Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Why Every Ecommerce Store Should Have An Email Autoresponder 

Why Every Ecommerce Store Should Have An Email Autoresponder  | Surviving Social Chaos | Scoop.it
Is your ecommerce store taking advantage of email marketing? If not, you’re missing out big time…
donhornsby's insight:
Email marketing is one of the best ways ecommerce stores can build relationships with customers, make more sales, and keep customers coming back for more. There’s no debate here – every ecommerce store will benefit from an email autoresponder, and several of our ecommerce clients here at ARCH are already seeing great results from their autoresponders.
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5 Strategies for More Effective Email Campaigns

5 Strategies for More Effective Email Campaigns | Surviving Social Chaos | Scoop.it
Use these strategies to make the most of your email campaigns. They're simple, but when you implement them, you'll see how powerful they can be.
donhornsby's insight:
(From the article): Always Have a Call to Action
This is classic advice, but you should always have a strong call to action at the end of the email. If it’s a basic content email where you aren’t trying to sell something, the call to action can be to reply with your thoughts. Other good calls to action are links and asking for the sale.
But you should only have one call to action – this falls under the scope of the one main idea.
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John Miller's curator insight, March 11, 2016 11:20 AM
(From the article): Always Have a Call to Action
This is classic advice, but you should always have a strong call to action at the end of the email. If it’s a basic content email where you aren’t trying to sell something, the call to action can be to reply with your thoughts. Other good calls to action are links and asking for the sale.
But you should only have one call to action – this falls under the scope of the one main idea.
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Did You Hear Email is Dead? Someone Emailed to Tell Me!

Did You Hear Email is Dead? Someone Emailed to Tell Me! | Surviving Social Chaos | Scoop.it

 

Google the phrase "email is dead" and you’ll find countless news articles, blogs and opinion pieces claiming the death of our beloved email is nigh--and that by 2018, email's trendier younger cousin social media will ensure that email becomes as popular a communication device as the carrier pigeon.


Via Barb Jemmott
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How to Grow Trust With a Better Email Strategy

How to Grow Trust With a Better Email Strategy | Surviving Social Chaos | Scoop.it

What's your email strategy? Do you hammer your list with constant promotions? Only send out weekly blog posts? Or are you somewhere in between? 

donhornsby's insight:
(From the article): This email strategy helped the company to increase sales and email engagement, and earn a lot more trust from customers.
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Inbox vs. Gmail 5.0: Which one is right for you?

Inbox vs. Gmail 5.0: Which one is right for you? | Surviving Social Chaos | Scoop.it
Google's approach to email depends on your needs, so find out whether Inbox or Gmail will suit you best.

Via Barb Jemmott
donhornsby's insight:

Who says you have to choose? You could always juggle the two, using Inbox for sorting, snoozing, and setting reminders while jumping into Gmail when you need to.

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