Build engaged audiences through publishing by curation.
Your new post is loading...
Traditional marketing is still a powerful marketing medium and email is still one of the best ways to get someones attention.
The challenge for email is that it is much harder for it to be shared compared to new emerging low friction social marketing channels such as Facebook and Twitter.
Many well optimized blogs including the biggest blog in the world Huffington Post (recently sold to Yahoo for over $300 million) understand this intimately and include options to content share by providing buttons throughout the site to “like” and “share” on Facebook and “retweet” on Twitter as well as email a friend.
Most successful businesses are built up slowly over time, and they manage to develop their systems and employee capabilities in such a way, as to keep pace with the rate of growth and avoid the risk of imploding from systems and people not being able to keep up with their rate of growth.
Some businesses however, rise rapidly and expand exponentially, and either survive after much turmoil and angst, or crash and burn when the upgrading of systems and people fail to keep pace with the growth.
This excellent article, is for those who take the slow and steady approach, and it provides a blueprint on how to build a great business one customer at a time and without high levels of risk.
Via Daniel Watson
The social media company will launch its own App Center, a single location for the platform’s many applications.
Facebook took another step toward its goal of being a platform for developers Wednesday, by announcing that it will launch its own App Center, a single location for the platform’s many applications.
The company also announced that it will begin supporting paid apps, a program that it is offering to developers in a beta test. (Right now, developers can have in-app payments on the network, but all applications have been free to access.)
When exactly are your best times to tweet? Let’s examine five different tools that help define important Twitter metrics.
When exactly are your best times to tweet?
With over 200 million tweets posted each day, this is a very important question to tackle. When you better time your tweets, you’re better able to reach your followers. Furthermore, knowing when they’re actually online is incredibly important.
Let’s examine different tools that help determine Twitter metrics. Each tool takes a look at your own personal following to calculate best tweeting times.
Below you’ll find the top five tools and how they can optimize your tweeting schedule.
Via Anne Egros
Triberr is a website for bloggers interested in increasing their reach.
Single Click Sharing across multiple social destinations: Tribe members see new posts in their Tribal Stream and can Approve it for sharing.
When you Approve the post, it will be sent to your audience on Twitter, Facebook, and LinkedIn.
Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.
I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...
Read more: http://bit.ly/IDzrqr
Via Martin Gysler
After I updated a story recently on using LinkedIn to help you find a job, I heard from one of the professional social networking site’s chief spokespeople, Krista Canfield.
Krista has helped me over the years as I’ve written stories about how to use the site most effectively as a job search tool.
Beyond the basic tips I offered in my story last month, Krista suggested a number of ways that LinkedIn users can maximize the site’s effectiveness.
After a conversation with Krista, here is what I gleaned:...
Even if you are new to SEO, you have already heard the term Black Hat. Believe it or not, the spammy techniques that all professional SEOs do not use and search engines hate, actually evolved along with the White Hat and also lead to constant improvements in the search engine's algorithms.
You don't believe me? Take a look at the evolution of the Black Hat SEO.
***** I believe this because I lived through much of it AND because things that were white hat yesterday such as driving links to your site from stuff you create for others now defined as "black hat" was "white hat" prior to Penguin/Panda. Google's constantly shifting line in the sand is why this chart makes all hats grey. Marty
Via Guglielmo Cornelli, John van den Brink, Martin (Marty) Smith
It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.
Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.
Read more: http://bit.ly/KMIeVT
Via Martin Gysler
In the midst of all the fun connecting with family and friends via apps, walls, and photo albums on Facebook, we sometimes forget that our privacy is vulnerable on the Net.
Every time we share info about ourselves across various networks, it is revealed to everyone even though it is meant only for a select few.
As a result, people or organizations outside our network could easily exploit such info about us even without us knowing.
Must users be willing to pit having a healthy online social presence against a firm hold of their privacy?
Via Nik Peachey, Professor Jill Jameson
It's time for Bing's big headline. Today Microsoft takes the wrapper off the new Bing, for which the cleaned-up redesign a couple weeks ago was just a preview.
It's time for Bing's big headline. Today Microsoft takes the wrapper off the new Bing, for which the cleaned-up redesign a couple weeks ago was just a preview. For signed-in Facebook users, Bing now has a social search component that should send Google back to the drawing board. It's called Sidebar.
Sidebar is the most novel component of the new Bing. It's a mellow, gray sidebar that is closed by default. It shows a thumbnail of your picture and two control icons, and that's it. There's a hint arrow to expand it. When you open Sidebar, it shows you stuff from social networks that's relevant to your search.
Via Jose H. Flores
Upward Bound On The Social Train! One of the most prominent trends in internet marketing today is the trend of social media. Social media is getting rapidly increasing in important.
One of the most prominent trends in internet marketing today is the trend of social media. Social media is getting rapidly increasing in important.
Via Rami Kantari
How we continue to receive and consume our news continues to evolve and adapt to our changing technology habits and use of social media.
How we continue to receive and consume our news continues to evolve and adapt to our changing technology habits and use of social media. I certainly have experienced this first hand when I heard the breaking news about the dumping of our Prime Minister via Twitter.
The survey is certainly significant as National Public Radio:
Whether it is photos, personal status or unwanted comments, most Americans think people 'overshare' personal information online and a third admit not everything they post is true.
A survey for Intel Corporation on mobile etiquette and digital sharing showed that 90 percent of Americans think too much is being divulged, and nearly half feel overwhelmed by all the all the data that is out there.
