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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Social Media Tips: Want to be the top Influencer on KLOUT?

Social Media Tips: Want to be the top Influencer on KLOUT? | Surviving Social Chaos | Scoop.it
Do you ever wonder who is popular for a particular topic on social media? WELL I AM FOR EVERY SINGLE TOPIC I CHOOSE WHY??? Klout allows you to see users who talk and are influential about specific topics.

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The Social Media Toolkit | Social Media Pearls

The Social Media Toolkit | Social Media Pearls | Surviving Social Chaos | Scoop.it

This post will highlight those tools that you should consider whether you are on one or more social networks. These tools will certainly add to both your social media experience and help manage your connections.


Via Shirley Williams (XeeMe.com/ShirleyWilliams)
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Sitting Is Killing You! #Infographic Promoting Exercise

Sitting Is Killing You!  #Infographic Promoting Exercise | Surviving Social Chaos | Scoop.it
Are you sitting down? Statistically speaking, you probably are. But that's not necessarily a good thing. In fact, the long-term effects of prolonged sitting day-in and day-out are not good for your personal health.

 

This Infographic details the potential harms in spending too much of your day sitting down. Other than the obvious (more time sitting = less time for exercise = gaining weight) sitting for prolonged periods can not only increase your risk for diabetes, but for heart disease as well.

 

There are ways you can break free from the dangers of being stuck in the chair from 9-5 and get some exercise for better back and body health.

 

By Ian Andrew - http://bit.ly/LCIkVX ;

Source: http://bit.ly/LCIn45 ;


Via maxOz, Erskine S Weekes Libert, David Hulme, Alice Ruxton Abler
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Alice Ruxton Abler's comment, June 13, 2012 6:46 PM
Many thanks!
Alice Ruxton Abler's comment, June 13, 2012 9:50 PM
Thanks!
Alice Ruxton Abler's comment, June 13, 2012 9:51 PM
Thank you!
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INSANE graphic shows how complicated social media is becoming

INSANE graphic shows how complicated social media is becoming | Surviving Social Chaos | Scoop.it
Sympathy for GM....

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How Positec Uses Pinterest To Sell Power Tools - Forbes

How Positec Uses Pinterest To Sell Power Tools - Forbes | Surviving Social Chaos | Scoop.it
Power tool company Positec has discovered that Pinterest is a powerful tool for generating sales.

 

As an underdog in the world of power tools, the Positec Tool Group, which manufactures tools under its WORX and Rockwell brands. As an underdog in the industry, Positec has adopted an aggressive social media strategy, seeking to engage customers for feedback on everything from tool design to price points. A great deal of this strategy had focused on Facebook. But in the past few months, that’s started to change for the company.

 

“We started to notice an uptick in interest from Pinterest,” Loftlon Worth, the Digital Global Director of Positec told me. “So the first thing we did is integrate Pinterest into our website, so that Pinterest users can pin our products directly.”


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Visualize Social Media Streams, Discover, Collect And Share Any Thing With SeeSaw

Visualize Social Media Streams, Discover, Collect And Share Any Thing With SeeSaw | Surviving Social Chaos | Scoop.it

Robin Good: SeeSaw is a new web app which allows you to easily monitor social media news streams on any topic and in real-time.

 

You can pick and select which news stories to find by using hashtags, or specific search keywords. Once Seesaw starts visualizing the live social stream on that topic you can begin to save, pull together into collections and/or share them on your social media channels.

 

Each search you make can be saved and labelled and reloaded and updated in real-time with one click.

Very useful for monitoring specific topics and finding relevant stories to collect, share or post.

 

Free to use. Login with Twitter.

 

Read more: http://sees.aw/about-us/

 

Try it out now: http://sees.aw 

 


Via Robin Good, Giuseppe Mauriello
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Jeff Domansky's curator insight, June 29, 2013 7:25 PM

Seesaw is a useful content curation and monitoringtool. Check it out.

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How getting social can break down business barriers

How getting social can break down business barriers | Surviving Social Chaos | Scoop.it
Google's Sebastien Marotte on how the latest social tools mean no part of any business can be an island...

 

When I talk to businesses across Europe, it is clear that despite, or perhaps because of, the current economic climate, the vast majority of them have been focused on top-line growth and innovation that drives this growth.

 

And now, savvy businesses are working to take advantage of the next big opportunity to drive collaboration - social. . . .

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Social media is cost effective way for local governments to engage with residents

Social media is cost effective way for local governments to engage with residents | Surviving Social Chaos | Scoop.it
Social media is cost effective way for local governments to engage with residentsCarroll County TimesLocal organizations, including county and municipal governments, are increasingly using the power of social media to connect with the community in...

