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This post will highlight those tools that you should consider whether you are on one or more social networks. These tools will certainly add to both your social media experience and help manage your connections.
Via Shirley Williams (XeeMe.com/ShirleyWilliams)
Are you sitting down? Statistically speaking, you probably are. But that's not necessarily a good thing. In fact, the long-term effects of prolonged sitting day-in and day-out are not good for your personal health.
This Infographic details the potential harms in spending too much of your day sitting down. Other than the obvious (more time sitting = less time for exercise = gaining weight) sitting for prolonged periods can not only increase your risk for diabetes, but for heart disease as well.
There are ways you can break free from the dangers of being stuck in the chair from 9-5 and get some exercise for better back and body health.
By Ian Andrew - http://bit.ly/LCIkVX ;
Source: http://bit.ly/LCIn45 ;
Via maxOz, Erskine S Weekes Libert, David Hulme, Alice Ruxton Abler
Power tool company Positec has discovered that Pinterest is a powerful tool for generating sales.
As an underdog in the world of power tools, the Positec Tool Group, which manufactures tools under its WORX and Rockwell brands. As an underdog in the industry, Positec has adopted an aggressive social media strategy, seeking to engage customers for feedback on everything from tool design to price points. A great deal of this strategy had focused on Facebook. But in the past few months, that’s started to change for the company.
“We started to notice an uptick in interest from Pinterest,” Loftlon Worth, the Digital Global Director of Positec told me. “So the first thing we did is integrate Pinterest into our website, so that Pinterest users can pin our products directly.”
Via Kelly Lieberman
Robin Good: SeeSaw is a new web app which allows you to easily monitor social media news streams on any topic and in real-time.
You can pick and select which news stories to find by using hashtags, or specific search keywords. Once Seesaw starts visualizing the live social stream on that topic you can begin to save, pull together into collections and/or share them on your social media channels.
Each search you make can be saved and labelled and reloaded and updated in real-time with one click.
Very useful for monitoring specific topics and finding relevant stories to collect, share or post.
Free to use. Login with Twitter.
Read more: http://sees.aw/about-us/
Try it out now: http://sees.aw
Via Robin Good, Giuseppe Mauriello
Google's Sebastien Marotte on how the latest social tools mean no part of any business can be an island...
When I talk to businesses across Europe, it is clear that despite, or perhaps because of, the current economic climate, the vast majority of them have been focused on top-line growth and innovation that drives this growth.
And now, savvy businesses are working to take advantage of the next big opportunity to drive collaboration - social. . . .
Social media is cost effective way for local governments to engage with residentsCarroll County TimesLocal organizations, including county and municipal governments, are increasingly using the power of social media to connect with the community in...
Via Alan Horton
The good news for Facebook: A study that shows Starbucks and Target sold more stuff after Facebook users saw their ads. The less-good news: Facebook didn't get paid for those ads.
(TDS... the value of earned media :-))
Here’s Facebook’s retort to people who say Facebook ads don’t work: A study that says people who see brand messages on the site spend more money on those brands, right away.
Via Tina Stock
While Americans think that social media makes them more informed, most are skeptical about the information they find there, according to a new survey from The Allstate Corporation and National Journal.
Sixty percent of Americans think the Internet and social media make it easier for them to be well-informed, the survey found. However, Americans "overwhelmingly" believe that major corporations and political candidates view social media as a form of advertising, instead of communication.
Moreover, 69 percent of Americans believe big businesses are active on social media to collect information about consumers and increase their profits.
Ready to convert an existing website to mobile but not sure how to get started? A new tool makes it super easy.
Ready to convert an existing website into a mobile-friendly platform but not sure how to get started?
New York-based startup bMobilized has released a new do-it-yourself tool that instantly converts a website into a full-featured HTML5-enabled mobile site in just a few clicks. Even better, it only costs $5 a month to keep the mobile site running.
