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Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?
So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?
What if Google+ never needed to be Facebook, but rather exist as something more?
So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?
Well, what if I told you none of that mattered?
What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?
Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.
Read more: http://bit.ly/HyctQS
Via Martin Gysler
In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.
In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.
Read more: http://bit.ly/HODU9K
Via Martin Gysler, John van den Brink
How I became a convert to Twitter • The teaching and education community on Twitter is truly inspirational...
Twitter is a fantastic collaborative tool. As teachers, how often do we get to visit other schools? In my experience, very rarely. Twitter has enabled me to collaborate with teachers in schools across the country. Combine this with cloud services such as DropBox and Google Docs and you can create and share resources and ideas quickly and easily.
The site is also a great place for discussion. It is amazing how creative you can be in 140 characters. Teachers, academics, technologists and other experts come together on Twitter to chat and discuss a whole range of topics – you can follow and contribute to these discussions by using hash tags.
Via Gust MEES, Studyvibe