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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How to Design An Irresistible Facebook Page

How to Design An Irresistible Facebook Page | Surviving Social Chaos | Scoop.it
It's quicker and cheaper to put up a Facebook page than invest in traditional advertising. In this post we offer you 5-steps to nail your Facebook page.
donhornsby's insight:

An excellent article to help you put together a knock out page for Facebook.

 

(From the article): Most people don’t take the time to interact with their customers on social media.


This is the precise reason you should be interacting with your customers when they are busy browsing the content of your Facebook Page. This increases the brand value and establishes a sense of trust with your customers.


As Facebook page admin, you should send personalized messages to your target audience. You can use this feature as a part of online customer service, or at times when you need to discuss something with your audience on a more personal front.



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How Will a 10,000-Character Limit Change Twitter Marketing?

How Will a 10,000-Character Limit Change Twitter Marketing? | Surviving Social Chaos | Scoop.it
Twitter is poised to make one of its most drastic changes yet, expanding the infamous 140 character limit. Shocked? Surprised? Upset? So are the many users who have already tweeted their objections and confusion.
donhornsby's insight:

What do you think of this possibility? 

 

(From the article): With this new expanded character limit just around the corner, businesses that already have a strong social customer care platform in place on Twitter will have new potential to maximize resources, save money and attract new customers. Companies need to be able to connect with users on Twitter and assist them with their problem on the same platform in order to survive this “age of the customer” where a tweet can make or break a brand’s image. This open and substantive dialogue on Twitter will strengthen a company’s overall customer experience and set it apart from its competitors.

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7 Tips For Using Twitter For Better Customer Engagement

7 Tips For Using Twitter For Better Customer Engagement | Surviving Social Chaos | Scoop.it
Are you using Twitter to engage your customers? Here's how!
donhornsby's insight:

(From the article): Have you noticed the same handful of Twitter users constantly retweeting, replying to, and otherwise engaging with your tweets? These are valuable community members, and it doesn’t hurt to acknowledge them!

 

Rewarding loyal followers can be something as simple as sending them a thank you, or as grand as giving them a personalized discount code or a free product.

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6 Social Media Resolutions to Kickstart 2016

6 Social Media Resolutions to Kickstart 2016 | Surviving Social Chaos | Scoop.it
The new year inspires people to try new things, mend bad habits and reflect on their lives. Here are our social media trends-based resolutions for 2016, 
donhornsby's insight:

Are you wanting to change things up for 2016? Here are some great suggestions for Social Media resolutions this year!

 

(From the article): At its heart, social media is about developing stronger connections with people so make sure you personalize your social efforts say Jeff Sheehan and Neal Schaffer. -

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How to Create a Google Reviews Landing Page for Your Business

How to Create a Google Reviews Landing Page for Your Business | Surviving Social Chaos | Scoop.it
Google Reviews' role in local search is growing. Make sure your business is set up with a reviews landing page of its own.
donhornsby's insight:

(From the article):  Having explored this area in detail for over six months, I now understand why having a third party review and reputation management solution is a must, especially when they can stay on top of platform changes, as with Google+ and Google Local listings.


Whatever route you go down, be sure to make the most of Google Reviews, as Google is really committed to building out that aspect of their ecosystem. There are Google Local Guides programs for many cities around the world, rewarding users for adding reviews, photos, and listings.

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How Content Will Change SEO in 2016

How Content Will Change SEO in 2016 | Surviving Social Chaos | Scoop.it

As the world welcomes 2016, it is important for any content marketer to know what’s in and what’s out when it comes to content online. Now’s the best time to examine the trends and the content shifts in content business to keep you on top of your game. As a content manager, it is important that you understand the content design and the content trends that will control the type of content marketing that you will come up with. - See more at: http://www.socialmediatoday.com/marketing/how-content-will-change-seo-2016#sthash.Kt0ANnXq.dpuf

donhornsby's insight:

Content that’s not being read might as well be content that is not produced at all. 


