Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It) | Surviving Social Chaos | Scoop.it
Link building is hard. What if your content could do the bulk of the work for you? Kerry Jones shares how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.
donhornsby's insight:
Don’t mistake this post as a call to stop actively doing outreach and promotion to earn links. Content promotion should serve as the push that gives your content the momentum to continue earning links. After you put in the hard work of getting your content featured on reputable sites with sizable audiences, you have strong potential to organically attract more links. And the more links your content has, the easier it will be for writers and publishers in need of sources to find it.
 
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How to Train Your Brain for Content Marketing Greatness

How to Train Your Brain for Content Marketing Greatness | Surviving Social Chaos | Scoop.it
Don’t work longer hours or rely on technology to help you increase your production of high-quality content. Retrain your brain – Content Marketing Institute
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Are you ready to go deep and train your brain to be more productive?
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The Difference Between Content and Content Marketing

The Difference Between Content and Content Marketing | Surviving Social Chaos | Scoop.it

What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience.


 


Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Do you know the difference between Content and Content Marketing? By following these steps, you can build a content marketing destination to reach, engage, and convert new customers for your business.
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Stop creating content that doesn’t convert

Stop creating content that doesn’t convert | Surviving Social Chaos | Scoop.it

The Kapost blog has a great post by Laura E. Peterson on creating what they call “brilliant microcontent” from a stable of Pillar Content.

donhornsby's insight:
(From the article): Your end goal here is to engage an existing and new audience strategically around their pain point. Without forgetting that ultimately, it all needs to serve to increase sales. That is why you start with Pillar content that is well-aligned with helping potential customers jump through your sales funnel.

 “As you get better and faster at producing microcontent, you’ll begin to appreciate its power to own the discussion, elevate your brand, increase awareness for your products or services, and grow your sales.” – Laura E. Peterson
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How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand | Surviving Social Chaos | Scoop.it
Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.
donhornsby's insight:
(From the article): Remember, content is meant to support your marketing efforts; it should not define them. If the content you create can draw readers to your site consistently, your team can then set about ensuring that the various messaging needed to call attention to or sell additional products are in place, even as you further optimize the content to increase views and viewers.

By making content loyalty your goal, you make it palatable that more of your brand's goals are attainable.
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steve batchelder's curator insight, March 24, 2016 4:43 PM
(From the article): Remember, content is meant to support your marketing efforts; it should not define them. If the content you create can draw readers to your site consistently, your team can then set about ensuring that the various messaging needed to call attention to or sell additional products are in place, even as you further optimize the content to increase views and viewers.
 
By making content loyalty your goal, you make it palatable that more of your brand's goals are attainable.
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The Future of Content: What It Will Look Like

The Future of Content: What It Will Look Like | Surviving Social Chaos | Scoop.it
'I believe there are 7 main ways that great content will be different in the future, and I’m about to tell you what they are.

 You’ll see that the very best content today contains some of these elements. A few years down the line, all of these will be much more common and expected'.

Via Antonino Militello, Ricard Lloria, John van den Brink
donhornsby's insight:
(From the article): No one can know for sure what the future of content will be, but you can see the elements I described in this post already showing up in the very best content today. Even though they aren’t requirements in today’s content world, improving your content now will only improve your results in the future. You can either take the easy route, hoping that the standards of content won’t change, and do nothing, or you can up the level of your content and stay ahead of the masses.
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Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith

Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith | Surviving Social Chaos | Scoop.it

Thanks to Haiku Deck for the Honorable Mention for 7 Reasons you Must Content in their list of the year's best decks: ow.ly/Gz09L

Discover 7 Reasons here:
http://shar.es/1H7hnP


Via Martin (Marty) Smith, Aki Puustinen
donhornsby's insight:

(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.

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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Surviving Social Chaos | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

 

To read the full article, click on the title or image.

 

 

 

 

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km

 


Via Jaana Nyström, Marc Kneepkens, malek, Brian Yanish - MarketingHits.com
donhornsby's insight:

Helpful resource for those using Google Plus!

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Marc Kneepkens's curator insight, June 10, 2014 8:21 AM

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

Alfonso Gomez's curator insight, June 10, 2014 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 2014 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

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Curation Is The Next Web Revolution - ScentTrail Marketing Archive

Curation Is The Next Web Revolution - ScentTrail Marketing Archive | Surviving Social Chaos | Scoop.it

Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.

After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.

Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.

No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.