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Facebook Says the Facebook Ads It Didn’t Sell Work Great

Facebook Says the Facebook Ads It Didn’t Sell Work Great | Surviving Social Chaos | Scoop.it
The good news for Facebook: A study that shows Starbucks and Target sold more stuff after Facebook users saw their ads. The less-good news: Facebook didn't get paid for those ads.

 

(TDS... the value of earned media :-))

 

Here’s Facebook’s retort to people who say Facebook ads don’t work: A study that says people who see brand messages on the site spend more money on those brands, right away.


The catch: The study focuses on “earned media” — the messages that Facebook users share with each other, not the ones brands pay Facebook to promote.


That’s not entirely good news for Facebook, because it may lead to more moves like the one that General Motors announced before the social network’s IPO. The auto giant said it would continue to spend money on its Facebook presence, but would stop paying Facebook for ad space.


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How People Spend Time on Internet Online [Infographic] | All Infographics

How People Spend Time on Internet Online [Infographic] | All Infographics | Surviving Social Chaos | Scoop.it
We bring infographic on how the world spend time online with internet and social media and what they look in social media networking sites...

Via Chintan Jain, ABroaderView
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Americans Cynical About Social Media Trustworthiness

Americans Cynical About Social Media Trustworthiness | Surviving Social Chaos | Scoop.it
While Americans think that social media makes them more informed, most are skeptical about the information they find there, according to a new survey from The Allstate Corporation and National Journal.

 

Sixty percent of Americans think the Internet and social media make it easier for them to be well-informed, the survey found. However, Americans "overwhelmingly" believe that major corporations and political candidates view social media as a form of advertising, instead of communication.

 

Moreover, 69 percent of Americans believe big businesses are active on social media to collect information about consumers and increase their profits.


The new data comes from a survey of 1,000 adults 18 and older, conducted this May to explore how Americans incorporate social media into their consumer and community behaviors.


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How to Make Your Site Mobile Ready in Just 30 Seconds

How to Make Your Site Mobile Ready in Just 30 Seconds | Surviving Social Chaos | Scoop.it
Ready to convert an existing website to mobile but not sure how to get started? A new tool makes it super easy.

 

Ready to convert an existing website into a mobile-friendly platform but not sure how to get started?

 

New York-based startup bMobilized has released a new do-it-yourself tool that instantly converts a website into a full-featured HTML5-enabled mobile site in just a few clicks. Even better, it only costs $5 a month to keep the mobile site running.

 

Here’s how it works: Visit the bMobilized homepage, type in the name of your site and click “mobilize!” This automatically converts the url into a mobile website, optimized for any mobile operating system or browser.

 

bMobilized will then ask you to register (no credit card needed yet) before connecting you to the dashboard. Here’s where you can customize the mobile site by adjusting the design, such as editing menus, updating color schedules and running promotions. Updates can be made as often as you’d like.

 

To officially link the two platforms, copy and paste the “redirection script” from the dashboard to your existing site, so mobile users who type the URL will be sent to the mobile version.


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Should Executives Start To Actively Build Their Online Presence ?

Should Executives Start To Actively Build Their Online Presence ? | Surviving Social Chaos | Scoop.it

CEOs and EXECUTIVES: DO YOU HAVE A LINKEDIN PROFILE ? It’s Not Enough,  

 

START BLOGGING AND TWEETING NOW !  Forrester Research Chief Executive Officer George Colony 

 

Personally I don’t think executives should wait 15 years to start building their reputation online.

 

To attract talent, companies need to use the tools used by their future executives so if you are thinking attracting 25+ 30+ future stars in your business you should start be accessible to them.

 

Charisma is not enough anymore you have to share who you are and what you think from the inside out to build your credibility and trust among future employees.


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Pinterest Power: How to Use the Third Largest Social Media Site to Promote Your Business

Pinterest Power: How to Use the Third Largest Social Media Site to Promote Your Business | Surviving Social Chaos | Scoop.it

A recent report by Experianrevealed that Pinterest is now the third largest social media site based on the number of site visits in March 2012. Facebook maintains its mammoth lead with 7 billion visits, Twitter received 182 million, Pinterest received 104 million, and LinkedIn received 86 million. Considering Pinterest launched in 2010 with a small beta test, its growth has been remarkable.

 

A social media site built around the concept of sharing photos, Pinterest users can “pin” photos to their boards for sharing with other users. With a predominantly female audience, Pinterest is a popular place to share photos for wedding planning, home redecorating, recipes, vacation destinations, and books.

 

However, despite popular belief, your business doesn’t need to be product-based in order take advantage of the benefits that Pinterest offers.

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Who Are the Real Online Influencers? [INFOGRAPHIC]

Who Are the Real Online Influencers? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
This infographic sheds light on a current marketing predicament: What does it mean to be an influencer and how do we reach those people?

