Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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54 Free Social Media Monitoring Tools [Update2012]

54 Free Social Media Monitoring Tools [Update2012] | Surviving Social Chaos | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

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How to Effectively Listen on the Social Web [Infographic] | Socialnomics

How to Effectively Listen on the Social Web [Infographic] | Socialnomics | Surviving Social Chaos | Scoop.it

For an easy two-step guide on monitoring and acting on social media conversations, take a look at enclosed infographic! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.

by Mike Lewis at: http://www.socialnomics.net

 


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The Social Land of Milk and Honey for Bloggers and Brands

The Social Land of Milk and Honey for Bloggers and Brands | Surviving Social Chaos | Scoop.it
Remember the good old days when all a blogger had to do was write a post and the world would come rushing to read it? No? Me either.

 

Remember the good old days when all a blogger had to do was write a post and the world would come rushing to read it? No? Me either. Despite that, new bloggers always start out with the belief that their words will be so inspiring, so epic, that they’ll be beating traffic back within a week and making piles of cash two weeks later. They dream of living the good life in this beautiful land of milk and honey.


Then, to their dismay, six months later, they desperately look at their analytics for the millionth time only to find their website is still showing very little or no traffic. Imagine throwing a grand party where no one shows up. That’s the same type of rejection most will feel when they see the dismal traffic they are receiving, and many will give up at that point, if they haven’t done so already.


A few smart – or stubborn – souls will have finally realized that no matter how amazing their content is, they have to spend the time to promote and market it and words such as “social networks, social sharing, and social discovery” will permeate the research they do.

 

Each market is unique, but there are seven social sites that every brand or blogger should be active on, if they hope to boost traffic to their site. Each of these sites belong to one of the three types mentioned above; social networking sites, social sharing sites, and social discovery sites.


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Making Sense Of Twitter

Making Sense Of Twitter | Surviving Social Chaos | Scoop.it

Note: Bovee & Thill discuss Twitter and show examples in each of their business communication textbooks.

 


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Has Social Media Turned You into a Zombie? [INFOGRAPHIC]

Has Social Media Turned You into a Zombie? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
This fun infographic profiles several types of social media zombie -- not dead, but not quite alive either, thanks to an over-enthusiasm for the social web.

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12 tips for using Twitter as a customer service tool

12 tips for using Twitter as a customer service tool | Surviving Social Chaos | Scoop.it
Customers are tweet grievances and questions constantly. Are you listening—or responding? Here’s how to do it the right way.

 

A number of brands are using Twitter as a customer service tool.

 

After all, customers often vent their frustrations about a company and its products on Twitter. The shrewd brands are there with a team of people to answer the queries and to help create brand loyalty.

 

In some cases, companies use it as a cost-cutting exercise with queries handled faster online and calls deflected from customer service numbers and other costly channels.

 

Here are a number of ways and examples to improve your customer service efforts on Twitter:


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Survey: Most companies still not capitalizing on social media

Survey: Most companies still not capitalizing on social media | Surviving Social Chaos | Scoop.it
For traditional businesses, social media is like a virus: it's furious, fast-growing, and impossible to ignore.

 

According to a new survey released by the Stanford Rock Center for Corporate Governance, the Center for Leadership Development and Research at the Stanford Graduate School of Business, and The Conference Board, less than a third of companies today use social media for business purposes.


Executives not confidently using sites like Facebook and LinkedIn to support their corporate strategy whether it’s for the purposes of communication, brand management or identifying risk.
In the report, 180 senior executives and corporate directors of North American public and private companies, were surveyed for their opinions on social media. The findings reveal a disconnect between companies’ understanding of social media and how they are applying it to their business.


“Companies appreciate the potential that social media can have to transform all aspects of their business,” said Professor David F. Larcker of the Stanford Graduate School of Business and lead author of the study, in a statement. “They also realize the serious threats that it can pose. They’re just not doing very much about it.”

 

Read more at http://venturebeat.com/2012/10/28/social-media-business/#SjRpAOmokSeXCiAi.99


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23 Amazing Pinterest Boards You Should Follow | The Official Wix Blog

23 Amazing Pinterest Boards You Should Follow | The Official Wix Blog | Surviving Social Chaos | Scoop.it
23 fantastic Pinterest boards you should follow...

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The Pinterestization Of The Web: Fab or Fad?

The Pinterestization Of The Web: Fab or Fad? | Surviving Social Chaos | Scoop.it

Social commerce has had a tough go proving itself as a marketing channel that converts.


