Say bye-bye to your favorite milk mustache-wearing celebrities: the U.S. milk industry is adopting a newadvertising campaign and leaving the “Got Milk” tagline to rest. The new campaign will feature the tagline “Milk Life” and will emphasize milk as a protein-filled source of energy perfect for jumpstarting your day, according to Ad Age.
Drinking-milk sales declined by about 1% in 2013 according to Euromonitor International, and cereal sales have stalled. Consumers are no longer taking the time to eat a bowl of cerealbefore work in the morning. Instead they are taking yogurt and nutrition bars to go or ordering breakfast sandwiches from restaurants. Other companies producing dairy milk competitors are gaining ground in the milk market, too. Soy and almond milk producer Silk, for example, saw a 9.4% increase in sales in the year preceding January 26, according to the market research group IRI.
Via Brian Yanish - MarketingHits.com