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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com

Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com | Surviving Social Chaos | Scoop.it
mediabistro.comSocial Media Gender Balance - Women Like Pinterest, Twitter, Men ...mediabistro.comSocial Media Gender Balance – Women Like Pinterest, Twitter, Men Like Reddit, Google+ [INFOGRAPHIC]...

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Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions

Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions | Surviving Social Chaos | Scoop.it
Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions [INFOGRAPHIC]...

 

Did you know that, in a recent survey, 73 percent of female users said that they trust Twitter?

Trust, of course, is paramount to success for any online platform, and drives people to action, particularly when it comes to e-commerce. Twitter was second behind only Pinterest (81 percent) as the most trusted social network for women, and 31 percent said that they had gone on to buy an item recommended to them through the micro-blogging channel. 

 

 


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6 Reasons Why You Should Use Pinterest “No Pin” Code

6 Reasons Why You Should Use Pinterest “No Pin” Code | Surviving Social Chaos | Scoop.it

***** I understand NONE of this yet, but trust Kelly. Someday soon I will understand it and that is why I'm "pinning" this to my Thank You Revolution page to remind me to LEARN what it means (lol).
Marty

 


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3 Steps to Getting Started With Social Media

3 Steps to Getting Started With Social Media | Surviving Social Chaos | Scoop.it
With so many social networks to choose from, how do you decide the best social networks for your company?

 

Not all networks are created equal; each comes with its own specific benefits, features and uses.

 

This 3-step guide will help you choose the best social networks based on your business, experience and community.


Via John van den Brink
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10 Commandments of Using Pinterest for Business

10 Commandments of Using Pinterest for Business | Surviving Social Chaos | Scoop.it

I found this blog post with this infograph on Susan Critelli's blog. I want to personally acknowledge Susan for giving everyone credit who contributed to this article and infograph, well done!

 

Here are the 10 commandments every Pinterest user should follow to be effective in business:

 

1. Plan for thy pinning success
2. Honor thy source
3. Thou shalt pin strategically
4. Thou shalt remember to be social
5. Thou shalt produce pinnable visual content
6. Thou shalt create as well as curate
7. Promote thy business creatively
8. Thou shalt consider referral traffic and seo
9. Take advantage of thy tools
10. Research and measure thy pins

 

Here are a few highlights:

 

**Set up Pinterest share buttons on your other social networks

 

**Research what your ideal client is pinning

 

**Set up boards and start pinning things that they like

 

**Remember to thank to others for repinning your pin

 

**track repins from your site

 

**comment and repin other people's pins

 

Selected by Jan Gordon covering "Pinterest Watch"

 

See Susan't commentary and infograph here:  [http://tinyurl.com/76yfh2u]

 

Credits:

 

Susan Critelli

 

I found this article because the infographic was pinned on Pinterest by Peg Corwin from a HubSpot Article entitled, “A Simple Cheat Sheet for using Pinterest for Marketing,” by Pamela Vaughan.

 

But she actually found the infographic over at SociallySorted.com.au in an article entitled simply “Pinterest Infographic.”


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Getting More SEO Value From Social Media

Getting More SEO Value From Social Media | Surviving Social Chaos | Scoop.it

From The Article: "The SEO benefit social media passes to SEO still does not replace the entire ranking factors. Those factors consultants consider when performing ‘traditional’ SEO still apply. However social media is now a new channel to be included during SEO.

 

There is a mutual relationship between search engine opitmisation and social media. This means that upon creating good and original content that gets enough social shares, one will increase the rankings for that specific URL.

 

Getting social shares demonstrates that it is good content and would be helpful for users when searching on search engines".


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6 Reasons Why Olympic 2012 will make History in Social Media

6 Reasons Why Olympic 2012 will make History in Social Media | Surviving Social Chaos | Scoop.it
Social media has reached such a magnitude where it will can take the London Olympics to a completely new level. Twitter, Facebook, you name it. Prepare for live chats as well!

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Which US Brands Spend the Most on Advertising? [INFOGRAPHIC]

Which US Brands Spend the Most on Advertising? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

How much are U.S. companies spending to boost their brand? The infographic from KISSmetrics explains who are the top ten U.S. advertising spenders, based on their advertising expenditure in all media – from television to the Internet. These megabrands spend billions of dollars each year on advertising.

 

Additionally the infographic shows the ad spend divided up for each of the franchises of these megabrands. Most notably, Proctor and Gamble came in as the top U.S. ad spender in 2009 by spending $4.18 billion on media.

 

Full graphic here: http://ijustdid.org/2012/06/top-brand-advertisers-in-us/


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Fighting the Tide: Finding Your Inbox Nirvana

Fighting the Tide: Finding Your Inbox Nirvana | Surviving Social Chaos | Scoop.it

E-mail can be both a godsend and a nightmare, but when you fail to effectively manage your inbox, the nightmare side of the equation will be both dominant and depressing.

