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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Social media demographics 2012: 24 sites including Twitter, Facebook, and ... - VentureBeat

Social media demographics 2012: 24 sites including Twitter, Facebook, and ... - VentureBeat | Surviving Social Chaos | Scoop.it

VentureBeatSocial media demographics 2012: 24 sites including Twitter, Facebook, and ...

 

Something to consider when planning your next Event Social Media Campaign.


Via Suzanne Axt
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Rescooped by donhornsby from AtDotCom Social media
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10 Reasons How Bad Infographic can Damage Your Business | All Infographics

10 Reasons How Bad Infographic can Damage Your Business | All Infographics | Surviving Social Chaos | Scoop.it
Infographics on How creating Bad Info graphics can damage and ruin business health and marketing concept forever on Business marketing on information graphics...

Via Christino Martin, John van den Brink
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Why Blogging Is Even More Critical In the Age of Social

Why Blogging Is Even More Critical In the Age of Social | Surviving Social Chaos | Scoop.it
Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. That question used to frustrate me greatly until I started making this distinction.

Via Rob Metras
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The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]

The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template] | Surviving Social Chaos | Scoop.it
Learn how to create an infographic without a designer using PowerPoint.

Via John van den Brink, Martin (Marty) Smith
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Social Media Thought Leaders? Here's a Top 15 List to Ponder.

Social Media Thought Leaders? Here's a Top 15 List to Ponder. | Surviving Social Chaos | Scoop.it
Top social media thought leaders list, featuring Seth Godin, Facebook expert Mari Smith, Gary Vaynerchuk, Michael Stelzner of Social Media Exmainer, and more.

 

I often get asked who are the true “thought leaders” in social media. In a world of voluminous tweets and blog posts, with many contributors simply compiling lists of other’s content or rehashing of other’s ideas, it really is hard to decipher who are those that are not only recognized by their peers but also have “innovative” ideas with regards to various aspects of social media.

 

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LinkedIn Social Link Sharing Is Best Way To Boost SEO, Study Finds

LinkedIn Social Link Sharing Is Best Way To Boost SEO, Study Finds | Surviving Social Chaos | Scoop.it
Bloggers, journalists and other online writers love to share their content on Facebook, Twitter, Google+ and Pinterest, but for best results links should.

Via Alan Horton
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Rescooped by donhornsby from Business Growth through Online Sales and Marketing
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Real Brands Need Real-Time Leaders

Real Brands Need Real-Time Leaders | Surviving Social Chaos | Scoop.it

The Importance of Embracing Social Media in the C-Suite The impact of social media in the digital bazaar is undeniable.


Via Ana Cristina Pratas, Gary Morrison
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Best Tools To Measure And Improve Your Social Influence… And Klout

Best Tools To Measure And Improve Your Social Influence… And Klout | Surviving Social Chaos | Scoop.it

The creation and quick spread of online social media have modified that meaning, or, maybe, there's a totally new definition under the nomenclature online social influence. Are we trying to persuade via social media?

M easure its influence on social networks is not easy.

Klout is now the market leader despite his detractors who qualify Klout social gaming around the influence, rather than a true reference tool.

OSI [Online/Digital Social Influence] is a matter of prestige more than persuasion.

Once you have reached the desired level, you will influence the online actions of others. It’s the “ability to inspire action”.

Andrew Grill, Kred CEO considers more important what happens after we get to that level.

He gives some tips to boost your online influence via social media:

Firstly, find out where you are an influencer [which area of expertise] and then focus on that area. Social media, for example, is too wide. Define and contact your advocates, those followers that you [or your brand] influence the most and use them to get more awareness. Develop an Influence Action Plan

 

What follows are the steps to develop a successful action plan according to Brian Solis :

Track performances against current benchmarks that capture existing sentiments, behaviours and awareness. Define who your target audience is. Develop the strategy. You’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content. Determine who are your most influential followers and use them in order to improve your social media outreach. Launch the outreach campaign, remembering that key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial. Measure constantly. Monitor all that you do every day and modify the strategy when needed.

8 alternatives to Klout

Klout is the most used tool… And also the most criticized. It’s very common that we all want to get the highest level, and nobody wants to see the score going down, especially when we think it should be going up.

It is a very social tool. You can socialise with your contacts and there’s also the possibility to share your score on social networks. You are also allowed to know what Klout style are your contacts, know who are your influencers and the ones you influence the most.

However, the algorithm they use to calculate the rate is totally unknown.

There’s no transparency and  is mainly focused on two social networks; Twitter and most of all, Facebook.

Social With It shows you other 8 similar tools - TwitterGrader, TweetLevel, TweetReach, PROskore, Kred, PerrIndex, and Twitalyser Traakr - visually comparing the principal data amongst them. All OSI tools are organized according to three concepts: reach, relevance and resonance [triple R]

 

Do you want to know some other details on these and other tools?

Check this amazing study by Brian Solis and Altimeter.

 

By Gema Molina Garcia. http://bit.ly/NRQKqQ

Source. http://bit.ly/NRQY1t


Via maxOz, Brian Yanish - MarketingHits.com
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How to Budget for Marketing

How to Budget for Marketing | Surviving Social Chaos | Scoop.it
Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it.

 

Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve.

 

Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.

 

In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:

 

1. How can companies budget better to create the results they want?

 

2. What can companies do to budget effectively for the year ahead?

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5 Reasons Small Business Should Love Local SEO

5 Reasons Small Business Should Love Local SEO | Surviving Social Chaos | Scoop.it
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online.

Via Rob Metras
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Creating Perfect Marketing Pins For Pinterest [Infographic]

Creating Perfect Marketing Pins For Pinterest [Infographic] | Surviving Social Chaos | Scoop.it
Great guide for how you could go about creating perfect marketing pins for business. 10 tips that will help you increase reach and engagement on Pinterest.

