Your new post is loading...
Your new post is loading...
If you want to be able to finance your social media strategy, you need to have goals. Tracking results of any marketing initiative is what marketers do.
Planning a budget is tough, planning for a social media budget is tougher. To try and hit that ROI on the nose, or come close to it, it is important to have some structures in place that will help you hit the budget target closer rather than farther from the bull’s eye. For a small business there can be little room for a social media budget but with a bit of planning and gathering of information in advance, the return on investment maybe easier to see than not.
Determining a budget means that you need to understand what your targets are and if you can do it yourself or if you need to hire someone or a group of people to meet these targets. Your objectives are critical in determining what you need, so build these out first and then attempt your budget.
Objectives for a social media plan need to look at dollars and profits as well as followers, engagement, reputation management and interactions. If you are super savvy you can include brand awareness and guest satisfaction.
Measuring these items takes time to collect the information and deliver the metrics.
But if you don’t have a plan, you don’t have anything to measure and you will not know where to go to measure this information.
In early 2011, the CEO of a French IT company issued an usual memorandum. He banned email. Employees were discouraged from sending or receiving internal messages, with the goal of eradicating email within 18 months.
Critics scoffed. Workers rebelled. But Thierry Breton, the CEO of Atos, has stuck to his guns, reducing message volume by an estimated 20%. His company, by the way, has 74,000 employees in 48 countries.
Email is familiar. It’s comfortable. It’s easy to use. But it might just be the biggest killer of time and productivity in the office today. I’ll admit my vendetta is personal. I run a company,HootSuite, which is focused on disrupting how the world communicates using social media. Yet each day my employees and I send each other thousands of emails, typing out addresses and patiently waiting for replies like we were mailing letters on the Pony Express.
As we’ve expanded from 20 to 200 employees over the last two years, the headaches have only grown. Anyone with an inbox knows what I’m talking about. A dozen emails to set up a meeting time. Documents attached and edited and reedited until no one knows which version is current. Urgent messages drowning in forwards and cc's and spam.
A blog does take effort, time and commitment and along with your website is the foundation or "HomeBase" for your content.
A blog does take effort, time and commitment and along with your website is the foundation or “HomeBase” for your content. The corporate blog should be the cornerstone to your social media strategy that will be read for years and will help establish you and your company as a thought leader that will get people coming back again and again to your website and blog.
A Blog is your homebase that you own and control and your company’s social media sites such as Twitter, LinkedIn and Facebook are the outposts that you should place some of your core content as appropriate for that particular channel.
In this video we look at some of the reasons why a blog is so important.
This is a very interesting perspective not only on Google+ but on the future of the Google application system. My favorite quote:
"Google+ doesn’t seek to be the biggest social network or the one where people spend the most time. Instead, Google+ seeks to be the most embedded social feature in the lives of its loyalist users so that they will never want to leave Google."
Via Mike Ellsworth
You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.
Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).
Via Antonino Militello
Visuals also play an active role in any website’s design and traffic patterns.
If content is king after Google’s Panda and Penguin algorithm changes then visual content is Queen. Visuals create engagement. You see increased engagement in key website metrics such as Time on Site, Pages Viewed and an increase in repeat visitors. Images, arresting visuals, as newspapers and magazines have always known, are key to getting your content read.
Visuals also play an active role in any website’s design and traffic patterns. Images guide your visitors’ eyes and block their engagement with your website. If “block” sounds like your website is a stage play that is because it is in a way. Since images are so important to websites and websites are so important to marketing here are 5 tips to help use images to increase conversions on your website.
Via Martin (Marty) Smith
While mobile devices have been around for years, 2012 seems like the year that designing web sites for mobile users has gone mainstream. New solutions to address mobile users such as responsive design - that weren’t even part of the lexicon a year ago - are being adopted by leading brands. More than ever web designers will need to keep in mind that their creations will be viewed on mobile devices. The following astounding mobile statistics will attest to the ocean of possibilities responsive web design is opening up.
Via Brian Yanish - MarketingHits.com
Here are three of the most important things you need to know about creating content that works online ...
It’s time for a little tough love, okay?
All that stuff you’re publishing … all those blog posts and videos and podcasts and white papers … it’s not getting you anywhere, is it?
You thought it would. People told you to get busy online, to say what you think, to publish lots of content, because if you do, people will find you and love you and support you and everything will be perfect, forever and ever and ever.
But it was a lie. Not totally, no, because publishing great content is crucial. But there were a few critical pieces missing.
Evaluate your digital marketing goals.
The thing about digital marketing strategies is that every company has one, even if you’re not the one actively controlling it. Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other Web property, customer opinion is forming about your brand, based on mentions of your company’s name by individual users — or by your obvious lack of participation.
Because your presence on different digital marketing properties matters more than ever, it’s a good idea to take time out of your schedule to regularly evaluate how well your strategy is performing. Here’s how to do it:
Via Rami Kantari, Gerrit Bes
"The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location."
Here, Digital Net Agency, takes a close look at Quality Scores and discuss how to improve yours.
Via maxOz, John van den Brink
Pinterest has quickly become the next big thing. More so than any other new social network, Pinterest has achieved accelerated growth in a relatively static ecosystem of social media giants. Facebook and Twitter may be the current status quo, but new sites like Pinterest certainly offer something that attracts users by the masses. Given its potential, everybody is wondering whether Pinterest has the spark that made Facebook, Twitter, YouTube, and LinkedIn the marketing hubs they’ve become today.