 

http://9.mshcdn.com/wp-content/uploads/2012/06/crowdtap-influence-marketing-infographic.jpg  ;


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The Beginner's Guide to Social Media

The Beginner's Guide to Social Media | Surviving Social Chaos | Scoop.it
To digital natives, it may be difficult to imagine a world without social media at our fingertips, but new users join these services every day.

 

Whether it’s keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians onTwitter, profesionally networking on LinkedIn, or staying in touch with college friends on Facebook, social media has become an integrated and constant part of our everyday lives.

 

To digital natives, it may be difficult to imagine a world where these tools aren’t at our fingertips, but the fact is, new users join these services every day.

 

For the uninitiated, check out our beginner’s guides to get started on Tumblr, Twitter, Reddit, LinkedIn and Facebook.

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Social Media in Business – Are You Being Unsocial?...

Social Media in Business – Are You Being Unsocial?... | Surviving Social Chaos | Scoop.it
Social media has taken the business world by storm and changed the way that companies of all sizes interact with their customers. But is it all a good thing? While there are certainly major benefits to using social media for ...

 

Social media has taken the business world by storm and changed the way that companies of all sizes interact with their customers. But is it all a good thing? While there are certainly major benefits to using social media for business, there are also some pretty major pitfalls too. In this article, we outline the advantages, and disadvantages, of Social Media.

 

It’s free!


One of the best things about using Social Media for business is that it is free! You can sign up to Facebook, Twitter, LinkedIn, Google+, Pinterest and countless other popular sites for nothing, build endless lists of followers and post as much or as little information as you like, all for nothing.

 

It’s not Free…


Signing up might cost you nothing, but that on it’s own won’t get you anywhere. You need to factor in how much time it takes to work on those new relationships, come up with great ideas to catch peoples’ imagination and make your sites look great. And it’s not a one off job either.

 

The more sites you sign up to, the more work it takes. If you’re not careful you could easily spend hours every day moving from social network to social network updating statuses, replying to comments, accepting new requests, or just reading comments.

Think carefully about how much your time is worth and what return you get back from Social Media.

 

It’s only “Free” if you’re getting back far more than you put in.


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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Surviving Social Chaos | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


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New Study Reveals: Content is King… Not Social Media

New Study Reveals: Content is King… Not Social Media | Surviving Social Chaos | Scoop.it

A conversation I constantly have with my clients is how important unique great content is to helping them ”Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently, it was good to find more hard numbers to back up the evangelism.


The study on online activity titled the “Internet Activity Index” released by the Online Publishers Association shows the trends of the types of activity that have ocurred on the Internet over the past 6 years.

 

The study’s findings has important implications for online marketers and how they should be focusing their time, resources and strategies in 2009 and beyond.


The 5 Categories and the the types of sites that were measured were:...

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Twitter Content Strategy Guide | Social Media Sun

Twitter Content Strategy Guide | Social Media Sun | Surviving Social Chaos | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

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Top 9 Ways to Be a Responsible Pinner

Top 9 Ways to Be a Responsible Pinner | Surviving Social Chaos | Scoop.it
Social Media - If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, ...

 

If you aren't one of the millions using Pinterest, it's high time you got on board. Pinterest's steady growth over the last two quarters has proven the image-driven social network to be a substantial source of otherwise untapped Internet traffic.


For those of you not in the know, Pinterest provides a platform for uploading "pins," which are images or videos, from blog posts or websites. Those pins can (and should) be linked back to their original source.


The social media marketing potential of such bookmarking sites is unlimited. You get the opportunity to sell your products, brand your business, increase your customer base, and generate traffic to your website. If the history of online marketing has shown us anything, it's that easy street is a very short one. Now is the time to add Pinterest to your traffic-generating toolbox before it reaches saturation and becomes as competitive as anything else.


An important part of using Pinterest is being responsible about what you pin and how you pin it. Right now, the site is rife with images that provide no information. If a picture alone is worth a thousand words, a picture with a little code is worth millions.
Now, let's get cracking! Here are nine ways to be a responsible pinner.

 

Read more: http://www.marketingprofs.com/articles/2012/8150/pinterest-top-10-ways-to-be-a-responsible-pinner#ixzz1xfV1irXG


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8 Ways Pinterest Can Help Your Job Search

8 Ways Pinterest Can Help Your Job Search | Surviving Social Chaos | Scoop.it
Pinterest, with more than 11.7 million users and a recent value of $1.5 billion, is the fastest growing social network since Facebook.

 

It’s great to create your own pinboards, but you can also browse those made by others.

In addition to Salary.com, sites like CareerBliss, FlexJobs, and Brazen Careerist offer career advice, employment statistics, industry trends, and even inspiration via images, articles, videos, and infographics for job seekers who need support.

 

Type keywords such as "career advice" into Pinterest's search bar, and an almost endless supply of relevant pinboards will pop up....


