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I don't know you, but me I've longtime put aside LinkedIn, because I thought it's a boring and ininteresant business tool. But, today I know it's not the case. This excellent post explain in a perfect way what's going on LinkedIn, what everybody should know about the art of use it, and few other interesting things, a great post who's worth the time you would invest. [note Martin Gysler]
PS: I'll make the five changes right now, and you?
LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today. Far and away.
So why is it that so many of us stink at LinkedIn etiquette?
That’s right, folks. We stink at it.
We send out lazy, generic connection requests. We ask people we barely know for recommendations. We ambush people, asking for favors before we’ve ever spent even two seconds of time building rapport. We shove our Tweets through our LinkedIn feeds, even though half the people on LinkedIn could care less about Twitter.
Via Martin Gysler
Facebook took everyone's "friendships" to the next level, and as usual it was met with less than enthusiastic responses.
In other words, Facebook is going to do what they want with your interactions on their site. It’s up to you to control what you share and who you share it with.
The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye.
Self expression has indeed become the new entertainment.
1. Joy Cho on PinterestFollowers on Pinterest: 11,689,972 Location: Los Angeles Number of Boards: 77
2. Bekka Palmer on PinterestFollowers on Pinterest: 7,723,465 Location: Brooklyn, New York Number of Boards: 36
3. Bonny Tsang on PinterestFollowers on Pinterest: 7,382,335 Location: Los Angeles Number of Boards: 42
4. Maryann Rizzo on PinterestFollowers on Pinterest: 7,314,878 Location: Northeast, USA Number of boards: 245
5. Jane Wang on PinterestFollowers on Pinterest: 7,114,529 Location: Unknown Number of boards: 98
Via John van den Brink
5 Simple Tips To Improve Your Social Media Marketing #SMM #CC...
Social Media plays an increasingly important role in many business marketing efforts. It’s one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours of dedicated effort a week, a small business can see improved sales results. While increased usage is great sign that business is adapting, there are some all-to-common errors that prevent business owners from taking full advantage of everything social media offers.
It’s particularly important since recent research has shown the average time spent using social media is increasing. According to research from HubSpot, more than 85% of Internet users have Facebook accounts and 49% are on Twitter. In other words, your prospects are using social media.
Since social media has a 100% higher lead-to-close rate than outbound marketing, it’s important to eliminate the stumbles.
This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.
When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.
Via janlgordon, Sebastian Thielke
Robin Good: If you are interested in building your online reputation, increasing your credibility and trust, which, in my opinion, are the most critical factors to run any kind of online business, I suggest you check and question each and every point touched in this article and see how well you are doing.
Building your online reputation is less about logos and brands in the traditional sense and more about authority, reliability, consistency (walk your talk) and relatoshionship building and understanding one key essential thing: your reputation comes from how effective you are in truly helping and supporting the audience you have chosen.
To the point. Helpful for anyone marketing anything online. 8/10
Via Robin Good, Gerrit Bes
Pinterest has quickly become the new “Hot” Social Network. While the site has been live since 2010, the true excitement around Pinterest really didn’t begin until early this year and data has begun to show that products seen of a users’s Pinterest Boards are much more apt to be purchased. While users seem to have found their groove with the site, businesses are still looking for ways to capitalize.
Most accounts on Pinterest have significantly less Followers than their other social networks. if you look at Oprah Winfrey’s social footprint you will see that she has 14,219,402 million Twitter followers, 7.7 million Facebook friends and 42,325 Pinterest followers. There are a variety of techniques to intreat Followers including:
Via Kelly Lieberman
This line sums it up well: "Most people are not taking the time to regularly monitor online conversations about themselves and their company. Using these tools gives you an excellent opportunity to stand out among your peers."
The article lists two tools and readers chime in with additional recommendations in the comments.
It was 1999, the year I started with search engine marketing..
It was 1999, the year I started with search engine marketing. I had already developed a few websites, one of which was for my sorority, and I wanted to get it ranked well in the search engines, that was mostly Yahoo. Google didn’t even exist yet.
So after adding categories to my website, learning about meta tags and descriptions, we were found under the right categories, with a bulkload of categories, that were spot on to slightly related to the website topic.
Gaming the web was always part of Search Engine Optimization. As everybody was in the same race to get more and more traffic to the website. And reading up on SEO experts that were sharing their tricks, I remember experimenting with those technics.
Blogging can be fun if you are passionate about your subject but it can be frustrating if the analytics show that you have no traffic to your blog or website. That means that no-one is reading your insights and is appreciating your writing.
Via Rob Metras
Is Twitter one of the most important phenomena for the future of learning and business?
Read more, a MUST:
Via Gust MEES, Roger Francis
Facebook, Twitter, Pintrest and Google+ are all sites that are gaining popularity on the Web and employer know it, which is why it’s important to optimize Internet presence with some social media career tips.
As companies search for their next viable candidate, sifting through hundreds and thousands of resumes for the perfect one, a common deciding factor is their presence online. While it is important to make one’s presence known, some commit the seriously sinful acts online, consequently deterring any potential future with a company and even the dream job.
With a few online image-building tips and strategic planning, these infographics can help individuals fight off the status-sharing obsession as well as reveal what employers are looking for in candidates online-wise. The social media career tips also explain how people can Tweet, Like, Pin or Plus 1 to maximize hiring potential for their desired field...
Via Lauren Moss, John van den Brink
Pinterest launches business accounts and other resources for brands.
Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:
"Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it's Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses."
So ... do you already have a Pinterest account you want to convert into a business account? Convinced today's the day to set up your Pinterest business account for the first time? Want to know what the new terms of service specifically for businesses say? Well have we got the blog post for you! Read on to learn all that and more, you pinning maniacs, you :-)
Read more: http://bit.ly/W6Sgft
Via John van den Brink, SmartMediaTips
Are you struggling to come up with articles for your blog?
In this article I’ll show you 7 easy ways to help you find new and interesting content ideas for your business blog.
Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.
This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.
Via Antonino Militello, John van den Brink
Social media can be used effectively to drive sales.Because it helps you distribute marketing messages further, faster, and cheaper than ever before. But most companies struggle, or don't see any return at all.
The reason has nothing to do with how many hashtags you use, or how often you update Facebook.
And everything to do with execution on one -- or all -- of these three tactics.
Tactic #1: Partnerships
Tactic #2: Advertising
Tactic #3: Content Marketing
by Brad Smith
Via Ivo Nový, John van den Brink
What makes social business comparable to dating? What useful advice can we take from our dating experience? Too many companies are out shopping for a spouse and jumping right to the big question of ‘will you marry me?
What makes social business comparable to dating? What useful advice can we take from our dating experience? The 11 tips below discuss how business communication relates to dating – what you can learn from the romantic world of social business.
Throw the rules out the door. It's time to blog! And that takes some new writing skills.
There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference.
Here are eight ways that blog writing differs from how you might write in school or at work.
Via Lynnette Van Dyke, Roger Francis