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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Surviving Social Chaos | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


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21 Types of Content We Crave

21 Types of Content We Crave | Surviving Social Chaos | Scoop.it
If your content doesn't resonate with your audience, then they won't follow you where you want to take them.

 

What kind of content universally resonates with people?

 

Here's a list of ideas for creating 21 types of content we all crave

Content we never get tired of Content we always have time for Content we don’t forget Content we want to share with others The kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach

You don’t have to have each of these types in every piece of content you produce. Sometimes one type is enough. For longer forms of content, you might want to use multiple types of content and move from one to the other.

 

Regularly pick one or more items from this list and ask yourself one of these questions:

 

Does the content I am writing meet this criteria?
What can I do to make the content I’m creating fall under this category?

 

By Scott Aughtmon - http://bit.ly/NgIvqh ;

Source: http://bit.ly/NgIzXd ;


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No More Media Gatekeepers: Curators Are All We Need

No More Media Gatekeepers: Curators Are All We Need | Surviving Social Chaos | Scoop.it

Giuseppe Mauriello: This is my “scoop” article for today. I found this article written by Suw Charman-Anderson in November of 2006 from her first professional blog “Strange Attractor”,  now permanently moved to charman-anderson.com.

 

Suw is journalist, social technologist consultant and writer, one of the UK’s social media pioneers. 

Returning to her article... the author describes the scenario of the digital industry at the time (2006), then she raises some interesting  points about the need of content curation and the importance of the curator role. Here are some gems excerpted from it:

“We already have more movies available than any one person can watch; more videos on YouTube; more blogs… more everything. It’s not like we’re starting from a point of scarcity here. And the flood of stuff is going to turn into a rampaging torrent as more people get online and more people get excited by their ability to participate and create.

In the past, the media acted as gatekeepers.

 

They were the ones that went to the movie previews…
They were the ones who got the advance copy of the game…
They were the arbiters of taste, the people in the know, the ones with the connections needed to get at culture before us plebs got at it.

But we don’t need gatekeepers anymore. We don’t need people who stand between us and our stuff, deciding what to tell us about and what to ignore. We don’t need arbiters of taste.

We do, however, still need help. There’s just too much stuff around for us to know what’s out there, to keep up with what’s good, what works for us, what is worth investigation. What we need are curators.

We need people who can gather together the things that are of interest to us, things that fit with our tastes or challenge us in interesting ways, things that enrich our lives and help us enjoy our time rather than waste it on searching.

Curators already exist. Some are people: Bloggers who sift through tonnes of stuff in order to highlight what they like, and who, if you have the same taste as them, can be invaluable to discovering new things to like.


But curation of the web has barely started. Much of what you could call curation that exists today is flawed: too many noisy opinions and not enough capacity to understand what I as an individual want…”

 

I loved this article and title that the author chose for it.

Read the original article here:
http://strange.corante.com/2006/11/08/the-democratisation-of-everything-and-the-curators-who-will-save-our-collective-ass



***** Yes when gatekeepers like editors attempt to continue the market removes tht power. Could argue that curation could have saved the newspaper business, but hard to be a curator if you are used to gate keeping (apparently). Marty


Via Giuseppe Mauriello, Robin Good, Gerrit Bes, Martin (Marty) Smith
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Dasom Ssomy Kim's comment, May 8, 2013 5:52 AM
Content curation, not gatekeeping. people can choose
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Facebook Will Disappear by 2020, Says Analyst

Facebook Will Disappear by 2020, Says Analyst | Surviving Social Chaos | Scoop.it
Facebook will be virtually irrelevant by decade's end, believes at least one hedge fund manager. Here's why.

 

Facebook‘s sliding stock price has at least one hedge fund manager predicting a dismal decade ahead for the social network.

 

“In five to eight years they are going to disappear in the way that Yahoo has disappeared,” Ironfire Capital founder Eric Jackson told the CNBC show Squawk on the Street on Monday.

 

“Yahoo is still making money, it’s still profitable, still has 13,000 employees working for it, but it’s 10% of the value that it was at the height of 2000,” Jackson added. “For all intents and purposes, it’s disappeared.”

 

So how exactly does Jackson see Facebook’s power eroding by decade’s end? He says it will be the continued emergence of the mobile web — and Facebook’s struggle to adapt to that paradigm shift.

 

“The world is moving faster, it’s getting more competitive, not less,” he said. “I think those who are dominant in their prior generation are really going to have a hard time moving into this newer generation.