Here’s how it works: Visit the bMobilized homepage, type in the name of your site and click “mobilize!” This automatically converts the url into a mobile website, optimized for any mobile operating system or browser.
bMobilized will then ask you to register (no credit card needed yet) before connecting you to the dashboard. Here’s where you can customize the mobile site by adjusting the design, such as editing menus, updating color schedules and running promotions. Updates can be made as often as you’d like.
To officially link the two platforms, copy and paste the “redirection script” from the dashboard to your existing site, so mobile users who type the URL will be sent to the mobile version.
Earlier today, Sam Laird of Mashable wrote an article asking “Does Every Employee Need Social Media Training?” Absolutely. All employees are brand ambassadors whether they want to be or... (Does Every Employee Need Social Media Training?
There’s no way to stop information from flowing in or out of an organization. Social media policies are, by their very nature, reactive so by the time they come into play the damage is already done.
The only way to get ahead of (and hopefully avoid) the negative consequences of a radically-transparent world is to make sure employees are aware of the dynamics of the new world we live in where Internet connectivity is ubiquitous and everyone has a multimedia studio in their phone.
Focusing myopically on the negative possibilities in social media is like focusing only on the villains in comic books. They’re only part of the equation (and often easily vanquished).
Via Gerrit Bes
A recent report by Experianrevealed that Pinterest is now the third largest social media site based on the number of site visits in March 2012. Facebook maintains its mammoth lead with 7 billion visits, Twitter received 182 million, Pinterest received 104 million, and LinkedIn received 86 million. Considering Pinterest launched in 2010 with a small beta test, its growth has been remarkable.
A social media site built around the concept of sharing photos, Pinterest users can “pin” photos to their boards for sharing with other users. With a predominantly female audience, Pinterest is a popular place to share photos for wedding planning, home redecorating, recipes, vacation destinations, and books.
However, despite popular belief, your business doesn’t need to be product-based in order take advantage of the benefits that Pinterest offers.
This infographic sheds light on a current marketing predicament: What does it mean to be an influencer and how do we reach those people?
Via Tina Stock
To digital natives, it may be difficult to imagine a world without social media at our fingertips, but new users join these services every day.
Whether it’s keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians onTwitter, profesionally networking on LinkedIn, or staying in touch with college friends on Facebook, social media has become an integrated and constant part of our everyday lives.
To digital natives, it may be difficult to imagine a world where these tools aren’t at our fingertips, but the fact is, new users join these services every day.
For the uninitiated, check out our beginner’s guides to get started on Tumblr, Twitter, Reddit, LinkedIn and Facebook.
Social media has taken the business world by storm and changed the way that companies of all sizes interact with their customers. But is it all a good thing? While there are certainly major benefits to using social media for ...
Social media has taken the business world by storm and changed the way that companies of all sizes interact with their customers. But is it all a good thing? While there are certainly major benefits to using social media for business, there are also some pretty major pitfalls too. In this article, we outline the advantages, and disadvantages, of Social Media.
It’s not Free…
The more sites you sign up to, the more work it takes. If you’re not careful you could easily spend hours every day moving from social network to social network updating statuses, replying to comments, accepting new requests, or just reading comments.
Think carefully about how much your time is worth and what return you get back from Social Media.
It’s only “Free” if you’re getting back far more than you put in.
ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.
Here are some highlights.
You’re more popular on Facebook
Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.
The clear message from Facebook: pay attention to your Facebook presence.
Read more: http://bit.ly/Oyskmu
Via Martin Gysler
A conversation I constantly have with my clients is how important unique great content is to helping them ”Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently, it was good to find more hard numbers to back up the evangelism.
The study’s findings has important implications for online marketers and how they should be focusing their time, resources and strategies in 2009 and beyond.
Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.
Social Media - If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, ...
If you aren't one of the millions using Pinterest, it's high time you got on board. Pinterest's steady growth over the last two quarters has proven the image-driven social network to be a substantial source of otherwise untapped Internet traffic.
Pinterest, with more than 11.7 million users and a recent value of $1.5 billion, is the fastest growing social network since Facebook.
It’s great to create your own pinboards, but you can also browse those made by others.
