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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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The Internet of Things and Change - Will You Be Ready For The M2M World?

The Internet of Things and Change - Will You Be Ready For The M2M World? | Surviving Social Chaos | Scoop.it

The Internet of Things, the Connected World, the Smart Planet… All these terms indicate that the number of devices connected to, communicating through, and building relationships on the Internet has exceeded the number of humans using the Internet.


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20 Ideas for Social Media Content That Engages

20 Ideas for Social Media Content That Engages | Surviving Social Chaos | Scoop.it
The cry of "Content is King" has been a rallying call for bloggers and on-line publishers for years.

 

Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button.

 

This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing.

 

The reality is that everyone is now a publisher as social media has provided easy to use tools which has put a personal printing press in everyone’s hand.

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Social Media: Nothing New? Commonplace Books As Predecessor to Pinterest - Daily Beast

Social Media: Nothing New? Commonplace Books As Predecessor to Pinterest - Daily Beast | Surviving Social Chaos | Scoop.it
Social Media: Nothing New? Commonplace Books As Predecessor to PinterestDaily BeastThere were no social media to help them aggregate and share stories, quotes, recipes, or images. That doesn't mean they didn't do exactly that.

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Is Facebook Advertising Like Burning Money? | Jeffbullas's Blog

Is Facebook Advertising Like Burning Money? | Jeffbullas's Blog | Surviving Social Chaos | Scoop.it
Advertising has evolved rapidly over the last century.The Google Display Network is one of the big kids on this global block in the 21st century. In the last few years the new kid on the block has arrived and their name is Facebook.

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Pull Content From Anywhere On The Web And Start A Conversation With Branch

Giuseppe Mauriello: Branch, the new service of Twitter founders Evan Williams and Biz Stone, came out of private beta some days ago. Branch aims to help the world have better, deeper, and more human conversations online.

 

From official Branch Blog:

"We think the internet is an incredible tool. It’s given each of us a voice, and the power to share our voice instantly with millions of people around the world. But gaining the power to talk to the world hasn’t lessened the value of talking to each other. If anything, we think it’s more important than ever.

 

That’s why we wanted to build a new way to talk to each other, and why we’ve built Branch. Between articles, blog posts, and tweets, the internet is dominated by monologues. So we want to build a home for dialogues online, by combining the intimacy of a dinner table conversation with the power of the Internet..."

 

 

From review article by TechCrunch:

"Branch is building on and expanding the 140-character world of Twitter, allowing users to pull content from just about anywhere on the Web and start a dialogue about that content and publish it to the world. As the team explains in its post, the service is designed as a way to quiet the noise of communication tools on the Web and focus on what’s important and who you want to include in that discussion.

 

Like blog posts, the team explains, Branches are public and you can decide who is included in the dialogue and expand on a particular tweet or video, for example, that got your juices flowing. Other users can respond to those comments, share it, or subscribe to that user. 

 

Users can ask questions of their friends, initiate public debates, share media and publish their own ideas. Really, Branch is combining the Facebook status with a bit of Yammer’s curation and information sharing and the comment section model — all within the context of Twitter’s realtime media landscape.

 

The team has also released a bookmarklet that enables users to import threads from Twitter and expand on them, giving them context and making them easier to process and follow.

 

The other nifty feature here is that Branch threads can be embedded in blogs (like WordPress and Tumblr, for example), allowing you to display conversations in context, rather than relying on screenshots of comment sections or sharing the sensitive information..."

 

 

Read full article on TechCrunch:

http://techcrunch.com/2012/08/13/obvious-backed-branch-comes-out-of-public-beta-to-foster-conversations-online/

 

Check out it and request an invite: http://branch.com

 

Blog Post on Branch: 

http://bulletin.branch.com/post/29351108916/welcome-to-branch

 

Branch’s introductory video on Vimeo: 

http://vimeo.com/47334795


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US seniors find it's never too late to learn social media

US seniors find it's never too late to learn social media | Surviving Social Chaos | Scoop.it
Seniors, some in their 90s, could soon be making new friends on Facebook thanks to New York libraries offering classes to help the elderly learn, or brush up their social network skills.

