Surviving Social Chaos
25.3K views | +33 today
Follow
Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
Your new post is loading...
Your new post is loading...
Scooped by donhornsby
Scoop.it!

How to Improve Your Facebook Page's Reach

How to Improve Your Facebook Page's Reach | Surviving Social Chaos | Scoop.it
Facebook uses a complicated algorithm that limits your page's reach, but there are a few things you can do to help improve it.

 

By now, you probably know that not all your fans see your Facebook fan page’s posts (a typical Facebook post reaches only 17% of its audience). I can tell you from personal experience that I “like” a total of 180 pages on Facebook, but I only see a handful of posts from a fraction of those pages.

 

Why don’t we see all of our “liked” pages’ posts? Facebook doesn’t dump every post chronologically into its users’ newsfeeds; it uses an algorithm called “EdgeRank” that combines a number of different factors that determine how posts show up on newsfeeds. Unfortunately, that means it’s harder for everyone who uses Facebook as a business marketing tool to reach their audiences.

more...
No comment yet.
Rescooped by donhornsby from Twitter best practices, engagement and research
Scoop.it!

10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | Surviving Social Chaos | Scoop.it

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


Via MordecaiHoltz, Debra Askanase
more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

INFOGRAPHIC: The Science Of Facebook Engagement

INFOGRAPHIC: The Science Of Facebook Engagement | Surviving Social Chaos | Scoop.it

One of the biggest challenges facing Facebook marketers is the plight of gaining engagement.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by donhornsby from All About Facebook
Scoop.it!

Facebook Launches New Page Structure For Global Brands

Facebook Launches New Page Structure For Global Brands | Surviving Social Chaos | Scoop.it
Brands that have an international presence just got a major boost, courtesy of Facebook. The site announced Wednesday Global Pages for companies that want to reach out to consumers in other countries.

 

Brands that have an international presence just got a major boost, courtesy of Facebook. The site announced the rollout Wednesday of global pages for companies that want to reach out to consumers in other countries. Through this new layout, brands can establish one global identity.

In one of the biggest developments for brands since timeline, companies can more easily communicate with customers all over the world. Global pages allows brands that have one page or multiple country-based pages to have a universal, yet localized, presence.

 

Users will be directed to the best version of a page based on their home country, letting them see localized cover photos, profile photos, applications, milestones, “about” information, and news feed stories. The global pages structure will include localized pages for specific markets (single or multicountry regions) and a default page for all other markets.

 

Facebook Product Marketing Manager Kelly Winters wrote that users from all countries will see the same page name translated into their local language, as well as fan count and people talking about this. Brands can promote one URL, and users will automatically be directed to their localized page. Administrators can see insights for all global users in an easy-to-view dashboard.


Via Rami Kantari
more...
Rescooped by donhornsby from Curation Revolution
Scoop.it!

Social CRM Is HOT and Becoming Affordable

Social CRM Is HOT and Becoming Affordable | Surviving Social Chaos | Scoop.it

Social CRM on a BudgetDirect Marketing NewsCRM vendors leading the way, according to the Nucleus report, include Oracle and Salesforce.com.

Marty Note
Working on an open source social CRM called SpinSnip. Want to relieve some of the pain points of publishing in a multi-channel world such as:

* Poor control of content, need retrieval at snippet level via tags.
* Need DIP multiauthor capabilities.

* Better exception reporting analytics.

* Feed management and sourcing.
* More curation control.

This article discusses how to create social CRM on a budget possible now due to the cloud and lowering CRM costs. Helpful since SpinSnip is fall 2013.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by donhornsby from The Power of Social Media
Scoop.it!

Social Media Marketing – Why You Must Start Now

Social Media Marketing – Why You Must Start Now | Surviving Social Chaos | Scoop.it
                            Get Shareaholic Jeff Alderson asked: When you take the right steps to promote your website through basic social media channels, you’re tapping into a rather powerful force that can earn you links and tons of traffic.

 

When you take the right steps to promote your website through basic social media channels, you’re tapping into a rather powerful force that can earn you links and tons of traffic. This practice is known in the online world more formally as social media marketing.

 

The truth about social media marketing is that there simply isn’t a better method for producing large numbers of hits without spending money – or at least a lot of it. It doesn’t matter whether you sell products or services or just create content and enjoy some ad revenue, social media marking is a very viable method that will make a site flourish over time if it’s used correctly.


Via MediaCo Marketing
more...
No comment yet.
Rescooped by donhornsby from Latest Social Media News
Scoop.it!

The Psychology Of Facebook #infographic via @BerriePelser

The Psychology Of Facebook #infographic via @BerriePelser | Surviving Social Chaos | Scoop.it
The Psychology Of Facebook, is addiction affecting our minds?

