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For an easy two-step guide on monitoring and acting on social media conversations, take a look at enclosed infographic! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.
by Mike Lewis at: http://www.socialnomics.net
Via Ivo Nový, John van den Brink
Remember the good old days when all a blogger had to do was write a post and the world would come rushing to read it? No? Me either.
Remember the good old days when all a blogger had to do was write a post and the world would come rushing to read it? No? Me either. Despite that, new bloggers always start out with the belief that their words will be so inspiring, so epic, that they’ll be beating traffic back within a week and making piles of cash two weeks later. They dream of living the good life in this beautiful land of milk and honey.
Then, to their dismay, six months later, they desperately look at their analytics for the millionth time only to find their website is still showing very little or no traffic. Imagine throwing a grand party where no one shows up. That’s the same type of rejection most will feel when they see the dismal traffic they are receiving, and many will give up at that point, if they haven’t done so already.
A few smart – or stubborn – souls will have finally realized that no matter how amazing their content is, they have to spend the time to promote and market it and words such as “social networks, social sharing, and social discovery” will permeate the research they do.
Each market is unique, but there are seven social sites that every brand or blogger should be active on, if they hope to boost traffic to their site. Each of these sites belong to one of the three types mentioned above; social networking sites, social sharing sites, and social discovery sites.
Note: Bovee & Thill discuss Twitter and show examples in each of their business communication textbooks.
Via Bovee & Thill's Online Business Communication Magazines, David Hain
Customers are tweet grievances and questions constantly. Are you listening—or responding? Here’s how to do it the right way.
A number of brands are using Twitter as a customer service tool.
After all, customers often vent their frustrations about a company and its products on Twitter. The shrewd brands are there with a team of people to answer the queries and to help create brand loyalty.
In some cases, companies use it as a cost-cutting exercise with queries handled faster online and calls deflected from customer service numbers and other costly channels.
Here are a number of ways and examples to improve your customer service efforts on Twitter:
Via Monica McPherrin
For traditional businesses, social media is like a virus: it's furious, fast-growing, and impossible to ignore.
According to a new survey released by the Stanford Rock Center for Corporate Governance, the Center for Leadership Development and Research at the Stanford Graduate School of Business, and The Conference Board, less than a third of companies today use social media for business purposes.
Via Hayden Richards
Social media is changing everything. How we communicate, do business and read our news.The biggest change to business is that it is democratizing marketing.
Social media is changing everything. How we communicate, do business and read our news.
The biggest change to business is that it is democratizing marketing. Marketing is no longer monopolized by mass media, expensive printing firms or marketing agencies that controlled access to your customers and prospective audience.
You are now free to create and publish and market your own 30 second advertisement on YouTube and the world can watch.
Your brand now has its own TV channel.
Robin Good: "7 Things You Should Know About Social Content Curation" is a technology brief from Educause which aims to introduce, explain and illustrate the emerging social curation trend and why it is relevant to teaching and learning.
From the official abstract: "An emerging class of online tools, including Pinterest, Scoop.it, EduClipper, and others, allows users to quickly and easily gather, organize, and share collections of online resources, particularly visual content.
These applications make it easy to collect and post disparate bits of content, providing visual groupings at a glance that can reveal important patterns.
In academic settings, they can facilitate more visual thinking and discussion among students while providing a means to share collections of online content."
Via Robin Good
Social Media SEOTwitter or Facebook: Where Should You Engage Your Fans?
The benefits of social media have been proven, even amongst smaller businesses, and the simple fact that conversion rates for Facebook and Twitter average around double that of most other outlets means that a solid fan base will, simply put, directly increase sales.
With social media you also have the opportunity to respond quickly and on customers’ terms with answers to their questions that they may not have asked through email or a comment form. Link building can also be a major reason why companies love to have a social media network, and have both direct and indirect benefits. There are plenty of other reasons to build a social media community, but it’s also worth thinking about the drawbacks.
Via Manlio Mannozzi
Facebook has become one of the biggest channels of customer relationship for businesses. Tips on how to use Facebook as a customer care channel.
Facebook has become one of the biggest channels of customer relationship for businesses. Companies have adopted to the changing needs of the customer and adopted a friendlier approach to providing effective customer care management through Facebook.
It is an awesome way to solve customer queries quickly and easily. Here are a few tips that would help in making customer management a breeze through the official Facebook channel.
Via Rami Kantari
There aren’t any hard and fast social media rules says networking expert Liz Lynch. But there are three important questions you should ask before you post.
The good and the bad about social media is that there aren't any firm rules. You can choose how you want to use it, post whatever you want, connect - or not - with whomever you want. For example, some use LinkedIn to connect only with those they already know, and some use it to expand their network and are willing to accept invitations from anybody. Both approaches are totally valid and the best one for you depends on the goals of your business.
But, just because there aren't any firm social media rules, doesn't mean there aren't some best practices you should be following.
If your intention is to use social media to build your business, then focus on activities that advance your cause, and stop doing or minimise everything else.
If you're killing hours of time playing games or watching videos of kittens, and then complaining that social media takes too much time and doesn't work for you, you should re-evaluate what you are doing.
Via MediaCo Marketing
What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.
This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:
This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long. The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m. An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.
As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:
Via maxOz, Martin (Marty) Smith
Industry-leading content marketing efforts engage more than just your brand fans and followers.
At most of the events I attend, I rarely get to see other people speak. Often, I’m shuttled in to do a keynote or workshop, and then quickly leave for the next event. Last week was different. I had the pleasure of seeing Scott Stratten (@unmarketing) speak at the 2012 DMA Annual Conference. Scott has it right: The first rule of speaking is to entertain… then you can try to cover all that educational stuff.
Based on his presentation alone, I bought his new book (and I rarely buy books) entitled The Book of Business Awesome. Frankly, I probably would have purchased the book based on the title alone (great title!).
Via John van den Brink
An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.
This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.
Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.
Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.
Source . http://bit.ly/Yhuo7j
Via maxOz, Brian Yanish - MarketingHits.com
There are at least 8 ways that social media changes marketing and PR and overall business communications.
I think this list applies to most industries, to varying degrees. Understanding these changes and adapting your communication strategies sooner rather than later offers many advantages.
Finding content for your blog is not impossible. There are many places to find ideas.
You started a blog for your brand. You knew it was time, and you knew how it would benefit you. And, at the start, the going was great; there were plenty of things to write about. That is, until writer’s block set in, and suddenly you were drawing a blank.
When Facebook replaced its Become a Fan button with the ubiquitous Like button, everyone began clicking away... But have you been clicking Like with integrity? Here's how to find out.Regardless of how many Likes a post already has, you click Like, too. When a total stranger Likes your photo, you take a minute to go to their feed, so you can reciprocate with a Like of your own. You Like a great post or photo even if it was put up by someone you have a problem with. You don’t automatically Like posts by clients (or prospects). You still Like a post by someone who has not hit Like on any of your posts in, like, FOREVER. You self-regulate your postings based on how many Likes certain posts/photos generate.
by Tobias Schremmer
Read more: http://bit.ly/Ph8wrl
Via John van den Brink