 


Via Martin (Marty) Smith
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3 S’s of Successful Content Marketing [Infographic + Marty Note]

3 S’s of Successful Content Marketing [Infographic + Marty Note] | Surviving Social Chaos | Scoop.it

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).


Via Martin (Marty) Smith
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Surviving Social Chaos | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Martin Sturmer, John van den Brink
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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22 Blog Posts That Content Marketers Can Be Thankful For

22 Blog Posts That Content Marketers Can Be Thankful For | Surviving Social Chaos | Scoop.it
The Content Marketing Institute team gives thanks for these 22 blog posts, articles, and videos from their own contributors as well as outside voices.
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What content are you particularly thankful for this year?
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Your Guide to Creating and Sharing Content [Infographic]

Your Guide to Creating and Sharing Content [Infographic] | Surviving Social Chaos | Scoop.it

Create shareworthy content with these five tips and use the social media cheat sheet to execute well.

donhornsby's insight:
(From the article): Let’s take a look at five strategies that will help you create content that people want to share each and every time. Then, you can use my social media cheat sheet for Facebook, Twitter, Instagram, Pinterest, and YouTube to maximize the sharing of your great content.
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How to Pick the Best Content Promotion for Your Marketing

How to Pick the Best Content Promotion for Your Marketing | Surviving Social Chaos | Scoop.it
Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand.
Via Jeff Domansky
donhornsby's insight:
(From the article): As you develop your content distribution strategy, determine whether you have truly tapped all the channels that will deliver a successful marketing campaign.
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Jeff Domansky's curator insight, April 13, 2016 11:28 AM

Smart tips from PRNewswire.

Agra hotal's curator insight, April 13, 2016 12:15 PM
hotels in agra http://hotelatagra.com
Angela Watkins's curator insight, April 13, 2016 10:01 PM
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17 Content Creation Secrets to Wow Your Readers

17 Content Creation Secrets to Wow Your Readers | Surviving Social Chaos | Scoop.it
At a loss for ways to improve the quality of your content? This in-depth list of 17 tips will get you started.
donhornsby's insight:
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
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steve batchelder's curator insight, March 30, 2016 1:45 AM
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
Jasper Molina's curator insight, April 1, 2016 3:45 AM
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
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Content is Bigger Than Marketing

Content is Bigger Than Marketing | Surviving Social Chaos | Scoop.it

Expand your brand’s content value beyond marketing to other parts of your organization and simultaneously grow your influence. 

donhornsby's insight:
(From the article): For marketing executives used to getting short shrift in sales and finance-driven organizations, content centers of excellence increase their exposure and influence outside their own division, and help make the case for marketing ROI. Yes, content marketing will continue to grow; but it’s time for marketers to demonstrate content’s value across the organization – and reap the benefits of their own content savvy.
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John Miller's curator insight, March 23, 2016 10:49 AM
(From the article): For marketing executives used to getting short shrift in sales and finance-driven organizations, content centers of excellence increase their exposure and influence outside their own division, and help make the case for marketing ROI. Yes, content marketing will continue to grow; but it’s time for marketers to demonstrate content’s value across the organization – and reap the benefits of their own content savvy.
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Out of Ideas? 13+ Tools to Spark Content Creation

Out of Ideas? 13+ Tools to Spark Content Creation | Surviving Social Chaos | Scoop.it

These 13+ tools can help spark ideas for new, engaging, and relevant content.

donhornsby's insight:
This article has some great ideas toward quality content creation.

(From the article): When is this writing battle over? Unfortunately, there are no specific and quick rules that discover how to make your content phenomenal. Only hard work and experience can help you continually improve the process.
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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Surviving Social Chaos | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

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7 Tools for Lean Content Marketing via @Scoopit team and Martin Smith

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, May 15, 2014 2:14 PM

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

Craig Stark's curator insight, May 16, 2014 10:45 AM

Good summary- useful tools.

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Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Surviving Social Chaos | Scoop.it

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ ; Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution

 

http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution

 

http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.

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The 7 C’s of a Successful Social Media Strategy

The 7 C’s of a Successful Social Media Strategy | Surviving Social Chaos | Scoop.it
Finding out where your community interacts on social media is the first step of a successful social media strategy.

 

A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven C’s.

 

1. Community

 

Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community.

 

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Via Dick Cheuk
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Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | Surviving Social Chaos | Scoop.it

Jan Gordon: "Here's what caught my attention:

 

 Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr


Via janlgordon, k3hamilton, juandoming, Robin Good, John van den Brink
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)