Surviving Social Chaos
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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Surviving Social Chaos | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss, malek, massimo facchinetti, Mau
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Issy Wiggins's curator insight, June 24, 2014 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 2014 5:02 AM

tres jolie infographie suur l'état des social medias....

Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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7 Digital Tools for the Serious Entrepreneur 

7 Digital Tools for the Serious Entrepreneur  | Surviving Social Chaos | Scoop.it

Being an entrepreneur is not all about sitting on a secluded beach somewhere in paradise. If you think that entrepreneurship is about working 2-3 hours a day, then you’re a wrong. 


Via Daniel Watson, Disera Doss
donhornsby's insight:
(From the article) So this was a list of the tools every entrepreneur must use. I am sure that by using these tools you will be able to boost your productivity and work faster. If you find any tool missing in this list, let me know in the comments below. 
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Walter Gassenferth's curator insight, May 30, 7:41 AM
Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in business management, please visit http://www.quanticaconsultoria.com
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6 Visual Apps for Creating Social Media Content 

6 Visual Apps for Creating Social Media Content  | Surviving Social Chaos | Scoop.it
Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles.
Via John van den Brink
donhornsby's insight:
(From the article): There are many great free and premium apps for iPhone and Android users that allow you to create amazing visual content for your social media networks. These are just the tip of the iceberg.
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The Top 5 Social Analytics Tools for Small Business Marketers

The Top 5 Social Analytics Tools for Small Business Marketers | Surviving Social Chaos | Scoop.it
These five social media analytics tools each prioritize different metrics and present them in unique ways. Pick the right way to standout!
donhornsby's insight:
(From the article): Google Analytics offers all of this data in its free plan. 

 The Top 5 Social Analytics Tools for Small Business Marketers - Duct Tape Marketing photo credit: keyhole.co Small business marketers can take advantage of the conversion visualizer to compare conversions earned through different channels. Found under Conversions > Multi-Channel Funnels, it’s especially useful for determining how much time you should spend on social media in relation to other marketing activities. These five social media analytics tools each prioritize different metrics and present them in unique ways. Depending on your needs, one should stand out as an option to measure and inform your social strategy.
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A Customer Saved is a Penny Earned (Infographic)

A Customer Saved is a Penny Earned (Infographic) | Surviving Social Chaos | Scoop.it
See what happens when brands and businesses stop focusing solely on customer acquisition, and start paying attention to customer retention.
donhornsby's insight:
While you’re spending money on trying to attract brand new shiny customers, no one is paying attention to the most valuable ones – The ones you already have.” -Rachel Honig
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How to make SEO a company-wide habit

How to make SEO a company-wide habit | Surviving Social Chaos | Scoop.it
When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.
Via Disera Doss
donhornsby's insight:
(From the article): Creating a new habit is hard, and doing more work isn’t always fun. 

The key is to make everyone part of not just the process, but the success. If you want others to believe in SEO, you need to show them why they ought to — and more importantly, how it benefits them. Hopefully, these tips can get you started, and SEO will become a company-wide habit in your organization!
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3 Reasons Why No One Is Sharing Your Content

3 Reasons Why No One Is Sharing Your Content | Surviving Social Chaos | Scoop.it
Social shares have a ton of great benefits in addition to being a key way to measure content engagement. Here are three ways to ensure your content is as shareworthy as possible?
donhornsby's insight:
(From the article): IT’S NOT VALUABLE ENOUGH According to The Psychology of Sharing (a report put together by The New York Times to understand the motivations behind why people share content), 94% of participants “carefully consider how the information they share will be useful to the recipient”. As such, the report concludes that it’s important for content to appeal to your audience’s motivation to connect with each other, not just with your brand. In other words, if your content isn't providing information that’s valuable enough for your audience’s audience, it won’t be shared. Valuable content needs to appeal to the motivations of your readers, which requires in-depth research and knowledge of what makes them tick. One way to perform audience research is to use interactive content to gather information. Use the insights gathered from the results to fuel your direction. Most importantly, don’t let your content standards fall. Before you hit “Publish”, review and edit your post to ensure every single piece of content is both accurate and provides value. 
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How Social Media Engagement Has Changed Over the Past 3 Years