Via Kelly Lieberman
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Rescooped by donhornsby from AtDotCom Social media
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What A Difference A Decade Makes - The Internet 2002-2012

What A Difference A Decade Makes - The Internet 2002-2012 | Surviving Social Chaos | Scoop.it

A decade -- 10 years. Doesn't sound like much, right?

By John Koetsier. http://bit.ly/MFh6yL

Source. http://bit.ly/N9uvQW

Infographic by BestedSites.http://bit.ly/NTdzwn


Via maxOz, Fred Zimny, John van den Brink
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Ken Morrison's comment, September 3, 2012 12:38 AM
Thank you for the rescoop. I see that your topic is Free Online Education. Some of my scoops that may fit your topic are under my "open" tag at: http://www.scoop.it/t/new-media-technology?tag=OPEN
Rescooped by donhornsby from AtDotCom Social media
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Ad targeting on Twitter - Infographic #bizitalk

Ad targeting on Twitter - Infographic #bizitalk | Surviving Social Chaos | Scoop.it

Social Media Tips / Ad targeting on Twitter – Infographic 


Via John van den Brink
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10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What ... - Forbes

10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What ... - Forbes | Surviving Social Chaos | Scoop.it

Forbes10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What ...ForbesLack of Clear Goals: If you're sharing content on social media networks without a clearly defined end goal, then your efforts are likely being wasted.


Via Gary Morrison
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Rescooped by donhornsby from Science News
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Internet Decade Later - Infographic...

Internet Decade Later - Infographic... | Surviving Social Chaos | Scoop.it

Via Sakis Koukouvis
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Photos Drive The Most Engagement on Facebook [INFOGRAPHIC]

Photos Drive The Most Engagement on Facebook [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!

 

Here are some highlighted stats from the infographic that make the case:

 

On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.


Via Jonha Revesencio
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Vinyl Hacks's comment, September 25, 2012 1:04 AM
Thanks for this! Inforgraphics rock!
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The Largest Social Network You’ve Never Heard Of

The Largest Social Network You’ve Never Heard Of | Surviving Social Chaos | Scoop.it
The story of a tech giant overlooked by the West raises questions about streaming video, virtual currency, the digital divide, and how people use the Internet in other countries. Ross Slutsky | Washington DC    310 million registered users.

Via zackrizmanic
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Rescooped by donhornsby from Understanding Social Media
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Sensible Social Media Checklist For Businesses #infographic

Sensible Social Media Checklist For Businesses #infographic | Surviving Social Chaos | Scoop.it
Sensible Social Media Checklist For Businesses #infographic Social media technologies take on many different forms...

Via Salah ALhaj Ahmed
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Social Media Flowcharts - Da Li Social

Social Media Flowcharts - Da Li Social | Surviving Social Chaos | Scoop.it

At Blogging Strategies Summit, Charlene Li showed the Air Force Web Posting Response Assessment chart and wondered how many organizations had done something similar, and she only knew of one or two similar charts. I thought it’d be interesting to see how it had been used, and here’s what I found.


Via Miguel Neves
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35 Digital Media Resources You May Have Missed

35 Digital Media Resources You May Have Missed | Surviving Social Chaos | Scoop.it
Catch up on the latest digital media resources with our weekly features roundup.

Via Alan Horton
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Most Brits care more about looking good on Facebook than looking intelligent, survey reveals

Most Brits care more about looking good on Facebook than looking intelligent, survey reveals | Surviving Social Chaos | Scoop.it
Looking as good as possible on Facebook profile pages is the main priority of 56 per cent of Britons questioned in a survey looking at social media habits.

 

Most Britons care more about looking good on social networks like Facebook than seeming intelligent, a new survey has revealed.


Looking as good as possible on Facebook profile pages is the main priority of 56 per cent of Britons questioned in a survey looking at social media habits.


This sets us apart from the Middle East and the rest of Europe, where social media users are far more concerned about appearing intelligent when posting online.


Sixty-one per cent of people from those regions said they wanted to seem intellectual when sharing content and views across social media.


The survey suggests that British social media users have some neuroses to deal handle, with more than half admitting they want to be more like their 'social media personas' than their real selves.






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What Makes Someone Leave A Website? (Infographic)

What Makes Someone Leave A Website? (Infographic) | Surviving Social Chaos | Scoop.it
Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention.

Via Brian Yanish - MarketingHits.com
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The Social Power Of YouTube Search (Infographic)

The Social Power Of YouTube Search (Infographic) | Surviving Social Chaos | Scoop.it

Creating a YouTube channel for your brand is a no-brainer. As the second largest search engine – and especially influential with younger audiences – YouTube can have a significant impact on the effectiveness of your digital strategy.

 

But just as we must optimise our blog posts and website pages to achieve decent ranking on Google’s search engine, we also also optimise our videos for effective search results on YouTube.

 

The interesting thing for me, however, is the focus and importance that is placed on the social dimension of the YouTube search algorithm.


Via Brian Yanish - MarketingHits.com
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7 Ways to Use Psychological Influence With Social Media Content

7 Ways to Use Psychological Influence With Social Media Content | Surviving Social Chaos | Scoop.it

Social media marketing with content created on the convergence of neuroscience, human psychology and group dynamics.


Via Gary Morrison
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Rescooped by donhornsby from Extreme Social
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5 Ways to Get More Social Media Shares

5 Ways to Get More Social Media Shares | Surviving Social Chaos | Scoop.it
Do you want to know 5 ways you can share your posts to get viral traffic? Read more to know about it.

Via Rami Kantari
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