Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How Social Search and Social Shopping Are Transforming Retail [Infographic]

How Social Search and Social Shopping Are Transforming Retail [Infographic] | Surviving Social Chaos | Scoop.it

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

 

Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.

167 million people will shop online this year, spending an average of $1,800 per person, it reveals.

 

Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

64% of smartphone owners shop online using their devices;

40% of Twitter users say they search for products on the microblogging tool; and

60% of Facebook users say they would discuss a product or service if they were offered a discount

 

It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

 

Infographic by  Symphony Teleca

By Mindjumpers. http://bit.ly/SsmHLV

Source. http://bit.ly/Vk5g0y


Via maxOz, Stephen Dale, YK Chau, Martin (Marty) Smith
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GOOGLE PLUS FOR NON-BELIEVERS – BEGINNER’S GUIDEWHERE QUALITY BEGINS

GOOGLE PLUS FOR NON-BELIEVERS – BEGINNER’S GUIDEWHERE QUALITY BEGINS | Surviving Social Chaos | Scoop.it
Google is offering Google plus registration on every corner, we will assume it is easy enough for you to create a profile. The question is – what to do next?

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Twitter Says More Than Half Its Users Follow Six Or More Brands

Twitter Says More Than Half Its Users Follow Six Or More Brands | Surviving Social Chaos | Scoop.it
It turns out people really are interested in hearing what brands have to say on Twitter — in a presentation today at the IAB MIXX advertising conference, Twitter's vice president of global brand strategy Joel Lunenfeld said that 88 percent of...

 

It turns out that people really are interested in hearing what brands have to say on Twitter — in a presentation today at the IAB MIXX advertising conference, Twitter’s vice president of global brand strategy Joel Lunenfeld said that 88 percent of Twitter users follow at least one brand, and that more than half of users follow six or more brands.

 

Twitter also studied the reasons why someone follows a brand, and as you might expect, freebies and discounts are definitely a factor. But according to Lunenfeld, people also said they were interested in getting access to exclusive or promotional content.

 

The big message of Lunenfeld’s talk was to encourage advertisers to understand that advertising on Twitter isn’t separate from regular content. Brands should think of conversations on Twitter as a canvas where “you can paint some amazing stories,” he said.

 

So naturally, the presentation (and my conversation with Lunenfeld afterwards) was full of examples of what brands are already doing. One example: Audi’s #WantAnR8 campaign, when Joanne McCoy expressed her Audi fandom by tweeting with that hashtag, prompting Audi to show up at her door and let her drive an R8 for the day. The company built a campaign around the video of McCoy receiving the car — and naturally, it used the same hashtag.

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Facebook Hits One Billion Active Users

Facebook Hits One Billion Active Users | Surviving Social Chaos | Scoop.it
Facebook just officially reached one billion active users, Facebook CEO and co-founder Mark Zuckerberg has announced.

 

Facebook has officially reached one billion active users, Facebook CEO and co-founder Mark Zuckerberg has announced.

 

“This morning, there are more than one billion people using Facebook actively each month. If you’re reading this: thank you for giving me and my little team the honor of serving you.

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too,” wrote Zuckerberg in an official blog post.

 

Facebook had 955 million active users in July 2012, and though gaining 45 million users is not a small task, it seems as if the world’s biggest online social network took a little bit more time than expected reaching the 1 billion milestone.

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Is Twitter in Your Social Media Marketing Mix?

Is Twitter in Your Social Media Marketing Mix? | Surviving Social Chaos | Scoop.it
Twitter has always been my favorite social media marketing platform. It's user friendly, allows for instant feedback, and is just plain fun!

 

Twitter has always been my favorite social media marketing platform.

 

It’s user friendly, allows for instant feedback, and is just plain fun!  In my case, using Twitter has produced book deals, speaking gigs, interviews, joint venture partners, clients, and even a phone call with a Hollywood producer!