 

The benefits which flow from getting on top of your inbox are many, and the more effective you are at managing the timeliness of your responses, the more your clients and employees will appreciate you.

 

This good article, suggests that productivity improvements flow from getting on top of your inbox, and it offers five easy and low tech tips you can implement to help you to remove your e-mail nightmares.


Via Daniel Watson
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Less Google+ engagement actually a good thing, Google exec argues - BGR

Less Google+ engagement actually a good thing, Google exec argues - BGR | Surviving Social Chaos | Scoop.it
The Guardian (blog)Less Google+ engagement actually a good thing, Google exec arguesBGRWhen Spinal Tap's manager was asked whether the band was less popular because it wasn't selling out large venues any more, he replied that the band was j.Google's...

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10 Cool Google+ Covers

10 Cool Google+ Covers | Surviving Social Chaos | Scoop.it
The high definition digital camera and the smart phone has transformed photography.

 

The high definition digital camera and the smart phone has transformed photography. 

 

It has been reported that 10% of the photos ever taken in history have been shot in the last 12 months.

 

It is also impacting how we communicate and market.

 

Google+ was designed from day one to have visual impact and continues to improves its handling of images and photos.

 

It has just made editing and managing cover photos easier. You can now resize cover photos to fit the cover photo banner area.

 

So what types of photos and images should you use on your Google+ page?

 

Here are some inspiring examples that you may want to checkout.

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7 Pinterest Tips for B2B Companies

7 Pinterest Tips for B2B Companies | Surviving Social Chaos | Scoop.it
Have you used Pinterestto promote your business-to-business (B2B) company?

 

Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.

 

A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”

 

However, many B2B businesses are still wondering how to promote themselves with Pinterest.

 

Check out how these B2B businesses are using Pinterest. Try to replicate their techniques for your business.

 

This article lists 7 tips for successfully using Pinterest for your B2B business.


Via Brian Yanish - MarketingHits.com
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Where Does Google+ Fit Into Your Social Media Tool Kit?

Where Does Google+ Fit Into Your Social Media Tool Kit? | Surviving Social Chaos | Scoop.it

From The Article: "Time Spend by Average Social Networking User per month (Infographic compiled and designed by Go-Gulf.com)

 

Thus measuring time spent and user engagement reflects poorly on the benefits of Google+ which are really all about one key thing: search.

 

Search engine optimization for any given site has always been important and it’s becoming even more so with the constant updates being made by Google, Yahoo and Bing, both on the web and the mobile web.

 

Not to mention the increasing trend where social, local and mobile are morphing into one big platform where reaching and engaging with customers will be the utmost challenge.

 

Posting on a Google+ brand page helps your rankings, in particular as Google rolls out more changes with regards to travel search, Places, Maps and other integration projects yet unannounced".

 

Full Article Here: http://www.business2community.com/google-plus/where-does-google-fit-into-your-social-media-tool-kit-0200211


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John van den Brink's comment, June 20, 2012 2:24 PM
Thank you Don!
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Facebook Users Can Edit Past Comments - AllFacebook

Facebook Users Can Edit Past Comments - AllFacebook | Surviving Social Chaos | Scoop.it
Facebook users now have (or will soon) the ability to edit their comments at any time, rather than the grace period of a few seconds the social network previously allowed.

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Set Up Social Media to Give You Great Post Ideas : @ProBlogger

Set Up Social Media to Give You Great Post Ideas : @ProBlogger | Surviving Social Chaos | Scoop.it
This guest post is by Douglas Lim of The 10 Habits of Highly Effective Social Media Marketing People. Finding articles ...

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Study: Brands Posting On Facebook Find Highest Engagement On Tuesdays

Study: Brands Posting On Facebook Find Highest Engagement On Tuesdays | Surviving Social Chaos | Scoop.it
What day of the week is the best for brands to post on Facebook? What time of day is the best for brands to post on Facebook? And does it really matter?

 

What day of the week is the best for brands to post on Facebook? What time of day is the best for brands to post on Facebook? And does it really matter? Email marketing software provider Yesmail became the latest on a long list of companies trying to answer those questions.


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Pinterestingly Enough... the site is experiencing a whopping 400% month-over-month growth!

Pinterestingly Enough... the site is experiencing a whopping 400% month-over-month growth! | Surviving Social Chaos | Scoop.it

Pinterest debuted in 2010, and already has 10.4 million users. Most of those users have come recently – the site is experiencing a whopping 400% month-over-month growth! The social media site allows its users to create boards where they can pin images and share them with their friends. Pinterest represents a huge growth opportunity for businesses.


