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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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3 Ways Social Media Can Destroy Your Business

If you’re a business owner (or a marketer for your company) and you take part in social media, have you thought about if the way you’re using social media is actually helping or hurting your business?

 

Remember, on social media, everything is transparent. From the way you handle customer service to your personal thoughts and feelings. By knowing what can happen, you can prevent it and that gives you the power to be more successful if you’re using social media as part of your online marketing strategy.

 

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13 Things You Never Knew You Could Do On LinkedIn

13 Things You Never Knew You Could Do On LinkedIn | Surviving Social Chaos | Scoop.it
Land a job and show up higher in Google results. (13 Things You Never Knew You Could Do On LinkedIn http://t.co/2OyZ9Aa0 Leverage your social media opportunity to the max!

 

A lot of LinkedIn's ~150 million users don't know how to unlock its true potential.
The company's co-founder, Reid Hoffman, said as much in a recent profile by WIRED:


"They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws."


You know if the company's co-founder says users aren't using LinkedIn's power, it must be true

 

 

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StumbleUpon Hits 25 Million Users -- And is Gaining 1 Million a Month

StumbleUpon Hits 25 Million Users -- And is Gaining 1 Million a Month | Surviving Social Chaos | Scoop.it
StumbleUpon passed the 25 million user mark earlier this week. Is it a mainstream social network yet?

 

StumbleUpon passed the 25 million user mark earlier this week — that’s about one million users every month since it announced it had reached 20 million users in October.

 

The discovery service has existed in some form since 2001. It accepted its first round of funding in 2006, was purchased by eBay in 2007 and became independent again in 2009.

 

At that point, it had about 5.5 million registered users. It’s been growing at a lightning rate since, nearly quadrupling its userbase in three years.

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Do You Have Enough Social Media Klout? - Technorati

Do You Have Enough Social Media Klout? - Technorati | Surviving Social Chaos | Scoop.it
New YorkerDo You Have Enough Social Media Klout?TechnoratiAfter all with similar services such as Kred and Peer Index to consider, there needs to be a better understanding of how social scores are collated, crunched and presented.

 

Researching, using and obviously understanding Klout isn’t a bad thing, especially as the popularity and usefulness of it grows. However, it needs to balanced with realism that it has positive aspects as well as flaws, as raised over at Forbes and why we shouldn’t be so hung up on it. After all with similar services such as Kred and Peer Index to consider, there needs to be a better understanding of how social scores are collated, crunched and presented. Indeed, the positive or negative impact of them.

Read more: http://technorati.com/social-media/article/do-you-have-enough-social-media/#ixzz1tKX983uh


Via Manlio Mannozzi
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Retailers driving sales with Pinterest

Retailers driving sales with Pinterest | Surviving Social Chaos | Scoop.it
From the article: 'Our Pinterest page, with about 8,000 followers, is driving as many sales as our Facebook page with nearly 85,000 followers.'

 

Chas Begley: This article on Home Accents Today consists of short interviews with retailers that are leveraging Pinterest to drive sales. As the quote above show a number of them are having considerable success.

 

The questions and answers cover a wide range of topics from special campaigns to competitions, what to pin to how to build followers.

 

For retailers thinking of using Pinterest there is plenty of useful information in the article which can be found here:
http://goo.gl/OMoz8  ;


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Facebook To Test Promote Button For Small, Midsized Pages - AllFacebook

Facebook To Test Promote Button For Small, Midsized Pages - AllFacebook | Surviving Social Chaos | Scoop.it
Facebook announced that it will test a promote button, which will allow managers of pages for small and midsized businesses to promote their content by creating sponsored stories or ads.

Via Frank J. Kenny
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The Rise of the Social Media Curator

The Rise of the Social Media Curator | Surviving Social Chaos | Scoop.it
The Internet is a mess. There’s so much information out there that it’s a blessing we can find anything at all. Sure, you can ask Google for a hint, as long as you know what you’re looking for.

 

But when it comes to discovering new and inspiring things on the Internet, Google isn’t helping at all.

 

Which is why we need filters. Fortunately, Internet filters exist, and they come in the form of social media curators. They’re like your friend who lives around the corner who you can always call to suggest a new pizza place that you’ll love. They sift through and aggregate the endless amount of information on the Internet and present us with the best of the best.

