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Content Marketing – More Than Just A Buzz Word

Content Marketing – More Than Just A Buzz Word | Surviving Social Chaos | Scoop.it

Today, the hot buzz word is no doubt Content Marketing. It is so much more than that though. Content Marketing as the term is used today is the end result of everything from social media to the current state of SEO.


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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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The 13 Most Popular Social Networks (By Age Group) - AllTwitter

The 13 Most Popular Social Networks (By Age Group) - AllTwitter | Surviving Social Chaos | Scoop.it
The 13 Most Popular Social Networks (By Age Group)
donhornsby's insight:

Twitter ranks third overall, with its strongest showing amongst 18-34 year-olds. As you might expect, the most popular platforms amongst younger users are less popular with the older generation.

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4 Quick Video Content Marketing Tips You Can Begin Using Today

4 Quick Video Content Marketing Tips You Can Begin Using Today | Surviving Social Chaos | Scoop.it
Video is unquestionably one of the fastest-growing aspects of content marketing. With that in mind, here are four tips for your company’s next video content marketing effort.
donhornsby's insight:

(From the article): You should also reuse your video content in other forms. You can write a blog post that refers to a video and offers additional insight that you couldn’t fit into the 60-second clip. You can use a testimonial from a video as a springboard for a social media campaign. Ultimately, you simply want to get as much bang for your buck as you can. With synergy, all of your content marketing will receive a boost.

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Elevate Your Social Media Engagement in 5 Easy Steps

Elevate Your Social Media Engagement in 5 Easy Steps | Surviving Social Chaos | Scoop.it
In order to effectively maximize your social media presence, you must captivate your target audience. Below are 5 tactics that are sure to elevate your social media engagement.
donhornsby's insight:

(From the article): Social Media is one of those channels where you are rewarded for helping others. If you are able to offer assistance with any of your current or potential followers, oftentimes that favor is returned. If you notice something on your feed that users might find useful or helpful, share that information with them as it will only strengthen your relationship with them. Social Media is all about social connections and nothing makes others want to share your information more if they know you will reciprocate.

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Momentum Factor's curator insight, October 21, 12:37 PM

Here are some great tips to start building your social media engagement, although we would advise a bit of restraint for #2... Nobody likes reading a wall of hashtags!

A.K.Andrew's curator insight, October 22, 12:17 PM

Good basics and then some.

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How to Build Your Brand on Social Media

How to Build Your Brand on Social Media | Surviving Social Chaos | Scoop.it
Building a brand is a lot like raising a child.  As a parent, you make sure your child has a solid foundation from which to grow, so that everyone in your
donhornsby's insight:

Social media is a powerful vehicle that can create or destroy a reputation in seconds.

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donhornsby's curator insight, October 20, 9:40 AM
(From the article): Social media is a powerful vehicle that can create or destroy a reputation in seconds.

It is critical that anyone who engages on social platforms leads with awareness and intention as the impact that your social engagement style has on your reputation is permanent in the digital world.

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11 Rules You Must Follow to Be a LinkedIn Marketing Master

11 Rules You Must Follow to Be a LinkedIn Marketing Master | Surviving Social Chaos | Scoop.it

To be successful with LinkedIn marketing, you need to follow some important rules!

donhornsby's insight:

(From the article): Of course, not all of these rules apply in all cases, but they are a good starting point. If you follow them, I hope that LinkedIn is as beneficial to you as it has been for me and my company. I’ll talk about other social media in future posts.

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How to get shared on Facebook

How to get shared on Facebook | Surviving Social Chaos | Scoop.it
14 seo tips to make your Facebook page be more shared. It's all about how you should entertaing your public and have a sense of urgency.
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A.K.Andrew's curator insight, October 22, 12:19 PM

This is a great informative infographic. Good advice

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Surviving Social Chaos | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Peter Wright
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Phillip Newsome's curator insight, September 26, 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 10:17 AM

Cool infographic that will be useful for any blogger.

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The Complete Social Media Clean-Up Checklist [infographic]

The Complete Social Media Clean-Up Checklist  [infographic] | Surviving Social Chaos | Scoop.it
Throughout the year we focus mostly on just trying to keep up with a steady flow of posting, tweeting, pinning and commenting, which makes it easy to fall behind on the necessary routine maintenance.…

Via Jessica Kelly, ValleySocialMedia.com, robosheauk, Mike Ellsworth
donhornsby's insight:

This is a great, short list to help you manage your social media.

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Jessica Kelly's curator insight, September 30, 7:03 PM

I try to keep all accounts clean and neat, and exploring new features is just a given--but if you've let your accounts go, well, here's a handy checklist to shine everything up.

Mike Ellsworth's curator insight, October 2, 5:53 PM

This is a really good, short list to help you manage your social media.

 

Via Via @TheSMTimes 

Agence DivSix's curator insight, October 4, 6:27 AM

Agence DivSix

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The Anti-Facebook: Welcome to Ello

Guess what! There's a new social network in town! Oh no don't cry. Here's everything you should know about Ello (ello.co)....

donhornsby's insight:

Should you join Ello?  Are you ready for another social media platform?  The above video provides a nice run down of Ello....and whether or not you need to join.

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How to Stream Google Hangouts On Air to Twitter and Facebook

How to Stream Google Hangouts On Air to Twitter and Facebook | Surviving Social Chaos | Scoop.it
Are you using Google Hangouts on Air?

Do you want your Twitter and Facebook followers to join in?

By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.

In this article you’ll discover how to stream your next Google Hangout On Air to your Facebook and Twitter followers.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Google Hangouts On Air is a fun way to host everything from general Q&A sessions to webinars to product launches. And because Hangouts On Air is integrated with YouTube, you can embed your live broadcast (as well as the saved one) just about anywhere—Facebook and Twitter included.

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ELLO? ELLO? The new social network everyone is talking about. But what does this mean for brands?

ELLO? ELLO? The new social network everyone is talking about. But what does this mean for brands? | Surviving Social Chaos | Scoop.it
You may or may not have heard the buzz about Ello.co, the newest ‘Facebook Killer’ to arrive on the market. They promise a cleaner design, a fresh start and, most of all, they promise to not serve up
donhornsby's insight:

(From the article) But will people stay? The jury is still out on this. The network, itself, is pretty bare-bones right now. Finding and friending people is clunky. You can’t like or comment on other people’s posts. It has a long way to go to meet Facebook’s functionality. Yet, I’m witnessing more and more discussions grow on Ello. There seems to be an appetite either way. It may not be Ello that causes people to abandon Facebook, but there is clearly a discordance. The biggest question that arises is “how will Ello make money if not from our data?”. Aral Balkan, a prominent privacy activist and designer, pointed out right away that Ello has taken venture capital, which means they will have to make money somehow. This raised many eyebrows.

But whether they stay is not the point. The point is that people are hungry for an alternative. So why is that?

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The Great Divide in Content Marketing [Infographic]

The Great Divide in Content Marketing [Infographic] | Surviving Social Chaos | Scoop.it
As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.

Via Brian Yanish - MarketingHits.com
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Cleve McMillan's curator insight, September 30, 4:19 PM

Wow, powerful stats guys. Worth pondering and then taking action right?

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Is Content Curation Creating Duplicate Content?

Is Content Curation Creating Duplicate Content? | Surviving Social Chaos | Scoop.it
#content curation is not duplicating content as long as it is focused on content creation and not automation.

It’s important to realize that if you look at content on the web, something like 25 or 30 percent of all of the web’s content is duplicate content. … People will quote a paragraph of a blog and then link to the blog, that sort of thing. So it’s not the case that every single time there’s duplicate content it’s spam, and if we made that assumption the changes that happened as a result would end up probably hurting our search #quality rather than helping our search quality.  – Matt Cutts, Google

Via Brian Yanish - MarketingHits.com, Aki Puustinen
donhornsby's insight:

(From the article): In conclusion, generating high quality content through curation isn’t about automation, aggregation, or duplication of content. If you use the right tools and methodology, you can generate original content with a high frequency that should help you improve organic search results and conversion rates.

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Veini Ilaseran's curator insight, September 29, 6:01 AM

Its very true, I was also in that assumptions and now realized

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Align Your Brand Messaging, Start From the Ground Up

Align Your Brand Messaging, Start From the Ground Up | Surviving Social Chaos | Scoop.it
As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
donhornsby's insight:

(From the article): Brand promises are things your brand guarantees to its customers.  When working through brand promises, keep these questions in mind:

 

What value does it add to their lives? 

 

What need does it fulfill? 

 

What problem does it solve?

 

You do not need to set a limit on the number of promises your brand makes; whatever they are, though, just be sure your brand promises are authentic and consistently delivered on.

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Momentum Factor's curator insight, October 22, 12:35 PM

What is the "messaging" of your brand? First you'll need to clearly define what you are offering, physically, and more importantly, emotionally. People buy things to solve a problem or fill a need - Low price alone doesn't justify buying a Toasterphone... although, toast on the go does sound pretty tasty!

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7 Simple Social-Media Moves That Work

7 Simple Social-Media Moves That Work | Surviving Social Chaos | Scoop.it
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
donhornsby's insight:

(From the article): "The only thing better than telling your story on social media is to inspire your customers to tell your story," said Kerpen.

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A Guide to Social Media Listening Tools

A Guide to Social Media Listening Tools | Surviving Social Chaos | Scoop.it
Over the last few years, social media listening has become nothing short of an essential part of online reputation management, employed by brands to control their image and visbility on the web. Why is social media listening crucial for your marketing strategy and what are the top tools to gather data? Read on to find out.
donhornsby's insight:

Analyzing data from social listening will help you to understand your audience better and provide more relevant content.

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How to Build a Valuable Following on Twitter

How to Build a Valuable Following on Twitter | Surviving Social Chaos | Scoop.it
Our digital age is now in full swing with social media platforms such as Twitter, Facebook, Instagram, and LinkedIn having increasing popularity and even more reasons to join. As one of the fastest growing social networks, Twitter uses its 140 characters, real-time online news, and mobile multimedia platform to its advantage where user experience controls the way you interact with one another
donhornsby's insight:

(From the article): These 5 steps will help you to gain a solid following on the site with 271 million monthly active users

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Momentum Factor's curator insight, October 20, 11:54 AM

There are many paths you can take to build your Twitter following. As with most social media platforms, the more varied your efforts, the better your results will be.

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The Role Of Social Media In The Business Sales Funnel

The Role Of Social Media In The Business Sales Funnel | Surviving Social Chaos | Scoop.it
What is the role of social media in the business sales funnel? We'll tell you here!
donhornsby's insight:

(From the article): In fact, the six steps towards mastering the social media sales funnel aren’t all that different from those involved in traditional marketing. It starts with making the customer aware of your brand, keeping them interested through continued content creation, getting conversions and collecting their contact info, making the initial sale, and turning customers into loyal followers and eventually brand advocates through stellar performance.

 

Understanding the four key roles that social media plays along with the six steps towards social media marketing mastery are both essentials for anyone responsible for managing a brand’s sales funnel today.

 

At the end of the day, leveraging social media properly might be one of the most important elements of any business’s marketing plan – and deciding to take full advantage of the power of social to improve the sales process can be one of the most important decisions that a business owner or marketing professionals can make.

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The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World | Surviving Social Chaos | Scoop.it
For many people their career can be their primary building block that provides major personal meaning and purpose outside of their family. Lose your job and the question is asked, “Who am I?” or “Why do I exist?

Being made redundant at 40 0r 50 can raise many doubts about life and its purpose. Being fired due to bad economic conditions, company failure or a political power play can be life shattering for many.

Should your life be so defined?

It’s as if you handed your life to the boss or the company that hired you. That is a scary place to be and can be avoided.

Building a personal digital brand can be done in parallel to your job and career.

Via David Hain
donhornsby's insight:

Building a personal digital brand can be done in parallel to your job and career.

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David Hain's curator insight, October 20, 7:29 AM

Authoritative advice for 21C life from Jeff Bullas.

David Hain's curator insight, October 20, 7:29 AM

Authoritative advice for 21C life from Jeff Bullas.

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Facebook Post Frequency: How to Find Out What Works - Andrea Vahl

Facebook Post Frequency: How to Find Out What Works - Andrea Vahl | Surviving Social Chaos | Scoop.it

Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? 

donhornsby's insight:

(From the article): You can find a lot of advice out there telling you when you should post on Facebook to get the most visibility and engagement. Instead of taking it at face value and applying it to your page across the board, do some testing to find out if the advice works for your audience.

 

We’ve shared one way we experimented and compared data using Facebook Insights—we hope it gives you a place to start and an idea of what to look for and measure. It’s important to do your own testing to find out what works for you.

 

You can see from our data that there’s no magic number of posts per day to get more engagement—in fact, content may play a larger role than post frequency. However, I recommend posting at least once a day so you don’t lose momentum.

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How to Set Social Media Goals

How to Set Social Media Goals | Surviving Social Chaos | Scoop.it
Goal-setting systems for coming up with impactful social media goals that will grow your marketing efforts

Via Dawn Matheson
donhornsby's insight:

This is a back to the basics approach to setting goals for your social media program.

 

(From the article): Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there?

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Dawn Matheson's curator insight, October 3, 8:14 AM

Love the simplicity of finding an "intriguing metric" and then measuring your performance against it ... very straightforward, no abracadabra!

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5 Facebook Strategies to Help You Prepare for the Holidays

5 Facebook Strategies to Help You Prepare for the Holidays | Surviving Social Chaos | Scoop.it
Looking forward to the holiday season to really boost your sales and income? Here are five Facebook strategies you can start implementing now!
donhornsby's insight:

(From the article): Through promoting popular shopping holidays, collecting insights from fans, building lists with giveaways, gathering user generated content and, finally, investing in advertising, businesses can prepare themselves for success this holiday season.

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How to Grow a Successful Facebook Business Page

How to Grow a Successful Facebook Business Page | Surviving Social Chaos | Scoop.it

Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page.


Via Daniel Watson
donhornsby's insight:

(From the article): Are you blogging? If so, make sure you share this on your Facebook Business Page. This is really important because you are offering great information to your community while increasing visits to your site that hopefully turn into sales.

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anastasia solovyeva's curator insight, October 2, 2:48 AM

0

Alain Theriault MBA's curator insight, October 2, 11:07 AM

The game is constantly changing but one thing remain, a FB page is one powerful tool for B2C after sales services and experience1

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Why social media advertising is important for a web store?

Why social media advertising is important for a web store? | Surviving Social Chaos | Scoop.it
The importance of social media for business success is no more a hidden secret. E-commerce stores can especially gain from the social media advertising. Millions of people are available online at any time on social networks and advertising on popular social media websites could prove a profitable idea to draw the traffic and enhance the business prospects. You can use social media as an effective platform to publish your digital content to engage your potential customers

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Social media marketing could prove highly advantageous for the business growth of an e-commerce store. However, it requires proper planning and daily attention. Online stores should create their social media profiles and try to build a friendly relationship with customers. An effective social media campaign requires strategic planning that can maximize the business advantages for an online store.

 

It’s important to learn about your target audience before planning the social ads. You need to make sure that the ad copy is relevant and engaging and is aimed at your potential customers. With a proper call to action, your ad on social media will increase your sales and your e-commerce venture will become successful.

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Rebecca Pereira's curator insight, October 2, 1:29 AM

The article discusses the benefits a company can receive from advertising their products through social media. These benefits include advertising to a wider reach, building brand awareness and engaging with consumers on a more person level. Personally i think this is one of the most efficient forms of advertising today as it allows companies to build relationships with their consumers which leads to creating loyal consumers for the future rather than focusing solely on selling a product once. 

Shoko Aikawa's curator insight, October 3, 1:02 AM

Yea, I agree with that social media platform easily reach to the target audience, and it can be a great tool to encourage a product and service through promotion on the sites.

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Infographic: How to get more blog post shares

Infographic: How to get more blog post shares | Surviving Social Chaos | Scoop.it
This infographic lists all the tools and tricks you need to get your content in front of more people.

Via Brian Yanish - MarketingHits.com
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Marshall Gass's curator insight, September 29, 2:19 PM

This is the best follow-on flow-chart to manage your SMM publicity. Re-tweet this page forward to others in our community and print/paste a copy above your desktop/laptop. The results will show quickly. It did for me. 500 followers in 2 days! Cheers @GassMarshall

Larissa Meo's curator insight, September 30, 7:19 PM

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