Via WordPress SEO & Social Media, Gerrit Bes
more...
No comment yet.
Rescooped by donhornsby from Social Media Marketing Strategies
Scoop.it!

54 Free Social Media Monitoring Tools [Update2012]

54 Free Social Media Monitoring Tools [Update2012] | Surviving Social Chaos | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Paula Pollock, Level343
more...
No comment yet.
Rescooped by donhornsby from AtDotCom Social media
Scoop.it!

How to Effectively Listen on the Social Web [Infographic] | Socialnomics

How to Effectively Listen on the Social Web [Infographic] | Socialnomics | Surviving Social Chaos | Scoop.it

For an easy two-step guide on monitoring and acting on social media conversations, take a look at enclosed infographic! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.

by Mike Lewis at: http://www.socialnomics.net

 


Via Ivo Nový, John van den Brink
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

The Social Land of Milk and Honey for Bloggers and Brands

The Social Land of Milk and Honey for Bloggers and Brands | Surviving Social Chaos | Scoop.it
Remember the good old days when all a blogger had to do was write a post and the world would come rushing to read it? No? Me either.

 

Remember the good old days when all a blogger had to do was write a post and the world would come rushing to read it? No? Me either. Despite that, new bloggers always start out with the belief that their words will be so inspiring, so epic, that they’ll be beating traffic back within a week and making piles of cash two weeks later. They dream of living the good life in this beautiful land of milk and honey.


Then, to their dismay, six months later, they desperately look at their analytics for the millionth time only to find their website is still showing very little or no traffic. Imagine throwing a grand party where no one shows up. That’s the same type of rejection most will feel when they see the dismal traffic they are receiving, and many will give up at that point, if they haven’t done so already.


A few smart – or stubborn – souls will have finally realized that no matter how amazing their content is, they have to spend the time to promote and market it and words such as “social networks, social sharing, and social discovery” will permeate the research they do.

 

Each market is unique, but there are seven social sites that every brand or blogger should be active on, if they hope to boost traffic to their site. Each of these sites belong to one of the three types mentioned above; social networking sites, social sharing sites, and social discovery sites.


more...
No comment yet.
Rescooped by donhornsby from Collaborationweb
Scoop.it!

Making Sense Of Twitter

Making Sense Of Twitter | Surviving Social Chaos | Scoop.it

Note: Bovee & Thill discuss Twitter and show examples in each of their business communication textbooks.

 


Via Bovee & Thill's Online Business Communication Magazines, David Hain
more...
No comment yet.
Rescooped by donhornsby from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

Has Social Media Turned You into a Zombie? [INFOGRAPHIC]

Has Social Media Turned You into a Zombie? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
This fun infographic profiles several types of social media zombie -- not dead, but not quite alive either, thanks to an over-enthusiasm for the social web.

Via Mau
more...
No comment yet.
Rescooped by donhornsby from Social Media Marketing for Small Biz
Scoop.it!

12 tips for using Twitter as a customer service tool

12 tips for using Twitter as a customer service tool | Surviving Social Chaos | Scoop.it
Customers are tweet grievances and questions constantly. Are you listening—or responding? Here’s how to do it the right way.

 

A number of brands are using Twitter as a customer service tool.

 

After all, customers often vent their frustrations about a company and its products on Twitter. The shrewd brands are there with a team of people to answer the queries and to help create brand loyalty.

 

In some cases, companies use it as a cost-cutting exercise with queries handled faster online and calls deflected from customer service numbers and other costly channels.

 

Here are a number of ways and examples to improve your customer service efforts on Twitter:


Via Monica McPherrin
more...
No comment yet.
Rescooped by donhornsby from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

How to Build a Dominant Google+ Presence : @ProBlogger

How to Build a Dominant Google+ Presence : @ProBlogger | Surviving Social Chaos | Scoop.it

Google+ is the hottest game in town when it comes search engine placement gains—at least for the time being.
We’ve run multiple tests and so have a few other agencies we know, almost with unanimous consent that preferring Google+ for the hours you dedicate to social media offers the greatest ranking benefit.
In this post we’ll discuss the top 5 ways to make Google+ work for you.


Via Mau
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

The 6 Type of Facebook Users: Science and Speculation

The 6 Type of Facebook Users: Science and Speculation | Surviving Social Chaos | Scoop.it
The user types they identified over three studies can be remembered by the acronym FBSIGN (Fans, Branders, Social-Searchers, Influencers, Gamers & Neutrals).

