Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How to Build a Social Media Marketing Funnel for Bloggers  

How to Build a Social Media Marketing Funnel for Bloggers   | Surviving Social Chaos | Scoop.it
Are you using your blog for business? Discover how to use blog posts to create social media content at every stage of your marketing funnel.
donhornsby's insight:
Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel.
 
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How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger

How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger | Surviving Social Chaos | Scoop.it
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

Via Bobby Dillard
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This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
 
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How To Structure A Winning Blog Post

How To Structure A Winning Blog Post | Surviving Social Chaos | Scoop.it
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When you consistently write blog posts with the right elements and structure, you’ll get more website traffic and leads. Use the structure we’ve laid out here to create epic blog content that keeps your readers coming back for more!
 
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22 Blog Posts That Content Marketers Can Be Thankful For

22 Blog Posts That Content Marketers Can Be Thankful For | Surviving Social Chaos | Scoop.it
The Content Marketing Institute team gives thanks for these 22 blog posts, articles, and videos from their own contributors as well as outside voices.
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What content are you particularly thankful for this year?
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8 Blogger Tools to Help Promote Your Content : Social Media Examiner

8 Blogger Tools to Help Promote Your Content : Social Media Examiner | Surviving Social Chaos | Scoop.it
Looking for tools to increase visibility for your blog? Discover eight tools to help you reach a wider audience with your blog content.
donhornsby's insight:
Tired of pouring your heart and soul into content only to have it hit social media and die? You’re not alone. A 2015 study from Moz and BuzzSumo concluded that 50% of the 100,000 randomly selected posts had two or fewer Twitter shares, two or fewer Facebook interactions, one or fewer Google+ shares, and zero LinkedIn shares. The good news is these eight promotion tools can rescue your content from the social media graveyard and propel it to stardom.
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donhornsby's curator insight, October 5, 2016 9:39 AM
(From the article): Tired of pouring your heart and soul into content only to have it hit social media and die? You’re not alone. A 2015 study from Moz and BuzzSumo concluded that 50% of the 100,000 randomly selected posts had two or fewer Twitter shares, two or fewer Facebook interactions, one or fewer Google+ shares, and zero LinkedIn shares. The good news is these eight promotion tools can rescue your content from the social media graveyard and propel it to stardom.
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Top 35 Blogging Ideas That Are Guaranteed to Be Popular

Top 35 Blogging Ideas That Are Guaranteed to Be Popular | Surviving Social Chaos | Scoop.it

About a year ago, I came up with an idea. I wanted to show you how to generate $100,000 a month from a new blog.

I picked a topic and have been making progress toward that goal.

But what if you haven’t picked a topic yet?

That’s why I wrote this article. A great blog has to start with a topic.

These are the types of articles, topics, and approaches that have demonstrated massive success in the past and will continue to do so in the future....


Via Jeff Domansky
donhornsby's insight:
Popular topics come and go. You might pick a technique today only to find it went into disfavor the next day. That’s part of the excitement and drama of blogging. You’ll deal with it, pick up your traffic, and move on. The topics, techniques, and tactics listed above are virtually guaranteed to make you the world’s most popular blogger. Maybe you’ve got all the traffic you need. Maybe you have the audience you want. Maybe you’re content. But if you want to see some improvement, it couldn’t hurt to try a few of these.
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Jeff Domansky's curator insight, August 31, 2016 11:16 PM

Here's how to pick a topic for your blog and 35 ideas Neil Patel says are guaranteed to be popular with readers.

