Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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LinkedIn is rolling out a trending topics section

LinkedIn is rolling out a trending topics section | Surviving Social Chaos | Scoop.it
LinkedIn pulls a Facebook.

Via Anita Windisman
donhornsby's insight:
“No matter what you do in life, you need to know more than what’s just going on in your [world],” he explained. “This is a must-have for professionals.” The new feature rolls out on Wednesday to U.S. users on both mobile and desktop.
 
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How Pinterest Analytics Can Help Your Business Grow?

How Pinterest Analytics Can Help Your Business Grow? | Surviving Social Chaos | Scoop.it
The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from…

Via Kelly Lieberman
donhornsby's insight:
Apart from that the Pinterest Pin it button analytics lets you get a snapshot view of how the button drives traffic back to you. So overall, Website assessment lets you track your performance in contrast to the keyhole information from your profile. 
 
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LinkedIn Spruces Up its Desktop Interface and Hopefully Cans the Spam

LinkedIn Spruces Up its Desktop Interface and Hopefully Cans the Spam | Surviving Social Chaos | Scoop.it
LinkedIn just launched its redesigned, less cluttered desktop, and promises more less annoying interactions going forward.

Via Anita Windisman
donhornsby's insight:
Indeed, the look is much cleaner, with more white space. And, much to my relief, navigating between the various modules—profile, home, messaging, jobs, notifications, my network, etc.—is much easier. You click on "more" in the upper right corner to access other modules, and the look of all the modules is now consistent.
 
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7 things business owners fear (but shouldn’t) about SEO

7 things business owners fear (but shouldn’t) about SEO | Surviving Social Chaos | Scoop.it

Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it.


 

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
However, upon closer examination, there is really no good reason to avoid incorporating SEO into your marketing strategy. Let’s take a look at some of the reasons why business owners are hesitant to embrace SEO.
 
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3 Personality Traits That Reveal Whether You're a Leader or a Tyrant

3 Personality Traits That Reveal Whether You're a Leader or a Tyrant | Surviving Social Chaos | Scoop.it

What most people tend to forget about leadership, however, is that it is not a position. It's not a title. It's not a badge, or a crown, or a throne you sit upon with the right to order around others.

 

Via Anita, Disera Doss
donhornsby's insight:
People don't follow a leader because of what that leader preaches. They follow leaders who live and breathe the very example they expect to be upheld. After all, it's not the words that truly change people and their behavior, but the energy that comes with them. And the only way for a leader's energy to truly have an impact on others is if it is being spoken with absolute conviction. The kind of conviction that is only possible if leaders are living what they're preaching. 

 Keep your eyes peeled for the quiet employee who follows through with exactly what he or she said they were going to do. That's your leader, right there.
 
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Anita's curator insight, December 12, 2016 3:31 PM
Good article on how to become a good leader without letting the power create bad habits.
donhornsby's curator insight, December 16, 2016 10:47 AM
People don't follow a leader because of what that leader preaches. They follow leaders who live and breathe the very example they expect to be upheld. After all, it's not the words that truly change people and their behavior, but the energy that comes with them. And the only way for a leader's energy to truly have an impact on others is if it is being spoken with absolute conviction. The kind of conviction that is only possible if leaders are living what they're preaching. 

 Keep your eyes peeled for the quiet employee who follows through with exactly what he or she said they were going to do. That's your leader, right there.
 
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Why Your Website Must Have a "Who We Are Not A Good Fit For" Section 

Why Your Website Must Have a "Who We Are Not A Good Fit For" Section  | Surviving Social Chaos | Scoop.it
Does your website tell potential customers who you're *not* a good fit for? If not, you should likely consider doing just that. Here'
donhornsby's insight:
By so doing you’ll immediately set yourself apart from the competition and stand out much more with those potential customers whose trust is so imperative to your business.
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Brands: Learn the Language to Get the Most Out of Social

Brands: Learn the Language to Get the Most Out of Social | Surviving Social Chaos | Scoop.it
donhornsby's insight:
The number one rule in Social Media  is......be HUMAN!