How Social Media Engagement Has Changed Over the Past 3 Years | Surviving Social Chaos | Scoop.it
Here's a look at how social media engagement has changed over the years and how your brand should use it to their advantage.
donhornsby's insight:
Social media platforms continue to evolve and adapt based off of user feedback. The sum? Social media engagement is not dead. It’s something that your brand should care about significantly as a marketing metric.
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Lean content creation – together with the audience

Lean content creation – together with the audience | Surviving Social Chaos | Scoop.it
I’ve been fascinated by the lean development principles for quite some time. It is something that feels very right, very modern and very effective, even if the principles and the way of working might take some time getting used to and embracing – more or less time, depending on what kind of company you’re working for and what field you’re active in. Still, viable principles for creating great products and services that can reach a customer base. 

 What I’ve been thinking about, however, is how these notions of lean development could be brought into the content creation business.

Via The Digital Rocking Chair, NANCY PETERS
donhornsby's insight:
(From the article): Now, content will of course – for the foreseeable future – still follow along the traditional lines outlined at the beginning of this post. The creator creates, the audience receives. But the ones that get these points, the ones that feel that working lean in an audience-engaged contest… these creators, they will reap rewards that will make everyone else stand up and take notice.
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The Digital Rocking Chair's curator insight, May 22, 6:10 AM

 

Simon Staffans on applying lean development principles to content creation ....

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Creator brands: Brands that make culture

Creator brands: Brands that make culture | Surviving Social Chaos | Scoop.it
At their most powerful, brands actually make culture. Creator brands, let’s call them.

Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s and 80s. Most of us look different and feel different for the work that came from this brand and those brilliant meaning-makers at Wieden + Kennedy.

Via Peter Verschuere
donhornsby's insight:
I think we are seeing public space and public events used more and more to stage the brand. Even as we avail ourselves of social media and digital content, we like to make the brand live in the “real world.”
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10 Ways to Market Your Brand on Snapchat

10 Ways to Market Your Brand on Snapchat | Surviving Social Chaos | Scoop.it
Snapchat is one of the hottest social media apps of the moment, but are brands really able to leverage the platform to any tangible effect? Contributor John Bohan looks at how brands are using Snapchat to connect with their audiences. 
donhornsby's insight:
Create entertaining and/or informative content that's on brand. This content can be used for a number of other purposes once it disappears from Snapchat. 
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How to Do Keyword Research Without Any Keyword Tools

How to Do Keyword Research Without Any Keyword Tools | Surviving Social Chaos | Scoop.it
Looking for ways to to keyword research, but aren't sure if you're ready to purchase a keyword tool? We explain how to do keyword researc
donhornsby's insight:
(From the article): So yeah, keyword tools are great. I am in no way discouraging you from buying one or using a free version. You can learn so much from a keyword tool. And like I said, I use them quite a bit myself these days. But I don’t really need them. I just really dig all the analytics, and find them fascinating. And the truth is, most of my best performing articles to date stem from a time when I didn’t even know those tools existed and simply put myself in the customer’s shoes and considered what they wanted to know, and what combination of words they’d use to find the answers. They Ask, You Answer is the best keyword tool you have in your toolbox. Try it out. The results will amaze you.
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5 Unpublished Stats on the Future of Social Media Marketing

19 out of 20 social media software users report a positive ROI Hello data geeks. We've got some new stats for you. You may feel an urge to immediately add
donhornsby's insight:
(From the article): “Social media is changing so quickly and it is important to constantly be having conversations about what the overall strategy for the brand is. Listen more. The beauty of social media is that you have direct access to your customers/audience and not enough brands take advantage of this.” — Rachel Sacks-Hoppenfeld, Anheuser-Busch Inbev
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The Miles Davis Approach to Content Marketing Strategy

