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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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100 Simple Ways To Effectively Use Twitter

100 Simple Ways To Effectively Use Twitter | Surviving Social Chaos | Scoop.it

Twitter is too big to ignore. You see hashtags in commercials, sponsored tweets, posts, news broken on Twitter, etc. It’s quickly become an indispensable tool for teachers, admins, parents, and students too. Right now, there are still many (MANY) in education not using Twitter. They may think it’s tough to start using, difficult to monitor, and even a waste of time.

 

But what if they had a categorized list of the top tips to help you use Twitter? Our content partners at Online College have shared an incredibly useful set of tips that are too good to not share.

 

Read more, a MUST:

http://edudemic.com/2012/10/simple-ways-to-use-twitter/

 


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23 Hints for Creating Content that Search Engines Love - Infographic | Jeffbullas's Blog

23 Hints for Creating Content that Search Engines Love - Infographic | Jeffbullas's Blog | Surviving Social Chaos | Scoop.it
Google changes its search engine formulas over 500 times a year in the pursuit of delivering results that are relevant to you the user of search.This is achieved through the key element of producing great unique content.

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THIS IS NOT THE WAY TO - Build your Social Media Presence...

THIS IS NOT THE WAY TO - Build your Social Media Presence... | Surviving Social Chaos | Scoop.it
Every startup is going to need to build a social media presence sooner or later. Signing up for a social account is easy. The rest takes hard work.

 

Short, sweet, sure but scooped as an example of WHAT NOT to do when preaching about building a social media presence.

 

They don't have SM shares on their short & sweet post... seriously? Best of all their name is admin. Joy!


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20 Reasons Why You Shouldn’t Use Social Media

20 Reasons Why You Shouldn’t Use Social Media | Surviving Social Chaos | Scoop.it
Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack.

 

Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities
 and threats.

 

There is also the joy of learning new ways of marketing, with that there is often the accompanying pain of mistakes that comes along for the ride.

 

So maybe you should not use social media because it is not for you just yet!

 

Here are 20 reasons not to use social media...


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Facebook Brand Engagement Grows 896% [Study]

Facebook Brand Engagement Grows 896% [Study] | Surviving Social Chaos | Scoop.it
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature.

 

Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature.

 

Adobe's research points to its introduction as a major factor for engagement growth. Other studies tend to agree, as a report released earlier this year found that the feature garnered positive results for small to medium-sized brand pages.

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How secure is your WordPress site? #wordpress

How secure is your WordPress site? #wordpress | Surviving Social Chaos | Scoop.it

One of the main problems with technology is the frequent lapses in security we experience; a lot of information is stolen daily and used to steal more information, send spam messages, open backdoors to systems and sometimes even do damage to our computers.

 

None of these issues unknown to WordPress, a staggering number of sites have become victims of unpleasant criminals exploiting the community for their own personal gain.

 

In order for you to beat this threat we’ve put together a roundup of some good tools and tips on how to avoid being the next victim. Or if you’re unlucky enough to already be a victim, how to fight back and fix your installation.


Via Brian Yanish - MarketingHits.com
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Social Media Explained by Donuts

Social Media Explained by Donuts | Surviving Social Chaos | Scoop.it

.Photo by douglaswray http://instagram.com/p/nm695/#


Via Joyce Valenza, Ann Vega, Kalani Kirk Hausman
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Twitter’s Number One Gift To The World Is The Art Of Brevity

Twitter’s Number One Gift To The World Is The Art Of Brevity | Surviving Social Chaos | Scoop.it
I've been using Twitter for just about six years now, someone on Twitter informed me. Naturally

 

I’ve been using Twitter for just about six years now, someone on Twitter informed me. Naturally. There are quite a few things that I’ve enjoyed about the service over the years, including the ability to connect with people all over the world in real-time.

 

But do you know what I appreciate about Twitter the most? Ushering in the notion of “brevity” for the entire Internets. Not sure what it means? Check it:


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5 Steps To Optimize Your Social Media Campaign In Real-Time

5 Steps To Optimize Your Social Media Campaign In Real-Time | Surviving Social Chaos | Scoop.it

Here are five steps to leverage real-time optimization in your next social media campaign.

 

Optimization is critical to success, yet when it comes to social media, brands are often several steps behind the action. When a campaign ends, marketers set out to assess whether it was successful or not. The insight is then used to improve the next campaign, but what about optimizing a campaign as it happens…in real-time?

 

Running a campaign is like playing for a sports team. Waiting until the end of a campaign to perform analysis is like skipping a game and then checking the highlight reel afterwards. As a team member, you need to be on the field influencing the final score.


Via Gary Morrison
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Meet the New LinkedIn

Our Product team showcases the biggest enhancements we've made to the LinkedIn experience in the company's history, including the launch of the new LinkedIn ...