 

If you Google “facebook user types” you’ll find a lot of humorous speculation (“those who don’t use commas,” “those who photograph their meals,” “those whose profile pictures are their babies”). But to date there is only one statistical segmentation, recently published by Psychster Inc. and the University of Washington MCDM program.

more...
No comment yet.
Rescooped by donhornsby from AtDotCom Social media
Scoop.it!

60 Social Media Marketing Tips for the Holiday Season

60 Social Media Marketing Tips for the Holiday Season | Surviving Social Chaos | Scoop.it
Are you already thinking about how to promote the holidays on your social media profiles? This lists has 60 ideas for Halloween, Thanksgiving, Black Friday and Christmas social media promotions.

 

Marty Note
Some of these ideas are off the table now since we are days from Black Friday. Ohers might help if the year is trending negative. I do and don't miss this time of year. I miss the rush of living life fast and hard. I don't miss the stress of beating last year's numbers or not sleeping for three months (when I was a Director of E-commerce our season extended to Valentine's). To all of those fighting the good ecommerce fight this Christmas I salute you and wish you the best.


Via Martin (Marty) Smith, John van den Brink
more...
Ricard Lloria's comment, November 9, 2012 9:09 AM
Thanks a lot Brian
Mikki Ware's curator insight, October 10, 2013 2:20 AM

 competition is doing (tactic XYZ) so we need to do that too.

Rescooped by donhornsby from Social Media Buzz
Scoop.it!

Pinterest May Soon Offer Private Boards

Pinterest May Soon Offer Private Boards | Surviving Social Chaos | Scoop.it
 

Private boards may soon be coming to Pinterest.

When pinning an image to Mashable's Pinterest account Wednesday morning, we noticed a mention of "secret boards" (see screenshot above).

Via Efraim Silver
more...
No comment yet.
Rescooped by donhornsby from The Social Media Marketing
Scoop.it!

Are You Making These 8 Foolish Social Media Mistakes?

Are You Making These 8 Foolish Social Media Mistakes? | Surviving Social Chaos | Scoop.it
So you're building a new business and you've decided that social media is something you need to tackle to grow.

 

Here are 8 common social media mistakes that are getting in the way of your social media success and how to address them (written by Eric Siu from Treehouse.com).

 

#1. Ignoring your social reach

 

#2. Forgetting about leads

 

#3. Ignoring traditional marketing in favour of social media marketing

 

#4. Forgetting about SEO

 

#5. Thinking it’s going to be too easy

 

#6. Not showing social media ROI

 

#7. Thinking all social networks are the same

 

#8. Being boring

 

 

Read more: http://blog.teamtreehouse.com/are-you-making-these-8-foolish-social-media-mistakes

 

Flavian Mihai

www.funkymarketing.it


Via Flavian Mihai
more...
No comment yet.
Rescooped by donhornsby from Personal Branding Using Scoopit
Scoop.it!

Is Internet Marketing Art, Science, Both? [infographic]

Is Internet Marketing Art, Science, Both? [infographic] | Surviving Social Chaos | Scoop.it
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.

Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by donhornsby from Social Media and its influence
Scoop.it!

The Problem With Our Social Media Addiction

The Problem With Our Social Media Addiction | Surviving Social Chaos | Scoop.it

Earlier this year, a study found that social media is more addicting than alcohol and cigarettes.

 

Addictions can be dangerous. They can threaten our relationships with others and overall well-being. No one is more addicted to social media right now than the media.

 

Arianna blogged about this in March, when she wrote that the media's obsession with social media had reached "idol-worshipping proportions."

 

I'd argue the addiction has only gotten stronger, as journalists live tweeted seemingly every word of the first presidential debate last week, helping set a new record for volume of tweets in the process. Because you know the world needs a thousand journalists tweeting the same line at the same time.


Via Seth Dixon, Gust MEES
more...
Jonathan Morgan's curator insight, December 10, 2015 11:02 PM

The opening statement of this article is enough to prove that social media is in fact addicting. Earlier this year, a study found that social media is more addicting than alcohol and cigarettes. I liked reading this article because it focused on very similar information to many of the modules I completed throughout this semester. It discuses how the problem lies in over-reliance on social networks, obsession with them, and over-dependency. It also discusses how social media use at a young age is certain to lead to an addiction. I think that us as individuals, should consider using social media networks much less than we do everyday. I think it would bring back old ways of society, like strict face-to-face interactions rather than typing through a screen. Unfortunately, it is not likely that social media usage will decrease any time soon. In fact, I believe social media use will only increase from here on out, let’s just hope we can find more positive aspects to incorporate with it’s usage.

Rescooped by donhornsby from DISCOVERING SOCIAL MEDIA
Scoop.it!

