The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer.
Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s edgerank algorithm determines it is worthy of a view in the newsfeed of their fans.
Via Brian Yanish - MarketingHits.com