The Miles Davis Approach to Content Marketing Strategy | Surviving Social Chaos | Scoop.it
Let Miles Davis inspire your content marketing strategy with these five lessons – Content Marketing Institute
donhornsby's insight:
(From the article): Never stop experimenting 

 Jazz at its core is about taking chances, risking failure, and, in the process, creating something beautiful that will last for generations. Kind of Blue was an experiment in modal jazz that succeeded beyond all expectations, but that wasn’t the only aspect of experimentation on this album. Davis was constantly learning from different styles of music, and Kind of Blue demonstrates that proclivity with its range of classical, African rhythms, flamenco, and American gospel. He was a master at making the familiar unique by adding an unexpected twist. In the track All Blues, Davis plays a standard 4/4 blues in 6/8 time, so the music feels like a waltz. As NPR explained in its feature, “Evans said that was part of Davis’ genius – creating a simple figure that becomes much more. The setting allowed alto saxophonist Cannonball Adderley to return to his big-band roots.” He combined Cannonball and Bill Evans. That’s far out! —soprano saxophonist Steve Lacey Lessons for content marketers: Indulge your appetite for learning new things. Know your team members and play to their strengths, but also help them expand their repertoire. Just because an idea is familiar and comforting doesn’t mean you can’t make it better by adding your own special something.
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The 22 Worst LinkedIn Sins

The 22 Worst LinkedIn Sins | Surviving Social Chaos | Scoop.it

We all make mistakes on social media every once in a while, and that's okay. But the gaffes on this list go one level beyond -- into the realm of sin...


Via Jeff Domansky, Disera Doss
donhornsby's insight:
A very helpful checklist. Spend some time with this one!

(From the article): LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help. Get forgiveness from your network by reversing these 22 blunders immediately. 

Absolution is attainable, but only if you stop committing these crimes. We've listed these in no particular order, but that doesn't mean you can't rank them according to which are most offensive to you. Click the button below to re-rank our list and generate your very own unique version. Finally, post on LinkedIn to let your network know what really gets under your skin.
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Jeff Domansky's curator insight, May 30, 12:44 AM

Take a look at these LinkedIn profile, connection, and interaction mistakes, and if any ring true for you, resolve to make good today.

Katharine Mudd's curator insight, Today, 11:26 AM
LI

Are you committing any of these LinkedIn sins? There are definitely a few things I will want to clean up. http://blog.hubspot.com/sales/the-worst-linkedin-sins#sm.00000jdubunvpdrqzmb2mpnjtiv16
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7 Content Marketing Tools You Need to be Successful

7 Content Marketing Tools You Need to be Successful | Surviving Social Chaos | Scoop.it


Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?

 Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele. 



Via Jeff Domansky
donhornsby's insight:
Content marketing isn’t just about framing what to write and how to write. It’s much more than that. You not only need to create interesting, precise and engaging content, but have to ensure that it reaches your target audience and is shared by them across various social networking platforms. It’s an uphill task but with the tools mentioned above, you can automate a sizable chunk of the job and get useful insights to fine tune your content to make it work. Wooing your visitors and keeping your existing and potential customers happy with tailor-made content was never this easy! 
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Jeff Domansky's curator insight, May 30, 8:54 AM

Useful tools for a Content Marketing toolkit.

