Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Ten ways to get to the top of Google search

Ten ways to get to the top of Google search | Surviving Social Chaos | Scoop.it
Want to increase traffic to your website and boost your online presence? Here's a step-by-step guide to help you get to the top of Google, the world's most popular search engine.

Via Roger Francis
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7 Social Media Trends for Consumers: New Research

7 Social Media Trends for Consumers: New Research | Surviving Social Chaos | Scoop.it
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey's Social Media Report, consumers were

Via zackrizmanic
donhornsby's insight:

(From the article): Are you wondering what the changing social trends are for consumers?

 

If so, look no further.

 

In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.

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Look Beyond Your "Social Media Presence"

Look Beyond Your "Social Media Presence" | Surviving Social Chaos | Scoop.it
Seventy percent of the extra profit to be made through social technologies has nothing to do with marketing.
donhornsby's insight:

(From the article): A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. It's in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain.

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Facebook concept used by sixteenth century scholars, researchers discover

Facebook concept used by sixteenth century scholars, researchers discover | Surviving Social Chaos | Scoop.it
Our obsession with social networking is not exclusive to the twenty-first century, according to a team of UK researchers. The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies.

Via Gina Stepp
donhornsby's insight:

(From the article): The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies, which saw young scholars create nicknames for themselves and develop emblems and mottoes to form groups with which they exchanged information.

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Gina Stepp's curator insight, January 16, 2013 9:43 AM

To find out more, visit the Italian Academies website or enter the world of the Italian Academies via the British Library catalogue. 

Gina Stepp's comment, January 17, 2013 1:08 AM
Those Italians.
donhornsby's comment, January 17, 2013 10:25 AM
:)
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Do Organizations Need a Chief Content Officer? - Forbes

Do Organizations Need a Chief Content Officer? - Forbes | Surviving Social Chaos | Scoop.it
Earlier this week I posted on smart markets, a challenge for companies conditioned and organized to broadcast agendas. The post focused on the need to make the market smarter about your product, your organization and the way you do business.

Via toolbox, Jimun Gimm, juandoming
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toolbox's curator insight, January 15, 2013 8:36 AM

A look at the role of content curation within organizations.

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Is Your Business Ready For Social Search?

Is Your Business Ready For Social Search? | Surviving Social Chaos | Scoop.it

2012 saw a big shift in many search engines towards a more social search.

 

With Google’s search engine integrating more social information from Google+ and other social networks, and Facebook’s plans to introduce new social search features, 2013 should lead to an even more social SEO strategy.

Social search uses the social network activity from the person performing the search to deliver more personalized and relevant search results.

Find Out More: http://www.business2community.com/social-media/is-your-business-ready-for-social-search-0375269

 


Via Antonino Militello
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Martin (Marty) Smith's curator insight, January 14, 2013 9:50 AM

Social Search changes a lot of things you may not realize such as:

* The rhythm and schedule of your content creation.
* How, where and why you share content. 
* Who you follow, curate in and reference.

* How you treat "evergreen" content.

* How you gather User Generated Content (UGC).

 

These last two bullets aren't covered extensively in the linked article. Evergreen content, the content you've had up forever and that defines your business vertical, needs to "pop" on social nets or it begins to decay in value. 

This need for "constant updates" increases the importance of UGC. The ability to review or add to your content gives your website the best content it can't "buy" and UGC helps content update more frequently, increase shares and generally make YOUR content OUR content and that is what you want. 

If you don't have a comments or review block on your content add it. It isn't enough to just include a "comments" block, you must respond when people share content (always with appreciation since only 1% of your traffic is willing to share) and reward those willing to give you some of their time in order to create content on your website. . 

What About Trolls?
People worry about negative UGC, sometimes called trolls. Yes you will get some people saying nasty things. Never defend against such an attack. To defend is to lose, instead be appreciative of the content and empathetic to any legitimate issue. If someone says you are stupid they reduce the legitimacy of their content. Don't thank them for calling you an idiot, but let them know you will look into whatever issue caused the attack. 

Consider such an offer an open loop. Never leave loops open for long. Make sure you post a more definitive response in 24 to 48 hours. Here is where published guidelines are very important. If someone just calls you an idiot with no substance your guidelines should say that such a non-specific attack is considered inappropriate and you have the right to remove. 