Content has and will always be a huge part of the success of what SEO is all about. All that one must know  the type of content to produce to make sure it is timely, consistent and is worth to read. 

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4 Steps to a Great B2B Social Media Strategy

4 Steps to a Great B2B Social Media Strategy | Surviving Social Chaos | Scoop.it

But there’s more to social media marketing for B2B companies than just having a LinkedIn presence. Here are a few steps you can take when planning a social media strategy for your B2B firm.


Via Rami Kantari
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(From the article): Don’t Just Broadcast… Engage!

Your company celebrates 10 years in business. You hire a new sales director. You’ve written a great case study. All of these things are worth sharing on Facebook, Twitter, etc. But your social media accounts need to be more than just you posting updates.

 

Have a conversation with your followers. Post questions to them, and try to answer whatever questions they might have for you. Helping solve your customers’/potential customers’ problems establishes you as an authority in your field, and turns the people you’re helping into an advocate for your product/service. They’ll be more likely to spread the word about you among their friends, family and colleagues.



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Digital Marketing Strategies in 5 Easy Steps

Digital Marketing Strategies in 5 Easy Steps | Surviving Social Chaos | Scoop.it

Digital marketing is crucial if you want to succeed online today. With both your potential customers and competition online, strategic digital marketing is the only way to rise above the noise.

 

To help, here is a list of 5 easy-to-use digital marketing tactics that any business can implement.

donhornsby's insight:

(From the article): You need traffic to your website in order to drive people into your marketing funnel.

Unique Quality Content – Press releases, industry niche articles, and long blog posts are great tools to generate website traffic. Make sure to provide internal links within the content to drive further traffic to relevant articles, products, and services.Keyword Strategy – As I’ve said before, you need to know your keywords in order for the search engines to know what your content is about. Insert related keywords throughout your website and be sure to use synonyms and plural variations of those words.Website and Search Engine Optimization (SEO) – (You knew I was going to get here sooner or later, right?) If your website isn’t optimized for both the humans and search engines, no one will ever want to visit the website.Social Media Optimization – Do your research and pick a few social media networks that you can commit to engage on. Use video, pictures, and other content to not only share your own content, but also engage with your network.

 

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Longform Tweets: Twitter to Bump Character Limit from 140 to 10,000?

Longform Tweets: Twitter to Bump Character Limit from 140 to 10,000? | Surviving Social Chaos | Scoop.it
However, this doesn't mean that your timeline will be clogged by a tome.
donhornsby's insight:

(From the article): The 140-character limit has been around as long as Twitter has; it’s part of the product’s personality. Expanding the limit is a sign that Twitter and Jack Dorsey are willing to make serious changes in hopes of luring new users. Twitter is also tinkering with the idea of changing its reverse chronological timeline — another core Twitter feature.


With regards to expanded tweets, Twitter is also working out a plan for how to deal with potential spamming issues that might arise with an expanded character count, according to sources. It’s unknown, for example, if Twitter will restrict how many users can be mentioned in a single tweet, but the company is apparently thinking through those scenarios. Twitter plans to talk with some of its analytics and measurement partners to prepare them to handle longer tweets beginning later this month, sources say.

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5 Reasons most content marketing is FAR behind where it needs to be

5 Reasons most content marketing is FAR behind where it needs to be | Surviving Social Chaos | Scoop.it
Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace
donhornsby's insight:

(From the article): Here are a few other take-aways from the conference. Less profound, but good reminders:


Headlines are more important than ever, You have three seconds to get somebody’s attention.Create content in forms that will make it easy to share. Create moments people love to share.The internet of the future is going to be very simple. the content of the future is going to be very simple, tooFacebook is difficult for news. On Twitter, it’s there and breaking, but on Facebook it’s like, that’s nice guys, we’ll decide when to put it upEssentially every piece of content is your home page. People are not coming to your brand through the back door of social media, not the front door of your website.The world is getting increasingly visual. If you are print-oriented, you need to see stories in a different light. Learn to use your smartphones to tell your story.
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Snapchat for Business: A Guide for Marketers

Snapchat for Business: A Guide for Marketers | Surviving Social Chaos | Scoop.it
Have you heard of Snapchat? Discover how to use Snapchat's features to connect with your customers.
donhornsby's insight:

Have you been using Snapchat - and wondering how to possibly use it for business?  Here's a great starter guide for you!

