Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers.
Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.
And of course, a handful of things could go very, very wrong. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message?
Instead of worrying about the what ifs, wouldn't it be much easier to have a comprehensive website checklist to run down before every site launch? One that you could use for enterprise websites, microsites, landing pages, and everything in between?
Well, you're in luck because I've put together the following list of 57 things to check before launching a website. It's the same list that our team uses at our digital agency, and it's a list you can copy, edit, and make your own based on the software you're using to launch and host your website. We've grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Keep on reading to make sure you don't forget a thing before your next launch.
Via Brian Yanish - MarketingHits.com