Personally, I don't ever like to remove anything. If some attacks in a non-specific I am a jerk way. I respond by not being a jerk and provide my personal email or cell where they can discuss their feelings with me personally (they almost never do). 

The tricky part to an online attack is to NOT personalize and recognize that attacks are part of the poker you are playing. Stay in the game and go all in if you need to and you turn an attack to a benefit.  Remember:

* Empathy isn't agreement.

* LISTEN more than you talk. 
* Never defend or be defensive (it is a loser's game).

* Trolls will isolate themselves by their behavior.  

 

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Why CEOs Should Plan To Go Social

Why CEOs Should Plan To Go Social | Surviving Social Chaos | Scoop.it
Last year, the Edelman Trust Survey showed that only 38% of people/consumers around the globe trust CEOs. But yet when it comes to dealing with and responding

Via Barry Deutsch
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Barry Deutsch's curator insight, January 13, 2013 6:47 PM

This blog post does a great job laying out the justification for why you as a CEO should begin to put your proverbial toe in the water around getting social.


Are you still standing in the shadows watching what your peers are doing, waiting for some amazing story that "forces" you to go social, or are you going to be proactive in leading your fellow CEOs and competitors in getting social?


Barry Deutsch

Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media

 

Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media

 

http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about

 

Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media

http://www.barrydeutsch.net/sales-through-social-media

http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about

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How Social Media Can Spur Organizational Transformation

How Social Media Can Spur Organizational Transformation | Surviving Social Chaos | Scoop.it

Executives for the most part don’t get social media. But it’s not their fault. After all, many corporate execs don’t even read their own email – how are they expected to realize the benefits of new platforms if many don’t use them personally?

donhornsby's insight:

(From the article): This is more than social media marketing. Social media is impacting customer and employee behavior and it is forcing businesses to adapt. Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. Remember, social media isn’t changing the world because it gives businesses a new way to market at or talk to people. Social media is transformative because it changes the way the world communicates and connects. You must do the same in order to not just react, but lead customer experiences and relationships in the future.

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Amy Melendez's curator insight, January 11, 2013 2:42 PM

From the article: "Salesforce CEO Marc Benioff is no stranger to the power of social media. At Dreamforce 2012, his company’s annual user conference, Benioff said that this “social revolution” is already giving way to a “trust revolution.” He cited a recent IBM’s survey of CEOs that found that in order to earn trust, it takes resolve inside and outside the organization. Social media isn’t very social at all if all you do is broadcast messages at people."

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How to Run a Successful Facebook Contest Without Getting Banned

How to Run a Successful Facebook  Contest Without Getting Banned | Surviving Social Chaos | Scoop.it

If one of your professional New Year’s resolutions is to do more with your company’s Facebook page, one of your ideas is most likely holding a contest (aka, a promotion), be it a photo or video contest or a sweepstakes.

 

Before you get started on any planning, it is well worth your time to familiarize yourself with Facebook’s rules for promotions so you don’t get banned.

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The 7 Deadly Sins of Social Media Marketing

The 7 Deadly Sins of Social Media Marketing | Surviving Social Chaos | Scoop.it

The inspiration for this post came from a blog post on Social Media Today that categorized 3 social media sins companies routinely make that waste time and money. The more I thought about it, the more I realized there are many more ways that companies waste money.

 

Here are 7 sins that are deadly, if only to your business’s bank account:


Via Wendy Forbes, Suzanne Axt
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Suzanne Axt's curator insight, January 10, 2013 10:55 AM

You may have heard it before, but worth reading....

Suzanne Axt's curator insight, January 10, 2013 10:56 AM

You may have heard it before, but worth reading...

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10 Things Extraordinary People Say Every Day

10 Things Extraordinary People Say Every Day | Surviving Social Chaos | Scoop.it

They're small things, but each has the power to dramatically change someone's day. Including yours.


Via Roger Francis
donhornsby's insight:

(From the article): Before you speak, spend more time considering how employees will think and feel than you do evaluating whether the decision makes objective sense. You can easily recover from a mistake made because of faulty data or inaccurate projections.

 

You'll never recover from the damage you inflict on an employee's self-esteem.

 

Be quiet until you know exactly what to say--and exactly what affect your words will have.

