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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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The 9 Circles of Marketing Hell: Do You Have Your Ticket?

The 9 Circles of Marketing Hell: Do You Have Your Ticket? | Surviving Social Chaos | Scoop.it
Are you on your way down into the nine circles of marketing hell? Are you or is your website guilty of any of these marketing sins? Find out now!

Via Shannon K. Steffen
donhornsby's insight:

If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay close attention to this infographic. 

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Shannon K. Steffen's curator insight, January 5, 8:11 AM

If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay close attention to this infographic. It may just get you out of marketing purgatory.

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3 SEO Tricks to Build Your Online Business Brand for Success

3 SEO Tricks to Build Your Online Business Brand for Success | Surviving Social Chaos | Scoop.it
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.

Via Shannon K. Steffen
donhornsby's insight:

(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.

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Shannon K. Steffen's curator insight, December 23, 2014 9:05 AM

Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.

Jakarta Web Developer's curator insight, December 23, 2014 9:39 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | Surviving Social Chaos | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler
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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | Surviving Social Chaos | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
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Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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The Failure Of Social Media

The Failure Of Social Media | Surviving Social Chaos | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler, John van den Brink
donhornsby's insight:

(From the article): Don't kid yourself, social media works. In fact, all media works... you just have to do the hard work of figuring out how to make it work for you. There are no silver bullets.

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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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How Do You Find The Time For Social Media? - Forbes

How Do You Find The Time For Social Media? - Forbes | Surviving Social Chaos | Scoop.it

How do you find the time for social media? This is the question I get asked probably more than any other.

 

I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?

 

The answer is simple: I make the time for social media because I think it’s important.

 

I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people’s content, but to become a content creator and to contribute to your work and your life.


Via Martin Gysler
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Gemma Finnegan's comment, April 18, 2013 12:36 PM
I think its fair to stay that at the beginning of your social media journey it can be very time consuming getting to grips with the different platforms and building up followers and looking for decent content to share. You also have to develop your style. That said, with the right tools and mindset your time investment lessens substantially - unless you get hooked!
Martin Gysler's comment, April 19, 2013 7:56 AM
Indeed, at the beginning the most things are difficult and need more time. After it's rather the mind set who dictate the invested time in social media, it's right, I agree with you Gemma. But in my sens the invested time is worth it because it create many very interesting contacts across the world.
Michlin Metals, Inc's curator insight, April 27, 2013 3:27 PM

Always a good read about MAKING time for social media

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8 Twitter Best Practices

8 Twitter Best Practices | Surviving Social Chaos | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai, Mike Ellsworth
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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
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It takes time to be social

It takes time to be social | Surviving Social Chaos | Scoop.it

According to research by the Dachis Group, only 10 – 20% of employees in large organizations are actively engaged with their enterprise social collaboration platforms, as reported in this MIT Sloan article:

 

It may be that for many employees, even in these early adopter firms working to integrate internal social business applications, using these applications do not offer enough value or reason to shift behavior. Employees may be unaware of the potential of their social platform; or perhaps they have not been properly trained and educated. Or of course, it is also possible that while they are aware and have been trained, the value still isn’t there or isn’t high enough.

 

Read more:

http://www.jarche.com/2012/10/it-takes-time-to-be-social/

 


Via Gust MEES
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Social Media Infographic: Why Use Pinterest?

Social Media Infographic: Why Use Pinterest? | Surviving Social Chaos | Scoop.it
Pinterest offers a huge marketing opportunity for businesses.

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Who's on social media, how old are they, and why do they use it?

Who's on social media, how old are they, and why do they use it? | Surviving Social Chaos | Scoop.it

Who's on social media, how old are they, and why do they use it?


Via Dr. Susan Bainbridge
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The Rise of Social Everything

The Rise of Social Everything | Surviving Social Chaos | Scoop.it

Within five years, I predict, the word social will seem as cliché as synergy feels now. Social connection will be like a dial tone, something we once expected to hear and now don’t bother listening for as we dial. What it represents is just there.