 


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LinkedIn Launches iPad App, Takes New Direction

LinkedIn Launches iPad App, Takes New Direction | Surviving Social Chaos | Scoop.it
The world's largest professional social network just got a wider reach -- and it wants to be in front of your face for more of the day.

 

The world’s largest professional social network just got a wider reach — and it wants to be in front of your face for more of the day.

 

LinkedIn launched its long-awaited iPad app late Wednesday, along with revamped versions of its iPhone and Android apps. Redesigned from the ground up, the tablet version looks nothing like the LinkedIn website; it’s more akin to a social news aggregator.

 

“This was a chance to go back to the drawing board,” says Mario Sundar, LinkedIn’s social media manager. “To design it for how people use the iPad: morning and night infotainment.”


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Facebook Will Exceed One Billion Users Before The End of 2012

Facebook Will Exceed One Billion Users Before The End of 2012 | Surviving Social Chaos | Scoop.it

Facebook amended it’s S-1 filing with information stating they have 901 million users. They also stated that they’ll have over one billion users before the end of this year.

 

Some other amazing numbers:


Via Frank J. Kenny
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10 Top Trends in Social Media @jeffbullas

10 Top Trends in Social Media @jeffbullas | Surviving Social Chaos | Scoop.it
Social media was initially seen as a fad 2-3 years ago but is now embedded in the fabric of the web and it is impacting how business markets, communicates and publishes.

...


Via Ana Cristina Pratas, juandoming
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The Flight From Conversation

The Flight From Conversation | Surviving Social Chaos | Scoop.it
We use technology to keep one another at distances we can control: not too close, not too far, just right: the Goldilocks effect.

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27 LinkedIn Social Media Marketing Tactics

27 LinkedIn Social Media Marketing Tactics | Surviving Social Chaos | Scoop.it
A list of free and paid marketing and media opportunities on LinkedIn.

 

In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, "Set Up Your New LinkedIn Company Page." A lot has changed since then and the list of free and paid marketing and media opportunities on LinkedIn has grown significantly.


So with the help of Sarah Mitus (one of our agency's social media specialists who helped with the research and images for this column) we are going to share an update and breakdown of all the things we think you can do to promote your business or brand on LinkedIn. Of course if we left something out please comment and let us know! We have broken down the tactics and features into free and paid categories that businesses (or their advocates) can use to promote their brands, products, and services.

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9 Tweet Types For Your Twitter Strategy

9 Tweet Types For Your Twitter Strategy | Surviving Social Chaos | Scoop.it
Working as a social media consultant I’ve noticed that it’s not the social media sites themselves that clients have a difficult time mastering, it’s figuring out what to say once they get there.

 

They’re excited to have a new platform to talk to their customers and to be part of this ever-growing social conversation, but they’re lacking those handy conversation starters and the types of tweets they should be sending out to the masses. That’s where the bottleneck happens. So they say nothing at all.

 

To help those that may be stuck, here are nine types of tweets to try and incorporate into your Twitter strategy: 

Questions Information Sharing Solve other people's problems Opinions Link promotion Community highlighting Conversation RTing information Slice of life


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The Value of Opinion On Social Media

The Value of Opinion On Social Media | Surviving Social Chaos | Scoop.it
The Value of Opinion On Social Media http://t.co/ViIfgrgb via @perf_media...

 

One of the things that makes social media both unique and just like all the other forms of communication is the fact that people rely on their friends and acquaintances to gather information on things that they should buy, eat, and go to. The more involved companies are in social media, the greater the trust factor can increase. There have been many studies done on the trust component of social media, regarding both online friends and brands.

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Advice for LinkedIn Beginners

Advice for LinkedIn Beginners | Surviving Social Chaos | Scoop.it
Advice for LinkedIn Beginners | Social Media Sun http://t.co/tQfbkzCt..

 

LinkedIn’s recent IPO has infused new life into the network. There has been a heavy influx of new users setting up their profiles, or taking a fresh look at the LinkedIn profile they set up long ago. Perhaps their situation has changed and they are inspired to log in, dust off their old profile and see if they can make this LinkedIn thing work for them.

 

That’s what happened recently with a person who found me when searching LinkedIn for expert help. He reached out via an OpenLink message (the equivalent of a toll free number on LinkedIn) for some tips on getting started. During our phone conversation to schedule the chat, he gave me permission to publish the dialog to help others in a similar situation.

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How Can Marketers Build a Real Community of Customers?

