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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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20 Reasons to Switch to Google+ [INFOGRAPHIC]

20 Reasons to Switch to Google+ [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
Infographic Labs has put together a compelling infographic as to why Google+ is worth your time.

 

Thinking of truly embracing Google+ as your go-to social network of choice? The folks at Infographic Labs have put together a compelling infographic as to why the Google service is worth your time.

 

From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with friends and easy privacy setting enabling, Infographic Labs makes a good case for Google+.

 

 

But what do all of these compelling features really mean if your friends and family aren’t already on the site? Google+’s network of 100 million users still has a long way to go to build up its community to rival Facebook’s 800 million member base.

 

The infographic also highlights other interesting Google+ stats, including that nearly 70% of its members are female. Meanwhile, the top Google+ users on the site based on the number of followers is Britney Spears (2.67 million), Snoop Dogg (2.33 million), Google CEO Larry Page (2.24 million), Ashley Tisdale (2.04 million) and Hugh Jackman (1.96 million).

 

Have you made the switch to Google+? 


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Maybe using LESS social media is the path to online success

Maybe using LESS social media is the path to online success | Surviving Social Chaos | Scoop.it
A survey of the most successful SM practitioners shows they're using social media less that you think. Maybe there is an alternate path to success?

 

Earlier this year as I was transitioning through phases of the blogger’s evolution and making the shift to entrepreneur, I decided to make a Twitter list of some of the most successful people online so I could study them It’s an incredibly eye opening exercise that I recommend to anybody.

 

What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Here are a few of the lessons I learned:

 

Creating Lasting Value

 

Every tweet, status update and moment of brilliance you have on any social media platform has a shelf life of about an hour. Nobody is going to dig through the archives of your tweets and Facebook updates. This approach to social media is the path of least resistance. To make matters worse, you’re creating content on somebody else’s platform and not getting paid for it.

 

To make an impact on your business, community or tribe, it’s essential to create things that have lasting value...


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8 vacation photos you should NOT put on Facebook

8 vacation photos you should NOT put on Facebook | Surviving Social Chaos | Scoop.it
So you’re going on a fabulous, week-long vacation extravaganza, and you want the whole world to know! Congratulations, we're jealous.

 

So you’re going on a fabulous, week-long vacation extravaganza, and you want the whole world to know! Congratulations, we're jealous.

 

Listen, the beauty of Facebook, besides convincing yourself you have way more friends than you actually do, is that you can share these magical experiences with everyone you know, and lots of people you don’t. And yes, we really do enjoy living vicariously through your pics. Sometimes, though, there are those shots, clichéd and questionable, that you should probably keep off the Internet. Some can get you in trouble and bring shame upon you and your family. Others are just kind of annoying.

 

DON’T POST: Every single piece of food you ate

 

This is Facebook, not the Food Channel. We get that everything you eat in Blahblah Country or Yaddayadda City is exotic and delicious and plated so nicely, but there’s a line here. One or two pics of that gorgeous chocolate pastry or insanely ornate daiquiri are totally acceptable. A full food diary will just make us hungry.

 

And annoyed. You don’t want to see us like that....

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Can Local Businesses Jump On The Pinterest Train?

Can Local Businesses Jump On The Pinterest Train? | Surviving Social Chaos | Scoop.it
It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy.

...


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15 Surprising, Scholarly Facts About Text Messaging + #Infographic

15 Surprising, Scholarly Facts About Text Messaging + #Infographic | Surviving Social Chaos | Scoop.it

Here are 15 scholarly facts about texting that you may not have suspected: http://bit.ly/NccDRg ;

 

#1. Getting a text makes you happier

#2. Hypertexters are less healthy

#3. Texting behind the wheel is even riskier than we thought

#4. Texting while driving killed 16,000 in a six-year period

#5. Texters use fewer abbreviations than we thought

#6. Black people send the most text messages

#7. Texting helps HIV sufferers take their meds

#8. Texters don't believe that's a word

#9. Texting makes it easier to lie

#10. Many people are addicted to texting

#11. Most people still prefer a phone call

#12. Banning texting while driving is not the answer

#13. Female teens text the most

#14. Texting has spawned its own injury

#15. Predictive texting changes children's brains

 