Between now and then, though, we have some growing up to do. We must get comfortable in our social shoes. Overcome personal and professional discomfort with relying on relationships to get work done. And do that publicly, as an intentional mindful function rather than something we’ve always done without notice or acknowledgment.

 

Read more:

http://marciaconner.com/blog/social-everything/

 


Via Ana Cristina Pratas, Gust MEES
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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Surviving Social Chaos | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


Via Martin Gysler
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HOW TO : Use Twitter to Get Out of Debt

HOW TO : Use Twitter to Get Out of Debt | Surviving Social Chaos | Scoop.it

Twitter can sometimes seem like a huge waste of time. Especially when people start tweeting about the most trivial of daily routines, one would sometimes wish for just a little more quality control. And yet, the rising social media service isn't just about celebrities and companies preaching banalities to the converted. In many ways, Twitter works like a powerful contemporary search engine, which can help you with a variety of questions and problems.

 

What Kind of Problems?

 

Well, over the past few years, a lot of people have got into difficulty financially for a variety of reasons: The global economic down turn has caused huge levels of unemployment, a massive-scale withdrawal of credit and a staggering rise in the cost of living. As a consequence, people who would ordinarily repay their debts promptly have been unable to do so.

 

Read more: http://bit.ly/Lx03sU


Via Martin Gysler
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How Google's Penguin 3.0 Is Playing Out Across The Web

How Google's Penguin 3.0 Is Playing Out Across The Web | Surviving Social Chaos | Scoop.it
How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

 

You will never know for sure what happened unless you keep your eyes on Google. We will certainly do the same and share it with you if we spot anything out of the ordinary.

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Shannon K. Steffen's curator insight, December 29, 2014 8:00 AM

How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Surviving Social Chaos | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Surviving Social Chaos | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
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Dawn Matheson's curator insight, April 24, 2013 4:15 PM

It all comes back to strategy!

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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Promoting yourself in the digital age

Promoting yourself in the digital age | Surviving Social Chaos | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.


Via Martin Gysler
donhornsby's insight:

(From the article): So where in the world do you start? How do you go about building your personal brand? Young is enthusiastic about the idea of using social media and online publishing tools to get more people to know, like and trust you. "In today’s connection economy, that is a decided edge," he says.



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chris tobin's comment, April 26, 2013 5:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 5:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 2014 12:40 PM

Promoting yourself in the digital age

#Personal Branding

#Social Media

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Beth Kanter
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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13 Reasons Why Using Social Media for Business is Non-Negotiable!

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Surviving Social Chaos | Scoop.it

 13 Reasons Why Using Social Media For Business is Non Negotiable! Is there ever a time when having a social media presence is an option?


Via Dr. Susan Bainbridge, Craig Deakin, Rim Riahi, David Hain
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Rim Riahi's curator insight, March 27, 2013 2:06 AM

 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?

Robin Martin's comment, March 30, 2013 10:21 AM
Absolutely true! This should NOT be an option...this should be included in any business plan. The trick is to sell this to "the boss" or those in charge of marketing. Let's keep pushing it!
Alison D. Gilbert's curator insight, April 6, 2013 5:41 PM

Agree. It's all about social media, verbally and visually.

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Surviving Social Chaos | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, David Hain, Roger Francis
donhornsby's insight:

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Rebel Dekadance 's comment, December 13, 2012 12:55 PM
Very good point!
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
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How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics

How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics | Surviving Social Chaos | Scoop.it

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

 

Topics covered include:

12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline  

 

Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...


Via Lauren Moss, roberto toppi, John van den Brink
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Surviving Social Chaos | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Martin Sturmer, John van den Brink
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Surviving Social Chaos | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


Via Martin Gysler
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Surviving Social Chaos | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


Via Martin Gysler
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10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | Surviving Social Chaos | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.

 

There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).

 

If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.

 

Read more: http://bit.ly/LvDTsm


Via Martin Gysler, Jerry de Gier
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Jai Desai's comment, May 22, 2014 1:46 AM
Very informative scoop @Nitesh Amesar