How Can Marketers Build a Real Community of Customers? | Surviving Social Chaos | Scoop.it
Social media give marketers a chance to build a real community of customers, recognizing the commonalities of their audiences and embracing their passions.

 

Don't be the one to allow your clients to confuse "community" with social media. Marketers too often mistake tweets, follows or pins about their brand as validation that they are building a community.

 

That day in church reinforced the idea for me that the strongest communities are structured around shared beliefs, emotions and goals. They are places we trust and where we're inspired by support to participate. On the social web, marketers have an opportunity to guide and foster powerful exchanges on any number of issues and areas that are relevant to their audience. The most enduring communities are ones that recognize the commonalities of their audiences and embrace their passions.

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Are You A Content Curator? 5 Best Practices For Content Curation

Are You A Content Curator? 5 Best Practices For Content Curation | Surviving Social Chaos | Scoop.it

This is an article by Steven Rosenbaum and published by Mashable. Excerpted from it:

 

"Good content curation isn’t as simple as pushing a share button. 

If you’re a curator here are five best practices to consider.

 

1. Be Part of the Content Ecosystem:

Be part of the content ecosystem, not just a re-packager of it. 

Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact. Why? Because your visitors don’t want to hunt around the web for related material. Once they find a quality, curated collection, they’ll stay for related offerings.

 

2. Follow a Schedule:

Audiences expect some regularity, and they’ll reward you for it. 

Consistency and regularity will also bring you new users, and help you grow a loyal base of members who appreciate your work.

 

3. Embrace Multiple Platforms:

Today content consumers get their information on the platform of their choosing. That means you should consider posting short bursts on Tumblr, images on Pinterest, video on YouTube, and community conversations on Facebook.

 

4. Engage and Participate:

Having a voice as a curator means more than creating and curating your own work. Make sure you’re giving back by reading others and commenting on their posts.

To recommend material that you really think merits their attention.

 

5. Share. Don’t Steal:

Take the time to give attribution, link backs, and credit. The sharing economy works because we’re each sharing our audiences, and providing the value of our endorsements.

The important thing to realize is that we’re increasingly living in a world of information overload. So when people choose to listen to you it’s because you’re able to separate signal from noise. You provide a clear, contextually relevant voice within the topic or topics that you create and curate."

 

 

Read full article here: 

http://mashable.com/2012/04/27/tips-great-content-curation/

 


Via Giuseppe Mauriello
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Mo Hall's comment, April 28, 2012 9:31 AM
Great post.. just starting to really get into this content curation thing and of course Scoop.it is the best for me.. thanks.
Karen Dietz's comment, April 28, 2012 10:50 AM
Great article! Thanks for sharing. I was just speaking to a group about these points the other day and now I'm glad I can provide a reference for them.
Giuseppe Mauriello's comment, April 29, 2012 8:33 AM
@Karen and Mo: thank you so much for appreciation about this my curated article! Happy Sunday!
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Sharing On Facebook Is Worth 6 Times More Than A Twitter Tweet

Sharing On Facebook Is Worth 6 Times More Than A Twitter Tweet | Surviving Social Chaos | Scoop.it
We all know that social media is all about sharing. Some people have a preference for Facebook, others Twitter and the older demographic leans towards email and in the mix are other social media channels such as Linkedin.

 

How much is sharing worth? We all know it is worth something but what?


Eventbrite has just unveiled a report that measures what social media sharing is worth in real dollars.


Eventbrite is a new digital age social commerce event ticketing company and this concept is very strong especially for this type of industry where when you are going to or planning to attend an event, you constantly are telling your friends online and offline

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The Secret to Understanding Social Media

The Secret to Understanding Social Media | Surviving Social Chaos | Scoop.it

If you’ve been following this blog for any length of time, you’ll be aware of the tremendous impact social media has had on my life and career in the past 6 years or so. It’s brought about incredible opportunities for my business, allowed me to meet and become close friends with many wonderful people, and it’s changed the course of my teaching career.

 

So many people are clamoring to figure this space out right now. What does it really mean, this fundamental shift in the way we communicate? Why should we care? How do we do it? Where do we start? These are all questions I hear on an almost daily basis. It’s why I am doing what I can to help teach people, point them in the right direction. And I do feel like I’m helping. I’m seeing former students and current clients have success with using social media and it is extremely satisfying to know that, in some small way, I’ve been able to help.