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donhornsby's curator insight, January 10, 2013 8:53 AM

(From the article): Before you speak, spend more time considering how employees will think and feel than you do evaluating whether the decision makes objective sense. You can easily recover from a mistake made because of faulty data or inaccurate projections.

 

You'll never recover from the damage you inflict on an employee's self-esteem.

 

Be quiet until you know exactly what to say--and exactly what affect your words will have.

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Slideshare Infographic: The Quiet Giant of Content Marketing

Slideshare Infographic: The Quiet Giant of Content Marketing | Surviving Social Chaos | Scoop.it

More on SlideShare!

 


Via marketingIO, Brian Yanish - MarketingHits.com
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AlGonzalezinfo's curator insight, January 11, 2013 3:22 PM

This is eye opening, thanks Amy!

David Hain's curator insight, January 12, 2013 3:39 AM

I think Slideshare is just a great knowledge and collaboration tool, getting better as time goes on.

Deb Nystrom, REVELN's curator insight, February 9, 2013 8:39 PM

From the article:  "Data collected by ComScore and presented in this infographic reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn(which now owns SlideShare)." ~ Deb

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Can Social Media Sell Soap?

Can Social Media Sell Soap? | Surviving Social Chaos | Scoop.it
Social media networks were supposed to be the greatest marketing machines on earth. It hasn’t worked out that way — yet.

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Content Marketing: A Game of Skill

Content Marketing: A Game of Skill | Surviving Social Chaos | Scoop.it

Here's a fun infographic from Fisher Vista, turning content marketing into a board game.

 

Scrabble, anyone?


Via TechWombat, Brian Yanish - MarketingHits.com
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Patrizia Splendiani's curator insight, January 20, 2013 4:45 AM

Play the game...

James A Smith MCIM's curator insight, February 4, 2013 4:38 AM

How is your game? Nice visual - easy to share and educate - perfect peice fo content!

Angela Watkins's curator insight, February 4, 2013 2:39 PM

You need to use different avenues for your content marketing.  I use several:  blogs, social media, writing profiles, etc.

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How to Stand Out on Pinterest If You’re a B2B Business

How to Stand Out on Pinterest If You’re a B2B Business | Surviving Social Chaos | Scoop.it

Via Kelly Lieberman
donhornsby's insight:

(from the article): If you’re a B2B small business or offer a service instead of a product, you can still use Pinterest. All it takes is a little thought and creativity. Here’s how to get started:

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How To Use Google Drive and Evernote To Create Digital Portfolios

How To Use Google Drive and Evernote To Create Digital Portfolios | Surviving Social Chaos | Scoop.it
As iPads proliferate in schools around the world, and students as well as teachers create more and more content, questions about what to do with all of those learning objects have arisen.

Via Ana Cristina Pratas
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Lou Salza's curator insight, January 19, 2013 6:13 PM

"With recent upgrades to the Google Drive app on the iPad, it is now a viable solution for student portfolios that can be created in their entirety on iPad. Everything that is created by a student can be uploaded directly to their Google Drive account and into a “Portfolio” folder that can then be shared with any one of their teachers.

The Google Drive app now allows for thecreation of Documents, Spreadsheets, and Folders. Plus, the ability to upload photos and videos from the camera roll. WIth many PDF annotation apps such as Notability and Paperport Notes now allowing direct upload to Google Drive, the process of curating student work becomes even easier.

The video tutorial below explains the process of creating, uploading and sharing within the Google Drive app on an iPad...."

AAEEBL's curator insight, January 20, 2013 9:09 PM

I've been tinkering with Evernote recently and definitely recommend taking it for a test drive if you haven't already. (JWB)

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Google Plus is a Social Backplane Service

Google Plus is a Social Backplane Service | Surviving Social Chaos | Scoop.it
Consider Google+ as not a social network, but rather, a social backplane.

The term “backplane” is an IT term that means something like “the hardware connecting communications be...

Via Tina Cook, Gerrit Bes
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Martin (Marty) Smith's curator insight, January 16, 2013 7:45 AM

Sort of understand what Chris is talking about here. Actually I don't understand it at all, but the sentiment is pretty obvious.