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How to Get Started with Social Media Marketing

How to Get Started with Social Media Marketing | Surviving Social Chaos | Scoop.it
Social media is changing everything. How we communicate, do business and read our news.The biggest change to business is that it is democratizing marketing.

 

Social media is changing everything. How we communicate, do business and read our news.

 

The biggest change to business is that it is democratizing marketing. Marketing is no longer monopolized by mass media, expensive printing firms or marketing agencies that controlled access to your customers and prospective audience.

 

You are now free to create and publish and market your own 30 second advertisement on YouTube and the world can watch.

 

Your brand now has its own TV channel.

 

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9 Reasons Social Recruiting Beats Traditional Recruiting

9 Reasons Social Recruiting Beats Traditional Recruiting | Surviving Social Chaos | Scoop.it
Recruiting top talent has always been a challenge.

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Social Content Curation: An Introductory Guide for Teachers and Students

Social Content Curation: An Introductory Guide for Teachers and Students | Surviving Social Chaos | Scoop.it

Robin Good: "7 Things You Should Know About Social Content Curation" is a technology brief from Educause which aims to introduce, explain and illustrate the emerging social curation trend and why it is relevant to teaching and learning.

 

From the official abstract: "An emerging class of online tools, including Pinterest, Scoop.it, EduClipper, and others, allows users to quickly and easily gather, organize, and share collections of online resources, particularly visual content.


These applications make it easy to collect and post disparate bits of content, providing visual groupings at a glance that can reveal important patterns.


In academic settings, they can facilitate more visual thinking and discussion among students while providing a means to share collections of online content."



Informative. Good introductory text. 7/10

 

ePUB: http://www.educause.edu/ir/library/epub/ELI7089.epub

 

PDF: http://www.educause.edu/ir/library/pdf/ELI7089.pdf

 

 


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4 simple strategies for engaging your visitors [Infographic]

4 simple strategies for engaging your visitors [Infographic] | Surviving Social Chaos | Scoop.it

4 simple strategies for engaging your visitors

 

via Fares Kameli


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Twitter or Facebook: Where Should You Engage Your Fans? - Social Media SEO

Twitter or Facebook: Where Should You Engage Your Fans? - Social Media SEO | Surviving Social Chaos | Scoop.it
Social Media SEOTwitter or Facebook: Where Should You Engage Your Fans?

 

The benefits of social media have been proven, even amongst smaller businesses, and the simple fact that conversion rates for Facebook and Twitter average around double that of most other outlets means that a solid fan base will, simply put, directly increase sales.

 

With social media you also have the opportunity to respond quickly and on customers’ terms with answers to their questions that they may not have asked through email or a comment form. Link building can also be a major reason why companies love to have a social media network, and have both direct and indirect benefits. There are plenty of other reasons to build a social media community, but it’s also worth thinking about the drawbacks.


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Effective Customer Care through Facebook - Seo Sandwitch Blog

Effective Customer Care through Facebook - Seo Sandwitch Blog | Surviving Social Chaos | Scoop.it
Facebook has become one of the biggest channels of customer relationship for businesses. Tips on how to use Facebook as a customer care channel.

 

Facebook has become one of the biggest channels of customer relationship for businesses. Companies have adopted to the changing needs of the customer and adopted a friendlier approach to providing effective customer care management through Facebook.

 

It is an awesome way to solve customer queries quickly and easily. Here are a few tips that would help in making customer management a breeze through the official Facebook channel.


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Sebastian C.'s curator insight, December 12, 2012 12:27 AM

 Facebook has become one of the biggest channels of customer relationship for businesses. Tips on how to use Facebook as a customer care channel.

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Social Media Sharing: 3 Questions to Ask Before You Post

Social Media Sharing: 3 Questions to Ask Before You Post | Surviving Social Chaos | Scoop.it
There aren’t any hard and fast social media rules says networking expert Liz Lynch. But there are three important questions you should ask before you post.

 

The good and the bad about social media is that there aren't any firm rules. You can choose how you want to use it, post whatever you want, connect - or not - with whomever you want. For example, some use LinkedIn to connect only with those they already know, and some use it to expand their network and are willing to accept invitations from anybody. Both approaches are totally valid and the best one for you depends on the goals of your business.

 

But, just because there aren't any firm social media rules, doesn't mean there aren't some best practices you should be following.

 

If your intention is to use social media to build your business, then focus on activities that advance your cause, and stop doing or minimise everything else.