Steven Adams's comment, May 30, 8:58 AM
Thank u for sharing this with us.
BYO's curator insight, Today, 4:38 AM
7 Content Marketing Tools You Need to be Successful
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3 Ways to Grow Your Audience on Snapchat 

3 Ways to Grow Your Audience on Snapchat  | Surviving Social Chaos | Scoop.it
Do you want more followers on Snapchat? Discover three ways to grow your audience on Snapchat.
donhornsby's insight:
Snapchat’s growth and popularity is staggering. More than that, though, its users are engaged. Harnessing the attention that’s on Snapchat is a huge opportunity for you and your business.
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5 Instagram Habits to Avoid

5 Instagram Habits to Avoid | Surviving Social Chaos | Scoop.it
Avoid these 5 annoying Instagram habits to get more engagement and followers.
donhornsby's insight:
Abide by these 5 rules on Instagram and you will see an increase in reach and engagement with users! Be mindful of what you like to see on your on Instagram and don’t do what you don’t like to see on your on feed.
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How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff

How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff | Surviving Social Chaos | Scoop.it

The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media.


Via Pantelis Chiotellis, Disera Doss
donhornsby's insight:
(From the article): Forget what you know about customer experience 

It’s no longer news that social media is everywhere. The average user logs in for nearly 1.7 hours every day, or 12 hours a week, according to GlobalWebIndex. By some accounts, millennials watch more YouTube than TV. But what’s easy to miss—at least from inside big companies—is how fundamentally social media has already changed how we spend not just our time but our money. While we’ve been busy watching cat videos, social platforms have quietly turned nearly every aspect of customer experience on its head. The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media. Nor are businesses themselves, for the most part, driving this shift; much of the time, they’re catching up to it. It’s one thing to see the stats on this digital transformation (and there are plenty), but it’s another to experience it firsthand when you least expect it—like when you’re shopping for a Roomba. Now, I’m an early adopter when it comes to technology, and I live and breathe social media at Hootsuite. But for businesses that are just testing the social media waters, my little Roomba saga may shed some light on how Twitter, Facebook, and other networks are quietly and radically reshaping the timeless march long known as the customer journey. To be clear, I’m definitely not a paid Roomba spokesperson, and this shift applies to far more than just robotic vacuums.
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | Surviving Social Chaos | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.
Via Rami Kantari
donhornsby's insight:
(From the article): Content is the New SEO 

 Google’s updates have made content marketing the hottest trend since “planking”. Create, publish and promote great content and Google (read search engines) will start to love you. That content can be a YouTube video, a blog post or a Slideshare presentation or any type of multi-media content. eCommerce stores are hiring magazine editors to lead the creation of content that is visual, viral and valued by readers and viewers. A word of warning here. Google does not like duplicate content (it has new ways of detecting that) so just copying and pasting someone else’s content into your website or blog is frowned upon. It needs to be unique. The challenge is to make the content so enticing that people will share it with their friends, family and colleagues. This does take some thought, skill and creativity. Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written text. You need to think about what sort of content captures your attention and then create that for your customers that is relevant and tempting.
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Facebook Video and Facebook Live: The Future for Marketers

Facebook Video and Facebook Live: The Future for Marketers | Surviving Social Chaos | Scoop.it
Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform.
donhornsby's insight:
(From the article): It’s certainly an exciting time for both Facebook and influencers alike. As Facebook continues to develop and push creative ways for users to consume content, this social media platform holds a major advantage over other content consumption companies in the fact that it is inherently social–a user goes to Facebook to share YouTube content, not the other way around.
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Twitter to Stop Counting Photos and Links in 140-Character Limit | #SocialMedia 

Twitter to Stop Counting Photos and Links in 140-Character Limit | #SocialMedia  | Surviving Social Chaos | Scoop.it
Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.


The social media company will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the matter. The change could happen in the next two weeks, said the person who asked not to be named because the decision isn’t yet public. Links currently take up 23 characters, even after Twitter automatically shortens them. The company declined to comment.


It’s a step in a larger plan to give users more flexibility on the site. Chief Executive Officer Jack Dorsey said in January that the company was looking for new ways to display text on Twitter, and would experiment based on how people use the service. For example, some people tweet screenshots of longer text in articles, or send many tweets one after the other to tell a story.


Twitter’s 140-character limit was originally adopted because it was a way to send Tweets while fitting all the information within a mobile text message -- a common way for sending Tweets when the service debuted in 2006, before the proliferation of smartphones.

