The classic sales funnel has long been used to describe website development strategy.
However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
It’s not as simple as writing lots of blog posts every day and distributing them on social channels.
In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.
In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.
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Via Martin Gysler, Martin Sturmer, John van den Brink