Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Finally Human: Using Digital Media to Restore Culture & Better Our World

Finally Human: Using Digital Media to Restore Culture & Better Our World | Surviving Social Chaos | Scoop.it
​What if technology could inspire us to be more human? Bob Hutchins explores this question and what our ever-connected world means for human connection. 
donhornsby's insight:
(From the article): With the rise of social media, niche marketing, and the Attention Economy, we have seen a shift from mass-market directives to personal, value-adding communications. In the coming years, this trend will continue to accelerate, and we will see a greater number of brands adapt more “human” voices and personable styles of communication. But the revolution is still in its infancy. As more businesses discover success by practicing the core behaviors in Finally Human, the Attention Economy will tighten once more. In other words, user-attention will be captured by the brands who know how to act like humans, thereby shrinking the supply of ‘attention’ for brands that are late to the game. Currently, “being human” is something of a novelty in brand communications. It isn’t very common and consumers certainly don’t expect it. However, it’s only a matter of time before “being human” is the new baseline for successful brand communications.
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The 7 C’s of a Successful Social Media Strategy

The 7 C’s of a Successful Social Media Strategy | Surviving Social Chaos | Scoop.it
Finding out where your community interacts on social media is the first step of a successful social media strategy.

 

A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven C’s.

 

1. Community

 

Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community.

 

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Via Dick Cheuk
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