Surviving Social Chaos
31.5K views | +1 today
Follow
Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
Your new post is loading...
Your new post is loading...
Rescooped by donhornsby from Social Media for Lethbridge
Scoop.it!

Choosing The Right Social Network For You

Choosing The Right Social Network For You | Surviving Social Chaos | Scoop.it
I am often asked by clients which social network should they be on? As any good strategist should tell you, that depends on your goals. By the way, who said you should limit yourself to JUST one?

 

So, exactly how many social networks are there? Ok, I’ll admit there is no shortage of options when it comes to choosing a social network. While new social networks pop-up daily, there still remains a handful of major players.


Via Raylene Wall
more...
No comment yet.
Rescooped by donhornsby from Business Growth through Online Sales and Marketing
Scoop.it!

Sorry, CEOs: Social-media is a hands-on task

Sorry, CEOs: Social-media is a hands-on task | Surviving Social Chaos | Scoop.it

We expect to be able to hand off social media and be done with it. But if you want it to work, and if you want to make money from it, you have to be involved.

 

This reminds me of Wax-on Wax-off... you have to experience and do the work. Great post by Gini Dietrich!


Via Level343, Gary Morrison
more...
Fred Zimny's curator insight, December 1, 2012 3:15 AM

Indeed, be involved!

Rescooped by donhornsby from Business Growth through Online Sales and Marketing
Scoop.it!

2013: How Content Will Be A Driving Factor In Search Rankings

2013: How Content Will Be A Driving Factor In Search Rankings | Surviving Social Chaos | Scoop.it

"To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is once again on the brink of a tidal shift that few are pivoting for.

 

While the aspects of technical SEO, specifically site architecture, will most likely never go away, many of the tactics that used to win at search simply don’t work anymore. At the same time, previously weaker or unproven tactics like social media and content marketing continue to grow in effectiveness while influencing SEO tactics.

 

The result is a new discipline: inbound marketing, which combines SEO, content marketing and social media.

 

One common thread amongst the three components of inbound marketing is content (which is different than content marketing):

 

1) Content Marketing: the pursuit of developing and distributing content that solves customer problems and generates leads.

 

2) SEO: the pursuit of getting your content to appear in the search results.

 

3) Social Media: a delivery system for your content".

 

Read more at: http://www.business2community.com/content-marketing/2013-how-content-will-be-a-driving-factor-in-search-rankings-0341868


Via Antonino Militello, Gary Morrison
more...
Bill Chen's comment, December 22, 2012 9:19 AM
http://www.airmaxpaschertofr.com/
Rescooped by donhornsby from Allround Social Media Marketing
Scoop.it!

Why You Should Add Live Chat to Your Website [Infographic] - Offerchat

Why You Should Add Live Chat to Your Website [Infographic] - Offerchat | Surviving Social Chaos | Scoop.it

But in the present world where almost instant communication and engagement is pretty much the norm, a live chat widget on your site could just be the one thing that’s missing.

 


Via Brian Yanish - MarketingHits.com, John van den Brink, Mike Barnes
more...
No comment yet.
Rescooped by donhornsby from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

Things To Remember Before Creating an Ad [INFOGRAPHIC]

Things To Remember Before Creating an Ad [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

Before creating any form of advertisement, you need to remember some essential details in order to make it an effective one. In an infographic by Yume, it shows some of the most details one must remember before creating an ad.

 

Key takeways:

- It’s not the size, it’s how you make use of the space
- Television (still) is the platform where people consumer media the most

 

Source: http://ijustdid.org/2012/10/advertising-elements/


Via Jonha Richman, Mau
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Social Media And The Boardroom: Critical Questions Directors Need To Ask

Social Media And The Boardroom: Critical Questions Directors Need To Ask | Surviving Social Chaos | Scoop.it
The last 10 years have seen extraordinary evolutions in the responsibilities boards of directors must assume.

 

The last 10 years have seen extraordinary evolutions in the responsibilities boards of directors must assume. From Sarbanes-Oxley to Dodd-Frank, directors have been subjected to new liabilities and new mandates for elevated levels of transparency and accountability. But during that time, another development has had perhaps an even greater impact on directors’ day-to-day duties than any strictures from Washington, D.C. It’s the social media revolution--and no public company, large or small, has eluded its impact.