Source: http://bit.ly/NccDRg ;

Infographic Download / Embed: http://bit.ly/NceVzJ ;


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maxOz's comment, May 30, 2012 6:10 AM
Thanks John, very quick off the mark xxx
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How to use LinkedIn to Grow Individual Business [Infographic]

How to use LinkedIn to Grow Individual Business [Infographic] | Surviving Social Chaos | Scoop.it

LinkedIn has always been the best source of Traffic and visitors. It has also been the most special and the largest social networking service which was started in USA and has been able to adapt quickly with the world. It has huge number of professionals from all over the world into its network, with most professionals seeming to be best in their areas of interest.


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8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns

8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns | Surviving Social Chaos | Scoop.it

Excerpted from article intro:

"We often fall into the trap of assuming that lead nurturing is a completely email-driven strategy. But technically, lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel.

So while email has proven to be a very effective tool for this, it is not the only bridge between your company and its leads.

 

Social media has emerged as an increasingly important part of people’s lives, and the savviest marketers have found ways to integrate it into lead nurturing to build stronger relationships.

 

To help you establish stronger and more personal relationships with your leads, take a look at these ideas to help you better integrate your lead nurturing and social media marketing.

 

1) Include social follow widgets in lead nurturing emails.

2) Use social share modules in your emails.

3) Add social calls-to-action to thank-you pages.

4) All together now ... add social widgets in thank-you emails!

5) Initiate a lead nurturing workflow when a lead mentions your company on Twitter.

6) Utilize your employee's social media accounts.

7) Always respond to social inquiries.

8) Monitor for branded terms that may indicate sales readiness.

 

Each element is analyzed with more information. Read full article here: http://j.mp/JYGmip

 


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Effective Social Media Strategies Begin With the Right Tone of Voice

Effective Social Media Strategies Begin With the Right Tone of Voice | Surviving Social Chaos | Scoop.it
The ease of publishing content to the web has possibly created an attitude that forming an effective social media campaign involves merely gathering text and making it live with a simple click.

 

The ease of publishing content to the web has possibly created an attitude that forming an effective social media campaign involves merely gathering text and making it live with a simple click. However, as more brands discover the business potential of social networking, a company faces growing competition when entering into the arena. In this increasingly crowded field, an organisation’s digital marketing director might find that crafting an engaging social media campaign is not as easy as it might seem.

 

Every bit of language your company puts online should be aligned with your brand’s messaging, targeted goals, and SEO objectives. This is where the elaboration and implementation of a consistent tone of voice can be vitally important in achieving exactly what you want with social media.

 

Simply put, tone of voice is the way we say things. In a subtle manner, the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult, but using a distinctive tone of voice that is true to your brand’s identity can help you to stand out from the crowd.


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Is Facebook the next Google?

Is Facebook the next Google? | Surviving Social Chaos | Scoop.it
Is Facebook the next Google?| Social Media Today http://t.co/Z31tXrhB...

 

Is Facebook’s IPO about to burst the social media bubble?

 

In its first week as a publicly traded company, Facebook has gone from the most anticipated IPO of the last few years, to an almost outcast, as more news emerge on the days leading to its IPO.

 

For the past few weeks, I have been poring over Facebook’s S-1 and Google’s S-1 and annual reports from the past few years. Why, may you ask? It’s simple: Because in my view Google is the closest competitor Facebook has today, and I wanted to analyze their relative performance.

 

For starters, I do realize that many of you will consider this comparison anathema, as Facebook is a web 2.0 social network, as Google is such an old web 1.0 search engine.

 

However, the reality is that while the value proposition for their users (people like you and me) is different, their business models are still fundamentally the same:

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Can Anyone Read the Writing on Your Blog?

