Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Why Women Collaborate, Men Work Alone, And Everybody's Angry

Why Women Collaborate, Men Work Alone, And Everybody's Angry | Surviving Social Chaos | Scoop.it
At the intersection of selfishness and team structure is an interesting lesson about gender.
donhornsby's insight:

(From the article): So if compensation is clearly oriented toward the team, then men will jump at the chance to work more closely with their colleagues. This shows how something as simple as organizational structures--which are easy to leave unexamined--shape the behavior of the people in them. Which is why, perhaps, we should take an update from Yammer, the enterprise social network, and start iterating the way we construct our companies.

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donhornsby's curator insight, October 24, 2013 9:17 AM

(From the article): So if compensation is clearly oriented toward the team, then men will jump at the chance to work more closely with their colleagues. This shows how something as simple as organizational structures--which are easy to leave unexamined--shape the behavior of the people in them. Which is why, perhaps, we should take an update from Yammer, the enterprise social network, and start iterating the way we construct our companies.

Ivon Prefontaine, PhD's curator insight, October 24, 2013 1:31 PM

It is an interesting point about the inverse relationship between collaboration and women's pay. Perhaps, the demand for collaboration is part of the myth we build around organizations?

Doris Palomino's curator insight, October 24, 2013 6:02 PM

"In short, men tend to overestimate their abilities and downplay those of their coworkers, while women shortchange their skills and defer to their peers".

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How to Reformat Your Marketing Strategy for the Digital Age

How to Reformat Your Marketing Strategy for the Digital Age | Surviving Social Chaos | Scoop.it

If your business relies on sales, nothing is more crucial than your marketing strategy. In today’s rapidly changing business world, however, you may have run up against the limits of your tried and true methods. Social media, mobile technology, and the web have fundamentally altered the best ways to optimize your marketing strategy, and if you don’t adapt you’ll end up like the Broad-Faced Potoroo—extinct.

donhornsby's insight:

The good news about all of this is that, like all species around today, you’ve made it this far. Unless you’re a brand new startup, you’ve been around for some years and you’re doing something right. The bad news is that predators lurk in all corners, and if you don’t keep up with the speed of marketing evolution you may well die out. So take a close look into how best to utilize the above approaches, and create a digital marketing campaign that will last you until the end of the earth.

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How to Be a Successful Twitter Manager - Business 2 Community

How to Be a Successful Twitter Manager - Business 2 Community | Surviving Social Chaos | Scoop.it

What is a Twitter manager?

A Twitter manager is an individual who monitors one or more Twitter accounts and engages with Twitter users for those accounts. They are more than an automatic tweeting machine. They think of ways to engage their followers, how to gain new ones and spend much of their time interacting with the Twittersphere (the space of Twitter).

A Twitter manager must keep in mind that they are an entity and represent the values and voice of the account that entity belongs to. This is particularly difficult when they manage multiple accounts as they have to reflect multiple personas in their tweets.


Via Mau
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AlainBKK's curator insight, October 24, 2013 3:09 AM

How to Be a Successful Twitter Manager - Business 2 Communit...

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Return on hashtags using what gets desired results

#returnonhashtags Show me what I’m getting from my hashtags Show me which tags got me > real results, not this #tripe! >

Via OsakaSaul, Gerrit Bes
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Social Media Marketing Insights for Influencers

Social Media Marketing Insights for Influencers | Surviving Social Chaos | Scoop.it
Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.

Via Alan Horton
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How Often to Post Updates on Social Media | Social Media Today

How Often to Post Updates on Social Media | Social Media Today | Surviving Social Chaos | Scoop.it
How often should I post status updates to my social media accounts? It's an often-asked question. The answer is, it depends. (How Often Should You Post Social Media Updates?

Via Rami Kantari
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AlainBKK's curator insight, October 19, 2013 5:22 AM

Very interesting article to manage your status updates in social media accounts...

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Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic?

Is Your Content Curation Truly Useful or Is It Just a Marketing Tactic? | Surviving Social Chaos | Scoop.it

Via Robin Good
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Mariale Peñalosa Arguijo's curator insight, October 18, 2013 10:41 PM

add your insight...

 10
Thorsten Strauss's curator insight, October 19, 2013 4:43 AM

Good questions but I think digital curation has different dynamics and also purposes. What do you think?

Olinda Turner's curator insight, October 21, 2013 5:05 PM

Totally agree with the concept that sometimes less truly is more. One of the hardest skills to develop is to sort out what is truly important.

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How to maximize your LinkedIn profile - Boston.com (blog)

How to maximize your LinkedIn profile - Boston.com (blog) | Surviving Social Chaos | Scoop.it

Business 2 Community How to maximize your LinkedIn profile Boston.com (blog) LinkedIn is the professional way to connect and get found.


Via Manlio Mannozzi
donhornsby's insight:

Much like the spiders that Google, Bing and Yahoo use to match keywords to search queries, LinkedIn is also looking to give their users a great experience by connecting them to the right people. Linkedin searches only certain sections within a profile; let’s make sure those are enhanced and are primed to show the world you’re an expert.

