Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Check out the new LinkedIn publishing experience. It’s as beautiful
as your ideas.

Check out the new LinkedIn publishing experience.      It’s as beautiful<br/>as your ideas. | Surviving Social Chaos | Scoop.it

The new desktop publishing experience for LinkedIn  includes a sleek intuitive interface, more text and font options, and a beautiful new reading view that removes distractions and noise from the page.

donhornsby's insight:
The new desktop publishing experience is only available in the U.S. for now, and will be available to international soon after.
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Which social network is right for your personal goals?

Which social network is right for your personal goals? | Surviving Social Chaos | Scoop.it

So many platforms, only so much time. Here's how to choose. 


Via Marc Wachtfogel, Ph.D., Roger Francis
donhornsby's insight:
(From the article): Next, you will want to ask yourself, “What do I want and expect to get out of my Social Media efforts?” This will guide you in determining which social media networks you should join. If you merely want to stay in-touch with friends and family, then Facebook is essential. If you want to keep up with the latest news and trends then Twitter, Reddit, and StumbleUpon deserve your attention. If you want to network with like-minded individuals, then selecting a niche site based on your interests and activities is the way to go, such as the above cooking example.
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Ten Ways Your LinkedIn Profile Is Hurting Your Credibility 

Ten Ways Your LinkedIn Profile Is Hurting Your Credibility  | Surviving Social Chaos | Scoop.it
Is your LinkedIn profile hurting your professional credibility? Check out our list and find out!

Via Anita Windisman
donhornsby's insight:
(From the article): LinkedIn is a place to erect your online billboard, but LinkedIn is also a community of over 400 million people. Other LinkedIn users want to know what you’re up to professionally, and your LinkedIn profile is a great way to tell them! It’s important to keep your profile up to date.
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5 Ways to Get More LinkedIn Leads 

5 Ways to Get More LinkedIn Leads  | Surviving Social Chaos | Scoop.it
Are you struggling to build a pipeline of quality leads? Discover how to create an effective lead generation process with your LinkedIn profile.
donhornsby's insight:
Lead generation needs to be a structured process. Using the tips and tools above, you can use your LinkedIn profile to build a steady stream of leads for your business.
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initymosaic's curator insight, June 7, 1:54 PM
Ultimate tips for LinkedIn marketing at http://goo.gl/m00tYR
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7 Ways to Improve Your LinkedIn Company Page

7 Ways to Improve Your LinkedIn Company Page | Surviving Social Chaos | Scoop.it
Are you using your LinkedIn company page to its fullest potential? Discover seven ways a LinkedIn company page can help your business stand out on LinkedIn.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): When you have a LinkedIn company page, you need to let people know. Sponsor updates and try LinkedIn ads to get the word out. Also, put calls to action to follow your company page in your header and in updates. Plus, share your company page with your audience. Your LinkedIn company page should be in your email signature. To get the best results, send an email blast. Let people know you have a company page on LinkedIn and the benefits of following it. LinkedIn is a business platform, so it’s fitting for your business to have a LinkedIn company page. Develop a page that stands out, and you’ll have a strong presence on this prominent business-focused social network.
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The Anatomy of a Successful LinkedIn Profile #Infographic

The Anatomy of a Successful LinkedIn Profile #Infographic | Surviving Social Chaos | Scoop.it
To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creatin

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
A nice review of what it takes to have a great LinkedIn profile.
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Perfect LinkedIn Profile Infographic

Perfect LinkedIn Profile Infographic | Surviving Social Chaos | Scoop.it

Great LinkedIn Tips
We're not big believers in "perfect". Perfect is a tyranny few can afford in a digital age, but we did find about 5 helpful hints from this massive missive on how to use LinkedIn effectively. The infographic is full of helpful information on te single most critical personal branding tool on the planet - LinkedIn. 


Via Martin (Marty) Smith
donhornsby's insight:
5 helpful hints from this massive missive on how to use LinkedIn effectively.
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massimo facchinetti's curator insight, April 5, 8:49 AM
5 helpful hints from this massive missive on how to use LinkedIn effectively.
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Do LinkedIn Endorsements Really Matter?

Do LinkedIn Endorsements Really Matter? | Surviving Social Chaos | Scoop.it
Like them or not, they're worth paying attention to.