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Should You Use Twitter? This Flowchart Has The Answer

Should You Use Twitter? This Flowchart Has The Answer | Surviving Social Chaos | Scoop.it
We're all already using Twitter it seems. But should we? This flowchart answers the big question: should you use Twitter?

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Gust MEES's curator insight, January 14, 2013 1:02 PM

Great Infographic, FlowChart...

 

Ed Bonhaus's curator insight, January 14, 2013 1:43 PM

After following this flow chart, I've discovered that I should continue using Twitter.

Randi Thompson's curator insight, January 14, 2013 1:47 PM

What you want to know about Twitter.

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Facebook UK loses 600,000 users in December

Facebook UK loses 600,000 users in December | Surviving Social Chaos | Scoop.it
Numbers dropped by 1.86% over festive period, fuelling speculation that site is reaching saturation point in core markets. By Jemima Kiss

Via Tim Spencer
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5 Insights into Global Social Media in 2012 [Infographic]

5 Insights into Global Social Media in 2012 [Infographic] | Surviving Social Chaos | Scoop.it
Social media is emerging from its adolescent phase and is rapidly maturing. Facebook , Twitter, Google+, YouTube and the fast emerging Pinterest have all been embraced by the top companies as they find ways to leverage their brands globally.
donhornsby's insight:

Social media has grown up and is now accepted as mainstream by companies including the Fortune Global 100. These companies include Ford, Walmart and BP.

 

Facebook , Twitter, Google+, YouTube and the fast emerging Pinterest have all been embraced by the top companies as they find ways to leverage their brands globally.

 

Burson-Marsteller first launched a study in 2010 that looked closely at how companies were adapting to this new media. Here are their 2012 findings


Read more at http://www.jeffbullas.com/2012/07/23/5-insights-into-global-social-media-in-2012-infographic/#pktDVXlVpZ9px1Fw.99

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The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Surviving Social Chaos | Scoop.it
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 11, 2013 8:12 AM

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  

 

Ken Morrison's curator insight, January 13, 2013 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.

 

1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements

HumorCompetitionCurioisity


Read more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99

Ken Morrison's comment, January 14, 2013 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
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4 surprising Facebook myths

4 surprising Facebook myths | Surviving Social Chaos | Scoop.it

People are talking about the “hit” their Page has taken since Facebook made alterations to its EdgeRank algorithm. 

donhornsby's insight:

(From the article): People are talking about the “hit” their Page has taken since Facebook made alterations to its EdgeRank algorithm. The most common complaints include: “Page engagement levels are down” and “The News Feed has been disrupted.” But is there any truth to these allegations?

 

When Facebook implements something new — like an algorithm update — it can be difficult to separate fact from fiction. For the past couple of months, there have been four Facebook myths circulating the interwebs — most of which people would be surprised to know are false.

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3 Analytic Tools to Improve Your Social Media Performance

3 Analytic Tools to Improve Your Social Media Performance | Surviving Social Chaos | Scoop.it

Do you want to improve the results of your social media marketing?

Measuring your social media performance is key to getting great results.

You need the right tools to measure those results.

In this article, we’ll go through 3 analytic tools to help improve your results on social media.


Via Mau
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Can’t Make a Trade Show? 5 Ways to Attend Through Social Media

Can’t Make a Trade Show? 5 Ways to Attend Through Social Media | Surviving Social Chaos | Scoop.it
Can't attend an upcoming trade show because it's too far away, you don't have the money or can't find a babysitter? With the right social media accounts, you do (Can't Make a Trade Show?

Via Rami Kantari
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Randi Thompson's curator insight, January 10, 2013 9:53 AM

It's true!  Now you can attend many events online!  What an exciting time we live in.

Sheri Gauthier's curator insight, January 15, 2013 11:31 AM

Trade show idea - what do you think?

Remi Vladuceanu's curator insight, January 16, 2013 9:03 AM

 Can't attend an upcoming trade show because it's too far away, you don't have the money or can't find a babysitter? With the right social media accounts, you do (Can't Make a Trade Show?

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4 Things You're Doing Wrong on Social Media - and How to Fix Them

4 Things You're Doing Wrong on Social Media - and How to Fix Them | Surviving Social Chaos | Scoop.it
Are you doing social media wrong? (Image credit: AFP/Getty Images via @daylife) Dave Kerpen believes in the power of digital.

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