways to Sell More Products via Social Media   | Surviving Social Chaos | Scoop.it
Want to drive more sales on social media? Discover five ways to optimize your social commerce efforts and stay ahead of the competition.
donhornsby's insight:
Want to drive more sales on social media? Looking for ways to encourage more people to purchase? A few adjustments can help you optimize your social commerce efforts and stay ahead of the competition.
 
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LinkedIn Spruces Up its Desktop Interface and Hopefully Cans the Spam

LinkedIn Spruces Up its Desktop Interface and Hopefully Cans the Spam | Surviving Social Chaos | Scoop.it
LinkedIn just launched its redesigned, less cluttered desktop, and promises more less annoying interactions going forward.

Via Anita Windisman
donhornsby's insight:
Indeed, the look is much cleaner, with more white space. And, much to my relief, navigating between the various modules—profile, home, messaging, jobs, notifications, my network, etc.—is much easier. You click on "more" in the upper right corner to access other modules, and the look of all the modules is now consistent.
 
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Snapchat Simplifies Search

Snapchat Simplifies Search | Surviving Social Chaos | Scoop.it
Despite Snapchat’s surging popularity, the one black mark against it has been how difficult the messaging application is to navigate, and its new search bar is a big step toward remedying that issue.
donhornsby's insight:
Josh Constine of TechCrunch reported that some Android Snapchat users will start seeing the new search bar Friday, and it will be added soon for all Android and iOS users. The new search
 
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4 Ways to Make Your Content Stand Out

4 Ways to Make Your Content Stand Out | Surviving Social Chaos | Scoop.it

Are you in a rut when it comes to making standout content? Here are four points to take you energize content creativity.

 
donhornsby's insight:
You are aware of the regular content promotion tactics such as influencer outreach, helpful social media interaction, email marketing, promoting posts on specific social networks in your niche (if any exist), and others. Now, you can realize that a bigger emphasis on creativity in the production and distribution of content really helps ensure success. Once you develop a sensational story angle and give it the right form (text, videos, slides, podcast, e-book, app, white paper, infographic, or flow chart), success will follow. The story angle is the soul, the quality of the content is the skeleton, and the actual promotion is the flesh. Think of content promotion in these terms.
 
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How To Structure A Winning Blog Post

How To Structure A Winning Blog Post | Surviving Social Chaos | Scoop.it
donhornsby's insight:
When you consistently write blog posts with the right elements and structure, you’ll get more website traffic and leads. Use the structure we’ve laid out here to create epic blog content that keeps your readers coming back for more!
 
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