All this fuss about “content marketing” has a lot of entrepreneurs scratching their heads. How do I do it? Where do I begin? What exactly is it?
Truthfully, I’m not sure when marketing wasn’t about delivering content. Marketers have always been in the business of attracting customers with a product and brand proposition, but a brand has to have something to say. In order to do that, a brand has to have meaningful content. Seems rather obvious, actually.
Via Brian Yanish - MarketingHits.com