Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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45% of Social Networkers Engage With Brands Online, Says Study

45% of Social Networkers Engage With Brands Online, Says Study | Surviving Social Chaos | Scoop.it

Internet penetration has leveled off in the U.S., but among the 79% of Americans who are online, more are accessing the Internet daily and for longer periods and interacting with brands more, according to a new study.

 

The increased usage is good news for marketers: Some 45% of people on social networks say they have interacted with a brand through social media over the previous three months. However, just 7% say they've followed a brand on Twitter and 7% say they've posted feedback on a company's social networking profile.

donhornsby's insight:

Elsewhere, Forrester's findings weren't that surprising: Tablet adoption has more than doubled since 2011, for instance and the younger the consumer, the more likely he or she is to be online and engaging in social networks. The study notes that "with 71% of US online adults accessing social networking sites at least monthly, social media is also a normal part of everyday life."

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How an iPad is a More Powerful Content-Creation Device Than a Laptop.

How an iPad is a More Powerful Content-Creation Device Than a Laptop. | Surviving Social Chaos | Scoop.it

That the iPad is a great content-consumption device has never been disputed. But just 30 months after its launch the iPad is now in some ways a more powerful content-creation device than a laptop i...


Via Dr. Joan McGettigan, Aki Puustinen, Gary Morrison
donhornsby's insight:

(From the article) It is getting easier all the time to create content on laptops, too. But the iPad’s seemless integration of technologies and relative simplicity of use further lowers the entry barrier for many teachers – and that has the potential to encourage significant pedagogical change in a school.

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How to Be a More Effective Wordpress Blogger

How to Be a More Effective Wordpress Blogger | Surviving Social Chaos | Scoop.it

Here are a few tips on how to become a more effective Wordpress blogger and attract more users to read your posts.Wordpress is a great platform for bloggers...Implementing these basic tips can increase the effectiveness of your WordPress blog and help you achieve online popularity. Remember to be original and avoid becoming boring and repetitive, and, with sufficient effort and discipline, you can become a successful blogger.


Via Ileane Smith
donhornsby's insight:

(From the article) Implementing these basic tips can increase the effectiveness of your WordPress blog and help you achieve online popularity. Remember to be original and avoid becoming boring and repetitive, and, with sufficient effort and discipline, you can become a successful blogger.

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Ileane Smith's curator insight, December 23, 2012 7:15 AM

Nailed it! 

Mrs. Washington's curator insight, December 23, 2012 6:28 PM

This article is great for all the Wordpress Bloggers.

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When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter

When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter | Surviving Social Chaos | Scoop.it
When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY]
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15 Steps for Creating a Successful Social Media Giveaway Contest Blog

15 Steps for Creating a Successful Social Media Giveaway Contest Blog | Surviving Social Chaos | Scoop.it
Everyone loves getting something for free. In fact, one of the main reasons that people “Like” a brands Facebook page is so that they can either obtain a discount or win something.

The rise of social media allows businesses to easily create their own contests and giveaways that can:

Build links to your website (great for SEO)
Increase traffic
Create social engagement

This then can lead to increased brand awareness and the sharing of your contest on social networks such as Facebook and Twitter. So giving away something for free can result in free marketing.

In this article we will go through 15 steps to set up, promote, and use “giveaways” to improve traffic and social engagement.


Via Mau
donhornsby's insight:

Everyone loves getting something for free. In fact, one of the main reasons that people “Like” a brands Facebook page is so that they can either obtain a discount or win something.

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2012: A Year in App Store (Infographic)

2012: A Year in App Store (Infographic) | Surviving Social Chaos | Scoop.it
So much has happened in 2012 in the App Store. Tons of new apps, a new iTunes Store design on iOS6 and the Mac. We thought now would be a good time to get some perspective and look back at this very healthy and very busy app economy.

Via Rick Maresch
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The Social Patient: How Social Media Marketing Is Changing Health Care

The Social Patient: How Social Media Marketing Is Changing Health Care | Surviving Social Chaos | Scoop.it

Via Martin (Marty) Smith
donhornsby's insight:

(From the article): This ScentTrail Marketing piece on how social media marketing is changing health care is not about a place. The Social Patient is about an attitude, a dangerous attitude. It is NOT an attitude health care providers don't know about. What most health care providers are unaware of is the size and speed of The Social Patient tsunami that is hitting now.

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Martin (Marty) Smith's curator insight, December 15, 2012 10:17 PM

The social tsunami is here bringing a need for speed and less brand control. The Social Patient is about how health care providers can surf the social media wave instead of being drowned by it. 