Via Barb Jemmott
donhornsby's insight:

(From the article) Think about endorsements as new and improved keywords. LinkedIn automatically defaults to ranking your skills by the number of endorsements you have, but to get more endorsements for the skills you want to emphasize, rearrange your list and move those skills higher. Also, if you’re getting endorsed for random things or for things you don’t want to be endorsed for, you can always hide either the entire skill or the particular endorser. Just set your profile to edit mode and you’ll see a little demo in the Skills and Endorsements section showing you how to edit it.

 
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donhornsby's curator insight, June 12, 2014 9:38 AM

(From the article): Of course, LinkedIn is more than a platform for being found; it’s also a way to stay in touch with your network. One way to do this is to recommend people on LinkedIn—though that process does require a bit of thought and effort. Giving endorsements, on the other hand, is an easy, low-effort way of keeping in touch and regularly engaging with your contacts. Think of it as just sending little notes that say, “I remember you! You’re awesome!” Sounds simple, but it never hurts to generate some goodwill before you need it.

AlGonzalezinfo's curator insight, June 12, 2014 9:18 PM

I agree with @donhornsby on this.  I know there are skeptics when it comes to LI endorsements but I think they are meaningful. 

Josie Gibson's curator insight, June 15, 2014 10:25 PM

Senior executives need to take such social tools seriously, for a variety of reasons.

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The Complete Guide to Global Social Media Marketing

The Complete Guide to Global Social Media Marketing | Surviving Social Chaos | Scoop.it

Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

 

Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.

 

Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:

 

Chapter 1 : How to Create a Global Social Media Strategy

Chapter 2 : How to Organize Your Assets and Channels

Chapter 3 : How to Set Up Global Targeting on Facebook

Chapter 4 : How to Set Up Global Targeting on LinkedIn

Chapter 5 : How to Set Up Global Targeting on Twitter

Chapter 6 : How to Develop a Content Strategy for Social Media

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INFOGRAPHIC: Social Media Checklist for Business

INFOGRAPHIC: Social Media Checklist for Business | Surviving Social Chaos | Scoop.it
People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.

 

Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.

 

Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success.


Via Peter Azzopardi
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How to use LinkedIn to Grow Individual Business [Infographic]

How to use LinkedIn to Grow Individual Business [Infographic] | Surviving Social Chaos | Scoop.it

LinkedIn has always been the best source of Traffic and visitors. It has also been the most special and the largest social networking service which was started in USA and has been able to adapt quickly with the world. It has huge number of professionals from all over the world into its network, with most professionals seeming to be best in their areas of interest.


Via John van den Brink
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SchoolandUniversity's comment, May 29, 2012 4:10 AM
Thinking About Education & Not Getting the Solution? 

Just fill out the Form & you'll get a call from our Education Advisor within 6Hrs.
http://schoolanduniversity.com/inquiry.php
http://www.trafficgeyser.net/lead/help-me-find-a-college
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6 LinkedIn Browser Extensions to Enhance Your Marketing 

6 LinkedIn Browser Extensions to Enhance Your Marketing  | Surviving Social Chaos | Scoop.it
Do you want to get more out of LinkedIn's marketing and lead-generation features? Discover six browser extensions to improve your LinkedIn marketing.
donhornsby's insight:
(From the article): LinkedIn is a wonderful resource for business. Use it with browser extensions to streamline use of your time. Plus, be more efficient while researching and connecting with prospects and reaching out to your network.
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Five Crucial Elements of a Great Blog Post

Five Crucial Elements of a Great Blog Post | Surviving Social Chaos | Scoop.it

Content - Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your next post.


Via Daniel Watson
donhornsby's insight:
An excellent review of what make a great blog post. Well worth reviewing!

(From the article): Considering that companies that blog receive 97% more links to their website than those that don't blog, you're definitely missing out when your business doesn't use a great blog post structure.
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Daniel Watson's curator insight, August 10, 4:04 AM

 

If your website has a blog, or you blog on a separate platform, there is little point in creating and publishing posts to your blog, unless you get it right. Given that businesses with successful blogs see a lot more traffic than websites without a blog or websites with poor blogs, it pays to learn what makes a great blog post. This article breaks a great blog post down into five crucial elements, that you can take on board, to greatly improve your blog posts.

