Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Surviving Social Chaos | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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5 Ways You Can Use Pinterest To Get Your Dream Job

5 Ways You Can Use Pinterest To Get Your Dream Job | Surviving Social Chaos | Scoop.it
Pinterest can be a great job search tool. Pinterest resume & Pinterest portfolios are valuable social media for employers and employees alike.

Via Kelly Lieberman, Mau
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3 S’s of Successful Content Marketing [Infographic + Marty Note]

3 S’s of Successful Content Marketing [Infographic + Marty Note] | Surviving Social Chaos | Scoop.it

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).


Via Martin (Marty) Smith
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Social Media Calendar: A How To Approach | Business 2 Community

Social Media Calendar: A How To Approach | Business 2 Community | Surviving Social Chaos | Scoop.it

It’s clear that like all things in marketing you need to determine your objectives. Only then can you evaluate and assess if your Social Media efforts are performing well. Once you have determined your objectives, the most critical aspect of developing a community is creating a calendar that will provide you with clear and concise directions and strategy on writing of posts.


Via Mau
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With Rich Pins, Pinterest Begins Working Better With Brands - Search Engine Watch

With Rich Pins, Pinterest Begins Working Better With Brands - Search Engine Watch | Surviving Social Chaos | Scoop.it
Digital Trends
With Rich Pins, Pinterest Begins Working Better With Brands
Search Engine Watch
Pinterest has received its first significant update with how pinned images appear on the website.

Via Manlio Mannozzi, Gerrit Bes
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How to Get More Engagement On Your Facebook Page

How to Get More Engagement On Your Facebook Page | Surviving Social Chaos | Scoop.it
Many brands and organizations have a big problem on Facebook - getting engagement on their posts. Here are some quick tips to help.
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Why Blogging Matters? #infographic #contentmarketing #blogging

Why Blogging Matters? #infographic #contentmarketing #blogging | Surviving Social Chaos | Scoop.it

Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?


Via Brian Yanish - MarketingHits.com
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Esther Turón Perez 's comment, June 25, 2013 3:28 PM
Thanks too for Ally, Help Traduzioni,Malek,Michelle,Bart and MCatherine. Cheers!
Sandrine Muir-B.'s curator insight, June 26, 2013 9:14 AM

Still, many see blogs as very time consuming and don't know where to start. I think its worth the effort and you should start sooner than later! Thanks for the great infographics!

John Thomas's curator insight, February 12, 2014 2:16 PM

Why Blogging Matters? #infographic #contentmarketing #blogg

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Gimme The Cheese That Matters: Why The World Badly Needs Good Curators

Gimme The Cheese That Matters: Why The World Badly Needs Good Curators | Surviving Social Chaos | Scoop.it
I have rehearsed this scenario before, but try to imagine we live in a world where printed media had not been invented, and our only source of information and entertainment was the Internet.

Via Robin Good, David Hain
donhornsby's insight:

(From the article): I'd like the sense that someone of taste and discretion and experience has already whittled down the choices. (That's the problem with search engines, by the way - no taste!) The world needs editing - and yes, I use that word advisedly. Give me the cheeses that matter, offer me a wine list that's manageable. And put all the information that's raining down on us from cyberspace in a convenient, easy-to-handle form. Sorry, I never intended to be a defence of newspapers! 

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David Hain's curator insight, May 15, 2013 1:41 AM

Nic take for curators...

Patricia Stitson's curator insight, May 15, 2013 2:06 PM

Would you like some wine? 

Andrew Chilvers's curator insight, May 21, 2013 5:35 PM

Why cheese matters

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How to Rock your Social Media in 30 minutes a day – infographic

How to Rock your Social Media in 30 minutes a day – infographic | Surviving Social Chaos | Scoop.it

How to Rock your Social Media in 30 minutes a day – infographic

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.

donhornsby's insight:

(From the article): The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.