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Six Letters, Six Tricks for Increasing Your Clicks | Social Media Today

Six Letters, Six Tricks for Increasing Your Clicks | Social Media Today | Surviving Social Chaos | Scoop.it
When it comes to offering how-to advice in my blog articles and other forms of content, I’m really not the world’s biggest fan of acronyms. I see too many weak ones that feel forced or downright clunky.
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Social Media and Lead Scoring Helps You Win More Gold

Social Media and Lead Scoring Helps You Win More Gold | Surviving Social Chaos | Scoop.it
Social media and lead scoring - Most marketers are using social media at some level now, but combining social media with lead scoring is relatively new.

 

Your qualified leads have varying degrees of value. Some result in sales, and others do not. That’s why marketing automation (MA) platforms allow you to score leads, which simply means a method of ranking leads according to their sales-readiness and/or potential value. (For a definition of marketing automation, see “Looking for Social Media ROI? Try Marketing Automation.”)

 

Lead scores are based on pre-programed criteria that are unique to each company. These criteria add up to a total score that fluctuates dynamically as a contact’s behavior evolves. A high score identifies a prospect who’s ready to be contacted by Sales.

 

One of the primary benefits of a lead score is that it allows both Sales and Marketing to focus their efforts on the potential “winners” who are most likely to generate revenue.

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Staggering Social Media Statistics from the Olympics - Infographic | Jeffbullas's Blog

Staggering Social Media Statistics from the Olympics - Infographic | Jeffbullas's Blog | Surviving Social Chaos | Scoop.it
As the social web grows and permeates every facet of the online world these numbers will continue to skyrocket.

 

306 billion items shared on the World Wide Web 208,333 shares per second on the open web Facebook was the winner in terms of social sharing with 102 billion shares including photos, timeline updates and videos Twitter handled 5 billion tweets Usain Bolt ran ran the 100 metres in just 9.63 seconds and by the time he reached the finish line over 2 million items were shared Michael Phelps generated the most online traffic and shares at 3 million items per day

It was also calculated that 27% of Americans watched the Olympics at work which is an estimated loss of $1.4 billion in productivity.

 

 


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3 Things You Must Know About Pinterest: Pins, Repins, and Analytics | Social Media Today

3 Things You Must Know About Pinterest: Pins, Repins, and Analytics | Social Media Today | Surviving Social Chaos | Scoop.it
Pinterest made a speedy and impactful entrance to the world of social media.

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PR Moves Front and Center

PR Moves Front and Center | Surviving Social Chaos | Scoop.it

This article is not necessarily about social media - however the use of PR is an effective tool in any social media marketing plan....READ ON! (Don Hornsby)

 

When it comes to marketing in 2012, it seems like every brand wants to be a storyteller. And that has been great news for public relations.

 

It wasn’t long ago that PR was essentially an afterthought to other marketing practices, basically a way to get a little publicity to amplify brand positioning, launch a product or beat back a crisis. But today, with the rise of social engagement and a greater reliance on storytelling, PR has evolved from a tactical postscript to a strategic pacesetter.

 

Much of this change coincides with the rise of social media and the growing role PR has in shaping conversations both with the media and directly with consumers. Previously, PR was a one-way conversation—based around how the press would perceive or talk about your brand. Today, PR has become a dialogue with a much wider range of influencers. Certainly the press plays a role, but it is joined by bloggers, customers, company employees and anyone else who talks about a brand, especially online.


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3 Social Media Lessons from the Olympics

3 Social Media Lessons from the Olympics | Surviving Social Chaos | Scoop.it
A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.Get the latest blog articles on business ideas and trends...

 

Social media gaffes can happen to the best of us. Sometimes even to Olympic athletes.

Since the 2012 Summer Olympics kicked off in London last week, a small flurry of athletes -- among them a Greek triple jumper and a Swiss soccer player -- have been cut from their respective teams for sending offensive messages over Twitter.

 

While an Olympic team doesn't operate exactly like a business, there are some lessons business owners can glean from these social media mistakes and apply to their own marketing efforts. Here are three tips from social media expert Scott Stratten, author and founder of Ontario-based marketing consultancy Un-Marketing.

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How to Create a Social Media Strategy | Social Media Today

How to Create a Social Media Strategy | Social Media Today | Surviving Social Chaos | Scoop.it

Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. For a small business with limited resources, it might be difficult to hire in-house or even outside social media help, so they continue to blindly navigate the waters. It pains me to see this, so I’ve decided to share a formula we use for our clients when determining their social media strategy. My hope is that small business owners can use this as a template for getting started with an effective social media plan.

