Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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The Amazing Social Media Statistics 2012 – infographic

The Amazing Social Media Statistics 2012 – infographic | Surviving Social Chaos | Scoop.it
Facebook, Twitter, Instagram, Pinterest 2012′s Most Amazing Social Media Statistics #INFOGRAPHIC Social media differentiates from

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9 Ways To Optimize Your Presence On Twitter

9 Ways To Optimize Your Presence On Twitter | Surviving Social Chaos | Scoop.it

We are often asked by friends and colleagues why we are so active on social networks, particularly Twitter.  Our answer: because it gives us the opportunity to connect with a great many people, not just in the United States, but around the world. It has allowed us to work with so many people and has helped grow our community and jump start our business. Twitter is an amazing and powerful tool you can use to promote your business, connect with potential customers, interact with thought leaders in your industry and even find a job.  We learn so much from our everyday interactions on Twitter and so can you.

donhornsby's insight:

(From the article): Looking at this list you may say it takes a lot of work to maximize your presence on Twitter and yes it really does. Anything worth doing takes effort and hard work to do well, but the benefits are tremendous. Achieving success on any social media network involves building relationships and being part of a conversation.

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El arte de obtener más retweets

El arte de obtener más retweets | Surviving Social Chaos | Scoop.it
Obtener Retweets no es fácil, además de depender de un tweet con buen contenido, existen otras variables que no tienen que ver con la calidad del tweet, pero que influyen al momento de tomar la dec...

Via Jesus Alvarez desde www.sercompetitivos.com
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How to increase Pinterest traffic and direct it to your site

How to increase Pinterest traffic and direct it to your site | Surviving Social Chaos | Scoop.it

While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives more referral traffic than Google+, LinkedIn and YouTube combined and had 23 million unique visitors to the site in August, its ability to direct more traffic to your site has rightly gotten businesses and brands interested in the service. On top of that, the introduction of business pages makes it obvious that Pinterest wants them to get involved.

 

There’s a process to everything though and like all things, you will have to put the time and effort into it before you start seeing results. Here we will focus on the ways you can improve the content you’re posting, how you can use Pinterest to direct traffic to your site and ways you can optimise it for SEO purposes.

 

 


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 29, 2012 1:46 PM

Article keypoints:


Improving your content  - Be original


Driving traffic to your site - Add Pin It buttons to your site


SEO optimization - Write your own descriptions



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What “Update Overload” Will Cost Your Brand

What “Update Overload” Will Cost Your Brand | Surviving Social Chaos | Scoop.it
Many consumers cut off contact with brands on social media because they're overwhelmed by too many brand updates that start to seem, well, spammy.
donhornsby's insight:

When consumers sever their social-media ties to a brand, it’s often because of “update overload,” in which brands post social updates too often and start to seem spammy, a SocialVibe report suggests. A full third of all social disconnections came about because brands posted too many updates, the report found.

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6 Ways For Teachers To Effectively Use Social Media

6 Ways For Teachers To Effectively Use Social Media | Surviving Social Chaos | Scoop.it
Using social media inside the classroom can be extremely effective. Increase productivity, communication, and understanding by using these six tips.

Via Gust MEES
donhornsby's insight:

(From the article): Almost all college professors are on social media these days. Many use it simply to connect with other professionals in their field or to post information on themselves and their research. But using social media inside the classroom can be extremely effective. Increase productivity, communication, and understanding by using these six tips.

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Gianfranco D'Aversa's curator insight, December 28, 2012 12:02 PM

Using social media inside the classroom can be extremely effective. Increase productivity, communication, and understanding by using these six tips.

Alfredo Corell's curator insight, December 29, 2012 11:45 AM

6 useful tips. Worth reading (no more than 5 minutes) and have your thoughts about your use of social media in the classroom

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Four Ways to Avoid the “Leadership Cliff” in 2013

Four Ways to Avoid the “Leadership Cliff” in 2013 | Surviving Social Chaos | Scoop.it

With just four days left in the year, Americans are eagerly watching and waiting for governmental leaders to reach a budget agreement to avoid the “fiscal cliff” – a series of tax increases and spending reductions that will be triggered in 2013. A failure to find a solution will not just send the U.S. economy off a fiscal cliff, it will represent our political leaders falling off a “leadership cliff” as well.



Via Sparktheaction
donhornsby's insight:

(From the article):From my perspective, the most damaging leadership cliff from which leaders fall is that of breaking trust with their followers.Repairing broken trust can be a long and arduous process, and the best way to build trust with others is to not break it in the first place. But how does a leader go aboutintentionally building trust? There are four ways:

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donhornsby's curator insight, December 27, 2012 12:41 PM

(From the article): From my perspective, the most damaging leadership cliff from which leaders fall is that of breaking trust with their followers.Repairing broken trust can be a long and arduous process, and the best way to build trust with others is to not break it in the first place. But how does a leader go aboutintentionally building trust? There are four ways:

David Hain's curator insight, December 29, 2012 3:51 AM

Let's pray they take one - wish I was confident they have the breadth of vision to think about the environment and the people rather than the politics

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Top 5 Social Media Fails of 2012 | Business 2 Community

Top 5 Social Media Fails of 2012 | Business 2 Community | Surviving Social Chaos | Scoop.it
Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion (Top 5 Social Media Fails of 2012 http://t.co/VqdAwgtc)...