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How to Create and Grow Your Influence on a Global Social Web

How to Create and Grow Your Influence on a Global Social Web | Surviving Social Chaos | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


Via Martin Gysler, Salah ALhaj Ahmed
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John van den Brink's comment, April 27, 2012 1:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 1:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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How To Get More Referral Traffic: Pinterest vs. StumbleUpon

How To Get More Referral Traffic: Pinterest vs. StumbleUpon | Surviving Social Chaos | Scoop.it

Learn how to get more referral traffic using Pinterest and StumbleUpon. Find out which one is better for increasing your page views.

***** Interesting and surprising. Marty


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Which Social Network Makes The Most Business Sense?

Which Social Network Makes The Most Business Sense? | Surviving Social Chaos | Scoop.it
Facebook? Twitter? Google+? Pinterest? Here's how to ensure you dedicate resources to the right platforms for your business.

 

Organizations must think about what's relevant for the business and what's relevant for the customer, Breed advises. "Like any investment, [social initiatives have] to result in impact to the business--calls deflected, new leads, competitive intelligence, supply chain effectiveness, etc. Then figure out the best channel for that, not the other way around," he says. "It does not matter if you put up a Facebook page while your customers are complaining on Twitter."


Via Kirsten Massebeau
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The Digital Writer's Guide to Social Media

The Digital Writer's Guide to Social Media | Surviving Social Chaos | Scoop.it
The Digital Writer, Sean Platt, walks you step-by-step through the social media process.

 

Social media is a digital writer’s best friend.


Sure, it’s all the rage for anyone making their living online, but you have something most entrepreneurs don’t.


You’re a natural communicator. This means the rules of social media – engagement, clear communication, and a fluent understanding of human behavior are all a part of your pre-existing skill set.


Once you get going, social media should be second nature to you.


Via Susan Bainbridge, Jerry de Gier
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100 Ways To Use #Twitter In #Education, By Degree Of Difficulty | @Edudemic

100 Ways To Use #Twitter In #Education, By Degree Of Difficulty | @Edudemic | Surviving Social Chaos | Scoop.it

Twitter may have started off as a fun social media site for keeping up with friends and sharing updates about daily life, but it’s become much more than that for many users over the past few years as the site has evolved and grown.

 

These days, Twitter is a powerhouse for marketing, communication, business, and even education, letting people from around the world work together, share ideas, and gain exposure.


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4 Ways to Measure Social Media Success With Free Tools

4 Ways to Measure Social Media Success With Free Tools | Surviving Social Chaos | Scoop.it

Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.

 

Here are 4 easy ways you can use free products:

 

#1: Track Actions Visitors Take:

Use Event Tracking to show when individuals exit your website to your social media outlets.

 

This information is beneficial in helping you to:

-Understand how your users are finding your social outlets.
- Recognize the way they interact with your brand online.
- Identify areas of improvement in regard to your social share plug-ins or buttons.


For complete steps on how to add the actual tracking code to your website, visit Google Support.

Once installed, you will be able to determine the number of people clicking on your social media buttons from your website during the length of your social campaign.

 

 

#2: Identify Social Actions Generating the Most Traffic:

Although you’re able to see that the user came from Facebook or Twitter to your sweepstakes rules, wouldn’t it be nice to be able to identify which tweet or post from your social outlets generated the most quality clicks to that page?

 

Google URL Builder allows you to do just that and it’s a great way to see which variation of a tweet or post harnessed the most quality clicks.

 

 

#3: Find Out if Your Social Promotion Grew Legs:

Another product that can be used to tap into the power of Google to measure the success of your social media campaign is Google Alerts. Google Alerts allows you to see other places on the web that picked up your social promotion and delivers the information straight to your inbox.

 

Identifying key individuals or outlets serves as a great way to build relationships within the social sphere and to start to compile a list of individuals and outlets to reach out to the next time you run a social media promotion.

 

 

#4: Get Real-Time Alerts:

Google Analytics Alerts are useful while the campaign is still running, in that they can assist you to stay up to date with the success of your promotion.

Just head into Alerts and set up an alert for a significant increase in day-to-day traffic from Twitter, Facebook and Google+ and you’ll get email updates when traffic starts falling from the sky.

 

Check out full interesting article here: http://j.mp/I1xEez

 


Via Giuseppe Mauriello, Gary Morrison
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