Walter Gassenferth's curator insight, August 10, 8:10 AM
Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in continuing education, please visit http://www.quanticaconsultoria.com
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6 Key Steps to Generate More Business From LinkedIn

6 Key Steps to Generate More Business From LinkedIn | Surviving Social Chaos | Scoop.it
If you're looking to generate business on LinkedIn, here are six steps to consider in your process. 
donhornsby's insight:
(From the article): This is perhaps the most important step of all. It's a lesson my business coach taught me a few years ago, and it's made a huge difference in my ability to close deals as a result. Here it is: Your "ask" must be in direct proportion to the amount of trust you've earned with the prospect up to that point. That's why Steps 1-3 in this post are critical - they help you build the "Know, Like and Trust" factors that are key to any business or professional relationship. The more value you give someone, the more helpful and useful you are, the more "right" you have to ask for time on the phone, or a free consultation, or make a sales offer.
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The 22 Worst LinkedIn Sins

The 22 Worst LinkedIn Sins | Surviving Social Chaos | Scoop.it

We all make mistakes on social media every once in a while, and that's okay. But the gaffes on this list go one level beyond -- into the realm of sin...


Via Jeff Domansky, Disera Doss
donhornsby's insight:
A very helpful checklist. Spend some time with this one!

(From the article): LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help. Get forgiveness from your network by reversing these 22 blunders immediately. 

Absolution is attainable, but only if you stop committing these crimes. We've listed these in no particular order, but that doesn't mean you can't rank them according to which are most offensive to you. Click the button below to re-rank our list and generate your very own unique version. Finally, post on LinkedIn to let your network know what really gets under your skin.
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Jeff Domansky's curator insight, May 30, 12:44 AM

Take a look at these LinkedIn profile, connection, and interaction mistakes, and if any ring true for you, resolve to make good today.

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5 Free Things Any Business Owner Should Do on LinkedIn

5 Free Things Any Business Owner Should Do on LinkedIn | Surviving Social Chaos | Scoop.it

With over 400 million members worldwide, LinkedIn is a great place for any business owner to build relationships and learn from people across the globe. And, its also a great place to build your employer brand and awareness of your company.


Via Anita Windisman
donhornsby's insight:
The five things listed above are the basics to using the LinkedIn platform. There are countless other ways to use the professional network to your advantage as a business owner, both free and paid.
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12 Smartest Ways You Can Promote Your New Blog

12 Smartest Ways You Can Promote Your New Blog | Surviving Social Chaos | Scoop.it
There are 12 free or almost free tips you can used for promoting and marketing your blog:
donhornsby's insight:
(From the article): The number of new blogs that are created every day by companies and individuals is staggering. Up until now getting a blog designed, optimized and launched are just the first steps that every new blogger must experience. The world will not know you have a great blog to read, subscribe or link to until you take an vital next step: promotion.
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Your Brand Needs a Point of View, But Do You?

Your Brand Needs a Point of View, But Do You? | Surviving Social Chaos | Scoop.it
Every brand needs a point of view. Every marketer needs one too. Here’s some inspiration from those who are doing it well – Content Marketing Institute
donhornsby's insight:

(From the article): If you’re aiming for meaningful and enjoyable work, a POV can help you filter out opportunities that don’t fit your needs, hone in on roles that fit, and make you more interesting to employers. (And employers, if you are looking to hire someone, there are many positives to looking for someone who has a POV.)

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10 Ways to Optimize your LinkedIn Experience

10 Ways to Optimize your LinkedIn Experience | Surviving Social Chaos | Scoop.it

LinkedIn offers value for all walks of life. This post tells you how you can optimize your LinkedIn experience . . .

 

LinkedIn is the professional’s networking site. It’s a place where people connect to share information, discuss relative topics, seek opportunities, and enhance business relationships. While it’s a heaven for recruiters, LinkedIn offers value for all walks of life. Let’s discuss how you can optimize your LinkedIn experience.


If you’re working for IBM and in every social network your byline reads, “the views represented here are my own and not those of my employer” just be careful about your activity. This is something you need to feel out with your employer.


Via David Blundell, Gerrit Bes
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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | Surviving Social Chaos | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
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International - Free Template: Social Media Publishing Schedule

International - Free Template: Social Media Publishing Schedule | Surviving Social Chaos | Scoop.it
Download @HubSpot's free template for an easy way to organize and plan your social media updates to Twitter, Facebook, LinkedIn, and Google+.
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20 compelling reasons to spend less time on facebook and more time on LinkedIn

20 compelling reasons to spend less time on facebook and more time on LinkedIn | Surviving Social Chaos | Scoop.it

“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.

 


Via Anita Windisman, Noland Hoshino, Imran M. Ismail
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