 

Here are a few of the lively tools I use to make it more interesting AND productive:

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Here’s what Google+ needs to do to kill Facebook

Here’s what Google+ needs to do to kill Facebook | Surviving Social Chaos | Scoop.it
According to Google, its Google+ social network has 100 million active users a month less than two years into the service - even the largest skeptic should concede that the service ...

 

According to Google, its Google+ social network has 100 million active users a month less than two years into the service – even the largest skeptic should concede that the service has at least an outside chance of dethroning Facebook at some point (although that might not be its ultimate target, more on that at the end). Facebook’s new user numbers have leveled off a bit (which of course is a strong by-product of it approaching a billion users) so if Google+ continues to gain active users at a strong pace, it should continue to close that gap, very large as it may be.

 

That said, it isn’t going to be enough for Google+ to just continue to stay as it is to catch up with Facebook – the lead is too large, and hitting Facebook where it is strongest – for example, your real friends and family graph – isn’t going to cut it. Google+ needs to exploit Facebook’s weakest link and show that it will outpace Facebook at it for a long time. This is most likely the only way it will draw people away from using Facebook to using Google+ everyday. And that weakest link?

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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Surviving Social Chaos | Scoop.it
Social Media - Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...

 

Marty Note
I'm all for planning, but remember to plan in a certain amount of "Will respond" time in any social media camapign. Social is a conversation. I know you've heard that idea over and over, but its practical expression is to build in response time to any social plan. Don't just lecture, listen too.


Via Stan Smith, Martin (Marty) Smith
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How To Find Your First Blog Readers

How To Find Your First Blog Readers | Surviving Social Chaos | Scoop.it
Starting a new blog can be daunting, especially when you're the only reader. Here's how to kick off your blog and find your first blog readers too.

 

It’s fair to assume, and you often hear from the sources giving you blogging guidance, that no one is listening when you start blogging. At last check, there were 181 million blogs around the world (source). Competition is high. But don’t sell yourself short. Chances are, if you’re reading this, you’re building relationships somewhere and can gain some traction right away from the people who’ve already started to get to know you.


Unless you’re a hermit crab, you actually do have an audience of some sort. Family and friends are the best people to help you spread the word more quickly to outside networks, especially in the beginning. So as I’ve said previously, start with who you know. Send a blast to your personal Facebook announcing your first blog post. Send a mass email to your contacts introducing the site for the first time. Add the link to your Linkedin profile. Keep it casual and be considerate of their time by letting them know you won’t bug them again with new blog posts unless they subscribe to your newsletter, but that you wanted your close network to be the first to see it.

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Storytelling through social media

Storytelling through social media | Surviving Social Chaos | Scoop.it
Storytellers always preserves a sense of communion. If people talk to you – listen, ask questions, relate, comment back, try to understand, stand in their shoes, acknowledge their opinion even if it’s the opposite from yours, keep your promises and try to narrow down your assumed reach to a level you can handle relationships and conversations.

 

Because if you don’t care about them, in due time, they will stop caring about you and that doesn’t feel great – unless you think that’s evolution.

 

[Image Source: Dreamstime]


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Which Are the Most Social Colleges? [INFOGRAPHIC]

Which Are the Most Social Colleges? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
How are different colleges and universities doing in the social media world? Find out if your college is as good at social networking as you are.

Via Brian Yanish - MarketingHits.com
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How Top 10 Restaurants use Social Media to Get More Sales | All Infographics

How Top 10 Restaurants use Social Media to Get More Sales | All Infographics | Surviving Social Chaos | Scoop.it
Infographics on Social Media with Restaurants to get more sales and conversion on Social Media Marketing and Automation in Search Engine for building business...

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5 big Countries that are rocking Social Media #infographic /@BerriePelser

5 big Countries that are rocking Social Media #infographic /@BerriePelser | Surviving Social Chaos | Scoop.it
5 Countries that are rocking the Social Media #infographic Success in social media isn’t something...