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Insight Video: Technological Disconnect

Insight Video: Technological Disconnect | Surviving Social Chaos | Scoop.it
Technology has made information ever more easily accessible. The question is, can we continue to process the endlessly increasing load?

 

Interesting video on the subject of the use of technology - including Facebook, Twitter, etc.

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5 Ways to Fight Back Against Google Penguin

5 Ways to Fight Back Against Google Penguin | Surviving Social Chaos | Scoop.it
The new Google search has been disastrous for some small businesses. Don't be one of them.

 

Are small businesses now afraid of penguins? After the latest Google search algorithm update, dubbed “Penguin,” many small-business owners are seeing a drastic change in traffic to their websites. The results are not all positive.

 

Google announced last month it had rolled out a new technology known as “knowledge graph,” which aims to deliver more relevant search results. It is using a database of over 500 million people, places and things to figure out what users are really searching for and what results would be most beneficial to readers. This now means that the most "optimized" websites may not always rank highest on the list.

 

Small Businesses Hurt by Penguin


Max Tetrault at Ship It Media states that on his site, Coupon Monster seems to “have completely vanished, apart from searches for our brand in particular." His site depended heavily on Google search to help grow and maintain his brand.  For Ekanen Ebinne at Overturekids.com, Penguin has made his company drop off the first page when users are searching for kid’s music in Houston. Now his site is relegated to the fourth or fifth page, and he predicts a downturn in his business. Pete Juratovic, President at Clikzy writes that his rankings dropped overnight with no real warning since "Google determined my content was either duplicate, low quality or I was keyword stuffing. My site went from getting 140 to 200 clicks a day (which equates to us receiving 1 to 2 leads per day) to now receiving 8 to 10 clicks per day."

 

Fighting Back


What can small business owners do to combat the Penguin? Here are some suggestions:...

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10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | Surviving Social Chaos | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.

 

There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).

 

If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.

 

Read more: http://bit.ly/LvDTsm


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Jai Desai's comment, May 22, 1:46 AM
Very informative scoop @Nitesh Amesar
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Foursquare Redesign Expected This Week

Foursquare Redesign Expected This Week | Surviving Social Chaos | Scoop.it
Following days of cryptic Foursquare tweets including the hashtag #allnew4sq, the exploration app announced Saturday that the, well, all new Foursquare is coming "this week."

 

Though the company reached 1 billion check-ins back in September, Foursquare is reportedly now shifting away from that focus. Foursquare CEO Dennis Crowley told TechCrunch in March that check-ins are no longer the most popular feature on the service.


Crowley said he realized that people were using the app as more of a recommendation service, or to find friends or local things, without checking in anywhere. So, the company is taking advantage of its new user-influenced direction, turning the app from a check-in site to a recommendation engine.


"Put on your fanciest fancy pants," Foursquare tweeted May 30. "The all new Foursquare is coming soon!"


The redesign is expected to boost Foursquare's Maps tool and discovery features, which could be rolled into the website's "Explore" tab, with tips and user-recommendations, TechCrunch said yesterday....


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Every :60 in Social Media, Millions of People Connect – this graphic shows the where and how: | Social Jumpstart

Every :60 in Social Media, Millions of People Connect – this graphic shows the where and how: | Social Jumpstart | Surviving Social Chaos | Scoop.it
Every minute in social media millions of interactions take place –  they happen on Pinterest, Foursquare, Flickr, Tagged, LinkedIn,StumbleUpon, Twitter, Facebook, YouTube :...

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How to Maximize Facebook Timeline for Your Brand or Business Page

How to Maximize Facebook Timeline for Your Brand or Business Page | Surviving Social Chaos | Scoop.it
The Facebook Timeline conversion is nearly here. Consider this your primer for switching your page to Timeline and how you can maximize Timeline's new features.

 

If you haven’t already started to think about the look and content strategy for your new Timeline page, consider this a swift kick in the rear to get started—especially if you’ve managed to build a vibrant community on Facebook.

 

Since Timeline for Pages was announced in February, the conversion has created quite a stir among Facebook marketers and page admins. Sure, Timeline introduces a slew of new features—and also takes away certain functionalities like custom landing pages.

Yet we’re eager to embrace change and are excited about the possibilities of Timeline—not just from an aesthetic standpoint, but from an increased ability for brands to tell their stories in a narrative, visual way that will likely prove more appealing—and engaging—for their audience.

 

That being said, converting to Timeline isn’t as simple as clicking your mouse a few times. You’ll want to put some thought into what you’ll post on your new page, as well as what images you’ll use and what custom apps—if any—you’ll create. Let’s take a look at some of the elements you’ll want to include in your new Timeline.