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8 Simple Fixes for Lonely Blog Syndrome 

8 Simple Fixes for Lonely Blog Syndrome  | Surviving Social Chaos | Scoop.it
You’ve got a great blog for your business. You figured out where and how to host it, came up with a design, and are actually writing and publishing content that is really interesting for your community. Or at least you THINK it would be be really interesting and useful for your community, but you’re not... [Read More]
donhornsby's insight:
(From the article): Improving your rankings in search results can make a world of difference in traffic to your blog, but that doesn’t mean you should go overboard or engage in useless tactics like spamming other blogs with your link. Here’s what I recommend: think about your keywords and use them naturally in your blog posts. The keywords that drive a lot of traffic to my blog are phrases like “how to make a profile in LinkedIn” or “social media” and those are the phrases we naturally use in the blog posts that discuss those very topics. You should always prioritize quality content over keywords. For more on SEO for your blog, check out Moz (formally SEOmoz)’s extremely thorough yet simple guide to mastering SEO.
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12 Smartest Ways You Can Promote Your New Blog

12 Smartest Ways You Can Promote Your New Blog | Surviving Social Chaos | Scoop.it
There are 12 free or almost free tips you can used for promoting and marketing your blog:
donhornsby's insight:
(From the article): The number of new blogs that are created every day by companies and individuals is staggering. Up until now getting a blog designed, optimized and launched are just the first steps that every new blogger must experience. The world will not know you have a great blog to read, subscribe or link to until you take an vital next step: promotion.
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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Surviving Social Chaos | Scoop.it
Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot!

Via Kelly Lieberman
donhornsby's insight:

Visual, Visual, Visual....

 

(From the article): Adding visual content to your social media strategy is a no-brainer, but using visual content that reaches your fans emotions and catches their eye is the smart marketer’s approach.

 

Whether you’re creating original content, sourcing photographs or shooting your own always consider how it will impact your audience.

How do you stand out from your competitors? Do certain types of visual posts work better for you than others? 



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Tom George's curator insight, May 12, 2015 11:08 AM

We just recently had a visual work related post do well on LinkedIn, so there is certainly some truth here. And Jeff Bullas always provides an excellent post.

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Why Your 2015 Goals Should Be To Blog Daily & Be Social

Why Your 2015 Goals Should Be To Blog Daily & Be Social | Surviving Social Chaos | Scoop.it
Last year Jason and I proposed to blog daily for 2014. We made it our goal. We didn't quite hit 365 blogs posts, but we did post over 200 which I'm very proud about. But beyond being proud the results we're getting because of it is what really counts. Our business has grown (thank you for being a part of it) and we've seen our traffic soar in the past year. A huge part of this growth is due to the fact that we've been blogging very regularly and been social every day. In 2015 we'll do the same and try to blog even more.
donhornsby's insight:

What social media goals are you setting for 2015?

 

(From the article):  Social media helps your blog get found and helps you drive even more traffic than the blog could do on it's own. Of course for it to truly work you need to have a blog. Without a blog you will be sharing other people's content, which of course is good, but you won't be driving the traffic to your site, you'll be driving it to someone else's.


Social media also helps you build relationships. The stronger those online relationships are, the more likely that person will click on the links you share and even share your blog posts themselves. See how that works. :)

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Surviving Social Chaos | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Jack Varnell
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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

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Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook | Surviving Social Chaos | Scoop.it
Are you leveraging storytelling in your marketing on Facebook? It's one of the best ways to connect with fans! Here are 5 stories you should be telling.

Via Karen Dietz
donhornsby's insight:

(From the article): Your fans love to hear about your vision for the future. When told correctly, these stories help convince fans that your company is worthy of their support. 

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Karen Dietz's curator insight, June 11, 2014 6:47 PM

Here is what I really like about this article -- the concrete examples of the 5 kinds of stories you can tell using Facebook as a platform. Yeah!


Getting your story out on social media can be challenging at times. This post is clearly written and should give you plenty of ideas about ways to tell your story on Facebook and other social media channels. 


But what is most important about telling your stories via social media? Having fun doing so. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tom Tabaczynski's curator insight, June 12, 2014 10:30 PM

Story telling is so important for social marketing these days.

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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Surviving Social Chaos | Scoop.it
Best possible ways to create and curate content for blogs and websites for bloggers and webmasters by creating best killer content articles and posts...

Via Dr. Susan Bainbridge, Rogério Queirós
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Here's How 8 Bloggers Got Tons More Traffic From Pinterest

Here's How 8 Bloggers Got Tons More Traffic From Pinterest | Surviving Social Chaos | Scoop.it
See their growth charted and read their top tips for Pinterest traffic growth.