 

Social media are no longer novel stakeholder and consumer outreach tools; they are the new normal in the modern business operations environment. The brand-building opportunities they present are nearly limitless. The risks they introduce are just as expansive. They affect everything from reputations to value propositions. And to many corporate leaders, they remain somewhat of a mystery.

more...
No comment yet.
Suggested by Seth Capo
Scoop.it!

Facebook Is Like a Credit Card and That's Why It's Here to Stay

Facebook Is Like a Credit Card and That's Why It's Here to Stay | Surviving Social Chaos | Scoop.it

Facebook isn't a chair or a cake, as the company has suggested in recent ads, but rather a credit card with similar drawbacks and incentives for users.

 

Facebook has become a kind of currency for the digital world, not unlike credit cards. A growing number of websites and apps require a Facebook account to use –- or at least to get — the full experience. And just as not having a credit history may hurt your chances when being considered for big purchases like a house or car, not having a Facebook profile may raise red flags when being evaluated by new acquaintances, potential roommates or even recruiters for jobs.

 

Facebook isn’t a chair or a cake — as the company has suggested in its first-ever advertising campaign — it’s a credit card. That may not have quite the same positive ring to it, but it’s arguably a better message to send investors as it speaks to the strength of the company’s business model in the long run. The bigger the downside to leaving Facebook, the less likely it is to suffer the same fate as MySpace — even if it takes away its users’ voting rights or starts to bombard users with ads.

more...
No comment yet.
Rescooped by donhornsby from EPIC Infographic
Scoop.it!

Top 20 Social Networks [INFOGRAPHIC]

Top 20 Social Networks [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

This infographic from Silverpop takes a look at the major players in social media – including those lucky enough to find themselves in the 100+ million user club – and provides some key statistics and growth data for twenty different channels.

 

Full details at: http://ijustdid.org/2012/11/top-social-networks/

 


Via Jonha Richman
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

6 Tips on Marketing Your Online Content

6 Tips on Marketing Your Online Content | Surviving Social Chaos | Scoop.it

Content marketing is a simple phrase. It involves just two key elements.


“Content” which can be articles, videos and images in all their various multi-media formats.


“Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread.


Marketing your content though is a challenge in a world where there are over 2 billion internet users who are bombarded with emails, streams of tweets and banner ads.


The process of content marketing involves the creation of material that is informative but is also written on a perspective which shows your business in a positive light. Good content marketing will create interest in your business, attracting traffic to your website and hopefully, sales or conversations as well.


Great content will position your business as a thought leader in its industry and it will also educate, inform, entertain and inspire.
There are many ways of doing content marketing but not all methods yield the positive results! Here are six tips to get you started on marketing your own content:

more...
No comment yet.
Rescooped by donhornsby from Social Media, Social Might
Scoop.it!

The Spirituality of Social Media

The Spirituality of Social Media | Surviving Social Chaos | Scoop.it
Social media has allowed humanity to unite globally, which has helped us grow and become better people. Read to see how!

 

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. I would love to hear what you think!


Via JoseAlvarezCornett
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

What Happens In An Internet Minute?

What Happens In An Internet Minute? | Surviving Social Chaos | Scoop.it
What happens in an Internet minute? Today, the number of networked devices is equal to the global population. By 2015, the number of networked devices will be twice the global population.
more...
No comment yet.
Rescooped by donhornsby from Social Media on Main Street
Scoop.it!

13 New Ways To Make Your LinkedIn Profile Irresistible

13 New Ways To Make Your LinkedIn Profile Irresistible | Surviving Social Chaos | Scoop.it

Give yourself a professional makeover. (Social Media Skills tutorial, give it a read!


Via Brad DeForest
more...
No comment yet.
Rescooped by donhornsby from AtDotCom Social media
Scoop.it!

13 Mistakes Businesses Make On LinkedIn

13 Mistakes Businesses Make On LinkedIn | Surviving Social Chaos | Scoop.it

LinkedIn isn't just a good resource for professionals. When used the right way, it can be a powerful tool for businesses, too—and not just for recruiting, the way most managers think of using the site.

 

Businesses that navigate LinkedIn properly engage customers, generate sales leads, and swap internal information among employees.

 

Here are the most common mistakes businesses make on LinkedIn, and how all companies can use the professional social network better. . .


Via Bovee & Thill's Online Business Communication Magazines, Martin (Marty) Smith, John van den Brink
more...
No comment yet.
Rescooped by donhornsby from Leadership, Influence and Living with Impact
Scoop.it!