Via Brian Yanish - MarketingHits.com
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Google to Roll Out Integrated Small Business Marketing Solution | Social Media Today

Google to Roll Out Integrated Small Business Marketing Solution | Social Media Today | Surviving Social Chaos | Scoop.it

According to a recent article by Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local. Given that more than 95% of all US companies are classified as SMBs, small business is potentially big business for the tech empire. Google plans on combining several products and services under one banner in order to capture a chunk of the roughly 20 billion-dollar yearly ad spend by SMBs. Coming out as early as July, the initiative has been provisionally named “Business Builder.”

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21 Amazing Twitter Tools for Brand Visibility and Time Management

21 Amazing Twitter Tools for Brand Visibility and Time Management | Surviving Social Chaos | Scoop.it

Managing a busy Twitter stream can be overwhelming, that’s why I needed some help from twitter tools to boost online presence and productivity. But over time, I came across more amazing twitter apps that worth a mention as well. Therefore, I compiled another list dedicated to these wonderful time-saver tools that helped, if not daily, then regularly enough in making full use of the tweets shared and received. Hopefully they could be of some help to you too.


Editor Note: I purposely left out Twitter Clients in this post to highlight Twitter web tools instead.


Via Cendrine Marrouat - www.socialmediaslant.com, Monica McPherrin
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US & Worldwide Texting Trends (infographic)

US & Worldwide Texting Trends (infographic) | Surviving Social Chaos | Scoop.it
Email is about to go the way of the fax machine. Texting has surpassed email, phone and face-to-face conversation as the main communication vehicle for 12-17 year olds. Read more stats and trends about the new default form of communication.

Via Brian Yanish - MarketingHits.com, ABroaderView
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Social Media In Australia 2012 | #Infographic

Social Media In Australia 2012 | #Infographic | Surviving Social Chaos | Scoop.it

State of Social Media in Australia in 2012 - Interesting Facts and Figures -

A compelling case for business in Australia to embrace Social Media

 

By Alpha Digital - http://bit.ly/LGuKBo

Source: http://bit.ly/KVZ1rN


Via maxOz, John van den Brink
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maxOz's comment, June 22, 2012 6:47 AM
Alessio my pleasure to one of my favorite scoopers, Have a wonderful weekend xxx M
maxOz's comment, June 25, 2012 5:48 AM
Thank You Mithu for your shares and superb support.
Hope you had a nice weekend xxx Michele
maxOz's comment, June 25, 2012 5:49 AM
Gladys thank you so much for your support and sharing, hope you had a great weekend xxx Michele
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Social Media Best Practices for Increased Engagement

Social Media Best Practices for Increased Engagement | Surviving Social Chaos | Scoop.it

It seems like social networking sites have been rolling out faster than brands have time to react (Pinterest, Google+, Foursquare, etc), and the pressure to continually be active and engaging on each one can be overwhelming, not to mention confusing.

 

So how should your brand approach each uniquely designed platform?

 

Read this!


Via Ken Horst
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Are people sharing too much online? (infographic)

Are people sharing too much online? (infographic) | Surviving Social Chaos | Scoop.it
As social media's usage has risen, so has people's willingness to share personal information via that medium.

Via Brian Yanish - MarketingHits.com
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'Like' It Or Not: Here Comes The Digitally Empowered Customer

'Like' It Or Not: Here Comes The Digitally Empowered Customer | Surviving Social Chaos | Scoop.it
In the past, the head of technology at a company called the shots about hardware and software that was needed to keep an organization humming. Then the world changed as technology was used to reach customers through Web sites and social networks.

 

Technology is constantly reshaping our lives.

 

Right now, however, a massive change is underway inside companies. In the past, the head of technology at a company called the shots about hardware and software that was needed to keep an organization humming.

 

Then the world changed as technology was used to reach customers through Web sites and social networks. Companies today use technology to connect directly with individuals through Facebook, Twitter, Pinterest and other platforms. They try to gauge the likes and dislikes of finicky consumers and predict what trends are hot and not.

 

Welcome to the world of the digitally empowered customer.

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Multiple Photo Posts Increased Clicks 1290% - Facebook Case Study

Multiple Photo Posts Increased Clicks 1290% - Facebook Case Study | Surviving Social Chaos | Scoop.it
This Facebook Marketing Case Study from MTV Roadies found an increase in clicks of 1290 percent by making one simple change to photo posts.

 

The key was making sure each photo post contained multiple photos, not just one.

 

When you post a single photo, a fan sees everything right from the single thumbnail in their newsfeed. But when you post multiple photos, Facebook automatically converts it to an album and shows a main image, and thumbnails for the first 3 photos. Fans were curious to see the rest of the photos, so they clicked on the posts.


Via John van den Brink
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