Via Kelly Lieberman
donhornsby's insight:
Pinterest is amazing at driving organic traffic to blogs – tons of it. For many of our members Pinterest the #1 or #2 source of referral traffic to their websites. If you’re a blogger looking to get more traffic to your website, then look no further than Pinterest and these tips from folks successfully driving traffic every day.
 
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5 Reasons Blogging is So Important to Marketing Your Business

5 Reasons Blogging is So Important to Marketing Your Business | Surviving Social Chaos | Scoop.it

Despite the emergence of new content formats and features, your blog remains central to effective content marketing.

 

It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools.

 

Blogging is the most important aspect of content marketing when it comes to generating organic traffic.

 

Yes, there is a lot of work involved. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry.

 

The following is a look at several primary reasons a blog is still critical to lead generation through content marketing....

 

Via Jeff Domansky
donhornsby's insight:
ntegrating videos, graphics, white papers, case studies and other content formats into your marketing strategy is wise. However, the major benefits of a blog in lead generation prove it remains central to your content marketing strategy. 
 
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Jeff Domansky's curator insight, February 14, 1:55 AM

Five reasons blogging still matters.

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Social Media’s Impact on SEO

Social Media’s Impact on SEO | Surviving Social Chaos | Scoop.it
With the recent influx of content, this post will take a closer look at how social media makes an impact on your brands SEO.
donhornsby's insight:
SOCIAL MEDIA BEST PRACTICES TO HELP SEO 

While social media might not have as a much of a direct impact on Google search results, there are several optimizations that can be made in content and on social profiles that doesn’t hurt: 

Include links to owned content when relevant 

Increase domain rankings through shared content (the more content that is shared, the higher your ranking will be) 

Optimize your social media pages and profiles; specifically, your ‘About’ pages and your bio on Twitter–social media sites usually get a top 10 ranking for your branded keywords 

Include as many relevant keywords in posts, profiles and hashtags 

Put social sharing buttons on every page of your website and encourage people to share your content
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What Bloggers Can Teach B2B Brands About the Art of Storytelling

What Bloggers Can Teach B2B Brands About the Art of Storytelling | Surviving Social Chaos | Scoop.it
It’s not hard to write a story about a family sitting around the dinner table, or the man on the football pitch, or the child conquering a challenge. But when it comes time to write a blog post about your B2B product, the words don’t seem to flow quite as well.

It’s too easy to fall into the trap of viewing your company blog reader as a faceless logo or flat business card, and the end result is a 400-word advertisement or an instruction manual. If your B2B content marketing is failing to bring in the readers, this might be why.

In search of a solution, I turned to a group of popular bloggers. With millions of page and video views to their names as well as critical acclaim, these powerhouses know a thing or two about writing stories readers love to share. I asked them how they weave brand information into their content and what advice they would offer about the art of storytelling.

Here are their key tips.
donhornsby's insight:
Being real means finding a voice and style that matches up your internal team with the external face, so customers get a consistent experience. Be honest about what type of content you’re creating, not trying to turn every product feature into a 500 word story, and finding those kernels of truth where a story can shine. Most importantly, be realistic about what you're trying to achieve, setting small goals and taking what the readers want into account.
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Check out the new LinkedIn publishing experience. It’s as beautiful
as your ideas.

Check out the new LinkedIn publishing experience.      It’s as beautiful<br/>as your ideas. | Surviving Social Chaos | Scoop.it

The new desktop publishing experience for LinkedIn  includes a sleek intuitive interface, more text and font options, and a beautiful new reading view that removes distractions and noise from the page.

donhornsby's insight:
The new desktop publishing experience is only available in the U.S. for now, and will be available to international soon after.
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Five Crucial Elements of a Great Blog Post

Five Crucial Elements of a Great Blog Post | Surviving Social Chaos | Scoop.it

Content - Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your next post.


Via Daniel Watson
donhornsby's insight:
An excellent review of what make a great blog post. Well worth reviewing!