(From the article): When you’re planning a social campaign or any sort of communication on the web, keep these things in mind. Remember that your brand will never be human, but a little situational and self-awareness goes a long way toward ensuring that people can connect with you on a human level.
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8 Practical applications for influence marketing

8 Practical applications for influence marketing | Surviving Social Chaos | Scoop.it

Influence marketing has become so popular is may be over-used or mis-used. 


To help sort it out, consider these practical applications of influence marketing.

donhornsby's insight:
(From the article): Consider this list of potential applications of influence marketing and make a rational decision about whether this is the right technique for your business. Keep in mind that the entry barrier for some industries is getting high — when everybody is chasing the same mommy blogger or Viner, the price of access keeps going up.
If your industry is still on the ground floor of this trend, creating an influence marketing program can be a cost-effective investment with long-lasting benefits.
And remember, don’t “pitch” influencers. Befriend them. Influencers are people too!
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How Google's Penguin 3.0 Is Playing Out Across The Web

How Google's Penguin 3.0 Is Playing Out Across The Web | Surviving Social Chaos | Scoop.it
How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

 

You will never know for sure what happened unless you keep your eyes on Google. We will certainly do the same and share it with you if we spot anything out of the ordinary.

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Shannon K. Steffen's curator insight, December 29, 2014 8:00 AM

How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Surviving Social Chaos | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Surviving Social Chaos | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
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malek's curator insight, April 23, 2013 6:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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Promoting yourself in the digital age

Promoting yourself in the digital age | Surviving Social Chaos | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.


Via Martin Gysler
donhornsby's insight:

(From the article): So where in the world do you start? How do you go about building your personal brand? Young is enthusiastic about the idea of using social media and online publishing tools to get more people to know, like and trust you. "In today’s connection economy, that is a decided edge," he says.



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chris tobin's comment, April 26, 2013 5:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 5:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 2014 12:40 PM

Promoting yourself in the digital age

#Personal Branding

#Social Media

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Beth Kanter
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Surviving Social Chaos | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon, Roger Francis
donhornsby's insight:
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Corporate Communications: How to Make Social Media Work in the Workplace  

Corporate Communications: How to Make Social Media Work in the Workplace   | Surviving Social Chaos | Scoop.it
Corporate social media helps employees engage with each other and the company but – more important – it boosts productivity; to get real returns on social media investments, senior managers should lead the way

Via Roger Francis
donhornsby's insight:
A major benefit of mobile technology is how it can help employees collaborate more easily, which is something employees certainly seem to value. The survey in the EIU report found that 76% of respondents say collaborating effectively is important to them. This was a pleasing stat for us at Sideways 6, but less pleasing was that employees don’t seem to value collaboration for the reasons we might expect – or hope, come to that.
 
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5 Ways to Grow Your Business Through Social Media

5 Ways to Grow Your Business Through Social Media | Surviving Social Chaos | Scoop.it
Maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though--growing your business through social media is very possible.
Via John van den Brink
donhornsby's insight:
(From the article): Creates a unique voice. A brand is a crucial part of a business; it creates a particular image that people bear in mind and associate certain values with. Having a strong social media presence naturally creates a unique voice through which a company can engage with their audience, who will appreciate the content more than ever. A bland presence does nothing whatsoever for a company, so have a bit of personality when managing social media. The effects on overall operations can be staggering. Timothy Olmstead, a Manassas divorce lawyer, says, "With so many law firms competing for clients, social media is the ideal platform to highlight the unique qualities of your firm. Legal professionals that want to develop a specific brand or reach a specific clientele now have more control than ever, through social media marketing."
 
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Instagram Marketing Tips: Effective Small Business Strategies

Instagram Marketing Tips: Effective Small Business Strategies | Surviving Social Chaos | Scoop.it
Instagram Marketing Tips: Effective Small Business Strategies:If you want to start marketing on Instagram, all you need to do is just take out your phone
donhornsby's insight:
Never get hung up on numbers. If you post a picture that is too brand-oriented, you may get fewer likes. However, it will certainly be seen. In fact, the same number of people gets to see that picture, and it will show up in the feeds of your followers.
 