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Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It

Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It | Surviving Social Chaos | Scoop.it
I get asked this question all the time: "How do we make our video/post/content go viral?" The honest answer is that you can't.You can't make something go viral. You don't decide, I don't decide, the audience does.

 

I get asked this question all the time: "How do we make our video/post/content go viral?"

The honest answer is that you can't.

 

You can't make something go viral. You don't decide, I don't decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a "viral marketing campaign." Really? Your campaign is to get people talking to other people about your company? What campaign isn't about that? Viral isn't a campaign, it's a result of a good or really bad one.

 

Someone recently sent me their viral video. They actually called it that. It had 2,000 views, which is more than a lot of videos out there, until you realize that they sent the video out to a subscriber base of over a million people. That's not viral; that stinks. However, that same video being emailed to 10 people and getting 2,000 views, that's something that has started to get buzz.

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Facebook Advertising: The Fundamentals for Small-Business Owners

Facebook Advertising: The Fundamentals for Small-Business Owners | Surviving Social Chaos | Scoop.it
Before you kick off your campaign, learn the basics of advertising on the social network.

 

There are a few fundamentals that you must know before you begin spending your hard-earned cash advertising your business on Facebook. These terms and definitions are so important that you really should understand them comfortably and completely before giving Facebook your credit card and telling them to have at it.

 

An ad in Facebook is content displayed to Facebook users at an advertiser's specific request. Up to five different ads may show at one time. Where ads are displayed, what they are called, how they work, how they are presented and how many are shown at a time are subject to change at any time.

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How To Be Contagious on Twitter

How To Be Contagious on Twitter | Surviving Social Chaos | Scoop.it
Twitters secret is that in essence it is not complicated and it is a marketing and social networking channel all in one little simple package.

 

Social media is going through a transition period as some social networks struggle to survive and others grow so fast it makes your nose bleed.

 

Google+ has stirred the pot and is acquiring new customers as quickly as an umbrella shop during a rain storm.

 

Mark Zuckerberg has admitted that Facebook is facing saturation point  in developed countries with adoption in the US now over 90% and growth rates slowing, but in developing countries Facebook continues to grow at significant rates.


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How to attract Facebook friends without sending a single friend request

How to attract Facebook friends without sending a single friend request | Surviving Social Chaos | Scoop.it
If you're looking to build your friends list on Facebook, you know how awkward it can feel sending a friend request to someone you don't actually know.

 

If you’re looking to build your friends list on Facebook, you know how awkward it can feel sending a friend request to someone you don’t actually know. It can make you feel downright creepy. But the fact is that you can influence so many people through Facebook, and it’s still an excellent tool for building your brand, even for a personal Facebook account.

 

Keep in mind that gaining friends through a personal profile page is completely different than getting likes for your business page. While that is a useful campaign in and of itself, the goal of building your friends list is to have direct, personal contact with potential customers. This kind of campaign is for everybody, but especially for many small-business owners wanting to connect directly with local people, this can be a powerful technique.

 

So check out these tips for building friends on Facebook without actually having to send that awkward friend request. In fact, the goal of this process is to get them to send you that invite. It can be done and with less effort than you probably think.

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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Surviving Social Chaos | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 10:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho
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How has Social Media Changed Our Marketing Landscape? | Business 2 Community

How has Social Media Changed Our Marketing Landscape? | Business 2 Community | Surviving Social Chaos | Scoop.it
Everyone Now is a Social Media Expert! Photo Credits: ToonDoo.com Social media has changed the way we market our brands in 2 basic ways. First, the brand is (RT @socialmediamind: How has Social Media Changed Our Marketing Landscape?

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Take Advantage of Pinterest's “Buying Intent” - Small Business Trends

Take Advantage of Pinterest's “Buying Intent” - Small Business Trends | Surviving Social Chaos | Scoop.it
Last week Cynthia Boris pointed me to some new social site research which found that while Facebook may come with the larger user base, Pinterest offers something even more valuable to marketers – users looking to buy.

 

Last week Cynthia Boris pointed me to some new social site research which found that while Facebook may come with the larger user base, Pinterest offers something even more valuable to marketers – users looking to buy. For small business owners, that’s the kind of social media finding we want to hear!

 

Marketing Pilgrim reported on a Bizrate Insight survey which asked consumers to list the reasons they use certain social media sites and compared the results. The most recent survey centered on Facebook and Pinterest. Here’s what users had to say:

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History Proves You Should Be Bullish on Facebook and Twitter

History Proves You Should Be Bullish on Facebook and Twitter | Surviving Social Chaos | Scoop.it
if history is a guide, social media are at a stage where the real winners enabling scale and engagement are about to emerge in online advertising.