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HOW-TO: Tag Social Media Links for Google Analytics

HOW-TO: Tag Social Media Links for Google Analytics | Surviving Social Chaos | Scoop.it
In our website we estimate that more than half of visits from Twitter are shown as direct traffic. As you can see from the image, when we had a peak in Twitter then direct traffic grew more than referrals and we saw only 8 percent of visitors coming from Twitter. To find out more about this read Thomas Baekdal’s Don’t Trust Your Social Referral Data.

However there’s a way to register those visits as non-direct if you add special Google Analytics tags to the original link. Below is the link tagging tool that lets you tag all the links you put into social channels. This ensures that you know where visitors are coming from.
Via Ivo Nový, John van den Brink
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Ivo Nový's curator insight, December 16, 2012 5:15 AM

Great step by step guide how to tag your links for social media sites prepared for you by Priit Kallas on http://bit.ly/R0EIQB


GranGoddessa's curator insight, December 16, 2012 1:11 PM

****

GranGoddessa's comment, December 27, 2012 9:47 PM
Thank you! :)
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Surviving Social Chaos | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon, John van den Brink
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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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6 Reasons To Add Pinterest To Your Social Media Strategy

6 Reasons To Add Pinterest To Your Social Media Strategy | Surviving Social Chaos | Scoop.it
6 Reasons on what Pinterest has to offer your business and its social media marketing.
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How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC]

How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
More than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

Via Ivo Nový, John van den Brink
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Ivo Nový's curator insight, December 13, 2012 12:40 PM

This revealing infographic shows just how much non-profits leveraged social media over the past year.

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Surviving Social Chaos | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, David Hain, Roger Francis
donhornsby's insight:

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Rebel Dekadance 's comment, December 13, 2012 12:55 PM
Very good point!
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
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Teaching teens to live without Facebook

Teaching teens to live without Facebook | Surviving Social Chaos | Scoop.it
What happens when high school students head to rural Vermont to live and interact without mobile phones and with only limited internet for a few months?

Via Tim Seal
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Tim Seal's curator insight, December 13, 2012 6:04 AM

If you want to stay in contact with people at a distance you need to use some technology even if it be a pen and paper.  It is more about how we choose to interact with this technology rather than the technology being the cause of poor or undesired interaction.

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This infographic flags up some of the most common stumbling blocks when it comes to influencer marketing.

This infographic flags up some of the most common stumbling blocks when it comes to influencer marketing. | Surviving Social Chaos | Scoop.it

Via Rick Maresch
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Surviving Social Chaos | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello
donhornsby's insight:

(From the article) People feel content is so valuable that they are willing to link to in depth content more than they are willing to link to content that is short.

 

Back in 2011 SEOmoz analyzed the content on their blog to see if there was a correlation between word count and backlinks.

 

Here is a breakdown of the number of blog posts they have and the word count for each of them:

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Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

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5 Things Companies Still Don’t Understand About Social Media Lead Generation

5 Things Companies Still Don’t Understand About Social Media Lead Generation | Surviving Social Chaos | Scoop.it

Social media has been one of the biggest business buzzwords of the past 5 years, but many companies still don't understand how to effectively use social media for lead generation. Unfortunately, years after Twitter, Facebook and LinkedIn became widely popular, many businesses are still going about it the wrong way. 

 

 

Here are a few realities of social media lead generation that too many companies still don’t understand – and ideas on how to do social media the right way:


Via Suzanne Axt
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Suzanne Axt's curator insight, December 21, 2012 1:41 PM

Interesting reading...

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Trust, Context and Humaness: That's What Makes One a True Curator

Trust, Context and Humaness: That's What Makes One a True Curator | Surviving Social Chaos | Scoop.it

Via Robin Good, Jimun Gimm, David Hain
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Beth Kanter's comment, December 22, 2012 10:50 AM
love the term link spraying
Beth Kanter's curator insight, December 22, 2012 10:51 AM

Robin has curated list of definitions for content curation.  new term link spraying

Eric Moran's curator insight, February 13, 2013 3:50 PM

Common misconception about content curation is that everything is automated . This article does a great job explaining the human element involved in curating content. It also shares some bad habits people pick up from the unintentional convenience of automated tools.

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Five social media marketing campaigns of 2012 to inspire your 2013 strategy

Five social media marketing campaigns of 2012 to inspire your 2013 strategy | Surviving Social Chaos | Scoop.it
The top social media marketing campaigns of 2012 may guide business' campaigns in the new year.