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Facebook Rolls Out Reviews For Places - Business 2 Community

Facebook Rolls Out Reviews For Places - Business 2 Community | Surviving Social Chaos | Scoop.it

While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. If you haven’t seen them yet, you’ll probably see them soon. It takes a while for a new feature to be rolled out to almost 1.5 billion users. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood.

In the example below, we check out the Facebook Page of our favorite hotel in Las Vegas, The Cosmopolitan.




Via Mau
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19 Facebook Rules for Maintaining Proper Businesses Etiquette #infographic

19 Facebook Rules for Maintaining Proper Businesses Etiquette #infographic | Surviving Social Chaos | Scoop.it
Facebook has become our virtual home online, both for personal and business purposes. Each use case has its own set of rules to abide by.

Via Brian Yanish - MarketingHits.com
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What is Copywriting and Why Is It Not Content Marketing?

What is Copywriting and Why Is It Not Content Marketing? | Surviving Social Chaos | Scoop.it

Copywriting and content marketing aren’t synonymous with one another, but they’re often used in the same context, which makes the terms highly confusing.

 

Content marketing refers to writing content with a marketing purpose. It is commonly used in blogs, articles, videos and white papers.

 

Copywriting, on the other hand, is written to the reader to make them take action. Whether it’s buying a product, following a company’s social media profile or visiting the store, the purpose is to generate action. Copywriting is used for landing pages, direct mail campaigns, sales pages, and infomercials.

 

Traditionally content marketing and copywriting were two different tasks, that was until Internet marketers got savvy and realized the two should be part of the same group. Today content marketing and copywriting should be done together.

 


Via Brian Yanish - MarketingHits.com
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Facebook Sales Pipeline Strategy #INFOGRAPHIC

Facebook Sales Pipeline Strategy #INFOGRAPHIC | Surviving Social Chaos | Scoop.it
Facebook provides marketers with tremendous opportunity to connect with their target audience.

Via Brian Yanish - MarketingHits.com
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Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources

Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources | Surviving Social Chaos | Scoop.it

Via Robin Good, John van den Brink
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Leah Lesley Christensen's curator insight, December 2, 2013 1:37 PM

Never heard of it - must be worth sharing :)

Robin Good's insight:Introducing content curation to someone who doesn't know anything about it is not always an easy task. There are so many different articles, opinions, definitions and recommendations about content curation that it is quite difficult for someone just getting familiar with the topic, to easily find out where to start and what to trust. To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. 1) Content Curation - Definitions a collection of the best and most useful definitions of what content curation is http://bundlr.com/b/content-curation-definition 2) Content Curation - What is it? Video Intros 30+ short video clips that introduce the need, practice and purpose of content curation http://huzzaz.com/collection/content-curation-what-is-it 3) Content Curation Visualized 110+ infographics, visuals, illustrations and diagrams explaining what content curation is www.pinterest.com/robingood/content-curation-visualized/ 4) Content Curation Tools Directory - Tools Directory 100+ of the best content curation tools organized in a directory for immediate access http://contentcuration.zeef.com/ 5) Content Curation Tools Supermap - Tools Collection 600+ content curation, discovery, filtering and publishing tools organized by categories for doing content curation http://bit.ly/ContentCurationToolsSupermap All free to use and share.
John Thomas's curator insight, February 9, 2014 11:53 AM

Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources

Maria Richards's curator insight, March 29, 2014 4:50 PM

This link is invaluable to support an understanding of content curation. 

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Curate Content and Get Tons of Traffic [INFOGRAPHIC]

Curate Content and Get Tons of Traffic [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
Proper content curation is wildy misunderstood by most bloggers and online marketers. There is a way to curate content that both saves you time, makes you more productive (remember that Google LOVES freshness now!

Via Brian Yanish - MarketingHits.com
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7 Key Things Every Great Facebook Contest Needs

7 Key Things Every Great Facebook Contest Needs | Surviving Social Chaos | Scoop.it
No matter how much time and effort you put into your Facebook contests, you’re simply not getting the results you want. It’s because you are trying to create a generic contest that is supposed to attract all those 1.15 billion Facebook users.

Via Brian Yanish - MarketingHits.com
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Twitter Experiments With a Private Feed

Twitter Experiments With a Private Feed | Surviving Social Chaos | Scoop.it
Two experimental Twitter “apps” that create a personalized, private feed of recommendations could be joined by many more.

Via zackrizmanic
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After Long Absence, Google Will Join the Facebook Exchange


Via zackrizmanic
donhornsby's insight:

Google's DoubleClick Bid Manager -- formerly Invite Media -- will join existing FBX partners  like AdRoll, Triggit, MediaMath, DataXu and Turn to let marketers deliver retargeted ads to Facebook users based on websites they've visited.

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A Guide to Content Curation: How Social Media Changed the Game

Content curation is a critical aspect of an organization's social media and content marketing strategies. Used correctly, it has the power to inspire, influence

Via Guillaume Decugis, Brian Yanish - MarketingHits.com
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jaynalocke's comment, October 18, 2013 10:06 AM
Guillaume, I got more benefit from your comments on this SlideShare presentation than from the presentation itself. Marketo has done a nice job of pulling together content that is eminently shareable, but without a voice over or detailed presentation notes, it's kind of like driving through a beautiful city in the back of a car, and never being able to get out and experience its true personality. IMHO. I'm sure the Virtual Event was far more enlightening.
Guillaume Decugis's comment, October 18, 2013 11:18 AM
Thanks @jaynalocke ! This is a good testimonial on the value add of human curation and the value of insights. Content without context doesn't work as well.
Gav Morris's curator insight, October 19, 2013 5:17 AM

SEO is so important here. 

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Power Tips For Pinterest

Power Tips For Pinterest | Surviving Social Chaos | Scoop.it

Pinterest isn't just for pinning photos of your favorite recipes and cute, cuddly animals. It's also and amazing tool for helping your small business reach your small business reach more potential customers every day. Here are some power tips for pinterest from some of the top pinners out there.
Click here to read the entire article: http://bit.ly/1c0eubZ


Via Kelly Lieberman, Ileane Smith
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Ileane Smith's curator insight, October 18, 2013 8:09 AM

You'll find my name listed over on the right hand side in blue! Pretty cool to show up surrounded by so many awesome folks!

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Google + and Pinterest for Marketing

Google + and Pinterest for Marketing | Surviving Social Chaos | Scoop.it

Despite being in their infancy, Google + and Pinterest are both growing at significant rates as consumers continue to start expanding what social networks they use, with  42 percent of consumers have more than one social media account.

 

Google Plus convinced 50 million users to sign up in just 88 days after launching in 2011. The search engine giant announced this summer that they have reached a significant milestone – 500 million G+ users. 625,000 users sign up every day, which helped it become the second largest social network.

 

Pinterest was first launched in March 2010, but users could only join the image based social network if they were invited up until August 2012. Since May 2011 Pinterest has seen a 2,702.2% increase in unique visitors and the social network reached 70 million users this year.

 

Slowly marketers are starting to see the significance of Google Plus and Pinterest, with 48% of Fortune Global 100 companies use G+ and 25% having a Pinterest account. Approximately 40% of marketing teams have decided to promote their business through Google’s social network and 500,000 use the image based website.

 

Both social networks can easily be integrated into social media marketing strategies.


Via Brian Yanish - MarketingHits.com
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[New Data] Use “Quotes” and #Hashtags to Get More ReTweets | Dan Zarrella

[New Data] Use “Quotes” and #Hashtags to Get More ReTweets | Dan Zarrella | Surviving Social Chaos | Scoop.it
Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native,

Via Steven Healey, Gerrit Bes
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How to Promote Your Pinterest Pins and Get More Repins FTW!

How to Promote Your Pinterest Pins and Get More Repins FTW! | Surviving Social Chaos | Scoop.it

Are you pinning your content on Pinterest and forgetting about it? I’m going to share some tips on how to keep the momentum going on pins to get more repins and ultimately, more blog traffic.


Via Kelly Lieberman
donhornsby's insight:

(From the article): Looking at successful pins and finding the common elements can be very helpful. Make sure you follow all the talented pinners in this article, they know what they are doing!

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Take Your Twitter Profile from Social to Social Sales

Take Your Twitter Profile from Social to Social Sales | Surviving Social Chaos | Scoop.it

As success with social selling continues to grow, sales professionals will find it crucial to turn to social media as a way of generating leads and reaching their sales goals. The process may seem daunting, but setting up optimized social sales profiles on social networks is actually fairly similar to setting up a social media account for any other purpose.

 

There are just a few tips you’ll want to keep in mind in regards to taking your account from social to social sales. Read on for suggestions that will help you optimize your Twitter account for social selling.


Via Anita Windisman
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Top 20 Do’s and Dont’s on LinkedIn

Top 20 Do’s and Dont’s on LinkedIn | Surviving Social Chaos | Scoop.it

Here is an interesting infographic on the top 20 do's and dont's on LinkedIn.


Via massimo facchinetti, Anita Windisman
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Marie Gillet's curator insight, October 16, 2013 6:11 AM

Good reminder! :-)

 

Natalie Shervill's curator insight, October 20, 2013 9:16 PM

Use LinkedIn to promote your personal and company profile, but remember that it's a professional platform so here's a few tips to help you get it right.

John Thomas's curator insight, February 9, 2014 10:28 AM

Top 20 Do’s and Dont’s on LinkedIn 

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Infographic: How to unplug (temporarily) from the digital world

Infographic: How to unplug (temporarily) from the digital world | Surviving Social Chaos | Scoop.it
Why on earth would anyone want to unplug from the digital world? This infographic offers some suggestions why and how to do it, though it’s hard to underst
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Ivon Prefontaine, PhD's curator insight, October 15, 2013 12:52 PM

This is an excellent infographic. It is interesting the way technology is used to unplug.