Social Media Marketing Strategies | It is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. For one, Social Media gives you a more direct path of contact between you and your market, and by having a strong social network you will be able to communicate effectively with existing and potential customers. In an era of greater transparency and authenticity, social media is rapidly delivering a new standard of interacting more person to person, even if it’s just one person in your company who is chosen to be the active “face” in that realm. Businesses can run promotions or have giveaways on their sites to encourage customers to ‘follow’ or ‘like’. This attracts customers to companies and creates a loyal following. People then share the company’s page and posts to spread the word and this is turn expands the community of the company.
Via Brian Yanish - MarketingHits.com