 

How to Maximize Facebook Timeline for Your Brand or Business Page


Read more: http://www.v3im.com/2012/03/how-to-maximize-facebook-timeline-for-your-brand-or-business-page/#ixzz1wpBs6wmX

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8% of Online Adults Use Twitter Every Day [STUDY]

8% of Online Adults Use Twitter Every Day [STUDY] | Surviving Social Chaos | Scoop.it
Most Americans don't use Twitter. But about half who do use it every day.

 

Of 2,253 U.S. online adults surveyed in a recent Pew study, 15% said they use Twitter. Among the same population, 8% said they use the service on a typical day day.

 

Growth in daily Twitter usage, by Pew’s measure, has grown 300% since November 2010 — outpacing growth in general Twitter usage, which increased 87.5% during the same time period.

 

Men and women are almost equally likely to say they used the service, but young adults, African Americans, and urban residents have high rates of Twitter usage relative to their peers.

 

Twitter says that it has 140 million users, making its community about 45% the size of the U.S. population. Usage of the network still doesn’t come close to Facebook, however, which claims 901 million active users....


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Social Media and the Summer Blockbusters

Social Media and the Summer Blockbusters | Surviving Social Chaos | Scoop.it
My Social Agency Blog: Social Media and the Summer Blockbusters...

 

June is upon us, which can only mean one thing:  Hollywood is about to make some serious money. Sure, we’ve already had the bombastic geekfest Avengers Assemble and young adult golden goose The Hunger Games, but now that summer is well and truly underway, the blockbuster season can begin in earnest.

 

And thanks to social media, we the people are doing the lion’s share of the marketing on behalf of the film studios, as we Like, tweet and comment on trailers and images online.

 

The rise of Facebook, Twitter, and newer visual platforms like Pinterest have made the promotion of large studio pictures much more interactive.

 

If you go to the official Facebook page of fairy tale adventure Snow White And The Huntsman, out this week, you will find two games: the first is Snow White’s Kingdom, a Facebook app, and the second is a downloadable smartphone game where you, playing as either Snow White or the Huntsman, must escape a dangerous forest.

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The Beginner’s Guide to Integrating SEO and Social Media

The Beginner’s Guide to Integrating SEO and Social Media | Surviving Social Chaos | Scoop.it
SEO and social media is a match made in heaven. Check out this guide to see how to integrate these two efforts in a flash.

 

The name of the game here is to take best practices from SEO and apply them to social media, and vice-versa. Here are my seven best tips to get started:

 

1) Have a fully active social media presence;

 

2. Link your website to your social media profiles;

 

3. Make it easy for people to find/share your content;

 

4. Encourage people to share and engage with your content;

 

5. Add your content to social bookmarking sites;

 

6. Apply SEO insights to social media, and vice-versa;

 

7. Create content that people actually want to share.

 

Find Out More: http://onlinebusiness.volusion.com/articles/the-beginners-guide-to-integrating-seo-and-social-media/


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7 Ways to Use LinkedIn To Create Sales

7 Ways to Use LinkedIn To Create Sales | Surviving Social Chaos | Scoop.it
Great blog post at Kim Garst - Social Media Strategist, Personal Branding Specialist, Social Media Training, Social Media Coaching | KimGarst.com :   If you are a business owner that is involved with B2B sales, one of the best social media...

 

If you are a business owner that is involved with B2B sales, one of the best social media platforms for connections is LinkedIn. Known as the largest social media platform for professionals, LinkedIn has over 135 million users, most whom are business professionals.

 

For businesses, the opportunity to grow through new connections on LinkedIn is invaluable. So, how can you maximize your efforts?

 

7 Tips on Maximizing Your Success on LinkedIn

 

1. Complete your profile.

 

Just like any other type of social media platform, an incomplete profile can cause your image to look unprofessional. With LinkedIn, it is essential that your profile be 100% complete. Experts suggest that having your profile complete sets you apart from the rest and provides a greater chance of success–up to 40% greater!

 

2. Optimize your profile.

 

After you have your profile finished, make sure your audience is able to find you. If you don’t have one yet, get a customized LinkedIn url in support of your brand, which will help with your searchability. Speaking of finding you, check to be certain that your profile is visible to everyone, and that keywords are used throughout your profile.

 

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7 ways to market your brand on Pinterest

7 ways to market your brand on Pinterest | Surviving Social Chaos | Scoop.it
Pinterest is popping up all over; in fact, sources say it’s the fastest-growing social media site to date, especially for women.

