Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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17 Content Creation Secrets to Wow Your Readers

17 Content Creation Secrets to Wow Your Readers | Surviving Social Chaos | Scoop.it
At a loss for ways to improve the quality of your content? This in-depth list of 17 tips will get you started.
donhornsby's insight:
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
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steve batchelder's curator insight, March 30, 1:45 AM
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
Jasper Molina's curator insight, April 1, 3:45 AM
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
Rescooped by donhornsby from The Social Media Marketing
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5 Questions To Ask Before Pressing Publish Your Next Blog Post + #Infographic

5 Questions To Ask Before Pressing Publish Your Next Blog Post + #Infographic | Surviving Social Chaos | Scoop.it

Everyone thinks their blog post is the most entertaining, informative, must-know compilation of research and Internet fodder on the planet. And that’s good, to a point—everyone should be lucky to have that much confidence.

But in reality?

Your blog post isn’t about you; it’s about everyone you want to read it. Based on this great Infographic there are 15 questions to ask before you hit that “publish” button.

Chloe Thompson of TMG has added a few to the mix.

 

Consider this as your blogging checklist: [Part 1.]

1. What was the main point of this post? Have I made it clearly?

If you can’t articulate your main points in the time it takes to brew a coffee, take some time to hone in on your point. Content, fashion, product reviews – content consumers need to know WHY they’re reading your post, and they need to know quickly.

2. Have I written something useful?

Think to yourself: Why are others going to share my post?

3. Have I written something unique?

Do yourself a 5-second favor before you hit publish and Google your topic. Has someone else written it, and done a better job? Rework yours until it’s different, relevant and much better than your neighbor’s.

4. Has this post taken me closer to or further away from my blog’s goals? Does it reflect my blog’s brand?

Every blog has a voice, and a purpose. If your blog post doesn’t suit the current blog’s voice, it decreases the connection you’ve made with your readers. Plain and simple.

5. Have I used a title that draws people into my post?

 

By Chloe Thompson - http://bit.ly/L73w7z

Source: http://bit.ly/KHggvA

Infographic - http://bit.ly/Qxym7V


Via maxOz, Flavian Mihai
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How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand | Surviving Social Chaos | Scoop.it
Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.
donhornsby's insight:
(From the article): Remember, content is meant to support your marketing efforts; it should not define them. If the content you create can draw readers to your site consistently, your team can then set about ensuring that the various messaging needed to call attention to or sell additional products are in place, even as you further optimize the content to increase views and viewers.

By making content loyalty your goal, you make it palatable that more of your brand's goals are attainable.
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steve batchelder's curator insight, March 24, 4:43 PM
(From the article): Remember, content is meant to support your marketing efforts; it should not define them. If the content you create can draw readers to your site consistently, your team can then set about ensuring that the various messaging needed to call attention to or sell additional products are in place, even as you further optimize the content to increase views and viewers.
 
By making content loyalty your goal, you make it palatable that more of your brand's goals are attainable.
Rescooped by donhornsby from AtDotCom Social media
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Surviving Social Chaos | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Martin Sturmer, John van den Brink
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty