Surviving Social Chaos
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Why Best Practices Suck

Why Best Practices Suck | Surviving Social Chaos | Scoop.it
Shouldn’t we learn from others and determine the most effective way to reach our goals, benchmark our progress, and achieve success? Best practices are only best if you’re just practicing.

Via Roger Francis
donhornsby's insight:

(From the article): Instead of worrying if you are doing it right, figure out what works for you. It may require that you make mistakes, take extra time, make a mess, be uncertain, and take risks. But you will figure it out. And it probably won’t be any thing like you imagined at the beginning. Because creativity works like that.

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donhornsby's curator insight, August 11, 2013 4:58 PM

(From the article): Instead of worrying if you are doing it right, figure out what works for you. It may require that you make mistakes, take extra time, make a mess, be uncertain, and take risks. But you will figure it out. And it probably won’t be any thing like you imagined at the beginning. Because creativity works like that.

Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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What Makes A Social Media Campaign Innovative?

What Makes A Social Media Campaign Innovative? | Surviving Social Chaos | Scoop.it

How can you inspire more innovation in your own social media campaigns?

 

Via Brian Yanish - MarketingHits.com
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How can you inspire more innovation in your own social media campaigns? It’s tough, if not impossible, to force creativity to happen, but you can use these strategies to come up with more innovative thoughts and ideas:
 
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How to Build a Social Media Marketing Funnel for Bloggers  

How to Build a Social Media Marketing Funnel for Bloggers   | Surviving Social Chaos | Scoop.it
Are you using your blog for business? Discover how to use blog posts to create social media content at every stage of your marketing funnel.
donhornsby's insight:
Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel.
 
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Ludivine's curator insight, June 8, 12:25 PM
Article sur la communication digitale contenant des conseils et autres informations intéressantes pour le développement d'une stratégie. 
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Is Your Brand Building a Social Media Community?  

Is Your Brand Building a Social Media Community?   | Surviving Social Chaos | Scoop.it
A strong and sustainable social media community begins with strategic planning and a qualified team to help execute on a vision.
donhornsby's insight:
Regardless of the reasons why your company desires a presence on social media, just remember that Rome wasn’t built in a day. Neither should your social media community. The strength of any community begins with strategic planning and a qualified team to help execute on a vision. Maybe all your leadership needs is some direction for your existing marketing and sales teams. It’s possible your company could use a strategic social media audit to help navigate its competitive landscape. In many cases, your company might need additional creative resources to help create branded content and manage that content effectively on its social channels. Whatever the reason, we would be more than happy to help your organization build its social media community and capture the many benefits that social media provides.
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9 of the Best Ways to Increase Engagement on Social Media

9 of the Best Ways to Increase Engagement on Social Media | Surviving Social Chaos | Scoop.it
Is your social media strategy not driving enough engagement? Find out how to increase social media engagement and boost your social media ROI.
donhornsby's insight:
If you’re on social media, one of your biggest goals is to engage your audience. While social media provides an affordable platform to promote your business, you can’t drive conversions without engagement. And if you feel like your audience isn’t engaged enough, it’s probably time to review your social media engagement strategy. Here are nine of the best ways to increase social media engagement across various platforms:
 
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Your Marketing Priorities Are Out Of Whack

Your Marketing Priorities Are Out Of Whack | Surviving Social Chaos | Scoop.it
Instead of wondering why your accounts are flatlining, instead of blaming it on ad spend or lackluster content – look at yourself or whoever is managing the social media channels and pinpoint the priority.
 
donhornsby's insight:
While ad spend is a legit necessity, gorgeous visual media a commodity, and well-written content a must, even these strategies won’t adhere if a solid foundation isn’t in place to show a brand has integrity, provides its audience and customers with top notch service, and is always around.
 
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Should Your Social Media Content Change with the Seasons?

Should Your Social Media Content Change with the Seasons? | Surviving Social Chaos | Scoop.it
It’s no surprise that a change in weather can affect our mood and health, but did you know it can also have an effect on the way we consume content?
donhornsby's insight:
The first rule of creating engaging seasonal content is to know your audience. To do this, put yourself in your fans mindset and think of what type of content they would be most likely to engage with. If they’re family oriented, posts on how to incorporate your brand into family get-togethers and cook-outs would likely be a good fit for warm weather. If they’re more of the outdoorsy type, what kinds of sports or activities do the seasons allow? Once you combine audience interests with seasonal relevance, you’ll find you have a fail proof recipe for creating engaging, thumb-stopping content that remains current long after the holiday sales have ended.
 
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6 Examples Of Genius Brand Storytelling You Have To See

6 Examples Of Genius Brand Storytelling You Have To See | Surviving Social Chaos | Scoop.it
The right brand narrative can increase the value of your business’s product or service by over 20 times. Learn how top content marketers do it right.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Whether you are trying to convince someone they can’t live without creamy peanut butter on toast or the financial advisory services that can set them up for a comfortable, vacation-filled retirement, it’s through the way you tell the story of your brand and what you’re selling that you make an impact. This is how you can wield the true magic of experienced content marketers. Here are the brand story examples that will show you just how powerful your content can be.
 
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How to Make Sure Your Content Gets Seen

How to Make Sure Your Content Gets Seen | Surviving Social Chaos | Scoop.it
This may be the best content marketing integration I’ve experienced, says Jay Baer.
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The BEST way to get your content seen? Put it right in front of your customers. And with so little time and attention being paid to content marketing for customer retention, this kind of program could have a big impact.
 
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8 Examples of Brands Using Instagram to Showcase Company Culture

8 Examples of Brands Using Instagram to Showcase Company Culture | Surviving Social Chaos | Scoop.it
Discover how B2B and B2C brands are using Instagram to show off company culture, and build brand awareness, affinity and their talent pool in the process.
donhornsby's insight:
Simply put, your company culture is what brings and binds your organization together. When you put that on display, others—at both the employee and customer level—will want to join you.
 
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Here's How 8 Bloggers Got Tons More Traffic From Pinterest

Here's How 8 Bloggers Got Tons More Traffic From Pinterest | Surviving Social Chaos | Scoop.it
See their growth charted and read their top tips for Pinterest traffic growth.

Via Kelly Lieberman
donhornsby's insight:
Pinterest is amazing at driving organic traffic to blogs – tons of it. For many of our members Pinterest the #1 or #2 source of referral traffic to their websites. If you’re a blogger looking to get more traffic to your website, then look no further than Pinterest and these tips from folks successfully driving traffic every day.
 
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Probably the Best Web Tools & Services for 2017 - Web Design Ledger

Probably the Best Web Tools & Services for 2017 - Web Design Ledger | Surviving Social Chaos | Scoop.it
Are you testing over and over to find the best web tools and services? You can stop it as we’ve made the job easy for you and we are eager to present you probably the best web tools and services for 2017. You will find the most appreciated WordPress themes, a premium WordPress Signature Plugin, strong web development agencies that deliver on-time, website builders and many others. Check of all these below and keep in mind that many of them have free trials or even free forever plans.
Via Jeff Domansky
donhornsby's insight:
Are you testing over and over web tools and services to find the best ones? You can stop it as we’ve made the job for you and we are eager to present you probably the best web tools and services for 2017. You will find the most appreciated WordPress themes, a premium WordPress Signature Plugin, strong web development agencies that deliver on-time, website builders and many others. Check of all these below and keep in mind that many of them have free trials or even free forever plans.
 
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Jeff Domansky's curator insight, May 10, 8:51 AM

Designers and marketers may find a gem or two on this useful list.

veolay's comment, May 28, 12:42 PM
Thanks a lot for this
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How Content Curation Saves Your Audience from Content Overload  

How Content Curation Saves Your Audience from Content Overload   | Surviving Social Chaos | Scoop.it

When content curation is implemented effectively, everyone wins.

 

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
“When you choose to find, share, and comment on the best of the best articles in your industry, you will gain authority. If you do it consistently, you’ll build authority. People will look to you to see what’s happening and what’s worth discussing.” - Kevan Lee, Buffer
 
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5 Modern Content Marketing Best Practices for Getting Found

5 Modern Content Marketing Best Practices for Getting Found | Surviving Social Chaos | Scoop.it

You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.

When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.

How should you incorporate the best SEO practices so your content drives users to your site, and ultimately into those precious conversions you’re after? Here’s a best-practice guide to incorporating today’s SEO principles into your content marketing....


Via Jeff Domansky
donhornsby's insight:
Content marketing, of course, is the practice of creating organic content and publishing it on your own site or other online channels to attract users who eventually convert on your site (becoming subscribers or taking some desired action). When you optimize for search, you’re really getting at the practice of making sure your content can be found by search engines, prioritized in results pages, and acted upon by the type of user most likely to convert once on your company’s website.
 
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Jeff Domansky's curator insight, May 4, 11:48 PM

CMI shares SEO best practices for content marketing results.

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5 Ways to Increase Engagement on Instagram

5 Ways to Increase Engagement on Instagram | Surviving Social Chaos | Scoop.it
Instagram's latest feature, the image carousel, opens up a world of possibilities for digital marketers.
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Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers.
 
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Why Startups Shouldn’t Chase Media Buzz

Why Startups Shouldn’t Chase Media Buzz | Surviving Social Chaos | Scoop.it
They should focus on running their businesses.
donhornsby's insight:
While every company needs a media strategy to create awareness and demonstrate traction, it’s only one piece of the puzzle. Media activity should complement and keep pace with the rest of a company’s growth, or it risks creating an image that reality can’t live up to. Successful companies tell their story effectively, but they also have a substantive story to tell.
 
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5 Instagram Tools You Should Try Today - >>KennyJahng.com

5 Instagram Tools You Should Try Today - >>KennyJahng.com | Surviving Social Chaos | Scoop.it

By now you should know that Instagram is here for good. It isn’t just for teenyboppers. And in fact, it has amazing potential to reach and cultivate new audiences. To get the most out of Instagram, you’ll want to explore the world of third-party tools out there that help make your content stand out. 

 
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To get the most out of Instagram, you’ll want to explore the world of third-party tools out there that help make your content stand out.
 
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75 FANTASTIC Ways to Get More Twitter Followers

75 FANTASTIC Ways to Get More Twitter Followers | Surviving Social Chaos | Scoop.it

Check out these ways to get more Twitter followers NOW!


Via Daniel Watson
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These Twitter tips can help you turbo-boost your audience and take your brand to the next level.
 
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Daniel Watson's curator insight, June 2, 3:58 AM

 

In the right hands, and with the right strategy, twitter can be a powerful lead generation tool. Obviously, if you want to utilise this platform to generate business leads, you need to attract more people to follow your business on Twitter. The list in the attached article, should make your job of growing your twitter following much easier. 

Packaging in vietnam's comment, June 2, 10:31 PM
that great
CCI VAL D'OISE's curator insight, June 3, 9:53 AM
These Twitter tips can help you turbo-boost your audience and take your brand to the next level.
 
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5 Actionable Steps to Earn New Followers, the Creative Way! 

5 Actionable Steps to Earn New Followers, the Creative Way!  | Surviving Social Chaos | Scoop.it
In 2017, I think it’s safe to say we’re sick and tired of being told what to do on social media platforms. Experts are a dime a dozen, and it’s likely you’re already familiar with all...read more
donhornsby's insight:
There are so many other ways to be creative with social media that we’ve hardly scratched the surface. That being said, these are some of the techniques that I’ve had the most success with over the past few years. They’re also (by my estimation) the most bang you’ll get for your buck. Putting these to use can make waves with your existing followers, and grow your audience exponentially when implemented correctly.
 
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11 Little Facebook Tips That Bring BIG Engagement Results

11 Little Facebook Tips That Bring BIG Engagement Results | Surviving Social Chaos | Scoop.it
Struggling to increase Facebook engagement? You need to make a few changes! Here's 11 Facebook tips that bring BIG engagement results.
Via Brian Yanish - MarketingHits.com
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If you want to increase engagement, you need to make a few changes. So… how can you do it? Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing!
 
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Christine Leahy's curator insight, May 30, 11:11 AM
Do you need to do a little spring cleaning with your social media profiles? These 11 tips have got me thinking about how I can improve my Facebook and Twitter pages.
 
Jeff Domansky's curator insight, May 31, 10:56 AM

Useful Facebook marketing tips.

Jeff Domansky's curator insight, May 31, 10:57 AM

Useful Facebook marketing tips.

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5 golden rules of Snapchat Marketing - Social Samosa

5 golden rules of Snapchat Marketing - Social Samosa | Surviving Social Chaos | Scoop.it
After being ignored by brands at their own peril, Snapchat marketing is the new big thing and here's why your brand needs it!
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Teenagers in the United States have crowned Snapchat as one of the most important social media apps, above all other apps, and Snapchat has not seen a dip in its popularity since Spring 2015. Teenagers back in the Indian urban areas too are a Snapchat loyal user base, and this is precisely why the formidable minnow in the social media realm needs to feature more prominently in your brand’s social media strategy.
 
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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Surviving Social Chaos | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.

Via janlgordon, Ricard Lloria, Daniel Watson
donhornsby's insight:
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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janlgordon's curator insight, May 22, 4:27 PM

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Daniel Watson's curator insight, May 24, 10:10 PM

 

A great looking website is just the first step towards having a lead generating machine operating 24 hours a day for your business. A critical component to the success of any website, is the ease by which your customers can find it, and this requires the use of Search Engine Optimisation (SEO)  tactics to promote the site in search engines. Anyone responsible for the SEO work on your site, will benefit from reading this article, which outlines 11 key steps to be followed to get your site ranking highly in search engines.

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How to Create High-Converting Content

How to Create High-Converting Content | Surviving Social Chaos | Scoop.it
Learn five things to help create better converting content to improve your content marketing success – Content Marketing Institute
donhornsby's insight:
These are some of the most effective ways to create high-converting content. You may be a novice content marketer or an expert just looking to expand your knowledge. Either way, these easy and effective tips can help you improve your content to boost conversions. Are there any additional tactics not covered above that have worked well for you? Please share them in the comments.
 
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15 Social Media Management Tools That Can Help Your Business Thrive

15 Social Media Management Tools That Can Help Your Business Thrive | Surviving Social Chaos | Scoop.it
Should you have a dedicated social media manager or rely on platforms to manage your social strategy?
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Here are 15 of the best social media management tools currently available and how they can help you make the most of your social presence, as recommended by leading members of Forbes Agency Council.
 
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The Laws of Social Media Marketing

The Laws of Social Media Marketing | Surviving Social Chaos | Scoop.it
“As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.” -Simon Mainwaring

Via Mike Barnes
donhornsby's insight:
Your social media feeds may be filled with people having something to say, but if you want to be successful in your social media marketing efforts, you would need to listen more than you actually talk. Listening is a pivotal factor in social media marketing, so learn to listen to what your customers are saying about you. Instead of consistently writing monologs, conduct dialogues with them. Get to know your customers, know what they love and what they hate. Try to find out what people are saying about your competitors and from there, create a strategy that would cater to these.
 
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Social Proof: 18 Incredible Ideas to Boost Your Brand Image on Social Media

Social Proof: 18 Incredible Ideas to Boost Your Brand Image on Social Media | Surviving Social Chaos | Scoop.it

Science plays a key role in marketing, especially the science of psychology.


We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena…Social proof.


The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness....


Via Jeff Domansky
donhornsby's insight:
Social proof can come in many shapes and sizes. I hope these 18 ideas can help you get started with using social proof in your marketing and also help you generate more ideas.
 
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Keyuri Arvind Bhanushali's curator insight, May 7, 3:51 AM

Learn about how psychological principles are applied in marketing. Among others, the most powerful and prominent psychological phenomena are the social proof. Dig further to know how social proof influences both online and offline marketing...

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Everett Bowes's curator insight, May 11, 12:43 PM

Social proof is a powerful ingredient for marketing. Here're 18 creative ways to use social proof on social media to boost your brand and drive more sales.