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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Fighting the Penguin: Tips for Winning Back Google Traffic

Fighting the Penguin: Tips for Winning Back Google Traffic | Surviving Social Chaos | Scoop.it
Don't let Google Search's new Penguin update put your site in the deep freeze. Here's how to optimize.

 

Google’s so-called Penguin update has wreaked havoc on some search engine results and many small-business websites have felt the brunt of its impact. So many business owners have spent time, money and effort trying to boost ranking by maximizing SEO—only to be struck by an almost immediate change from Google.
 
Some of the methods taught by search gurus as the way to use content marketing as a means to promote your site have become the fastest way to sink your rankings. What Google constantly strives to do with its updates is weed out the spammy sites that have been using those techniques as a way to cheat the system and boost their rankings.
 
The newest algorithm is supposed to help high quality web content reach the top of the rankings and knock spam sites out of place. Unfortunately, if your website has fallen victim to the new update and caused a decrease in your typical traffic flow from Google, then you need to look at what changes need to be made in order to regain (and even elevate) your page rank.

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Is Social Media Creating a Plagiarism Problem?

Is Social Media Creating a Plagiarism Problem? | Surviving Social Chaos | Scoop.it
Stolen content is an increasing problem, as people quote text that is not their own without attributing it to the original writer. Why is it that plagiarism is making its way into social media?

 

Stolen content is an increasing problem, as people quote text that is not their own without attributing it to the original writer. Examples can be found on Twitter where users steal other’s tweets or in blog posts that are plagiarized. Why is it that plagiarism is making its way into social media?

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What Makes Someone Leave Your Website? [INFOGRAPHIC]

What Makes Someone Leave Your Website? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

Did you know that that 40% of web visitors never return to a website after a bad browsing experience? Businesses by and large have come to understand the value of creating compelling content for attracting and retaining web visitors. But it is also important to ensure that a website is designed in a way that ensures a compelling user journey.

 

You surely don’t want your visitors to head to the exit door of your web real estate as soon as they have entered, right?

 

The question remains – what makes for a bad web experience? According to Kissmetrics, things such as poor navigation, obtrusive use of video and audio, boring content and design, and poor legibility can put online users off and result in excruciating bounce rates.

 

Kissmetrics provide the answer in this infographic, visualising some examples of what not to do when designing your website but also dishing out advice on how web design mistakes could be fixed.


Via Brian Yanish - MarketingHits.com, John van den Brink, Barbara Saunders, Mary Anne Hahn
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The Influence of Your Social Network

The Influence of Your Social Network | Surviving Social Chaos | Scoop.it
The decisions you make over the next 12 months will be influenced by the social network you surround yourself with. Have you taken note of who these people are?

 

When you think about everything you’re going to do over the next 12 months, do you recognize the influence of your social network?

 

In the next year you will take vacations, eat in restaurants, read books, see movies, and explore new hobbies. Do you know that you will make many of those decisions as the result of a suggestion by someone in your social network?

 

Now, when I say “social network” I’m not talking only about your social media network. While your social network is probably a part of that, too, I’m really focusing in on the people who surround you in a typical 24- hour day or an average week. I’m talking about the people on your team.

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How I Gained Over a Quarter Million Followers Organically

How I Gained Over a Quarter Million Followers Organically | Surviving Social Chaos | Scoop.it

People often ask me for tips about growing their following on Twitter.  They wonder if I bought any of the over one quarter million followers in my Twitter family.  The answer is a resounding, “No!”

The Twitter rules prohibit using sites to automatically add followers. “Twitter reserves the right to immediately terminate your account without further notice in the event that, in its judgment, you violate these Rules or the Terms of Service.”

 

I manually follow someone when I see a tweet I like in his or her tweet stream. 

 

At times, I’ll follow one or more of those listed in the “shout out” tweets that include a batch of recommended names, since others seem to find those people engaging and valuable.  

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Digital Marketing:Bridging the Gap between Offline and Online Marketing (infographic)

Digital Marketing:Bridging the Gap between Offline and Online Marketing (infographic) | Surviving Social Chaos | Scoop.it

Digital Marketing:Bridging the Gap between Offline and Online Marketing 


Via Brian Yanish - MarketingHits.com, John van den Brink
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25 New Social Media Conversion Resources You Shouldn't Miss ...

25 New Social Media Conversion Resources You Shouldn't Miss ... | Surviving Social Chaos | Scoop.it
Planning your social media marketing strategy for the year to come? Then you'll need the heads-up on using social connections, extending your reach beyond Facebook and optimizing for a range of devices.