Can Anyone Read the Writing on Your Blog? | Surviving Social Chaos | Scoop.it
Writing a successful blog or article that people want to read depends more on a limited vocabulary of words than writing big impressive words. Why?

 

I make my living as a freelance copywriter, which is why many people won’t play “Word With Friends” with me.

 

They figure I must know dozens of long and esoteric words. But I believe my success depends on my limited vocabulary of words more than six characters or three syllables.

 

Why? Because keeping it short and simple makes writing more understandable, whether it’s a blog, an ad or an article. I’m not trying to impress my readers—I’m trying to inform, persuade and entertain them. And the way to do that is to write so that they can quickly grasp the message.

 

It’s easy enough to check if you’ve succeeded: All you need is a readability calculator. Check online and you’ll find a selection of free calculators, including those from Online-Utility.org andSimple Measure of Gobbledygook (SMOG).

 

But if your program of choice for writing is Microsoft Word, as mine is, you have readability scores built in.

 

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Leading with Humanity

Leading with Humanity | Surviving Social Chaos | Scoop.it
Are you caught up in the technology of the times?

 

All the talk of Twitter tools, Klout algorithms, Facebook Timelines, better ways to collect and analyze our clicks and downloads, scheduling and buffering and pinning gives me a headache sometimes.  

 

Technology doesn't drive success.

 

It never has and it never will.  Our success comes from the human side of our business. Even when we're surrounded by the best technology in the world - the human element drives all the decisions.

 

Humans buy and consume our offerings. Humans call our help desks to request support or guidance, more information or to upgrade their service.  Humans make the decisions about what to buy and from whom. 

 

Whether you use or sell technology - success is all about focusing on our humanity.

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Does Social Media Marketing Really Work? [INFOGRAPHIC]

Does Social Media Marketing Really Work? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing. But does it really work?

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Proof That Pinterest Drives Sales, And Its Fans Spend Big

Proof That Pinterest Drives Sales, And Its Fans Spend Big | Surviving Social Chaos | Scoop.it
Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.

 

Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.

Pinterest just picked up a cool $100 million in funding led by Japanese online shopping giant Rakuten, placing its value in the region of $1.5 billion. That's huge--bigger than Instagram--but perhaps justified if the Pinteresting effect is reverberating through e-commerce sites. Here's some proof that it is: Shopify, which supplies the e-commerce back end to 25,000 online stores, asked its partners whether Pinterest users are buying anything. The results are impressive.

 

Pinterest is now the third biggest referral source to Shopify's partner sites after Facebook, and on par with Twitter.

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Is Forbes the model for a digital-first media entity?

Is Forbes the model for a digital-first media entity? | Surviving Social Chaos | Scoop.it
By now, we have some pretty good examples of what a digital-native media entity looks like: it looks a lot like The Huffington Post or BuzzFeed or Vox, with a relentless focus on the dynamics of the real-time web and the way that content lives online — and the power of the social web and what Om has called the democratization of distribution.

 

But how do traditional media entities get from here to there? That’s a question we don’t have a lot of answers for yet. But the reinvention of Forbes magazine could hold some clues as to what that future looks like, and how “old media” outlets might be able to get there by taking advantage of those same principles.

 

Forbes has been busy transforming and disrupting itself since Lewis DVorkin took over as chief product officer of the magazine after it acquired his media startup True/Slant in 2010.

 

That venture, which Forbes invested in, was an attempt to create a digital-native media player, one that took the lessons of blogging — which pioneering blogger Dave Winer has defined as the “unedited voice of person” — and applied them to business and political analysis.

 

By acquiring the startup, Forbes essentially hired DVorkin to integrate that vision into the magazine, which he has been doing for the past two years...