 

Much has been said about the social-media bubble popping, as public companies like Facebook, Zynga and Groupon have lost billions in investor value. Yet, social media continue to be among the most effective ways to reach and engage audiences. If history is a guide, social media are at a stage where the real winners enabling scale and engagement are about to emerge.

 

I've been around digital marketing technology since 1996, in some of the first companies in ad networks, e-commerce and web measurement. Every one of these spaces has followed a similar pattern as it transformed from simple ideas to fully formed billion-dollar ecosystems.  

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Going Mobile? Make It More Than a Marketing Strategy

Going Mobile? Make It More Than a Marketing Strategy | Surviving Social Chaos | Scoop.it
Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready?

Via Peter Verschuere, The Ayantek Team, Brian Yanish - MarketingHits.com
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10 Creative ‘About Me’ Pages

10 Creative ‘About Me’ Pages | Surviving Social Chaos | Scoop.it
The About page is very important in web design as it is usually the most read page on the website.

 

Marty Note

Most people approach writing an about page as a chore. This is a mistake. The about page may be one of the most, if not the most, important pages on any website. Even if NO ONE visits the page, the about page sets the company's vision and values. Once set, these values should influence EVERY OTHER page on the site. The about page is the spring that becomes a river that becomes the ocean. 


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With Professional Emails, It's the Little Things That Count

With Professional Emails, It's the Little Things That Count | Surviving Social Chaos | Scoop.it
Some of these overlooked, underutilized details could help you get ahead.

 

Could your emails be hurting your job hunt or career? It's the small details in written communication that might be undermining your message.


One popular UCLA study found that 93 percent of a message is interpreted by the nonverbal components, in other words, your tone and body language. So what does this mean in your written communication? How is the reader interpreting your message as they view it?


During a job search and in your career, creating the correct professional impression is within your control. Think about how some of these overlooked details could help you get ahead.

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7 proven ways to create viral Pinterest posts

7 proven ways to create viral Pinterest posts | Surviving Social Chaos | Scoop.it
The author has seen multiple post go viral on Pinterest, earning tens of thousands of pin. She explains how you can do it, too.

Via Allison Tyler, The Write Connection
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How to Edit Video on YouTube

How to Edit Video on YouTube | Surviving Social Chaos | Scoop.it
The YouTube video editor is often overlooked and frustratingly flawed, yet it can be a useful tool at times.

Via Audrey Moreaux, Gerrit Bes
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How to Properly Use Instagram and Pinterest For Your Company

How to Properly Use Instagram and Pinterest For Your Company | Surviving Social Chaos | Scoop.it

Instagram and Pinterest.

This article will most likely answer your questions and help you make better use of these two 'new' to the market social networks.


What’s Instagram?

Basically:  it allows you to take photos with your smartphone, apply filters and share them on Twitter, FB, Foursquare and other networks. In fact it does nothing more than you could do with other apps – so again, its power is translated by the number of registered users.

 

What's the advantage? 

Big traffic & some big companies use Instagram to run contests of submitted consumer images, such as General Electric. The results of the #GEInspiredMe campaign were incredible compared to the prize.

 

What about you?

Decide on what you want to do. By just starting and posting random pictures of random things won’t make you successful. You need to know from the beginning what it is you want to do and ONLY do that thing. Have a plan.


What’s Pinterest?

The basic idea is that you have a digital bulletin board and post everything you find interesting there.


What's the advantage?

Pinterest is one of the fastest growing social services in the world and can be considered a mix between Facebook and Twitter, which allows you to have lots of followers to whom you can share your interests. Although not as effective as Instagram, Pinterest has some advantages of its own.


What about you?

You need to prove your followers and readers you are an important and credible source of information. It takes months for even the biggest companies in the world to reach a high number of followers –  On Pinterest you can get recognized as a profile that posts valuable pins. If you own such a profile, it will be easier to move the relationship on another media and make the best out of it.


Read more at: http://www.1stwebdesigner.com

by Christiane Vasile



Via Ivo Nový, John van den Brink
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You Know Twitter’s “Favorite” Button? It Could Have Been Called “Thanks.”

You Know Twitter’s “Favorite” Button? It Could Have Been Called “Thanks.” | Surviving Social Chaos | Scoop.it
To "Favorite," to "Thank" or to "Like" -- that is the question.

 

For years now, Facebook and Twitter have had their respective “Like” and “Favorite” buttons. They’re simple, straightforward ways to show appreciation for a status update or a tweet without verbally replying (and Google, too, has its +1 button.). They’re popular, too: Facebook processes nearly three billion “Likes” on a daily basis.

 

Now, on Monday, according to a report from The Next Web, Twitter is tweaking its “Favorite” formula, carrying out a test with some users who are seeing “Star” or “Like” options on tweets instead of the original “Favorite” button.

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