 

(From the article): Snapchat is a unique social network when compared to Twitter, Facebook, Instagram and others. As such, it offers businesses unique ways to connect with their audiences.

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Social Media Marketing: 5 Tips to Get It Right in 2016

Social Media Marketing: 5 Tips to Get It Right in 2016 | Surviving Social Chaos | Scoop.it
If you want to make more of a social media impact, and connect with more people in the coming year, employ these strategies.
donhornsby's insight:

(From the article): It is common for a business to try and get external audiences to generate a buzz about their products and services. But are you doing anything about getting that response from your internal audience, also known as your employees? You will find it is much cheaper and much easier to do than getting an external audience to generate product publicity. Plus who is better at promoting your product or services than your own team?

 

More people trust this type of marketing, and brands including IBM have used this technique with great success.

 

Social media marketing can be one of your best tools--if you do it the right way. Use these proven tips to make it work for you in 2016.

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How to Spark Emotion Through Social Media

How to Spark Emotion Through Social Media | Surviving Social Chaos | Scoop.it
Spark emotion in your social media audience with these five simple words.
donhornsby's insight:

You must learn to provide ignition for your content. If content is fire, and social media is the gasoline, as Jay says, make sure you’re throwing the gas in the right direction. 

 

(From the article): Psychological triggers happen all around us in social media, in content marketing, in video marketing, visual design psychology, etc. What you need to remember is that everything you do has some kind of affect on people. Even if it’s boredom, your content and social strategy will have an affect. They will make a decision about your brand right then and there, whether you have affected them positively or not.


Take closer notice of your marketing strategy on social media. These small tweaks can mean a world of difference and trigger key emotional responses for your brand online.

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The Secrets To Combatting Content Overload: How To Craft Content People Love

The Secrets To Combatting Content Overload: How To Craft Content People Love | Surviving Social Chaos | Scoop.it
The Internet is becoming increasingly cluttered.


In 2005, we were reportedly exposed to over 3,500 brand messages per day. Nowadays, that figure is closer to 10,000 (if not already higher).


5.3 trillion display ads are shown online each year, 400 million Tweets sent daily, and 4.75 billion pieces of content shared on Facebook every day.

 

This relentless stream of content makes it harder than ever for your message to cut through the noise and get attention.

donhornsby's insight:

(From the article): The best content marketing has the potential to far outperform the interruptive paid for advertising models.


Examples of interruptive advertising models include Facebook or Twitter ads popping up in our feeds — or in a more traditional sense, TV ads interrupting our favorite shows.

 

Content has the opportunity to appeal to our hearts and build a direct connection with consumers by giving us exactly what we’re looking for.

 

Whereas an advert may show a solution to a problem, great content can teach the consumer a solution.

 

I’d love to share with you three things we’ve discovered about the science of successful content and how you can use content to stand out from the crowd.

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People Buy Stories Before They Buy Stuff

People Buy Stories Before They Buy Stuff | Surviving Social Chaos | Scoop.it
If you intend to create a story that your prospects care about you must position them as the hero of the story
donhornsby's insight:

Understand your customers, make your prospects the hero of your marketing story and then guide them to success. That’s how you build a business that both succeeds and matters.

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How to Increase Your Social Profile Organically

How to Increase Your Social Profile Organically | Surviving Social Chaos | Scoop.it

You don’t have to pay for ads to boost your social profile, but you will have to work that much harder to attain it. Are you willing to put in the effort?


Via Level343
donhornsby's insight:

(From the article): You know what the most important aspect of your Facebook Page is? It’s not the things you post or the content you create on your blog. And it’s not how witty you are or the time of day you share each update.


The most important part of your Facebook Page is your audience.