Via Joy Bhattacharya
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How to Create Buzz from a Hashtag on Social Media | Jeffbullas's Blog

How to Create Buzz from a Hashtag on Social Media | Jeffbullas's Blog | Surviving Social Chaos | Scoop.it

You’ve seen them before, even if you didn’t know what you were seeing: #hashtags have become much of a trend on the Internet within the past few years. Starting on the social networking website Twitter, other social media sites have picked up on using them as well.These include the hot social media sites such as Pinterest and Instagram.
Read more at http://www.jeffbullas.com/2012/09/14/how-to-create-buzz-from-a-hashtag-on-social-media/#8VrMiJVly0lhysZV.99


Via Mau
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How to Craft a Compelling LinkedIn Profile - Simply Hired Blog

How to Craft a Compelling LinkedIn Profile - Simply Hired Blog | Surviving Social Chaos | Scoop.it

If you still are not convinced that hiring managers are utilizing social media in their recruitment strategies – it is time you get your head out of the clouds and face reality.

Ninety-one percent of employers are using social media to screen prospective employees. As for social recruiting, another study shows that 93 percent of organizations are actively using social media in their hiring strategies.

Even if you may be wary or reluctant to turn all of your social media profiles professional, there is one you should focus on perfecting. To get ahead in your career, it makes sense to commit to leveraging the largest professional online network. LinkedIn is the most used by recruiters and what is presented to them on your profiles can qualify (and even disqualify) you for an open position.

Your ability to stand out is based upon the content and appearance of your LinkedIn profile. You can make your profile worthy of an interview by spending time mastering each of the following:

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Overlooked branding opportunities Beyond standard SEO Signals

Overlooked branding opportunities Beyond standard SEO Signals | Surviving Social Chaos | Scoop.it
There are lots of opportunities to capture those easy wins, and stand out from the crowd. 

 

It’s no secret that personal branding is important. So is branding your Brand. Basically, what I am trying to say is, we all want to get found online. Well, in some cases, people don’t. But generally speaking, the goal is to get more exposure. Which is why, it boggles the mind as to why some people only focus on the standard “SEO signals” but ignore other important optimization opportunities.


A couple things recently happened which caused me to do a digital self evaluation:

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7 Surprising Pinterest Insights Every Marketer Needs

7 Surprising Pinterest Insights Every Marketer Needs | Surviving Social Chaos | Scoop.it
Have you steered clear of Pinterest because it’s a female dominated, crafting ghetto? If so, you’re missing an important social media marketing opportunity regardless of whether your business is B2C, B2B, not-for-profit or solopreneur oriented.

 

Have you steered clear of Pinterest because it’s a female dominated, crafting ghetto? If so, you’re missing an important social media marketing opportunity regardless of whether your business is B2C, B2B, not-for-profit or solopreneur oriented.

 

As social media’s answer to scrapbooking, Pinterest started as one of the few social media networks where early adopters were women. With its meteoric growth this year, Pinterest’s audience has shifted. As with other newer social media platforms, it’s critical as a marketer to stake your turf and build your base before you discover you’re significantly behind your competitors. (Here are five tips to get started on Pinterest with examples!)

 

Here are seven useful data insights and the marketing implications to persuade you to hop onto Pinterest. This data has been aggregated and presented in a dense infographic by Tamba, a UK based agency.


Via Kelly Lieberman
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Taking a break is secret to success

Taking a break is secret to success | Surviving Social Chaos | Scoop.it

Taking a break is secret to success. Sydney scientists have found learning improves when students take a rest from continuous study or training.

 

''It seems intuitive that every minute of study should make you better, but, actually, if you do too much it might backfire and you end up wasting time,'' said the study's lead researcher, Joel Pearson.

 


Via Gina Stepp, David Hulme
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INFOGRAPHIC: Social Media Checklist for Business

INFOGRAPHIC: Social Media Checklist for Business | Surviving Social Chaos | Scoop.it
People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.

 

Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.

 

Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success.


Via Peter Azzopardi
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Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)

Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) | Surviving Social Chaos | Scoop.it
Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us.
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Is Social Media the New SEO?

Is Social Media the New SEO? | Surviving Social Chaos | Scoop.it

Has social media so changed the seo landscape that social shares are most important and do other seo strategies even count?

 

 

 

To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search:

 

 

 

1) The launch of Social Search (Content that is shared within your social networks is given priority) and

 


2) The general inclusion of social signals in rankings (The amount of likes, shares, reddits etc. that an article receives has a direct impact on its rankings).

 

 

 

Read More: http://webcontentblog.com/seo/is-socialmedia-new-seo/


Via Antonino Militello
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Finding the Best Time to Post to Social Networks

Finding the Best Time to Post to Social Networks | Surviving Social Chaos | Scoop.it
Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.Get the latest blog articles on business ideas and...

 

Managing social media for your business can be a tricky endeavor. Which pictures should you share onFacebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr?

 

And on top of knowing what to publish on which social network, another big question business owners struggle with is the best time to post. Publishing your content at peak times can help you reach the most people on those networks.

 

Turns out the best time depends which social network you're posting to, according to popular URL shortening service bitly. It tracks metrics on bitly links that are shared across networks. In particular, bitly has examined how the day and time something is posted affects how "viral" it might eventually become.