Twitter or Facebook: Where Should You Engage Your Fans? - Social Media SEO

Twitter or Facebook: Where Should You Engage Your Fans? - Social Media SEO | Surviving Social Chaos | Scoop.it
Social Media SEOTwitter or Facebook: Where Should You Engage Your Fans?

 

The benefits of social media have been proven, even amongst smaller businesses, and the simple fact that conversion rates for Facebook and Twitter average around double that of most other outlets means that a solid fan base will, simply put, directly increase sales.

 

With social media you also have the opportunity to respond quickly and on customers’ terms with answers to their questions that they may not have asked through email or a comment form. Link building can also be a major reason why companies love to have a social media network, and have both direct and indirect benefits. There are plenty of other reasons to build a social media community, but it’s also worth thinking about the drawbacks.


Via Manlio Mannozzi
more...
No comment yet.
Rescooped by donhornsby from All About Facebook
Scoop.it!

Effective Customer Care through Facebook - Seo Sandwitch Blog

Effective Customer Care through Facebook - Seo Sandwitch Blog | Surviving Social Chaos | Scoop.it
Facebook has become one of the biggest channels of customer relationship for businesses. Tips on how to use Facebook as a customer care channel.

 

Facebook has become one of the biggest channels of customer relationship for businesses. Companies have adopted to the changing needs of the customer and adopted a friendlier approach to providing effective customer care management through Facebook.

 

It is an awesome way to solve customer queries quickly and easily. Here are a few tips that would help in making customer management a breeze through the official Facebook channel.


Via Rami Kantari
more...
Sebastian C.'s curator insight, December 12, 2012 12:27 AM

 Facebook has become one of the biggest channels of customer relationship for businesses. Tips on how to use Facebook as a customer care channel.

Rescooped by donhornsby from The Power of Social Media
Scoop.it!

Social Media Sharing: 3 Questions to Ask Before You Post

Social Media Sharing: 3 Questions to Ask Before You Post | Surviving Social Chaos | Scoop.it
There aren’t any hard and fast social media rules says networking expert Liz Lynch. But there are three important questions you should ask before you post.

 

The good and the bad about social media is that there aren't any firm rules. You can choose how you want to use it, post whatever you want, connect - or not - with whomever you want. For example, some use LinkedIn to connect only with those they already know, and some use it to expand their network and are willing to accept invitations from anybody. Both approaches are totally valid and the best one for you depends on the goals of your business.

 

But, just because there aren't any firm social media rules, doesn't mean there aren't some best practices you should be following.

 

If your intention is to use social media to build your business, then focus on activities that advance your cause, and stop doing or minimise everything else.

 

If you're killing hours of time playing games or watching videos of kittens, and then complaining that social media takes too much time and doesn't work for you, you should re-evaluate what you are doing.


Via MediaCo Marketing
more...
No comment yet.
Rescooped by donhornsby from Curation Revolution
Scoop.it!

Email Marketing Is All About The First Hour So Timing Is Key [infographic]

Email Marketing Is All About The First Hour So Timing Is Key [infographic] | Surviving Social Chaos | Scoop.it

What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.
 

This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:
 

Open time Click-through time Recipients’ top engagement time


The really important finding was that all email messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%).
 

This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long. The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m. An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.
 

As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:
 

Emails reach the best results within 1 hour after landing in the inbox. If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest. If your emailing's go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones

 

Source. http://bit.ly/Tr6aq8
 


Marty Note
Great note from maxOz here about email marketing metrics and best practices. When I was a Director of Ecommerce email marketing consistently provided the best margins at over 30% net net. This is why your inbox is about to be beyond full from now until about 12.20 :).  


Via maxOz, Martin (Marty) Smith
more...
No comment yet.
Rescooped by donhornsby from AtDotCom Social media
Scoop.it!

The Three Circles of Content Marketing Influence

The Three Circles of Content Marketing Influence | Surviving Social Chaos | Scoop.it
Industry-leading content marketing efforts engage more than just your brand fans and followers.

 

At most of the events I attend, I rarely get to see other people speak. Often, I’m shuttled in to do a keynote or workshop, and then quickly leave for the next event. Last week was different. I had the pleasure of seeing Scott Stratten (@unmarketing) speak at the 2012 DMA Annual Conference. Scott has it right: The first rule of speaking is to entertain… then you can try to cover all that educational stuff.

 

Based on his presentation alone, I bought his new book (and I rarely buy books) entitled The Book of Business Awesome. Frankly, I probably would have purchased the book based on the title alone (great title!).


Via John van den Brink
more...
No comment yet.