10 Ways to Understand Buyers Psychology [infographic]

10 Ways to Understand Buyers Psychology [infographic] | Surviving Social Chaos | Scoop.it

Every business wants more customers so they timely enhance the product's, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc. and provides good customer service to become more reachable and reliable for their customers.

 

Sometimes, marketing fails, web design don't covert, product doesn’t work out, advertisements don't provide reliable results, and in simple words customers don't rely on the product. The "secret" to more sales is as simple as understanding just what your buyer expects (and wants) from your business.

 

Above are the 10 studies that is taken over at HelpScout. It reveals such insights into the mind of your customers.


Via Stewart-Marshall, Gary Morrison
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Why Facebook Can’t Compete With Television

Why Facebook Can’t Compete With Television | Surviving Social Chaos | Scoop.it
So you think mass media is dying... think again! Americans spend over 50% of their free time either parked in front of their television or watching it while engaged in other incidental activities around the home.

 

So you think mass media is dying… think again! Americans spend over 50% of their free time either parked in front of their television or watching it while engaged in other incidental activities around the home.

 

Nielsen have released a 2010 Media Fact Sheet that reveals that 31.5 hours per week is what the average American spends watching TV!

 

So here are some simplistic numbers that show how much time is wasted vegetating in front of  ”Lord TV”. ( I know some of you will say that you watch TV while doing things with the kids or using the computer, so you aren’t wasting your time in front of the TV).

 

So here are the numbers.


more...
No comment yet.
Rescooped by donhornsby from Latest Social Media News
Scoop.it!

10 Ways to Optimize your LinkedIn Experience

10 Ways to Optimize your LinkedIn Experience | Surviving Social Chaos | Scoop.it

LinkedIn offers value for all walks of life. This post tells you how you can optimize your LinkedIn experience . . .

 

LinkedIn is the professional’s networking site. It’s a place where people connect to share information, discuss relative topics, seek opportunities, and enhance business relationships. While it’s a heaven for recruiters, LinkedIn offers value for all walks of life. Let’s discuss how you can optimize your LinkedIn experience.


If you’re working for IBM and in every social network your byline reads, “the views represented here are my own and not those of my employer” just be careful about your activity. This is something you need to feel out with your employer.


Via David Blundell, Gerrit Bes
more...
No comment yet.
Rescooped by donhornsby from AtDotCom Social media
Scoop.it!

How to re-purpose content for maximum Social Media impact [Infographic]

How to re-purpose content for maximum Social Media impact [Infographic] | Surviving Social Chaos | Scoop.it

How to re-purpose content for maximum Social Media impact


Via John van den Brink
more...
Scooped by donhornsby
Scoop.it!

More Facebook friends cause more stress, study claims

More Facebook friends cause more stress, study claims | Surviving Social Chaos | Scoop.it
The more friends people have on Facebook, the more stressed they are, according to new research.

 

The study found that the wider and more diverse Facebook members' friends are, the more stress the site will create.

 

The more friend groups a person has, there is a greater potential to cause offence, the researchers, from Edinburgh University's business school found. In particular, adding employers or parents resulted in the greatest increase in anxiety.

 

People presenting a version of themselves that is unacceptable to some of their online friends, such as posts displaying behaviour such as swearing, recklessness, drinking and smoking, is the largest cause of anxiety.

 

The added stress becomes more of a problem with older people joining the a site, as their expectations may be very different from those of younger users.

 

The findings echo those of an earlier study, which also said Facebook members with more friends are more stressed.

 

more...
No comment yet.
Rescooped by donhornsby from Surviving Leadership Chaos
Scoop.it!

How to Calculate the Value of a Like

How to Calculate the Value of a Like | Surviving Social Chaos | Scoop.it
Do the math....

 

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than "unicorns and rainbows" superstitions like "engage in the conversation" and "be awesome." Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

 

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter.

more...
No comment yet.
Rescooped by donhornsby from Do the Enterprise 2.0!
Scoop.it!

The prime hurdles of social business

The prime hurdles of social business | Surviving Social Chaos | Scoop.it
The notion of an organization being a “social business” is one that's been talked about for the past few years, often focusing on social media tools and channels – social networks, Twitter, blogs, etc – that people can use to ...

Via Sebastian Thielke
more...
No comment yet.
Rescooped by donhornsby from Basic Blog Tips
Scoop.it!