 

But each social network has its own "culture," bitly says, and users exhibit distinct behavior patterns. Here's a rundown of bitly's findings on the best times to post to Facebook, Twitter and Tumblr:

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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | Surviving Social Chaos | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
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The Social Media Checklist – Keep Up With Facebook, Twitter, LinkedIn & Pinterest

The Social Media Checklist – Keep Up With Facebook, Twitter, LinkedIn & Pinterest | Surviving Social Chaos | Scoop.it

On the eve of the start of my third semester teaching SFSU’s Social Media Marketing Tools course, I thought it would be appropriate to share this Social Media Checklist. The Whole Brain Group did a great job of pulling this together.

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How Social Media Is A Lot Like Diving

How Social Media Is A Lot Like Diving | Surviving Social Chaos | Scoop.it
Maybe this analogy of social media and diving may make more sense to you after reading this post.

 

Have you ever considered that social media is very much like diving in that it can be a precision dive cutting through the water’s surface with barely a ripple or like a belly flop where water is spread all over the place not to mention creating some pain for the diver?

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What Brands Want, Need & Covet on Social (And How To Get It) [Infogrpahic}

What Brands Want, Need & Covet on Social (And How To Get It) [Infogrpahic} | Surviving Social Chaos | Scoop.it

As Mick Jagger said, “You can’t always get what you want, but if you try, sometimes, you get what you [...]...

Marty Smith
Yeah those are things I want, need and covet too (lol). I guess, like all of us, I am a brand these days too. I liked this easy to read and Infographically rich post.


Via Kelly Lieberman, Martin (Marty) Smith, dinis guarda
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What Executives Don't Understand About Big Data

What Executives Don't Understand About Big Data | Surviving Social Chaos | Scoop.it

How much more profitable would your business be if you had, for free, access to 100 times more data about your customers?

 

Although big data already is — and will continue to be — a relentless driver of revolutionary business change, too many organizations don't quite grasp that being "big data-driven" requires more qualified human judgment than cloud-enabled machine learning.


Via Kenneth Mikkelsen
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Google Launches Free Tool To Let You Run Your Own Online Courses | Edudemic

Google Launches Free Tool To Let You Run Your Own Online Courses | Edudemic | Surviving Social Chaos | Scoop.it

Google’s new Course Builder software comes on the heels of a massively popular online Google class ‘Power Searching With Google‘ hosted by Google’s Director of Research, Peter Norvig.


Via AlGonzalezinfo
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How to Use Social Media for Customer Research

How to Use Social Media for Customer Research | Surviving Social Chaos | Scoop.it

Looking for a low-cost way to conduct consumer research?

 

Social media can provide a free treasure trove of data about your customers.

 

With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.

 

This information will help you answer their questions, solve their problems and define your social media and content strategies.

 

In this post, you’ll learn how to quickly conduct research on social media and put it into action.

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Trend Micro Offers Protection for Your Social Networks [INFOGRAPHIC]

Trend Micro Offers Protection for Your Social Networks [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
Trend Micro's Titanium Internet Security 2013 is software designed to protect against the dangers from social networks.

 

By now, you know that running anti-virus software is essential for protecting your computer against spyware, phishing scams and unsafe websites. Even Mac users are aware that they too are vulnerable to malware. But did you know that you need to protect yourself from hidden dangers on social networks as well?

 

Not only are there viruses, trojans and worms in cyberspace, there are hackers looking for clues to your identity — clues that can be used to steal your passwords, similar to what happened to a journalist from Wired Magazine last month.

 

It’s called “social engineering,” and Carol Carpenter, executive vice-president and general manager for Trend Micro’s consumer division, says hackers are using social networks like Facebook to get personal information from you. Your maiden name or even your pet’s name could help hackers gain access to something important, like a bank account.

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"Social Media and Why Non Profit Organisations Should Be Using It"

"Social Media and Why Non Profit Organisations Should Be Using It" | Surviving Social Chaos | Scoop.it
The use of Social Media and its role in helping Charities and Not For Profit Organisations engage with their community is becoming very evident.

 

The use of Social Media and its role in helping Charities and Not For Profit Organisations engage with their community is becoming very evident. I was talking to Fi Bendall the other day who has worked in this area extensively, including Amnesty International Australia and Earth Hour Global and below is a snap shot of her findings.

 

“The impact of social media, from blogs, to video, to the rise of user-generated content has been widely reported. The impact of the social web on society has had a major impact on how the public are addressing global problems, and how citizens are becoming social activists to raise money and support for social causes through the power of social media.

 

Online sites, such as Kiva.Org, Causes on Facebook, DonorsChoose and Change.org have been pioneers in the way humanity views philanthropy and activism, as well as how many individuals go about trying to improve life on our planet. Online social activism has become a sector bound together by a growing critical mass, in online usership, online community with an expanding acceptance in the worlds of philanthropy, politics, activism and marketing.

 

The online world is always “turned on” and always “connected” and delivers results, for example:


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