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Cooler Insights: Sealing the Sale with Social Media

Cooler Insights: Sealing the Sale with Social Media | Surviving Social Chaos | Scoop.it
Tips, thoughts and tales on business, management, marketing, branding, public relations, social media and lifestyle. Opinions expressed are my own. Tuesday, June 12, 2012. Sealing the Sale with Social Media.

 

Almost everybody (and their dog) would have a social media presence, be it on Facebook, Twitter, Youtube, Flickr, LinkedIn, or blogs and forums. In a world where consumer online profiles are ubiquitous, it makes sense for companies to leverage on social media to reach their customers.

 

The challenge, as Jane Perry, GM of BBDO Proximity Shop pointed out, is that consumers do not want to be sold to. Instead, they prefer companies to meet understand their needs, interact with them on their level, and provide additional value that is unique to new media. Social media channels should thus serve as platforms for Customer Relationship Management (CRM) akin to a trusty old corner store rather than a hyper-efficient but cold and unfeeling megastore.

 

Sharing at the recent Asia Fashion Summit, Jane highlighted that social strategy can be represented by the mnemonic acronym TRIGER, ie:...


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9 Essential Steps To Mastery - Optimized Content Marketing

9 Essential Steps To Mastery - Optimized Content Marketing | Surviving Social Chaos | Scoop.it

Search Engine Optimization has been around for at least 15 years and has undergone many changes as search technologies and consumer behaviors evolve.

 

There is an assumption here that content marketers have done their  homework in defining customer segments, preferences, pain points and goals has been completed along with a mapping of those needs to the products and services mix.  

Basically answering the question “Why?”.

1. What’s the story? Products and services content often include features and benefits but it’s also important to think about the “story”. What makes the product unique? What key problems does it solve?  What would lead a customer to this product and how does it help them achieve a particular goal? There’s a story to every product, because facts might tell but stories sell. Find the story and deconstruct it to the key concepts.

2. Define Topics and Keywords. The essence of a product’s value can be translated into topics that are further synthesized into search keywords and social topics. Build out a keyword glossary using these topics so there is a reference document for content producers. Empathize with the language prospects might use to search or seek on the social web relevant to the product. Keyword research tools like the free Google AdWords Keyword Tool can help make suggestions and provide information about popularity and competitiveness.

3. Optimized Content. The editorial plan will identify a path from awareness to purchase and suggest specific content types designed to guide the prospect on their journey.  Optimizing content for discovery through search or social networks can expedite connections between brand solutions and people actively looking.

The takeaway for on-page content optimization and SEO copywriting is to focus on optimizing for people, for customers first. Content that does not inform, persuade or inspire is worthless.

4. Audit. Search engines make copies of content on the web and if that process is inefficient or difficult for the search engine, it can cause problems with search visibility.

5. Content Plan. Most companies are not publishing content that represents the needs of their target customers, especially when it comes to search and social media topics. Creating new, thoughtful content that has a purpose for guiding the customer through the sales cycle is Content Marketing 101 – but often executed a bit differently in the world of SEO.

6. Go & Grow Social. Building out channels of distribution for great content is essential for growing visibility. Social networks are ideal for this so it’s important to identify networks that are relevant for customers and those who influence them. Growing social networks through smart participation and being valuable is essential.

7.  Link Building. Besides social links, attracting links from other sites to your content continues to be an important signal for delivering visitors and as a search engine ranking signal. Don’t buy links, earn them!

8. Publicity. Online media, whether it’s blogs or the websites of mainstream publications, continue to have influence over readers and as signals for search engines.

9. Set Goals and Measure Them. What makes content marketing so valuable is that it seeks to understand the needs of a target audience in order to achieve a certain brand objective. With goals, analytics are essential as is monitoring of progress towards those goals.

To make the most out of the traffic that does visit your great content, get up to speed on conversion optimization to ensure a great user experience and business outcomes according to your mutual goals with customers.

By Lee Odden - http://bit.ly/wlSUYd

Source: http://bit.ly/Ljdb5w


Via maxOz, John van den Brink
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John van den Brink's comment, June 12, 2012 3:45 AM
Great posts, thanks!
maxOz's comment, June 12, 2012 4:30 AM
John, I extremely pleased that you enjoy, thank you xxx
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Social Shares Trump Keywords in Google Search Rankings

Social Shares Trump Keywords in Google Search Rankings | Surviving Social Chaos | Scoop.it

From The Article: "In Google’s post-Panda/Penguin search algorithm, social shares are now more important than keywords. This is one of the takeaways from a comprehensive study of UK Google ranking factors by search analytics firm Searchmetrics.

 

The study was based on a data-set of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets collected in February and March of 2012. Searchmetrics aggregated billions of data points looking for the answer to one basic the question: “Which factors are relevant for a good ranking in Google search results”?

 

Read More: http://www.business2community.com/seo/social-shares-trump-keywords-in-google-search-rankings-0192511

 

 


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