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The Future of Search Advertising Must Include Social Media

The Future of Search Advertising Must Include Social Media | Surviving Social Chaos | Scoop.it

Rather than debating which form is better for reaching consumers, marketers should focus on how they are integrating social within search, and vice versa.

 

From The Article: There are two reasons this is true:

 

1) Social Signals -- the signals from Google +, Facebook, Twitter and other social networks that Google considers in its algorithm -- are already being optimized for by sophisticated search marketers.

 

More broadly, the digital-advertising industry is poised to reach $39.5 billion in 2012, according to eMarketer, and will overtake TV advertising spend by 2016. That's too big a pot to be arguing over.

 

 

2) Integration as a Rule.

The search-marketing industry has changed. It's more integrated and more valuable precisely because social-advertising spend is augmenting clients' search-marketing campaigns.

 

Today's advanced search campaigns require creating efficiencies at every step of the process. That includes augmenting search campaigns with social-media cost-per-click campaigns segmented by geography and socio-economic factors. Augmentation should be search marketers' new focus, not some outdated debate".

 

Read More: http://adage.com/article/digitalnext/future-search-advertising-include-social-media/236711/


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29 Reasons Why You Should be Blogging and Not Watching Television

29 Reasons Why You Should be Blogging and Not Watching Television | Surviving Social Chaos | Scoop.it
I sat down tonight for a while to watch some TV and as I channel surfed I caught myself thinking, "what  is the use of this?

 

I sat down tonight for a while to watch some TV and as I channel surfed I caught myself thinking, “what  is the use of this?” Yes, there were some funny ads that flitted across the screen in neat 30 second intervals, there was some entertaining comedy and informative content. As my TV viewing has diminished in recent years and my blogging has increased I have begun to realize the personal and business benefit to me and my company by blogging with a purpose. (Surgeon Generals Warning: Blogging without being passionate about your topic can be bad for your health)

 

So here are some reasons to blog.

 

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Twitter: A Day in the Life [INFOGRAPHIC]

Twitter: A Day in the Life [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
This infographic reveals some surprising findings about what we share on Twitter -- and how we do it.

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Your Guide to Recovering from Google Penguin

Your Guide to Recovering from Google Penguin | Surviving Social Chaos | Scoop.it

Before doing anything, you need to diagnose the reason for your site’s ranking and traffic drop. The easiest way to discover if your rankings fell as a result of Google Penguin is to analyze your website’s traffic data. If your rankings (and traffic) took a noticeable dive on or around April 24, 2012, there’s a good chance it’s got something to do with Google Penguin. To get started, be sure to isolate your traffic data solely for Google organic search traffic, since this is the traffic source that Penguin would have impacted.


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Mike Ellsworth's comment, September 1, 2012 4:24 PM
Michele, merci bien for another reScoop!
Mike Ellsworth's comment, September 2, 2012 1:52 PM
Anne, as always, thanks for the reScoop!
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Google+ the ultimate social network for user engagement...

Google+ the ultimate social network for user engagement... | Surviving Social Chaos | Scoop.it

I wrote recently about what I had learned about Google+ for content marketing; Google+ remains a channel that’s largely new to me, and as I delve deeper into planning my own personal (and +Smart Insights) foray into Google+ there are some very specific themes that are emerging and worth mentioning.

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Pinterest does not like URLs in descriptions

Pinterest does not like URLs in descriptions | Surviving Social Chaos | Scoop.it
Pinterest can be such a fun place to post pictures you either take yourself or find on the web. Creating creative boards that you can fill with pictures displaying your interests is easy, and sharing your personality through visualization seems t ...

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30 Days To Facebook Freedom - Day 19 - Engagement With Photos| Kay Walten

30 Days To Facebook Freedom - Day 19 - Engagement With Photos| Kay Walten | Surviving Social Chaos | Scoop.it

So you have been using your schedule for the last 10 days!! How are you finding Facebook now that you are empowered with goals, objectives, and a schedule? Easier, less time consuming, more e?