One in five of the 2,008 people questioned by Ipsos Observer for Intel admitted that some of what they post is false.
"People are still sorting through what does it means to share, who is the audience you are sharing with, what do those audiences want and how do they feel about things?" said Dr Genevieve Bell, the director of user interaction and experience at Intel Labs.
"Those are the things that are really fluid. We are still sorting it out both at a personal level and a cultural level."
For many, sharing online with smartphones, laptops, notebooks and tablets is easier than in person. A third of people admitted they were more comfortable with digital sharing than face to face, and a quarter said they had a different personality online.
OUTSIDE Facebook’s vast new headquarters in Silicon Valley is a huge sign with an image of a hand on it giving a thumbs-up sign.
A tiny digital version of the same hand sits on millions of websites and invites Facebook’s 900m or so users to click on it to share content they have found with their pals. Now Facebook is hoping to get another big thumbs-up when it stages its eagerly awaited initial public offering (IPO) of 12% of its equity on America’s NASDAQ stockmarket on May 18th. Assuming all goes according to plan, the flotation will be the largest yet undertaken by an internet company....
Do you suffer from info overload? Is your RSS reader bursting at the seams? Have your bookmarks gone bonkers? Like that alliteration? Me neither. Anyway, we are all slammed with information every time we go online. What’s the best way to organize it all into at least some reasonable manner? Teachers, students, and admins alike don’t have the time to properly visit every site (except Edudemic of course so they turn to curation tools. Below is a simple list of my favorites. Hope they help de-clutter your life at least a little bit.
Via Kathleen Cercone, Gary Morrison
Small businesses often operate at a disadvantage, but they certainly have the opportunity to establish the perception that they are more personable than their larger competitors.
Recently, I gave a Marketing 101 talk to a group of small-business owners in Austin, Tex., mostly principals at professional service companies like law firms. I’m a big fan of handwritten notes as an effective, inexpensive but surprisingly powerful tool and highlighted them in my presentation.
Afterward, Gerald Blancett, a marketing representative with a cable company, came up to me. He excitedly shared photos he took with his smartphone of a handwritten postcard he had received from a local clothing boutique, DuO. He had been so impressed that he took pictures of it and sent them to friends.
Why is a 40-cent postcard so powerful?
As technology races forward, people are increasingly starved for those high-touch extras, like homemade meals and personalized notes. Small businesses often operate at a disadvantage, but we certainly have the opportunity to establish the perception that we are more personable than our larger competitors.
Facebook brand pages can rarely be considered communities based on these five reasons identified by Jessica Malnik.
What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. Is it about geography, common interests, socio-economic similarities, or similar viewpoints? The list goes on and on.
After all, there’s X amount of likers, followers, subscribers, doers’, doubters, troublemakers and everything in between, who are communicating in the group.
However with most brand pages, this environment is actually fostering a false sense of community.
Via Genevieve Lachance
SINGAPORE, May 8 (Reuters) - Nestle has launched an app that gives social media users a break from the stress of posting updates by doing it for them.
The software, Social Break, automatically sends random updates to users' Facebook, Twitter and LinkedIn accounts. It will be officially launched in Singapore later this week and is free to download from kitkat.com.sg/socialbreak.
While the application is a tongue-in-cheek marketing gimmick, the developers behind the software, ad agency JWT, say it also highlights a serious problem among younger users, especially in Asia: growing stress about time spent maintaining a presence on social networks.
JWT surveyed 900 19-26 year olds in China, Singapore and the United States and found that more than half considered it too time-consuming to keep up with all their social media commitments and conceded that the time they spent on such sites had a negative impact on their job or studies.
JWT says that their survey shows that young people feel under increasing pressure to maintain their social media connections, responding to friends' requests to comment on or "like" their posts, photographs or other updates.
Sites that were almost solely dependent on search engine traffic were given quite the shock this past February when Google released the Panda / Farmer update.
Sites that were almost solely dependent on search engine traffic were given quite the shock this past February when Google released the Panda / Farmer update. This major algorithm update was intended to hit the content farms hardest, but it also had a devastating effect on other types of sites as well, including ecommerce (you can see a list of over 300 sites here). Sites that were affected lost a substantial amount of traffic due to a loss of rankings for a huge percentage of their keywords.
Google’s main goal with this and subsequent Panda updates was to start purging low quality sites from its search results. So the question is, how can you protect your site from future algorithm updates?
Chas Begley: Another improvement in the service G+ is giving to its users and improving the integration of its services.
In this update Google deepens the integration between G+ and Gmail. It is now possible to directly interact with G+ from a notification email, including giving +1s, making comments and watching realtime updates without leaving Gmail.
Full details from Venture Beat here:
Via The Write Connection
What Does Social Media Success Mean For Your Business? [INFOGRAPHIC] (Data say that strong social media campaigns can increase website traffic up to 300%!
Did you know that some 53 percent of businesses are now using social media, and 88 percent of these say that exposure is the biggest benefit?
While measuring the return on investment (ROI) of social media has always been problematic (certainly when concerned specifically with the bottom line), marketers have been bullish about other benefits, such as digital footfall – recent studies have shown that, applied correctly, a strong social media campaign can increase website traffic by up to 300 percent.
Moreover, channels such as Twitter and Facebook can have a direct impact on a brand’s income stream – marketers who spend more than 11 hours per week nursing their social presence have reported a positive increase in revenue, while brands such as Dell have seen considerable success with their Twitter sales strategy.
This infographic takes a closer look at what social media success can mean for your business.