 

If you're killing hours of time playing games or watching videos of kittens, and then complaining that social media takes too much time and doesn't work for you, you should re-evaluate what you are doing.


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Email Marketing Is All About The First Hour So Timing Is Key [infographic]

Email Marketing Is All About The First Hour So Timing Is Key [infographic] | Surviving Social Chaos | Scoop.it

What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.
 

This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:
 

Open time Click-through time Recipients’ top engagement time


The really important finding was that all email messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%).
 

This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long. The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m. An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.
 

As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:
 

Emails reach the best results within 1 hour after landing in the inbox. If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest. If your emailing's go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones

 

Source. http://bit.ly/Tr6aq8
 


Marty Note
Great note from maxOz here about email marketing metrics and best practices. When I was a Director of Ecommerce email marketing consistently provided the best margins at over 30% net net. This is why your inbox is about to be beyond full from now until about 12.20 :).  


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The Three Circles of Content Marketing Influence

The Three Circles of Content Marketing Influence | Surviving Social Chaos | Scoop.it
Industry-leading content marketing efforts engage more than just your brand fans and followers.

 

At most of the events I attend, I rarely get to see other people speak. Often, I’m shuttled in to do a keynote or workshop, and then quickly leave for the next event. Last week was different. I had the pleasure of seeing Scott Stratten (@unmarketing) speak at the 2012 DMA Annual Conference. Scott has it right: The first rule of speaking is to entertain… then you can try to cover all that educational stuff.

 

Based on his presentation alone, I bought his new book (and I rarely buy books) entitled The Book of Business Awesome. Frankly, I probably would have purchased the book based on the title alone (great title!).


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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Surviving Social Chaos | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.


 

Source . http://bit.ly/Yhuo7j


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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 8:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

BSN's curator insight, October 27, 2013 9:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

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8 Ways Social Media Changes Everything

8 Ways Social Media Changes Everything | Surviving Social Chaos | Scoop.it
There are at least 8 ways that social media changes marketing and PR and overall business communications.

 

I think this list applies to most industries, to varying degrees. Understanding these changes and adapting your communication strategies sooner rather than later offers many advantages.


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The Anatomy of Content Marketing [Infographic] | Unbounce

The Anatomy of Content Marketing [Infographic] | Unbounce | Surviving Social Chaos | Scoop.it
Just like the old game 'Operation' this infographic and post explores the anatomy of content marketing from the perspective of a real person.

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How To Write A Blog With Great Content Every Time

How To Write A Blog With Great Content Every Time | Surviving Social Chaos | Scoop.it
Finding content for your blog is not impossible. There are many places to find ideas.

 

 

You started a blog for your brand. You knew it was time, and you knew how it would benefit you. And, at the start, the going was great; there were plenty of things to write about. That is, until writer’s block set in, and suddenly you were drawing a blank.


Somehow, it just got a bit more complicated.


How do you generate great blog content regularly without burning out? Inevitably, there will be an average Tuesday morning where you’ll find yourself staring at a blinking cursor, a blank screen, and a looming deadline. Right about then, you’ll wish you knew what to write about. Right about then, you’ll wish you knew how to go about finding ideas when you didn’t have any of your own.
Here are some tips to make...


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Six Ways to Check If You Have 'Like' Integrity

Six Ways to Check If You Have 'Like' Integrity | Surviving Social Chaos | Scoop.it
When Facebook replaced its Become a Fan button with the ubiquitous Like button, everyone began clicking away... But have you been clicking Like with integrity? Here's how to find out.
Regardless of how many Likes a post already has, you click Like, too. When a total stranger Likes your photo, you take a minute to go to their feed, so you can reciprocate with a Like of your own. You Like a great post or photo even if it was put up by someone you have a problem with. You don’t automatically Like posts by clients (or prospects). You still Like a post by someone who has not hit Like on any of your posts in, like, FOREVER. You self-regulate your postings based on how many Likes certain posts/photos generate.

by Tobias Schremmer

Read more: http://bit.ly/Ph8wrl

 


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Can Twitter help to predict who's going to win the next election for US President?

Can Twitter help to predict who's going to win the next election for US President? | Surviving Social Chaos | Scoop.it

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10 Great Ways to Increase LinkedIn Productivity

10 Great Ways to Increase LinkedIn Productivity | Surviving Social Chaos | Scoop.it
As a machine is only as clever as its user, a LinkedIn account is only as productive as the person in the profile picture.

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