Once you grasp this concept, you’ll be able to truly design a social media presence that gets popular without paid advertising.

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Marco Favero's curator insight, January 10, 9:19 AM

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malek's curator insight, January 13, 9:11 AM

Creating your persona all over social media with a focus on your audience.

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What Millennials Expect From You on Social Media

What Millennials Expect From You on Social Media | Surviving Social Chaos | Scoop.it
Segmentation - Millennials love conversations on social media, and they expect a lot more from brands than just buy this, buy that small talk.
donhornsby's insight:

(From the article): You hear all the time that "kids today" are no good, have no values or attention spans, and are spoiled. I don't buy into that at all. I believe that these are children of the information age who are, by and large, very positive-minded and motivated people. They want to prop each other up, they want to find a sense of belonging and that they aren't alone in being vulnerable. They're aware of the hypocrisies of our modern age and are coming to terms with them as they forge an identity and value system in this changing social landscape.


Are you trying to make a buck by hawking a product? Sure. Be transparent about that fact, and your average millennial will respect you for it.




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The defeat of links, and the war on social media

The defeat of links, and the war on social media | Surviving Social Chaos | Scoop.it
This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media
donhornsby's insight:

Fascinating reading. A must read....

 

(From the article): “I can’t close my eyes to what’s happening: a loss of intellectual power and diversity. In the past, the web was powerful and serious enough to land me in jail. Today it feels like little more than entertainment. So much that even Iran doesn’t take some – Instagram, for instance – serious enough to block.

“I miss when people took time to be exposed to opinions other than their own, and bothered to read more than a paragraph or 140 characters. I miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post.

“That’s the web I remember before jail. That’s the web we have to save.”

 

My view: I don’t think there has necessarily been a loss of intellectual power and diversity but a dramatic rise in fluff … which reflects on us, our society, our priorities. The intellectual depth is still there if you know where to look for it. I’m not sure there is anything I can add to that other than thank Mr. Derackshan for his courage and insight. You can follow him on Twitter at @h0d3r.

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The State of Social Media Marketing [Infographic]

The State of Social Media Marketing [Infographic] | Surviving Social Chaos | Scoop.it

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements.

 

Here's a look at the current state of social media marketing.

US B2B marketers alone are projected to spend more than $100 billion on social media advertising by 2017, according to the following Morrison Foerster infographic.

 

However, 60% of social media practitioners cite "measuring ROI" as one of the top 3  challenging aspects of their social media campaigns, states Morrison Foerster.

 

To find out more about the state of social media marketing, check out the infographic.

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5 LinkedIn Mistakes That You Can Fix in 5 Minutes!

5 LinkedIn Mistakes That You Can Fix in 5 Minutes! | Surviving Social Chaos | Scoop.it
Since LinkedIn is the #1 business social networking tool, it's important that you put the energy and effort into spending your time wisely on LinkedIn. Do you have limited time? No worries!

Via Anita Windisman
donhornsby's insight:

(From the article): You are a LinkedIn Ghost. 


How often do you update your LinkedIn profile? Do you comment on other posts? Do you share valuable information with your network? What are you doing to demonstrate that you are plugged-into what's going on in your industry? Never underestimate the power of your LinkedIn profile. People use LinkedIn to recruit employers, identify their next guest speaker, and create profitable partnerships. An active profile can be your ticket to a myriad of professional opportunities.

Are you guilty of making any of these LinkedIn mistakes? Have you noticed other mistakes that people make on LinkedIn?

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8 Social Media Hacks to Increase Customer Retention

8 Social Media Hacks to Increase Customer Retention | Surviving Social Chaos | Scoop.it
8 social media hacks to help your business increase customer retention and loyalty.
donhornsby's insight:

(From the article): Next time your boss, co-worker, or client brings up their social media marketing strategy force them to think outside of the box. Social media marketing needs to expand beyond “marketing” and take into consideration the customer experience at all of the points where consumers are using these social platforms to experience the product, create and share their stories about that experience with others. Having a social media strategy that goes beyond just marketing helps businesses break the chains of needing high cost paid media placements by building long-term, organic relationships within their target audience.

