Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Social Media And The Boardroom: Critical Questions Directors Need To Ask

Social Media And The Boardroom: Critical Questions Directors Need To Ask | Surviving Social Chaos | Scoop.it
The last 10 years have seen extraordinary evolutions in the responsibilities boards of directors must assume.

 

The last 10 years have seen extraordinary evolutions in the responsibilities boards of directors must assume. From Sarbanes-Oxley to Dodd-Frank, directors have been subjected to new liabilities and new mandates for elevated levels of transparency and accountability. But during that time, another development has had perhaps an even greater impact on directors’ day-to-day duties than any strictures from Washington, D.C. It’s the social media revolution--and no public company, large or small, has eluded its impact.

 

Social media are no longer novel stakeholder and consumer outreach tools; they are the new normal in the modern business operations environment. The brand-building opportunities they present are nearly limitless. The risks they introduce are just as expansive. They affect everything from reputations to value propositions. And to many corporate leaders, they remain somewhat of a mystery.

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Facebook Is Like a Credit Card and That's Why It's Here to Stay

Facebook Is Like a Credit Card and That's Why It's Here to Stay | Surviving Social Chaos | Scoop.it

Facebook isn't a chair or a cake, as the company has suggested in recent ads, but rather a credit card with similar drawbacks and incentives for users.

 

Facebook has become a kind of currency for the digital world, not unlike credit cards. A growing number of websites and apps require a Facebook account to use –- or at least to get — the full experience. And just as not having a credit history may hurt your chances when being considered for big purchases like a house or car, not having a Facebook profile may raise red flags when being evaluated by new acquaintances, potential roommates or even recruiters for jobs.

 

Facebook isn’t a chair or a cake — as the company has suggested in its first-ever advertising campaign — it’s a credit card. That may not have quite the same positive ring to it, but it’s arguably a better message to send investors as it speaks to the strength of the company’s business model in the long run. The bigger the downside to leaving Facebook, the less likely it is to suffer the same fate as MySpace — even if it takes away its users’ voting rights or starts to bombard users with ads.

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Top 20 Social Networks [INFOGRAPHIC]

Top 20 Social Networks [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

This infographic from Silverpop takes a look at the major players in social media – including those lucky enough to find themselves in the 100+ million user club – and provides some key statistics and growth data for twenty different channels.

 

Full details at: http://ijustdid.org/2012/11/top-social-networks/

 


Via Jonha Richman
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6 Tips on Marketing Your Online Content

6 Tips on Marketing Your Online Content | Surviving Social Chaos | Scoop.it

Content marketing is a simple phrase. It involves just two key elements.


“Content” which can be articles, videos and images in all their various multi-media formats.


“Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread.


Marketing your content though is a challenge in a world where there are over 2 billion internet users who are bombarded with emails, streams of tweets and banner ads.


The process of content marketing involves the creation of material that is informative but is also written on a perspective which shows your business in a positive light. Good content marketing will create interest in your business, attracting traffic to your website and hopefully, sales or conversations as well.


Great content will position your business as a thought leader in its industry and it will also educate, inform, entertain and inspire.
There are many ways of doing content marketing but not all methods yield the positive results! Here are six tips to get you started on marketing your own content:

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The Spirituality of Social Media

The Spirituality of Social Media | Surviving Social Chaos | Scoop.it
Social media has allowed humanity to unite globally, which has helped us grow and become better people. Read to see how!

 

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. I would love to hear what you think!


Via JoseAlvarezCornett
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What Happens In An Internet Minute?

What Happens In An Internet Minute? | Surviving Social Chaos | Scoop.it
What happens in an Internet minute? Today, the number of networked devices is equal to the global population. By 2015, the number of networked devices will be twice the global population.
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13 New Ways To Make Your LinkedIn Profile Irresistible

13 New Ways To Make Your LinkedIn Profile Irresistible | Surviving Social Chaos | Scoop.it

Give yourself a professional makeover. (Social Media Skills tutorial, give it a read!