 

So how should you allocate your time on each channel? Well the  infographic breaks the recommended 30 minutes down as follows:

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Using Social Media as a Customer Service Tool [INFOGRAPHIC]

Using Social Media as a Customer Service Tool [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest coupon or information on the “Spring Line,” they want to be heard!

 

by Brianna Smith


Via Ivo Nový, John van den Brink
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What Tim Tebow Can Teach You About Marketing…

What Tim Tebow Can Teach You About Marketing… | Surviving Social Chaos | Scoop.it
Learn small business marketing ideas and marketing for small business. Learn small business marketing techniques from the best in the industry!

Via Mary Anne Hahn
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(From the article): One comment from a writer sums it up, “In America we love the story about the little guy. The guy who people believed couldn’t get the job done and then finds his way to do just that, and in dramatic fashion.” And this is what makes Tebow so memorable.

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Mary Anne Hahn's curator insight, May 9, 2013 8:44 PM

Excellent article--it's about putting yourself out there and engaging people,

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Should Social Networks curate their own content? Or should users do it?

Should Social Networks curate their own content? Or should users do it? | Surviving Social Chaos | Scoop.it

The challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.


Via Guillaume Decugis, Mau
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Sandrine Delage (Borgé)'s curator insight, May 19, 2013 4:19 AM

Tanks. Show the importance of the strategy and the implementations in LinkedIn, Facebook ... I agree about the accurency of LinkedIn in this matter.

Laura Brown's comment, May 30, 2013 2:23 AM
I thought the users were the curators.
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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | Surviving Social Chaos | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler
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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
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How To Improve SEO with Link Building and Social Media

How To Improve SEO with Link Building and Social Media | Surviving Social Chaos | Scoop.it

If you were under the impression that building links on social media would be quick, automated and easy, now is the time to shed the illusion. This is a time-consuming, painstaking process.

 

We all expected that computers would make our jobs easier and faster through automation. Now the time we saved must be spent on relationship building. It does pay off in the end.

 

Successful link building requires a clear understanding of Google’s criteria for a high PageRank.

 

Sites are rewarded for good, original content and what Google views as “natural” link development.

 

Find out more: http://www.business2community.com/digital-marketing/how-to-improve-seo-with-link-building-and-social-media-0516064


Via Antonino Militello
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Deeksha Sulakhe's curator insight, June 11, 2013 2:55 AM

That's a great strategy of link building. I am into that work in bringing up the link building and it really needs a lot of patience. I am doing it for a page : http://www.peoplelink.in

Forumactif's curator insight, June 12, 2013 5:12 AM

Très bon article.

SocialEvolutionism's curator insight, June 30, 2013 11:04 AM

Also check Rands post - 4 ways to social media to earn links http://bit.ly/10sOpdX

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Social SEO for Small Businesses | Social Media Today

Social SEO for Small Businesses | Social Media Today | Surviving Social Chaos | Scoop.it
Image Let’s start with what is SEO?SEO stands for Search Engine Optimization.

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Create Your Personal Brand: 8 Steps

Create Your Personal Brand: 8 Steps | Surviving Social Chaos | Scoop.it
Take control of your online presence to create a memorable personal brand.

Via Anne Egros
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Dennis T OConnor's curator insight, June 6, 2013 12:17 AM

Excellent advice on how to manage your online brand.

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4 Ways Content Curation Can Help your Business

4 Ways Content Curation Can Help your Business | Surviving Social Chaos | Scoop.it
I've become a big fan of content curation in the last year or two. It's one way that site or business owners can build a community around their brands as well a

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 31, 2013 1:04 AM

I agree, curating content can do a number of things for a business or individual. eg. 1. Helps YOU the keep up to date on trends and new information on your related topics.  2. With proper link placement it will add value and traffic to your website - Give your visitors a reason to come back. 3. Can generate new income for your business.