 


Via Gust MEES
donhornsby's insight:
The company earlier this year considered raising the limit to as many as 10,000 characters. But the quick, concise nature of Tweets has helped set the site apart from the competition. Executives have spent the last few months emphasizing how Twitter is a destination for live events and discussion. Removing the character requirement for links and photos may encourage users to add more media to their posts.
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Gust MEES's curator insight, May 19, 2:39 PM
Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.


The social media company will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the matter. The change could happen in the next two weeks, said the person who asked not to be named because the decision isn’t yet public. Links currently take up 23 characters, even after Twitter automatically shortens them. The company declined to comment.


It’s a step in a larger plan to give users more flexibility on the site. Chief Executive Officer Jack Dorsey said in January that the company was looking for new ways to display text on Twitter, and would experiment based on how people use the service. For example, some people tweet screenshots of longer text in articles, or send many tweets one after the other to tell a story.


Twitter’s 140-character limit was originally adopted because it was a way to send Tweets while fitting all the information within a mobile text message -- a common way for sending Tweets when the service debuted in 2006, before the proliferation of smartphones.

 

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14+ Tools for Bloggers : Social Media Examiner

14+ Tools for Bloggers : Social Media Examiner | Surviving Social Chaos | Scoop.it
Are you a busy blogger? Discover more than 14 tools to help bloggers quickly, efficiently perform common tasks.
donhornsby's insight:
Great list of ideas and tools. What would you add to the list?

(From the article): Whether you’re a small business starting out on your marketing journey or a seasoned pro looking for a few useful hacks, each of these tools will help streamline and improve your social media marketing.
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Your Guide to Creating and Sharing Content [Infographic]

Your Guide to Creating and Sharing Content [Infographic] | Surviving Social Chaos | Scoop.it

Create shareworthy content with these five tips and use the social media cheat sheet to execute well.

donhornsby's insight:
(From the article): Let’s take a look at five strategies that will help you create content that people want to share each and every time. Then, you can use my social media cheat sheet for Facebook, Twitter, Instagram, Pinterest, and YouTube to maximize the sharing of your great content.
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5 Strategies for Boosting Engagement on Instagram

5 Strategies for Boosting Engagement on Instagram | Surviving Social Chaos | Scoop.it

The first step in identifying such content is making sure you know and understand your audience. Who are they? What do they like? What do they dislike? What are their aspirations and lifestyle? What about content preferences? You’ll have answer all of these questions to truly figure out what content will rake in likes and comments.

The next step in crafting your Instagram strategy is to think about the value your content provides. Sure, pretty pictures are dandy, but they have to evoke emotional responses and provide some sort of value. Let’s examine some amazing examples of carefully crafted Instagram strategy that works.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): Even though images are the main driving force behind Instagram, don’t neglect to craft meaningful captions. Often, those captions will add substantial value, context, and power to your visual storytelling. Take Humans of New York, for example. Images of regular people, not celebrities, achieve thousands of likes and comments because captions to these images tell powerful stories. I don’t want to degrade the quality or skill of these powerful portraits, but I’d argue that it is the stories that accompany every single image that have such a profound effect on followers.
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Liv Berit Hætta's curator insight, May 15, 2:11 PM
Nyttig for meg som ikke er så flink på insta. 
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7 Steps You Need to Take Before Paying for Social Media Ads

7 Steps You Need to Take Before Paying for Social Media Ads | Surviving Social Chaos | Scoop.it
It doesn't matter what your motivation for investing in paid social ads might be, what is important is ensuring you get the best possible return on your investment.
donhornsby's insight:
Paid social media advertising is effective and great value for money, but like with most things in life, it pays to be prepared. If you want to maximize the ROI of your paid ads (and why wouldn’t you?) completing the above seven steps will serve you well.
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The Surface's curator insight, May 14, 3:26 PM

People often like to spend money on advertisement to expand their business. This can help you realize the effect and cause of paying of ads.