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The 7 Content Marketing Trends That Matter in 2017

The 7 Content Marketing Trends That Matter in 2017 | Surviving Social Chaos | Scoop.it

Being great at content marketing was harder to do in 2016 than ever before. That’s because there’s more content in more places, with more topics and more faces. And that trend isn’t going to stop in 2017—it’s only going to multiply. 


The key is going to be understanding how to take a more nuanced, informed approach, so your content works smarter and harder.

donhornsby's insight:
Marketing has always been about specialists: content marketers, social media marketers, email marketers, direct marketers, and so on. But not anymore. In 2017, we’ll see an increase in generalists, marketers who know a lot about a lot and serve a variety of roles and functions1 based on the project at hand. The best marketers in 2017 and beyond will have deep experience in one area, but will be cross-trained and capable in many other disciplines. SEO specialists that are also good at mobile video. Content strategists that also understand augmented reality. Email marketers that do their own analytics. This move toward generalists will impact the marketing org chart, how projects get done, and what software is necessary to track and manage it all.
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Pinterest for Business: How to Get Started & Be Successful 

Pinterest for Business: How to Get Started & Be Successful  | Surviving Social Chaos | Scoop.it

Should you be using Pinterest for business? With so many other social networks to choose from, why Pinterest?




Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article) Pinterest is different from other social media platforms in that it acts more like a search engine. That alone makes it a powerful medium for your business. The right people—the people who are searching for what you have to offer—can actually find your posts/pins. In case you’re not convinced, here are a few more reasons to use Pinterest for business:
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The Top 5 Social Analytics Tools for Small Business Marketers

The Top 5 Social Analytics Tools for Small Business Marketers | Surviving Social Chaos | Scoop.it
These five social media analytics tools each prioritize different metrics and present them in unique ways. Pick the right way to standout!
donhornsby's insight:
(From the article): Google Analytics offers all of this data in its free plan. 

 The Top 5 Social Analytics Tools for Small Business Marketers - Duct Tape Marketing photo credit: keyhole.co Small business marketers can take advantage of the conversion visualizer to compare conversions earned through different channels. Found under Conversions > Multi-Channel Funnels, it’s especially useful for determining how much time you should spend on social media in relation to other marketing activities. These five social media analytics tools each prioritize different metrics and present them in unique ways. Depending on your needs, one should stand out as an option to measure and inform your social strategy.
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The 9 Circles of Marketing Hell: Do You Have Your Ticket?

The 9 Circles of Marketing Hell: Do You Have Your Ticket? | Surviving Social Chaos | Scoop.it
Are you on your way down into the nine circles of marketing hell? Are you or is your website guilty of any of these marketing sins? Find out now!

Via Shannon K. Steffen
donhornsby's insight:

If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay close attention to this infographic. 

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Shannon K. Steffen's curator insight, January 5, 2015 8:11 AM

If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay close attention to this infographic. It may just get you out of marketing purgatory.

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3 SEO Tricks to Build Your Online Business Brand for Success

3 SEO Tricks to Build Your Online Business Brand for Success | Surviving Social Chaos | Scoop.it
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.

Via Shannon K. Steffen
donhornsby's insight:

(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.

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Shannon K. Steffen's curator insight, December 23, 2014 9:05 AM

Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.

Jakarta Web Developer's curator insight, December 23, 2014 9:39 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | Surviving Social Chaos | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler
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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | Surviving Social Chaos | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
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Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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The Failure Of Social Media

The Failure Of Social Media | Surviving Social Chaos | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler, John van den Brink
donhornsby's insight:

(From the article): Don't kid yourself, social media works. In fact, all media works... you just have to do the hard work of figuring out how to make it work for you. There are no silver bullets.

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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.