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13 Mistakes Businesses Make On LinkedIn

13 Mistakes Businesses Make On LinkedIn | Surviving Social Chaos | Scoop.it

LinkedIn isn't just a good resource for professionals. When used the right way, it can be a powerful tool for businesses, too—and not just for recruiting, the way most managers think of using the site.

 

Businesses that navigate LinkedIn properly engage customers, generate sales leads, and swap internal information among employees.

 

Here are the most common mistakes businesses make on LinkedIn, and how all companies can use the professional social network better. . .


Via Bovee & Thill's Online Business Communication Magazines, Martin (Marty) Smith, John van den Brink
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End of THEN, Beginning of NOW - A New Era of Relevance [Infographic]

End of THEN, Beginning of NOW - A New Era of Relevance [Infographic] | Surviving Social Chaos | Scoop.it

The Times They Are A-Changin’
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

 

- Bob Dylan

 

Marty Note - Why The Future Converts Better
I love this infographic. Google's Panda and Penguin changes were seismic for me. Once Google created penalties for playing the game the old way even the most obstinate SEO had to admit something new was afoot.

The "new thing" isn't one thing but a stew of things it is possible to summarize as a search for greater relevance. Even relevance is a funny bird since its bar continues to rise rapidly as any market matures.

The web doesn't "mature" as much as it builds, destroys and then builds again. I've often compared the Internet to weather and the houses we build to sand castles on the beach with a hurricane making landfall every 18 months or so. 

These new hurricanes are built to wipe away the inconsequential. If your site isn't changing all the time, becoming increasingly relevant to more and more faster and faster then you have a problem. Implications of the new relevance include:

* MUST have a content strategy.
* MUST have a storytelling strategy.

* MUST have sophisticated segmentation and personas (across web not just email).
* MUST have link strategy.
* MUST have social strategy.

* MUST have a SoLoMo strategy (and think Mobile First).
* MUST create more, faster and better.

 

Yes the times they are changing and ever more rapidly. 


Via Fabrizio Faraco, Martin (Marty) Smith
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A 60 Seconds Guide to The Use of Blogging in Education

A 60 Seconds Guide to The Use of Blogging in Education | Surviving Social Chaos | Scoop.it

A few months ago Educational Technology and Mobile Learning posted a detailed guide on how Teachers can Use Blogging in Education. We are glad this post has received a wide interaction from...


Via Jon Samuelson, Enid Baines, Kathleen Cercone, Costas Vasiliou, Ebba Ossiannilsson, Ajo Monzó, Marcelo Nolasco, Juergen Wagner, Thomas Faltin, Mithuhassan, Salah ALhaj Ahmed
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SLS Guernsey's curator insight, January 23, 2015 3:43 AM

Blogging is a really important tool to help with literacy skills. Give it a try.

Denis Lundie's curator insight, January 23, 2015 7:18 AM

Writing for the web, in all forms, is an essential communication skill. All languages should teach the techniques and rules that apply to writing for the web.

Dênia Falcão's curator insight, January 23, 2015 12:37 PM

adicionar a sua visão ...

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The Top 1000 YouTube Channels [INFOGRAPHIC]

The Top 1000 YouTube Channels [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

A look at statistics from the top 1000 YouTube Channels. 


Via Jonha Richman
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Jonha Richman's comment, November 26, 2012 11:22 PM
Thanks everyone for sharing :)
Karen Riggs's curator insight, March 22, 2013 7:46 AM

Good glance at how YouTube works as curation.

 

Rogério Rocha's comment, February 23, 2014 12:20 PM
Thanks, Julia Eremina!
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10 Reasons Why Your Blog Gets No Traffic | Jeffbullas's Blog

10 Reasons Why Your Blog Gets No Traffic | Jeffbullas's Blog | Surviving Social Chaos | Scoop.it
Blogging can be fun if you are passionate about your subject but it can be frustrating if the analytics show that you have no traffic to your blog or website. That means that no-one is reading your insights and is appreciating your writing.