Via Brian Yanish - MarketingHits.com
The new Twitter Profiles: here's everything you need to know about the new Twitter design and how to use it to share your business story with images.
Twitter is starting to look a bit like Facebook.
Twitter changed their account profiles so you can visually tell the story of your business.
With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.
And you can instantly publish your story to desktop and mobile Twitter users
Guest Blogger, Randy Vaughn, Marketing Twins: Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. Randy works alongside his identical twin brother, ...
Nonprofits are not unlike small businesses in trying to optimize their presence on social media, especially on giants like Facebook, Twitter, YouTube and Pinterest. The former, currently with over 1 billion users worldwide, remains a mysterious laboratory where organizations make repeated marketing mistakes in efforts to tap into the potential viral power these social networks possess. Notably, many of the communication blunders made on social media are the same ones made offline, too.
This sounds like a no-brainer, but you’ve got to keep this one simple, too. Identify your ideal audience with whom you want to join in expanding your cause. Determine their behavioral patterns for charitable giving and volunteerism. Segment your audience (i.e., young audience with no kids, empty nesters, male-female, etc.) and know what they love, what fuels their passion and how they communicate.
Pinterest is now one of the fastest-growing and most popular social networking sites on the web. Though still relatively new it already has a rabid fanbase of users with more and more turning to its unique layout and content sharing system each day.
Like the more established networks such as Facebook and Twitter, Pinterest allows companies and individuals to post, share and spread content of all types. As an SEO marketer there are huge gains to be made by turning to the Pinterest platform, as it offers many unique tools to boost SEO.
Still think Facebook is for kids and college students? According to O’Reilly Media (2009), over half of all Facebook users are out of college, and their numbers are growing each year. Why are so many adults getting on board?
Still think Facebook is for kids and college students? According to O’Reilly Media (2009), over half of all Facebook users are out of college, and their numbers are growing each year. Why are so many adults getting on board? Well, while younger people are using Facebook primarily for socializing, the older crowd is using Facebook to market their businesses.
Facebook offers several tools for business promotion, and there are also a number of apps available that give Facebook marketers even more options. Facebook can create buzz and help you stay in touch with customers. If you’re interested in getting started, here’s a basic tutorial:
What do you use to get just the information you need and the little extra that allows you to be smart without being smug?
It’s taken me about 15 years to find a good news aggregator. By good I mean one that does not try to catch my attention every day, does not overload me with information of negligible value or sends me so much of it I turn off. Along with most other people I NEED this aggregator.
Going back over the years there have been a variety of them pushing junk into the inbox but I have found happiness with Linkedin Today. LinkedIn Today is of course a social aggregator. It works through the LinkedIn share button that’s now on 300,000 websites and by and large it reflects the subject matter your network is sharing, so, news surfaced by the people you know and their connections.
The service’s referral traffic is growing at 45% quarter on quarter as more sites adopt the button. What I hear from publishers is that when a story “pops” it is usually traceable to having been surfaced on LinkedIn Today.
We all know that as students progress through their school years, their homework load increases. Fifteen year olds may look longingly back to when they were ten and had a whole lot less work to do at home. According to the handy infographic below, the average 6-8 year old spends 9 hours per week studying, vs. 14 hours per week for college students. That doesn’t seem so awful, especially when you consider that the average student spends 4.39 hours per day watching television.
Via Alfredo Calderón, Gust MEES, ABroaderView
If I were an owner of, say, a coffee shop or a restaurant, no matter how much I loathe the sometimes unforgivable barrage of photos of food half-eaten or otherwise, I’d use it for a ninja trick and more.
What do you see in a restaurant? A tea house? A Coffee shop? No one goes to a restaurant just to eat, a friend once said. And it’s true: one goes to these places for the ease of not having to cook one’s food or make one’s own coffee; to experience the ambiance of the place; to feel like a king at lunch break. Logically, there’s a lot to photograph beyond the scrumptious headless shrimp on one’s plate.
Why Instagram? Well, why not? The camera phone is among the easiest, most accessible gadget to use for chronicling daily adventures. Photos can create that emotional connection you’d like to see formed between your brand and your customers. Add to that the memory-lane feel that Instagram filters give you – makes you remember the pictures in your mom’s photo box. Awwwww.
The perks and prizes that you give to your customers for participating in your Instagram activities benefit you financially and emotionally. Here, you’re crowdsourcing an Instagram documentation of your business: there’s ready material that you can use for even more projects, or incorporate with your ideas in the future (don’t forget about considering compensation for the use of other people’s property, take note). Second, there’s no better advertising than through your customers. A friend’s recommendation is of great value, and has influenced many a person’s purchasing decisions. Also, it saves you effort and money when played well. Here are some ideas:
Are you crazy busy? These eight easy steps will help you be in the know when it comes to blogs, Twitter, Facebook, and more.
Does this scenario sound familiar? You have no time—you’re stuck in meetings all day—yet your boss is asking you to stay on top of all things social media-related.
Women are twice as likely as men to use emoticons in text messages, according to a new study.
Emoticons are graphic symbols that use punctuation marks and letters to represent facial expressions to convey a person's mood, help provide context to a person's textual communication and clarify a message that could otherwise possibly be misconstrued.
The study, "A Longitudinal Study of Emoticon Use in Text Messaging from Smartphones," used smartphone data from men and women over six months and aggregated 124,000 text messages. . . .