Via Suzanne Axt
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Suzanne Axt's curator insight, December 27, 2012 11:59 AM

Some Great Insights on Using Social Media the Right (or Wrong) Way...

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Inside view on good social media posts

Inside view on good social media posts | Surviving Social Chaos | Scoop.it

A few rules of thumb for financial advisers on social media: get personal, like mentioning your daughter's big soccer win, include pictures in your content whenever possible and don't bother posting on Mondays.

donhornsby's insight:

(From the Article): One thing social media monitoring firms disagree on is the best times to post.

 

Actiance suggests advisers post when people are more likely to be on the sites, which is early in the morning and late afternoons on weekdays.

 

The company also said Monday is the least popular weekday for social media, likely because people are often too busy playing catch-up from the weekend.

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How to use Foursquare to market your business & reach a new audience

How to use Foursquare to market your business & reach a new audience | Surviving Social Chaos | Scoop.it
When we think of social media and business, the first few things to come to mind are Facebook and Twitter. Yet, there is one mobile app that tends to get overlooked by businesses: Foursquare. True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins.
donhornsby's insight:

(Interesting Thought): Regardless of whether you’re a retailer or not, any business can use Foursquare and getting yourself set up is easy. The only thing it needs is you to get involved.

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3 Ways to Reward Your Brand’s Biggest Facebook Fans

3 Ways to Reward Your Brand’s Biggest Facebook Fans | Surviving Social Chaos | Scoop.it
Reward your most loyal and vocal Facebook fans with discounts and personal engagement to let them know you value their support.
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This infographic flags up some of the most common stumbling blocks when it comes to influencer marketing.

This infographic flags up some of the most common stumbling blocks when it comes to influencer marketing. | Surviving Social Chaos | Scoop.it

Via Rick Maresch
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Surviving Social Chaos | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello
donhornsby's insight:

(From the article) People feel content is so valuable that they are willing to link to in depth content more than they are willing to link to content that is short.

 

Back in 2011 SEOmoz analyzed the content on their blog to see if there was a correlation between word count and backlinks.

 

Here is a breakdown of the number of blog posts they have and the word count for each of them:

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Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

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21 Social Media Predictions for 2013 From the Pros

21 Social Media Predictions for 2013 From the Pros | Surviving Social Chaos | Scoop.it

Are you wondering what 2013 might look like for social media marketing? If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.


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How to Optimize Your Linkedin Page and Profile

How to Optimize Your Linkedin Page and Profile | Surviving Social Chaos | Scoop.it
Here's how to optimize your Linkedin presence to best take advantage of the new LinkedIn Profiles and new features on the LinkedIn Company Pages.

Via Noland Hoshino, Imran M. Ismail
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The social media profile photo (and why you need a great one)

The social media profile photo (and why you need a great one) | Surviving Social Chaos | Scoop.it
How important is your online profile photo? We look at the perils and pitfalls. When it comes to social media, it's all about the profile photo!

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Facebook Builds Stronger Bonds Than Twitter, Study Says

Facebook Builds Stronger Bonds Than Twitter, Study Says | Surviving Social Chaos | Scoop.it
A recent study reveals Facebook's structure promotes stronger communication and friendships among online connections.

Via Hans Heesterbeek, Aki Puustinen
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The About Us Page in a Social World - Tell Your Story

The About Us Page in a Social World - Tell Your Story | Surviving Social Chaos | Scoop.it
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.

Via Karen Dietz
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Karen Dietz's curator insight, December 27, 2012 1:31 PM

Hey folks -- if there is just one small thing you can do to prep for more business in 2013, it's upgrading your About Page on your website.


I really like the point the author, Bryan Eisenberg, makes -- "'About Us' is often the most neglected page on any website; if the page exists at all. It can put a human face on an otherwise technical, dry, and impersonal website. Properly written, it can provide some serious buying resolve to certain customer segments."


To help you get your story skills revved up to tackle this project, Eisenberg asks several really awesome questions at the end of the article. I know these will get those wheels turning in your brain.


And don't forget to give yourself time for several iterations. I just updated my year-old LinkedIn profile. My focus was on integrating several different aspects of my career and this time, it just came flowing out as a narrative that I now really like.


But trust me -- it took time to ask and answer to myself the same kind of questions posed in this article.