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Nigel Cameron: Time for Leaders to ‘Get’ Twitter

Nigel Cameron: Time for Leaders to ‘Get’ Twitter | Surviving Social Chaos | Scoop.it

Is Twitter one of the most important phenomena for the future of learning and business?


Nigel Cameron thinks so. Strategic adviser and futurist, he is Chairman of FutureofBiz, LLC (Chicago, Washington DC, and London) and President of the Center for Policy on Emerging Technologies (C-PET, Washington DC).


He consults, speaks and blogs about the emerging future and its vast impacts on business, and is writing a book intended to aid greater understanding of how to prepare ourselves and our organizations for tomorrow.

 

Read more, a MUST:

http://community.paper.li/2012/09/17/nigel-cameron-time-for-leaders-to-get-twitter/

 


Via Gust MEES, Roger Francis
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How to Calculate the Value of a Like

How to Calculate the Value of a Like | Surviving Social Chaos | Scoop.it
Do the math....

 

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than "unicorns and rainbows" superstitions like "engage in the conversation" and "be awesome." Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

 

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter.

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The prime hurdles of social business

The prime hurdles of social business | Surviving Social Chaos | Scoop.it
The notion of an organization being a “social business” is one that's been talked about for the past few years, often focusing on social media tools and channels – social networks, Twitter, blogs, etc – that people can use to ...

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Stop. Feel Like You’re Marketing With a Blindfold On? Not Getting Results? Here’s Help!

Stop. Feel Like You’re Marketing With a Blindfold On?  Not Getting Results?  Here’s Help! | Surviving Social Chaos | Scoop.it

Blog post at 2 Create a Website - The Blog : Hold it.  Let's put on the brakes for a moment....

 

SEO Time Wasters 


This is an area where I feel people waste too much time today. Not because SEO is a waste, but many of the strategies we used to rely on have died/are dying.
SEO is becoming more and more manipulation proof. In other words, activities that can be easily replicated will have less impact than they did before.
Anyone can submit a bunch of articles, forum signatures, amass oodles of links through schemes, submit to numerous directories, etc. Spending hours per week on those activities will no longer give you the same benefits you may have realized years ago.
So you could spend your day chasing backlinks or write one really solid article for a popular blog like ProBlogger or Basic Blog Tips.


Via Ileane Smith
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On Social Media, They Don’t Have to Follow You to be Listening

On Social Media, They Don’t Have to Follow You to be Listening | Surviving Social Chaos | Scoop.it

Some people have a misunderstanding about what is seen and heard through social media.

 

Marty Note
This reminds me of the 1:19:89 rule. 1% contribute, 10% vote on the contribution of the 1% and 89% ride. It speaks to the importance of the content we create and curate, how its reach is greater than we know or will ever realize.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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On social media and the power of serendipity

On social media and the power of serendipity | Surviving Social Chaos | Scoop.it
The way that social-media tools like Twitter, Foursquare and Instagram have changed our lives is often taken for granted, but the way that they can inject some much-needed serendipity into our lives is often overlooked -- even by ...

Via Fleur Prinsen, Peter Bryant, Adelina Silva, juandoming
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Why Good Writing Is Essential For Business

Why Good Writing Is Essential For Business | Surviving Social Chaos | Scoop.it
Mark Twain once noted that “to get the right word in the right place is a rare achievement.”

 

 

I find it hard to believe the author of The Adventures of Huckleberry Finn considered writing a struggle (though he must have--he also said, "Writing is easy.

 

All you have to do is cross out the wrong words.") Today, with so many publishing platforms, many people fancy themselves writers. But I know how difficult it is, even for those responsible for writing, tweeting, and speaking on behalf of companies, to find the right words and the right place for them. Good writing is, indeed, all too rare.