 


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Blogging Tips That Every Blogger Should Know | Technology - Arqtech

Blogging Tips That Every Blogger Should Know | Technology - Arqtech | Surviving Social Chaos | Scoop.it

Be sure you know what others in your blogging area are up to, so that you can try to stay ahead of them. Because they are your competitors, knowing what they are doing is helpful to you. Keep it in your mind that they’re probably going through your blog to do the same thing.

 

Two important parts of blogging are great content and marketing


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Opinion: Facebook threatens to 'Zuck up' the human race

Opinion: Facebook threatens to 'Zuck up' the human race | Surviving Social Chaos | Scoop.it
Facebook is stealing the innocence of our inner lives...

 

The news last week was all about Facebook's dodgy IPO. Investors are filing suit against Facebook about withholding "negative" assessment on its business prospects.

 

This IPO not only "Zucked up" Silicon Valley's supposed tech bubble, but it has created the suspicion that Facebook willfully exploited the innocence of the small investor.


But something even dodgier than a potential stock market fraud is going on. The social network is taking something much more important than money from its nearly one billion members.

 

By sabotaging what it really means to be human, Facebook is stealing the innocence of our inner lives.

 

It may even be Zucking us up as a species.

 

Sherry Turkle, Professor of the Social Studies of Science and Technology at the Massachusetts Institute of Technology, tells us there's a "shift" from an analog world in which our identities are generated from within, to a digital world in which our sense of self is intimately tied to our social media presence.

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Now Pinterest is where all cool kids want to work

Now Pinterest is where all cool kids want to work | Surviving Social Chaos | Scoop.it
Instagram, Twitter, Facebook, Foursquare .. these were hot destinations for job seekers.

 

Pinterest, which recently took in $100 million in funding from Japanese e-commerce giant Rakuten, is fast becoming one of the hottest startups to work for in Silicon Valley. Whether its the $1.5 billion valuation or the fact that lots of people continue to flock to the site, talent is flying from companies such as Twitter, Quora and Yelp to the Palo Alto, California-based company.

 

This movement of talent has been a key indicator of a company’s ability to grow into a big platform. In the past, we have seen talent go to hot platforms such as Twitter and Facebook. Pinterest seems to be following in their footsteps. Sarah Lacy from Pando Daily notes:...

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How to Use Pinterest to Drive More Traffic to Your Blog

How to Use Pinterest to Drive More Traffic to Your Blog | Surviving Social Chaos | Scoop.it

Are you wondering how Pinterest could increase your blog readership

 

Pinterest drives traffic to your website. Learn how to choose the best post to pin, which image to share, add a Pin It button and pin your blog post.

 

Read More Here: http://www.socialmediaexaminer.com/pinterest-blog-traffic/


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10 Top Execs Share Their Social Media Secrets

10 Top Execs Share Their Social Media Secrets | Surviving Social Chaos | Scoop.it
When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.

 

Social media is an increasingly important tool for building brands, connecting with customers and boosting customer loyalty and engagement. All of these factors can work together to increase awareness of your brand and drive new business.

 

Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: http://on.mash.to/KygBmD ;

 

Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM
2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter
3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo
4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote

 

Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia
6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta
7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group
8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade
9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse
10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten

 

Read Entire Post here: http://on.mash.to/KygBmD ;


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maxOz's comment, May 28, 2012 7:45 AM
Alessio, my pleasure hope you had a good weekend xxx
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HOW TO : Use Twitter to Get Out of Debt

HOW TO : Use Twitter to Get Out of Debt | Surviving Social Chaos | Scoop.it

Twitter can sometimes seem like a huge waste of time. Especially when people start tweeting about the most trivial of daily routines, one would sometimes wish for just a little more quality control. And yet, the rising social media service isn't just about celebrities and companies preaching banalities to the converted. In many ways, Twitter works like a powerful contemporary search engine, which can help you with a variety of questions and problems.

 

What Kind of Problems?

 

Well, over the past few years, a lot of people have got into difficulty financially for a variety of reasons: The global economic down turn has caused huge levels of unemployment, a massive-scale withdrawal of credit and a staggering rise in the cost of living. As a consequence, people who would ordinarily repay their debts promptly have been unable to do so.