Am I done? No way. I realize I can change and update my About Me narrative as I need to. That is the beauty of storytelling -- our stories shift and change as we do. Our work as storytellers -- particularly in business -- is to remain authentic, engaging, and uplifting.


So what story(ies) are you going to be sharing in 2013 to grow your business?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alessio Manca's comment, December 27, 2012 1:34 PM
You Poet! :)
Karen Dietz's comment, December 27, 2012 3:24 PM
LOL -- yes, at heart! Enjoy the day :)
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7 Tips To Boost your B2B Efforts on Google Plus

7 Tips To Boost your B2B Efforts on Google Plus | Surviving Social Chaos | Scoop.it
Social media networks are a great way to boost your global B2B efforts and supplement business campaigns. With the variety now available, there’s no excuse for a lack of international busines...

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Level343's curator insight, December 27, 2012 9:16 AM

Leaving out the small timers, think about the major players: Facebook, Twitter, Pinterest, LinkedIn and Google Plus. Using just these five, you have several tools to promote your content, grow that ever-important authority, and share your business acumen. Today, we’re going to focus on just one – Google Plus-, which seems to have escaped many businesses’ notice as a venue despite the fact that it has much to offer the B2B community

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Emails Reach Their Best Results In the 1st Hour #Infographic

Emails Reach Their Best Results In the 1st Hour #Infographic | Surviving Social Chaos | Scoop.it
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best

Via Brian Yanish - MarketingHits.com
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Kay Singh's curator insight, December 28, 2012 9:50 AM

Every business needs email marketing to succeed today. Just like with social media, it is important to understand behaviour patterns of your audience and tailor your campaigns for optimal results.

 

We now know that emails have their best results in the first hour. This is the time-frame when your emails are likely to generate most engagement. It is thus essential to get this time right. Sending your email campaigns at the wrong time e.g. midnight will mean you cannot capitalise on this time-frame.

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People: Who Needs Them?

People: Who Needs Them? | Surviving Social Chaos | Scoop.it
Pop psychologists freely use words such as introvert and extravert, but these terms can be misleading as well as harmful to personal development. What do we know about the ways people connect and how important are interpersonal relationships anyway?
donhornsby's insight:

Helpful article on social connections. (From the article): How important is our need for social bonds? So important that we come into the world with it, just as we arrive with a need for food and water, clothing and shelter. If any of these requirements is missing, we fail to thrive.

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Be innovative with your social media strategy

Be innovative with your social media strategy | Surviving Social Chaos | Scoop.it
With 74% of Fortune Global 100 companies now having a Facebook page, the effective use of social media is essential for any business hoping to make it in today’s competitive market.
donhornsby's insight:

(Key Thought): If your social media marketing is struggling, it is worth thinking about how your brand interacts with the public. What makes you stand out from the rest of the voices clamoring for attention in the social media sphere? What is it about you that make you valued by your public and how can your online participation, and innovative use of technology amplify your strengths.

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Want to Gain Readers’ Trust? Encourage Them to Interact—and Create Content

Want to Gain Readers’ Trust? Encourage Them to Interact—and Create Content | Surviving Social Chaos | Scoop.it
Create content that encourages readers to interact with each other to build trust with them and inspire them to generate their own supportive content.
donhornsby's insight:

(From the article) “Brands that want to encourage readers to create their own content supporting products and services must create online communities where it becomes easier for customers to share information with like-minded consumers,”

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45% of Social Networkers Engage With Brands Online, Says Study

45% of Social Networkers Engage With Brands Online, Says Study | Surviving Social Chaos | Scoop.it

Internet penetration has leveled off in the U.S., but among the 79% of Americans who are online, more are accessing the Internet daily and for longer periods and interacting with brands more, according to a new study.

 

The increased usage is good news for marketers: Some 45% of people on social networks say they have interacted with a brand through social media over the previous three months. However, just 7% say they've followed a brand on Twitter and 7% say they've posted feedback on a company's social networking profile.

donhornsby's insight:

Elsewhere, Forrester's findings weren't that surprising: Tablet adoption has more than doubled since 2011, for instance and the younger the consumer, the more likely he or she is to be online and engaging in social networks. The study notes that "with 71% of US online adults accessing social networking sites at least monthly, social media is also a normal part of everyday life."

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How an iPad is a More Powerful Content-Creation Device Than a Laptop.

How an iPad is a More Powerful Content-Creation Device Than a Laptop. | Surviving Social Chaos | Scoop.it

That the iPad is a great content-consumption device has never been disputed. But just 30 months after its launch the iPad is now in some ways a more powerful content-creation device than a laptop i...


Via Dr. Joan McGettigan, Aki Puustinen, Gary Morrison
donhornsby's insight:

(From the article) It is getting easier all the time to create content on laptops, too. But the iPad’s seemless integration of technologies and relative simplicity of use further lowers the entry barrier for many teachers – and that has the potential to encourage significant pedagogical change in a school.

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