Stop. Feel Like You’re Marketing With a Blindfold On? Not Getting Results? Here’s Help!

Stop. Feel Like You’re Marketing With a Blindfold On?  Not Getting Results?  Here’s Help! | Surviving Social Chaos | Scoop.it

Blog post at 2 Create a Website - The Blog : Hold it.  Let's put on the brakes for a moment....

 

SEO Time Wasters 


This is an area where I feel people waste too much time today. Not because SEO is a waste, but many of the strategies we used to rely on have died/are dying.
SEO is becoming more and more manipulation proof. In other words, activities that can be easily replicated will have less impact than they did before.
Anyone can submit a bunch of articles, forum signatures, amass oodles of links through schemes, submit to numerous directories, etc. Spending hours per week on those activities will no longer give you the same benefits you may have realized years ago.
So you could spend your day chasing backlinks or write one really solid article for a popular blog like ProBlogger or Basic Blog Tips.


Via Ileane Smith
more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

On Social Media, They Don’t Have to Follow You to be Listening

On Social Media, They Don’t Have to Follow You to be Listening | Surviving Social Chaos | Scoop.it

Some people have a misunderstanding about what is seen and heard through social media.

 

Marty Note
This reminds me of the 1:19:89 rule. 1% contribute, 10% vote on the contribution of the 1% and 89% ride. It speaks to the importance of the content we create and curate, how its reach is greater than we know or will ever realize.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by donhornsby from A New Society, a new education!
Scoop.it!

On social media and the power of serendipity

On social media and the power of serendipity | Surviving Social Chaos | Scoop.it
The way that social-media tools like Twitter, Foursquare and Instagram have changed our lives is often taken for granted, but the way that they can inject some much-needed serendipity into our lives is often overlooked -- even by ...

Via Fleur Prinsen, Peter Bryant, Adelina Silva, juandoming
more...
No comment yet.
Rescooped by donhornsby from Surviving Leadership Chaos
Scoop.it!

Why Good Writing Is Essential For Business

Why Good Writing Is Essential For Business | Surviving Social Chaos | Scoop.it
Mark Twain once noted that “to get the right word in the right place is a rare achievement.”

 

 

I find it hard to believe the author of The Adventures of Huckleberry Finn considered writing a struggle (though he must have--he also said, "Writing is easy.

 

All you have to do is cross out the wrong words.") Today, with so many publishing platforms, many people fancy themselves writers. But I know how difficult it is, even for those responsible for writing, tweeting, and speaking on behalf of companies, to find the right words and the right place for them. Good writing is, indeed, all too rare.

 

Cranking out masterful writing that is crisp, stirring, and grammatically spot-on is hard--really hard. Still, as a communicator, I want to see writing that inspires me.

 

However, the reality is different. Major news organizations have sent copyeditors packing to save money and to enable writers to publish quickly. People are encouraged to package thoughts in 140 characters or less and express themselves--OMG--in cutesy shorthand. Even Twain--who championed the use of simple language, short words, and brief sentences--would be appalled.


Via Jerry de Gier, donhornsby
more...
No comment yet.
Rescooped by donhornsby from Business change
Scoop.it!

44 Reasons Why You Should Use Social Media for Your Personal and Business Brand

44 Reasons Why You Should Use Social Media for Your Personal and Business Brand | Surviving Social Chaos | Scoop.it

Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work.

 

This article struck an chord with me since I was in the middle of quizzing my son to prepare for a world history test. Jeff indicates it used to be very hard to get noticed, become an anthority, build awareness, and establishment your unique identity.

 

Whether we're talking about nobility and privledged classes in the 14-17th centuries in empires including the Chinese, Khan, Ottoman, or Europe - your birth right pretty much determined your place in life.

 

Advance forward a few years, and the gate keepers are no longer nobles and kings - but rather radio and tv - to get noticed you have to spend massive amounts of advertising.

 

Here we are at present day - social media has pretty much leveled the field for ANY individual to get noticed through branding, influence, thought-leadership, awareness, self-publishing. The tools are free. The only constraint is your available time.

 

If it's possible to do this, and the case studies are available in a wide range of industries, why are YOU not yet taking advantage of social media.

 

Barry Deutsch

Social Media Coach to Vistage and TEC Chairs

 

Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?

 

http://www.impacthiringsolutions.com/vistagechairs

 


Via Barry Deutsch, David Hain
more...
No comment yet.