You’ve heard the term “evergreen content” thrown around lately, and there are reasons for that. We’re in the age of information; we want it, we need it. Say you are curious about the subtle nuances of early 19th century Spanish architecture (hey, you never know!), and you want to confirm how many buildings Antoni Gaudi designed in Barcelona. So you Google-up, and come across an article explaining Gaudi’s architectural portfolio. Bingo: you have reaped the benefits of evergreen content!
What is it? Why do you need it? Who cares? We answer all the fundamentals of evergreen content.
Via Brian Yanish - MarketingHits.com