 

Cranking out masterful writing that is crisp, stirring, and grammatically spot-on is hard--really hard. Still, as a communicator, I want to see writing that inspires me.

 

However, the reality is different. Major news organizations have sent copyeditors packing to save money and to enable writers to publish quickly. People are encouraged to package thoughts in 140 characters or less and express themselves--OMG--in cutesy shorthand. Even Twain--who championed the use of simple language, short words, and brief sentences--would be appalled.


Via Jerry de Gier, donhornsby
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44 Reasons Why You Should Use Social Media for Your Personal and Business Brand

44 Reasons Why You Should Use Social Media for Your Personal and Business Brand | Surviving Social Chaos | Scoop.it

Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work.

 

This article struck an chord with me since I was in the middle of quizzing my son to prepare for a world history test. Jeff indicates it used to be very hard to get noticed, become an anthority, build awareness, and establishment your unique identity.

 

Whether we're talking about nobility and privledged classes in the 14-17th centuries in empires including the Chinese, Khan, Ottoman, or Europe - your birth right pretty much determined your place in life.

 

Advance forward a few years, and the gate keepers are no longer nobles and kings - but rather radio and tv - to get noticed you have to spend massive amounts of advertising.

 

Here we are at present day - social media has pretty much leveled the field for ANY individual to get noticed through branding, influence, thought-leadership, awareness, self-publishing. The tools are free. The only constraint is your available time.

 

If it's possible to do this, and the case studies are available in a wide range of industries, why are YOU not yet taking advantage of social media.

 

Barry Deutsch

Social Media Coach to Vistage and TEC Chairs

 

Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?

 

http://www.impacthiringsolutions.com/vistagechairs

 


Via Barry Deutsch, David Hain
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3 Reasons Google Plus Can't Be Ignored

3 Reasons Google Plus Can't Be Ignored | Surviving Social Chaos | Scoop.it
Are you still deciding whether it’s worth investing in Google Plus?

 

 

If you work in social media, chances are you’re already on it because …well, that’s your job.

 

If you’re a small business owner, you’re likely one of the millions who signed on during the hype, got dizzy going around in “circles” then abandoned it, leaving your page to lie there like a dead leaf on wet pavement.

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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | Surviving Social Chaos | Scoop.it
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.

 

Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp, Martin (Marty) Smith
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Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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6 Reasons Not To Have A Facebook Page | Jeffbullas's Blog

6 Reasons Not To Have A Facebook Page | Jeffbullas's Blog | Surviving Social Chaos | Scoop.it
In 2009 Facebook launched in Indonesia and with that arrival according to "The Economist"  a "vast field of dead blogs were discovered" numbering several thousand as people deserted their blogging platforms and moved to Facebook.

 

Facebook is a phenomenon and its ease of use and spread has enabled tens of millions of people to have a publishing platform and printing press that allows them to share their thoughts,content and passions with ease.

 

Facebook’s constant experimentation has brought innovations, such as comment threads, and the ability to mix thoughts, pictures and links in a stream, with the most recent on top, so it provides that ease of use that we all love.

 

I also received a public Tweet the other day and it said

 

“Yes! Facebook is killing the blog. My FB page IS my blog.”

 

This was in response to a recent post titled “Is Facebook Killing the Blog?”


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Facebook opens the door to how it organizes your newsfeed

Facebook opens the door to how it organizes your newsfeed | Surviving Social Chaos | Scoop.it
Why does one person's timeline look totally different from another person's, even if they share many of the same friends and like the same brands?

Via Tina Cook
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There Are Now 4 Ways Facebook Determines What - Business Insider

There Are Now 4 Ways Facebook Determines What - Business Insider | Surviving Social Chaos | Scoop.it
Facebook changed its algorithm so the best blasts will be rewarded, and the spammy ones will be hidden.

Via Rami Kantari
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