 

The image-sharing network, co-founded by Iowa’s Ben Silbermann, launched in March 2010. By August 2011 it had already made it onto Time Magazine’s ’50 Best Websites for 2011’ list. By February 2012, the online pinboard boasted 11 million visitors and, according to a study by Shareaholic, pinterest.com currently drives more referral traffic than Google+, YouTube and LinkedIn combined.

 

But CEOs, VPs and brand managers who navigate Facebook and Twitter pages with ease are scratching their heads at the site that can look more like a hasty collage of images than targeted branding efforts.

 

How does Pinterest work, exactly?

 

And how can it help grow your brand?

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Morals and the machine

Morals and the machine | Surviving Social Chaos | Scoop.it

IN THE classic science-fiction film “2001”, the ship’s computer, HAL, faces a dilemma. His instructions require him both to fulfil the ship’s mission (investigating an artefact near Jupiter) and to keep the mission’s true purpose secret from the ship’s crew. To resolve the contradiction, he tries to kill the crew.


As robots become more autonomous, the notion of computer-controlled machines facing ethical decisions is moving out of the realm of science fiction and into the real world. Society needs to find ways to ensure that they are better equipped to make moral judgments than HAL was.

 

A bestiary of robots


Military technology, unsurprisingly, is at the forefront of the march towards self-determining machines (see Technology Quarterly). Its evolution is producing an extraordinary variety of species. The Sand Flea can leap through a window or onto a roof, filming all the while. It then rolls along on wheels until it needs to jump again. RiSE, a six-legged robo-cockroach, can climb walls. LS3, a dog-like robot, trots behind a human over rough terrain, carrying up to 180kg of supplies. SUGV, a briefcase-sized robot, can identify a man in a crowd and follow him. There is a flying surveillance drone the weight of a wedding ring, and one that carries 2.7 tonnes of bombs.

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Social Media Hiring | Visual.ly

Social Media Hiring | Visual.ly | Surviving Social Chaos | Scoop.it
The social media hiring process produces results for companies that can do it correctly. Hiring on Sideskills gives companies the edge they need.

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11 Tumblr Tips for Power Users

11 Tumblr Tips for Power Users | Surviving Social Chaos | Scoop.it
Once you've mastered the basics of Tumblr, consider learning a few more tricks to make the blogging experience even easier.

 

Once you’ve mastered the basics of Tumblr, consider learning a few more tricks to make the blogging experience even easier.

 

From browsing the dashboard to editing and publishing, the tips listed above can be valuable to seasoned Tumblr users like you — especially if you juggle more than one account.

 

Tumblr’s minimal design may seem pretty straightforward, but the site has a few hidden tricks up its sleeve. Some may have been hiding right under your fingertips this whole time.

 

What hidden tricks do you find useful on Tumblr? 

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Facebook comments, ads don't sway most users: poll

Facebook comments, ads don't sway most users: poll | Surviving Social Chaos | Scoop.it

Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars.

 

The online poll also found that 34 percent of Facebook users surveyed were spending less time on the website than six months ago, whereas only 20 percent were spending more.

 

The findings underscore investors' worries about Facebook's money-making abilities that have pushed the stock down 29 percent since its initial public offering last month, reducing its market value by $30 billion to roughly $74 billion.

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How to Answer Twitter Questions Like the Pros Do

How to Answer Twitter Questions Like the Pros Do | Surviving Social Chaos | Scoop.it
It's important that you regularly check your twitter accounts so you answer questions as soon as possible

 

One of the best ways businesses can use Twitter for client acquisition and brand development is by answering questions people ask relating to their service and/or product.  It’s also a great way to grow your online community, and meet fellow colleagues in your industry.

 

The concept is simple.  All you have to do is set up keyword searches via software such as Hootsuite or Tweetdeck.  For example, if you sell lawnmowers, set up a keyword search for the words “lawnmower” and “question”. That way, every time someone posts a tweet with the words lawnmower and question, you’ll be notified.  You can set up a number of searches based on your product and/or service.

 

It’s important that you regularly check your accounts so you answer questions as soon as possible.  And remember, if you’re not answering questions, your competition definitely will be.

 

The downside of setting up keyword searches is you’re going to have to filter through a lot of junk.  I compare it to cold calls.  You might have to answer ten questions to get one new client.  It all depends on your industry.  All in all, I’ve heard of many success stories using this method. Like anything, it takes persistence and dedication.