(From the article): Considering that companies that blog receive 97% more links to their website than those that don't blog, you're definitely missing out when your business doesn't use a great blog post structure.
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Daniel Watson's curator insight, August 10, 2016 4:04 AM

 

If your website has a blog, or you blog on a separate platform, there is little point in creating and publishing posts to your blog, unless you get it right. Given that businesses with successful blogs see a lot more traffic than websites without a blog or websites with poor blogs, it pays to learn what makes a great blog post. This article breaks a great blog post down into five crucial elements, that you can take on board, to greatly improve your blog posts.

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14+ Tools for Bloggers : Social Media Examiner

14+ Tools for Bloggers : Social Media Examiner | Surviving Social Chaos | Scoop.it
Are you a busy blogger? Discover more than 14 tools to help bloggers quickly, efficiently perform common tasks.
donhornsby's insight:
Great list of ideas and tools. What would you add to the list?

(From the article): Whether you’re a small business starting out on your marketing journey or a seasoned pro looking for a few useful hacks, each of these tools will help streamline and improve your social media marketing.
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10 content marketing mistakes to avoid

10 content marketing mistakes to avoid | Surviving Social Chaos | Scoop.it

Blog posts take hours to write, great images need to be found or created, and those social networks need to be managed and nurtured. It is often not done or persisted with because there is no apparent quick reward.

 

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust, and followers over time. This earns you the right to then sell them something down the track.

 

Here are some content marketing mistakes that many amateurs new to the game are making....


Via Jeff Domansky
donhornsby's insight:

(From the article): A recent study by Fractl and Buzzfeed over 6 months and 220,000 articles, looked at 5 different types of content and guess which of the five types worked best? Listicles.

 

Buzzfeed is the master of them. Here is an example titled “27 Completely Innocent Images That Will Bother You For Some Reason”

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Jeff Domansky's curator insight, June 23, 2015 8:57 AM

Don't make these mistakes in your content marketing writes Jeff Bullas.

SageRave of Get Custom Content's curator insight, June 23, 2015 6:38 PM

Don't worry. If you have made these mistakes, you will recover!

Mike Allen's curator insight, August 9, 2015 6:44 AM

(From the article): A recent study by Fractl and Buzzfeed over 6 months and 220,000 articles, looked at 5 different types of content and guess which of the five types worked best? Listicles.

 

Buzzfeed is the master of them. Here is an example titled “27 Completely Innocent Images That Will Bother You For Some Reason”

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15 Resources to Create Images for Social Media

15 Resources to Create Images for Social Media | Surviving Social Chaos | Scoop.it
Do you post images on social media? Would you like to create attractive images to share? When creating images for social media, quality makes a difference.In this article we'll share tools and resources to create professional and engaging social media images that you can use on multi
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When creating images for social media, quality makes a difference.

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Surviving Social Chaos | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

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7 Simple Edits That Make Your Writing 100% More Powerful

7 Simple Edits That Make Your Writing 100% More Powerful | Surviving Social Chaos | Scoop.it
Ever wonder why your writing lacks the impact of your writing heroes? Find out the simple secret they don't want you to know.

Via Penelope, Bobby Dillard
donhornsby's insight:

(From the article): Fortunately, editing isn’t rocket science. If you have someone to show you how.

 

So let’s break down the rules that’ll help you transform your unremarkable draft into a perfectly polished post.

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Penelope's curator insight, July 2, 2014 9:07 PM

 

If you want to be a full-time author or blogger, always strive to perfect your craft. There's always room for improvement.

 

This article is full of those numbered lists we love so much. Read, pick a number, implement, and give your writing an instant facelift!

 

Forget the fillers! Dump wimpy words! Trim the flab! are a few.

 

What's your favorite?

 

 ***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

 

Link to the original article: http://boostblogtraffic.com/editing-tips/

Jacques Goyette's curator insight, July 16, 2014 6:02 PM

Very useful secrets !

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How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | Surviving Social Chaos | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

Via Karen Dietz, Brian Yanish - MarketingHits.com
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Karen Dietz's curator insight, June 2, 2014 11:52 AM

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 4:30 PM

Great article, thanks for sharing @Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 2014 10:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?