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3 Biggest Social Media Trends to Know for 2016

3 Biggest Social Media Trends to Know for 2016 | Surviving Social Chaos | Scoop.it
Not all apps have the same power to grab consumer attention. Here are the most notable (and applicable) social media trends that experts predict will emerge this year.

Via Marc Wachtfogel, PhD, Roger Francis
donhornsby's insight:

(From the article): Virtual reality will continue to be a buzz-worthy platform, but don't expect it to have a great ROI.


This one's a toss up. Social media consultant Amy Vernon named virtual reality and augmented reality as one of her social media trends to watch this year. 

"The low, low price point of Google Cardboard and other VR goggles makes this something that anyone can afford," writes Vernon. The New York Times' augmented reality app, which was released in November, netted the media company's most successful app launch to date.

 

"You'll see more attempts like that to get VR into the hands of consumers," says Noah Mallin, head of social at the North American branch of media agency MEC Global.

 

But Schafer isn't sold that VR and AR ads and apps will provide any value beyond media buzz. "I just don't think virtual reality will have enough value to advertisers until it's a mainstream experience, and I don't expect that to happen in 2016," he said.

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The Future of Social Media: 5 Predictions for 2016

The Future of Social Media: 5 Predictions for 2016 | Surviving Social Chaos | Scoop.it

These five predictions continue the trends we've seen in 2015, but takes them in new directions.


Via Level343
donhornsby's insight:

(From the article): Live Video


Every year in the past 10 years, someone's declared that video is going to be the Next Big Thing in social media. And, truthfully, it pretty much is each year. But with the launch of so many live video-streaming platforms in 2015 - Meerkat, Periscope, Blab, Facebook Mentions - it's clear that this is ready for primetime.

 

In fact, Google Hangouts really pioneered in live video streaming being available to just about anyone, but Google's dropped the ball somewhat and has some catching up to do.

 

Again, Facebook's entry into the live-streaming video revolution ensures that "regular" people - consumers, non-marketers, people who aren't first adopters - will start using it. What completely cemented my belief in livestreaming being bigger than we ever imagined in 2016 was reading up on YouNow, the livestreaming app that teens are using and the rest of us completely missed.

 

YouNow has actually found a way to make money without advertising. Teens will pay to watch other teens sleep, dance, sing, talk, anything. Yes, sleep. The platform takes a cut. No ads, and no ads are planned.

Video is dead! Long live video!

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SEO and Social Media: Tips for Successful Integration

SEO and Social Media: Tips for Successful Integration | Surviving Social Chaos | Scoop.it

Social media and SEO are becoming more dependent on one another everyday. Without proper integration, your marketing strategy can't find fufillment. Ranklab's very own Cynthia Johnson will lift the veil on how to make Social Media work for your SEO strategy. She will discuss what signals matter, the important steps that most people overlook and the varying KPIs.

donhornsby's insight:

Parking this one here to take a look at later this week...

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28 Super Easy Tips on How to Promote Your Content

28 Super Easy Tips on How to Promote Your Content | Surviving Social Chaos | Scoop.it

Here are 28 tips on how to promote your content online.

donhornsby's insight:

It's important to learn the ways to promote your content using the available channels. This is a helpful article that provides a few great ideas to consider in your digital strategy.

 

(From the article): 

Changing your lede or lead helps the content stay fresh; try to come up with three different ways to pose one title.Ask questions. For instance, for this post, I could change my lead or pose a question (depending on the platform/if I had room) to say. “Are you doubling your content distribution efforts with a promo schedule?”Add hashtags to help searchers find your content.Tag people and ask them to weigh in (IF you have a good relationship; don’t spam peeps).Use pity quotes or stats from the article as a new lead.As mentioned, use Click To Tweet to create snackable, shareable bites.Reference your article — WHEN RELEVANT —  in online conversations. Again, don’t be spammy.
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Marco Favero's curator insight, December 29, 2015 9:47 AM

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