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Social Media Explained with Coffee [Infographic]

Social Media Explained with Coffee [Infographic] | Surviving Social Chaos | Scoop.it

The following photo explains social media with coffee. The duck face part on Instagram is pretty spot on :)

Marty Note
I love these infographics that take a common thing, in this case drinking coffee, and uses it to explain social media marketing. 


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4 Must-Have Tools for Social Media Marketers | Jeffbullas's Blog

4 Must-Have Tools for Social Media Marketers | Jeffbullas's Blog | Surviving Social Chaos | Scoop.it

Today especially, so many entrepreneurs and small business owners are seeing the benefits of marketing online.

 

Knowing the best tools out there for Internet marketing is key to staying on top of trends, scheduling your days well in advance and even being able to pencil in a bit of time for yourself, too.


Here are four tools that are worth considering for helping you publish, manage, save time and monitor your social networks.

 

1. WordPress
WordPress is a publishing platform that allows marketers the freedom to start publishing online without having to know any computer programming.

 

2. HootSuite
Hootsuite is a social media management tool that allows you to manage multiple social profiles such as Twitter, Facebook,LinkedIn and Google+ effectively.

 

3. Mail Chimp
Despite the attraction of the shiny new objects of social media networks, taking full control of your direct messaging online requires an email marketing platform that integrates with your blog and social media platforms.

 

4. Evernote
Evernote may not be a direct way to publish online, but it is the easiest and most convenient option for Internet marketers on-the-go.

 

Read more at http://www.jeffbullas.com

 


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Turning social media reaction into booking action for travel brands [INFOGRAPHIC]

Turning social media reaction into booking action for travel brands [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
We know the basics - social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products.

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How to Double the Effectiveness of a Facebook Ad

How to Double the Effectiveness of a Facebook Ad | Surviving Social Chaos | Scoop.it
Advertising on Facebook is its largest revenue source and was estimated to have reached $2 billion in 2010.Google's search advertising revenue in 2010 amounted to more than $25 billion and is its main source of revenue and at this stage dwarfs...

 

Advertising on Facebook is its largest revenue source and was estimated to have reached $2 billion in 2010.

 

Google’s search advertising revenue in 2010 amounted to more than $25 billion and is its main income stream and at this stage dwarfs Facebook’s advertising earnings.

 

What Google is watching closely though, is the growth in Facebook’s advertising (which increased by 158% to the $2 billion mark, up from only $775 million in 2009) and that is why Google+ is so important in the search giants future plans as it accelerates its socialization of  its on-line properties and demographic data capture.

 

Facebook has what Google aspires to and that is the detailed demographic information that people enter into Facebook when they sign up to become a user.


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Are Facebook Clicks Totally and Utterly Meaningless?

Are Facebook Clicks Totally and Utterly Meaningless? | Surviving Social Chaos | Scoop.it
Learn whether it really matters that people click on your Facebook content, based on data straight from Facebook themself.

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Logic+Emotion: Technology Will Only Solve 1/3 of Your Social Business Problem

Logic+Emotion: Technology Will Only Solve 1/3 of Your Social Business Problem | Surviving Social Chaos | Scoop.it
I'm behind on writing a bit as I've just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the...

 

I'm behind on writing a bit as I've just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

 

Salesforce also made good on what many observers were already suspecting—it has begun to package and consolidate acquisitions of social platforms Radian 6 and Buddy Media into what's now known as "Marketing Cloud" moving forward. Shel Israel shrewdly views this as a pivot to catering to CMOs as part of the strategy to convert an enterprise to "social enterprise" and in short follow the money trail as companies grapple with how to integrate social at scale. 

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Who is Using Twitter?

Who is Using Twitter? | Surviving Social Chaos | Scoop.it
Twitter has continued to grow over the last 18 months and for some demographics its use has increased by nearly 400%. The explosive growth of the smart phone market has also driven this growth.

 

Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names.

 

Twitter users have often been associated with  terms such as  Twits, Tweeps and Twerps and have hidden their tweetingidiosyncrasies from friends and family. Like an alcoholic hides their bottles.