Via Gary Morrison
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Foursquare Is Now Irrelevant, Thanks To Facebook's 'Nearby' Update

Foursquare Is Now Irrelevant, Thanks To Facebook's 'Nearby' Update | Surviving Social Chaos | Scoop.it
Facebook just home-brewed its own Foursquare - and the giant social network isn't stopping there. Places, Facebook's first "Foursquare-killer", got nixed last year. Now the company is back in the mobile check-in sphere and it's way better prepared.

With an update to a quaint little tab called “Nearby” on Monday, Facebook’s expanding mobile strategy is finally taking shape. Watch out, though, there's going to be collateral damage.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 18, 2012 8:57 AM


The battle of the check-ins.


As these social companies fight to get advertising dollars and increase the revenue users will find that these platforms while being social will start using more push advertising in order to appease advertisers.



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How Google+ Can Get You Top Organic Ranking For High Traffic Keywords

How Google+ Can Get You Top Organic Ranking For High Traffic Keywords | Surviving Social Chaos | Scoop.it
Since Google+ is a part of Google, there is no doubt that Google+ can help improve your Google search engine ranking. But, the question is HOW??

Via Gerrit Bes
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Randi Thompson's curator insight, December 16, 2012 9:54 AM

Google + has all of us scratching our heads.  Yet, how can we ignore the SEO value and how deep Google has all it's mighty layers woven through out the internet.  We really cannot.  I try to post there at least once a day as a result.  What about you?

Rescooped by donhornsby from MarketingHits
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Pinterest vs Facebook: Which One Drives The Most Sales? [Infographic]

Pinterest vs Facebook: Which One Drives The Most Sales? [Infographic] | Surviving Social Chaos | Scoop.it
Which social networking service should you focus on if you want to maximize your sales? This Pinterest vs Facebook comparison will tell you the answer.

Via Brian Yanish - MarketingHits.com
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Bovee & Thill's Online Business Communication Magazines's comment, December 15, 2012 5:17 PM
With all due respect, your writing would be much easier to read if you used only 4-6 sentences in each paragraph.
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Why responsive web design is good for SEO

Why responsive web design is good for SEO | Surviving Social Chaos | Scoop.it
One of the most exciting changes in website design has been the introduction of responsive design, a mechanism that allows a website to react to the size of the users screen and to adapt to the best fit.

This is used to allow websites to fit the varied screen sizes that users have on desktop or laptops, but the real benefit has been its use for creating mobile friendly sites.

Using responsive design to build a mobile site takes less time than creating a stand-alone mobile site, it’s easier for the client to manage and maintain, and the user has a seamless experience without need for redirection. Whatever the screen size of the user they’ll be served from the same database and same page, meaning that you have one solution to fit all devices.
Via Brian Yanish - MarketingHits.com
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Don’t Forget The “Marketing” in Content Marketing

Don’t Forget The “Marketing” in Content Marketing | Surviving Social Chaos | Scoop.it
Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but it most cases it isn’t.

Read More Here: http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/
Via Antonino Militello
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Eliza Steely's curator insight, December 14, 2012 9:42 AM

The words you choose and how you choose to promote them really does matter. 

Sheldon Smickley's comment, December 14, 2012 1:29 PM
I think the biggest thing I have learned here is way to communicate with website owners. #1 tip, be super positive and fun!!
Bill Chen's comment, December 22, 2012 9:16 AM
http://www.freenikes.org/
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A Great Twitter Cheat Sheet for Teachers

A Great Twitter Cheat Sheet for Teachers | Surviving Social Chaos | Scoop.it
====================================================

Gust MEES

read also my curation about it here:

- http://www.scoop.it/t/21st-century-learning-and-teaching?q=Twitter

- http://www.scoop.it/t/social-media-and-its-influence?q=Twitter

====================================================


Via Gust MEES
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Susan Liner Fisher's comment, December 14, 2012 7:20 PM
thanks for all of the great posts to rescoop!!
Wendi Pillars's curator insight, December 15, 2012 1:12 PM

A handy printable to share and encourage others to try Twitter!

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Business Should Focus on Sociality, Not Social "Media"

Business Should Focus on Sociality, Not Social "Media" | Surviving Social Chaos | Scoop.it
Business Should Focus on Sociality, Not Social "Media". by Umair Haque | 10:00 AM December 13, 2012. Comments. The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow.

Via Sebastian Thielke
donhornsby's insight:

The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow. Just 20 percent of brands are seen to have a notable positive impact on people's lives.

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