 

Now that you are getting into your Facebook groove, it is a great idea to look more closely at your use of photos and images to increase your engagement of guests, potential guests or to gain new fans.

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The 7 C’s of a Successful Social Media Strategy

The 7 C’s of a Successful Social Media Strategy | Surviving Social Chaos | Scoop.it
Finding out where your community interacts on social media is the first step of a successful social media strategy.

 

A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven C’s.

 

1. Community

 

Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community.

 

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Facebook vs. Google+: A Guide to Brand Pages [INFOGRAPHIC] |

Facebook vs. Google+: A Guide to Brand Pages [INFOGRAPHIC] | | Surviving Social Chaos | Scoop.it

When Google+ was released on June 28, 2011, one question was at the forefront of every social media aficionado’s mind: has Facebook finally met its match? But as the social networking service approaches its first birthday with 170 million-plus users, it seems that the question merits more than a simple ‘yes’ or ‘no’ answer. And through countless arguments as to whether Google+ is or is not a “Ghost Town,” one thing has become apparent: these two social network giants have amassed very different followings.


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Four tips to protecting your online reputation

Whether it's from a disgruntled employee, an angry customer or a competitor, a negative online review can hurt your brand's reputation.

"Unfortunately, most business owners are not even aware that these bad reviews are out there," said V. Michael Santoro, who co-authored "Niche Dominance: Creating Order Out of Your Digital Marketing Chaos" with John S. Rizzo. Santoro and Rizzo are managing partnerse of Globe On-Demand, an Internet technology company.

Seventy-two percent of buyers trust reviews as much as personal recommendations, and 70 percent trust consumer opinions posted online, according to a recent Nielsen Global Trust in Advertising Survey.


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11 Ways To Lose Your Job On Facebook

11 Ways To Lose Your Job On Facebook | Surviving Social Chaos | Scoop.it
Facebook has become the social media channel everyone loves and loves to hate. It is a powerful platform to share your content as well as being a soapbox to post your feelings and thoughts whether they are appropriate or not.

 

Facebook has become the social media channel everyone loves and loves to hate. It is a powerful platform to share your content as well as being a soapbox to post your feelings and thoughts whether they are appropriate or not.

 

Social media seems to have hit such a nerve with people sharing anything and everything online with such gay abandon.

 

It continues to provide great online fodder that keeps us amused and entertained in an almost voyeuristic fashion.

 

The reaction to a post that I wrote titled “30 Things You Shouldn’t share on Social Media”  revealed to me the high interest in other people’s online Faux pas with 69 comments so far.

 

Many people seem to have their common sense gene removed when they leap on a computer in the quiet of their home and think that no one is listening (only the entire planet). It does seem that this thing we call “the social web” is so new that that our evolutionary development hasn’t caught up with the technology and we are still thinking analog when it should be digital!

 

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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | Surviving Social Chaos | Scoop.it

"Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business.

 

Coca Cola changed its marketing strategy from creative excellence to content excellence.

They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.

 

The democratization of marketing was now evident.

 

Here the 4 Myths of Social Media Marketing:

 

Myth #1. It’s Simple

There are many myths about social media marketing but the biggest one by far is that it is easy and can be done by an intern at lunch time.

 

Myth #2. It’s Free

Planning , creating content, optimizing for search, publishing to multiple platforms takes time. Time is money.

 

Enterprise class tools are not free. Participating on Facebook may cost nothing and tweeting is free but the content and eco-sytem to support a sustained social media marketing effort requires budget and commitment. Professional videos still cost money to produce and edit.

 

 

Myth #3. It’s Just Facebook

Many organisations think that because Facebook dominates the social media numbers game with nearly one billion users, that it is the only social media network to consider in a social media marketing strategy.

Facebook only allows less than 15% of your updates to appear in your Facebook followers timelines through its “Edge Rank” algorithms.

 

 

Myth #4. Social Media is the “Silver Bullet”

Social media is not your marketing saviour.

Remember to continue to optimize your online properties for search engines.

 

Being found on Google is still a “must do”. If you aren’t doing this then you need to reconsider some of your marketing budget priorities. Social media marketing advertising is still only $5 billion and search engine marketing spend is 10 times larger at $50 billiuon plus because it works".

 

Full Article Here: http://www.jeffbullas.com/2012/08/13/4-myths-of-social-media-marketing/


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