 

Read more: http://bit.ly/Lx03sU


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As Facebook Launches a Standalone Camera App, the Instagram Buy Comes Into Focus

As Facebook Launches a Standalone Camera App, the Instagram Buy Comes Into Focus | Surviving Social Chaos | Scoop.it
Facebook launches a camera app, and it's not Instagram.

 

We know that Facebook is serious about photos. Heck, it dropped a cool $1 billion on Instagram, the immensely popular mobile photo-sharing app.

 

What we didn’t know, however, is that Facebook was essentially building its own version of a standalone mobile photo-sharing application, ostensibly to compete with Instagram before it took over the mobile photo-sharing world completely.

 

How do I know that? Because Facebook will launch the product this afternoon in Apple’s App Store.

 

It’s called Facebook Camera, and it’s essentially Instagram redux. One, it’s a standalone Facebook application, separate from the Facebook app proper, much like the company’s Facebook Messages app.

 

Facebook Photos product manager Dirk Stoop told me in an interview this morning that it’s an instant portal to one of Facebook’s largest use cases: Photo sharing.

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20 Reasons to switch to Google+ [Infografic]

20 Reasons to switch to Google+ [Infografic] | Surviving Social Chaos | Scoop.it

20 Reasons to switch to Google+ [Infografic]

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The Facebook Fallacy

The Facebook Fallacy | Surviving Social Chaos | Scoop.it
For all its valuation, the social network is just another ad-supported site. Without an earth-changing idea, it will collapse and take down the Web.

 

Facebook is not only on course to go bust, but will take the rest of the ad-supported Web with it.

 

Given its vast cash reserves and the glacial pace of business reckonings, that will sound hyperbolic. But that doesn't mean it isn't true.

 

At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. Facebook, with its 900 million users, valuation of around $100 billion, and the bulk of its business in traditional display advertising, is now at the heart of the heart of the fallacy.

 

The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people's behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising's impact. 

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Google+ wants to be your new Flickr

Google+ wants to be your new Flickr | Surviving Social Chaos | Scoop.it
Google+ is succeeding in small bursts, feature by feature. As a social network competing with Facebook it's a flop, but its video-chat tool Hangouts is a winner.

 

Google+ is succeeding in small bursts, feature by feature.

 

As a social network competing with Facebook it’s a flop, but its video-chat tool Hangouts is a winner. Now photo sharing is poised to be the service’s next breakout hit, thanks to an enthusiastic community of photographers who like the focus on attractive full-size images, Google+’s new photo-centric iPhone app, and a uniquely Google passion for metadata.

 

In fact, Google+ is pushing hard on the photography front and is in a great position to dominate the floundering Flickr.

 

The Google+ team teamed up with Kelby Training for a two-day Google+ Photographers Conference in San Francisco, or as it was adorably called, a HIRL — Hangout in Real Life.

 

Vice president of product for Google+ Bradley Horowitz (pictured above), who led Yahoo’s purchase of Flickr in 2005, kicked off the event Tuesday by talking about the future of photography, how Flickr changed his outlook, and whether ads will ever make an appearance in Google+.


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6 ways to persuade your boss to say 'yes' to social media

6 ways to persuade your boss to say 'yes' to social media | Surviving Social Chaos | Scoop.it
How to get approval without having to (literally) twist his or her arm.

 

One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort.


If you hope to pressure your boss into supporting your nascent social media initiative through a "grassroots" effort, it's not going to work. Not in the long run. For effective, lasting organizational change to occur, it must be supported from the top. How do you gain that support when your boss doesn't get it?

 

Who is the "sponsor" of your social media effort?


Let's be clear about the term "sponsor." The person who controls the budget and job assignments of those working on social media is the "sponsor."

 

This may not necessarily be your boss. It might be your boss' boss or even the head of the company.

 

When winning support for your project, be clear on who the decision maker is.

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