Calvin Wong's curator insight, May 31, 2013 9:06 AM

Interesting thoughts on Content Curation

Víctor V. Valera Jiménez's curator insight, June 2, 2013 8:53 PM

Buen artículo de John Boitnott en el que nos da 4 maneras en las que la Curación de Contenidos pueden ayudar a nosotros mismos o a nuestros negocios: para tener monitorizados y al día los temas que nos interesen (ya sea de manera personal o para mostrar a nuestros clientes), para poder compartir y ampliar a nuestra red de contactos nuestros contenidos preferidos en nuestras redes sociales, a convertirnos o a nuestra empresa en expertos y líderes en su sector y a conocer y ampliar una comunidad con intereses comunes.

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The Minimalist's Guide To Social Media Metrics

The Minimalist's Guide To Social Media Metrics | Surviving Social Chaos | Scoop.it
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...

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Level343's curator insight, May 22, 2013 11:05 PM

So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, here’s your minimalist guide to social media metrics.

 

Define Your Goals

The bedrock of minimalist social media metrics is knowing what you are, what you do, and what you want.

 

In other words, you have to start by working out how social media fits into your brand’s overall business goals and objectives. Is social media the introduction, the deal-closer or something else altogether?

Help Traduzioni 's curator insight, May 24, 2013 5:58 AM

Do you have troubles with social media metrics? Here is a guide...

 

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How To Become A Social Media Marketer [INFOGRAPHIC] - AllTwitter

How To Become A Social Media Marketer [INFOGRAPHIC] - AllTwitter | Surviving Social Chaos | Scoop.it

Who wants to be a social media marketer?

Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.

In all seriousness, social media marketing does require a specific set of skills, despite what the naysayers might propose. Moreover, with billions of users across scores of social networks (okay, only about half a dozen of them really matter), there’s an awful lot at stake, and a veritable smorgasbord of opportunity.

Check the infographic below for an overview on what it takes to become a social media marketing specialist.

 

How To Become A Social Media Marketer [INFOGRAPHIC]

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Triple Your Facebook Likes in Two Weeks : @ProBlogger

Triple Your Facebook Likes in Two Weeks : @ProBlogger | Surviving Social Chaos | Scoop.it
This guest post is by Samuel of Internet Dreams. Would you like some more cake after having a first slice? ...

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5 reasons why I love being a content curator

5 reasons why I love being a content curator | Surviving Social Chaos | Scoop.it
A few months ago, my introduction to content curation, which I had shared on this blog and Internet Billboards, got noticed by Robin Good. He promoted my slides on his Scoop.it page and website, wi...

Via Tom George
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Tom George's curator insight, May 15, 2013 2:57 AM

Most of us know how rewarding and fun curating content can be. In my opinion curation helps to build bridges between conversations and fosters community. Not only is it an excellent way to stay on top of a subject and continue to learn about it, curation opens doors to new worlds and is the foundation for a more global collective intelligence. Are you in love with curating? I am! And so is Cendrine Marrouat

Cendrine Marrouat - cendrinemarrouat.com's comment, May 15, 2013 4:53 AM
Thank you very much for curating my article, Tom!
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How General Electric uses Facebook, Twitter, Pinterest and Google+

How General Electric uses Facebook, Twitter, Pinterest and Google+ | Surviving Social Chaos | Scoop.it
B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.

Via Tim Spencer
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Twitter Cheat Sheet For Better Tweeting

Twitter Cheat Sheet For Better Tweeting | Surviving Social Chaos | Scoop.it
LinchpinSEO, with the help of data by Buddy Media, has compiled a Twitter Tweet Cheat Sheet for companies to help them with increasing engagement on T

 

Cool Twitter stats for better tweeting.

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Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens

Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens | Surviving Social Chaos | Scoop.it
Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images.

Via Kelly Lieberman
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(From the article): Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins and most repins. Of all the brands succeeding on Pinterest, Better Homes and Gardens made the most appearances, showing up in three of the five categories.

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Content Marketing – More Than Just A Buzz Word

Content Marketing – More Than Just A Buzz Word | Surviving Social Chaos | Scoop.it

Today, the hot buzz word is no doubt Content Marketing. It is so much more than that though. Content Marketing as the term is used today is the end result of everything from social media to the current state of SEO.


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