 

The 140 character limit has been cast as not necessary in a world of “Big Data”, where saying a lot is valued more than saying less.

 

I have often been asked to explain what Twitter means at dinner parties and one of my favorite phrases has been:

 

“It is like a SMS on Steroids”

 

Its brevity is its charm and strength.

 

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How to Consistently Out-Curate Your Competitors

How to Consistently Out-Curate Your Competitors | Surviving Social Chaos | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello, Therese Torris, Martin (Marty) Smith
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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25 Ways To Use Twitter In The Classroom By Complexity

25 Ways To Use Twitter In The Classroom By Complexity | Surviving Social Chaos | Scoop.it
Recently TeachThought and Edudemic collaborated to produce the following spectrum for using twitter in the classroom.

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Four Steps to Increasing Your Web Presence

Four Steps to Increasing Your Web Presence | Surviving Social Chaos | Scoop.it

Having a web presence is no longer option; companies must actively try to reach potential customers using the power of the Internet.

 

Further, companies should try to integrate as many different venues of web development as possible to reach as many demographics as they can. Here are four steps to increasing your web presence.


1. Start and maintain a blog
Blogs are a great way to reach new customers. It is important that the blog is not used as an overt sales platform; it must be primarily informative or entertain. With regular updates, it is possible to gain a large and loyal following who will provide links from their own websites or blogs. You can also use traditional techniques for gaining new readers such as link exchanges, guest posts and commenting on other blogs. Blogs also grant a bit of freedom, so do not be afraid to use it to take some risks.


2. Double down on social media
By now, most companies and businesses have a presence on social media. Many, however, have not put forth the effort necessary to make their social media properties work for them as well as possible. Consider running promotions to get more followers; discounts or even free products can help. Promising to donate a certain amount of money to a charity once the account reaches a particular milestone can help as well. The best long-term strategy, however, is to post entertaining or informative information on the page. The ultimate goal should be to get followers to share your posts with their friends.

 

3. Give video a shot
Internet video is constantly becoming more popular. With the increased bandwidth of typical Internet connections and the availability of video-hosting services, the Internet has the infrastructure and the technological capability necessary to spread videos far and wide. Companies can check out an official host review to see if a particular host has the capabilities to match their needs. By using videos, those running a company can give it a personal touch that text cannot match. Video also reaches out to Internet users who would rather watch a video than read an article.

 

4. Target mobile Internet users
The fastest-growing demographic on the Internet is users with mobile devices. These devices, however, are not simply smaller laptops; their capabilities are advanced, but their screen sizes are too small to display normal websites, and their input methods are radically different from the mouse and keyboard standard. By specifically targeting mobile platforms, a company can tap into a large segment of users.

 

The Internet provides a tremendous number of users, and this base of users is growing every day. With a bit of labor and some creativity, it is possible to tap large segments of the Internet’s population who have not yet been reached in an effective manner.

 

 


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New Study Reveals: Content is King… Not Social Media

New Study Reveals: Content is King… Not Social Media | Surviving Social Chaos | Scoop.it
A conversation I constantly have with my clients is how important unique great content is to  helping them "Getting Found Online" so when the study by "Online Publishers Association" came across my screen recently, it was good to find more hard numbers...

 

A conversation I constantly have with my clients is how important unique great content is to  helping them ”Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently, it was good to find more hard numbers to back up the evangelism. 

 

The study on online activity titled the “Internet Activity Index” released by  the Online Publishers Association shows the  trends of the types of activity that have ocurred on the Internet over the past 6 years. The study’s findings has important implications for online marketers and how they should be focusing their time, resources and strategies in 2009 and beyond.

 

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Looking for Content Curation Tools? Here's Where To Start:

Looking for Content Curation Tools? Here's Where To Start: | Surviving Social Chaos | Scoop.it

From Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

 

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

 

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

 

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


Via Robin Good, RPattinson-Daily, Mike Ellsworth
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Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 8:23 PM
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