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Forget Facebook's IPO, Here's The Real Value Of The Social Network

Forget Facebook's IPO, Here's The Real Value Of The Social Network | Surviving Social Chaos | Scoop.it
ForbesForget Facebook's IPO, Here's The Real Value Of The Social NetworkForbesFacebook, Twitter, YouTube and now Pinterest are driving sales and customer connections at an unprecedented rate.

 

Let’s break free of the endless Monday-morning quarterbacking on the Facebook IPO and take a look at the social networks’ real value: connecting with customers.

 

Facebook, Twitter, YouTube and now Pinterest are driving sales and customer connections at an unprecedented rate. A new study – 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore and The Partnering Group — shows the power of engaging customers via social networks.

 

The survey found company blogs, YouTube and Facebook command the majority of consumers’ social activity. In particular, seven in 10 (70%) of those who follow a retailer’s blog click through to the website, and though sometimes overlooked in the overall social media mix, more than two-thirds (68%) of consumers use YouTube to browse and research a retail company.

 

I’ve heard a lot of criticism of Facebook in the wake of its IPO that question how it will make money since users aren’t clicking on ads, particularly those using Facebook’s mobile app. But it’s not ads that are driving sales, building brands and cementing customer loyalty. It’s the very act of being social and engaging with your customers.


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5 Ways to Tell if Pinterest is Right For Your Business

5 Ways to Tell if Pinterest is Right For Your Business | Surviving Social Chaos | Scoop.it
Pinterest decision guide: Discover whether Pinterest is a good fit for your business.

...

 

Should you add Pinterest to your social media strategy?

 

Would you like to benefit from a flood of new traffic as millions of new users join the social media site and search for familiar brands?

 

Could your business benefit from 482,000 followers?

 

That’s what happened to author Sherry Petersik, on Pinterest at Sherry @ Young House Love. Talk about an early lead.

 

In this article I’ll walk you through five things to help you decide whether Pinterest is a good fit for your business.


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Facebook Adds Admin Roles: This Week in Social Media

Facebook Adds Admin Roles: This Week in Social Media | Surviving Social Chaos | Scoop.it
Social media news and new developments making social media marketing easier.

 

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

 

What’s New This Week?


Facebook Gives Granularity to Page Admin Roles: Businesses with Facebook Pages can now set five different roles for their admins: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This is a useful tool for Facebook managers.


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Who is Using Twitter?

Who is Using Twitter? | Surviving Social Chaos | Scoop.it
Twitter has continued to grow over the last 18 months and for some demographics its use has increased by nearly 400%. The explosive growth of the smart phone market has also driven this growth.

 

Twitter as the mysterious online cousin to the mobile text message has always been branded with strange names.


Twitter users have often been associated with  terms such as  Twits, Tweeps and Twerps and have hidden their tweetingidiosyncrasies from friends and family. Like an alcoholic hides their bottles.

 

The 140 character limit has been cast as not necessary in a world of “Big Data”, where saying a lot is valued more than saying less.

 

I have often been asked to explain what Twitter means at dinner parties and one of my favorite phrases has been

 

“It is like a SMS on Steroids”

 

Its brevity is its charm and strength.

Is it Being Used by the Younger Generation?
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What to Do if Your Search Rankings Were Hurt by Google's Penguin Update

What to Do if Your Search Rankings Were Hurt by Google's Penguin Update | Surviving Social Chaos | Scoop.it
Learn what the new Google algorithm update -- Google Penguin -- is taking into account when ranking websites.

 

Have ya heard? A new animal may be wreaking havoc on your ability to get found in search. But this time, it doesn't take the form of a black and white bear. No -- this time, it's even more deceptively cute and harmless. This time ... it's a penguin.

 

Last week on April 24, Google released a new update called Google Penguin to combat spammy web pages' ability to turn up in Google search results. In fact, you may remember a blog post we wrote last month that hinted this update was coming, conveyed as one meant to target and penalize sites that were "over-optimized" for search. While Google has now clarified that the update was engineered to be more about combatting outright spammy tactics rather than vague instances of "over-optimization," this is the update they were referring to back in March. The Penguin Update slams sites that employ such tactics as keyword stuffing, duplicate content, or misleading/hidden/cloaked links, all of which Google clearly warns against in its Webmaster Guidelines regarding quality.

 

So now that Google has confirmed that the new update is completely live, how can you tell if you've been bitten by an angry Penguin -- and what should you do about it if you have been?


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32605/What-to-Do-if-Your-Search-Rankings-Were-Hurt-by-Google-s-Penguin-Update.aspx#ixzz1wlb7uK2B

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