In addition to Salary.com, sites like CareerBliss, FlexJobs, and Brazen Careerist offer career advice, employment statistics, industry trends, and even inspiration via images, articles, videos, and infographics for job seekers who need support.
Type keywords such as "career advice" into Pinterest's search bar, and an almost endless supply of relevant pinboards will pop up....
Via Kelly Lieberman
Tips, thoughts and tales on business, management, marketing, branding, public relations, social media and lifestyle. Opinions expressed are my own. Tuesday, June 12, 2012. Sealing the Sale with Social Media.
Almost everybody (and their dog) would have a social media presence, be it on Facebook, Twitter, Youtube, Flickr, LinkedIn, or blogs and forums. In a world where consumer online profiles are ubiquitous, it makes sense for companies to leverage on social media to reach their customers.
The challenge, as Jane Perry, GM of BBDO Proximity Shop pointed out, is that consumers do not want to be sold to. Instead, they prefer companies to meet understand their needs, interact with them on their level, and provide additional value that is unique to new media. Social media channels should thus serve as platforms for Customer Relationship Management (CRM) akin to a trusty old corner store rather than a hyper-efficient but cold and unfeeling megastore.
Sharing at the recent Asia Fashion Summit, Jane highlighted that social strategy can be represented by the mnemonic acronym TRIGER, ie:...
Via MediaCo Marketing
Search Engine Optimization has been around for at least 15 years and has undergone many changes as search technologies and consumer behaviors evolve.
There is an assumption here that content marketers have done their homework in defining customer segments, preferences, pain points and goals has been completed along with a mapping of those needs to the products and services mix.
Basically answering the question “Why?”.
1. What’s the story? Products and services content often include features and benefits but it’s also important to think about the “story”. What makes the product unique? What key problems does it solve? What would lead a customer to this product and how does it help them achieve a particular goal? There’s a story to every product, because facts might tell but stories sell. Find the story and deconstruct it to the key concepts.
2. Define Topics and Keywords. The essence of a product’s value can be translated into topics that are further synthesized into search keywords and social topics. Build out a keyword glossary using these topics so there is a reference document for content producers. Empathize with the language prospects might use to search or seek on the social web relevant to the product. Keyword research tools like the free Google AdWords Keyword Tool can help make suggestions and provide information about popularity and competitiveness.
3. Optimized Content. The editorial plan will identify a path from awareness to purchase and suggest specific content types designed to guide the prospect on their journey. Optimizing content for discovery through search or social networks can expedite connections between brand solutions and people actively looking.
The takeaway for on-page content optimization and SEO copywriting is to focus on optimizing for people, for customers first. Content that does not inform, persuade or inspire is worthless.
4. Audit. Search engines make copies of content on the web and if that process is inefficient or difficult for the search engine, it can cause problems with search visibility.
5. Content Plan. Most companies are not publishing content that represents the needs of their target customers, especially when it comes to search and social media topics. Creating new, thoughtful content that has a purpose for guiding the customer through the sales cycle is Content Marketing 101 – but often executed a bit differently in the world of SEO.
6. Go & Grow Social. Building out channels of distribution for great content is essential for growing visibility. Social networks are ideal for this so it’s important to identify networks that are relevant for customers and those who influence them. Growing social networks through smart participation and being valuable is essential.
7. Link Building. Besides social links, attracting links from other sites to your content continues to be an important signal for delivering visitors and as a search engine ranking signal. Don’t buy links, earn them!
8. Publicity. Online media, whether it’s blogs or the websites of mainstream publications, continue to have influence over readers and as signals for search engines.
9. Set Goals and Measure Them. What makes content marketing so valuable is that it seeks to understand the needs of a target audience in order to achieve a certain brand objective. With goals, analytics are essential as is monitoring of progress towards those goals.
To make the most out of the traffic that does visit your great content, get up to speed on conversion optimization to ensure a great user experience and business outcomes according to your mutual goals with customers.
By Lee Odden - http://bit.ly/wlSUYd
Via maxOz, John van den Brink