Surviving Social Chaos
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7 Mind Blowing Pinterest Infographics

7 Mind Blowing Pinterest Infographics | Surviving Social Chaos | Scoop.it
  Pinterest’s phenomenal growth has lead to the publication of hundreds of infographics about it. You can find an infographic on almost any topic. You have ones on what the social network is a...

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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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12 Word Power Pointers for Writing Marketing Content

12 Word Power Pointers for Writing Marketing Content | Surviving Social Chaos | Scoop.it
The effectiveness of your content is not simply about what you say, but how you say it. 
donhornsby's insight:
Increasing your word power is the key to becoming a more effective marketing content writer.
 
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LinkedIn Changes That You Need To Know About This Year

LinkedIn Changes That You Need To Know About This Year | Surviving Social Chaos | Scoop.it
When improving your digital brand, updating your LinkedIn profile can be the first step in optimizing your online presence.

Via Anita Windisman
donhornsby's insight:
These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.
 
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Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Social Media Marketing Checklist: 16 Common Mistakes to Avoid | Surviving Social Chaos | Scoop.it
Discover some of the most common social media marketing mistakes, and get tips for how they can be easily avoided and remedied.
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Social media community management is all about nurturing your social audience to make it stronger, larger and more engaged.
 
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10 Important Skills Your Social Media Manager Needs in 2017 #socialmediamanager

10 Important Skills Your Social Media Manager Needs in 2017 #socialmediamanager | Surviving Social Chaos | Scoop.it
Having someone with the right mix of skills can boost your company's social media presence.

 

What does it take to be a great social media manager? What are the skills to master and traits to have? How can you work on those areas?

 

In this post, we’ll try our best to answer all those questions. We’ll share 10 skills and traits that are crucial to being a great social media manager and relevant resources to help you improve in those areas.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:
What does it take to be a great social media manager? What are the skills to master and traits to have? How can you work on those areas? In this post, we’ll try our best to answer all those questions. We’ll share 10 skills and traits that are crucial to being a great social media manager and relevant resources to help you improve in those areas.
 
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How to Be Successful on Social: Prime Your Pump!

How to Be Successful on Social: Prime Your Pump! | Surviving Social Chaos | Scoop.it
To be successful on social, you must be confident, capable and ready to address the naysayers. In short, you have to prime your pump!
donhornsby's insight:
The good news is that with the power of social media, building a brand no longer takes millions of dollars and dozens of years. You can start building your personal brand and priming your pump by following the simple steps outlined above. Be ready for greatness, because greatness is ready for you!
 
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scoop's comment, February 25, 12:23 AM
Thats stunning...
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Local SEO & Beyond: Ranking Your Local Business in 2017

Local SEO & Beyond: Ranking Your Local Business in 2017 | Surviving Social Chaos | Scoop.it
There's a whole world of possibilities beyond the local 3-pack to explore. Broaden your horizons beyond your existing local SEO strategies to come out on top this year.
donhornsby's insight:
Now that you have an open mind, let's take a look at the actionable things you can do to improve your overall visibility and rankings in locally centric campaigns. As much as I like to think local SEO is rocket science, it really isn't. You really need to focus your attention on the things that are going to move the needle.
 
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20 Fab Ways to Actually Tell Your Stories On Social Media

20 Fab Ways to Actually Tell Your Stories On Social Media | Surviving Social Chaos | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.

Via Karen Dietz
donhornsby's insight:
Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? 

It turns out there are many ways to use social media for storytelling!
 
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Karen Dietz's curator insight, February 22, 11:31 AM

In all my years of curating, I've looked at tons of articles promoting storytelling on social media. The problem? The posts are not really about storytelling. They are about photo sharing, 140-character opinions, posting links, and anything else you can think of. There's been mention of your collective tweets/posts/photos adding up to "your story" -- but that's a vague notion at best. None of this is really helpful.

 

Finally Alfred Lua from Buffer has written an intelligent piece that really does talk about storytelling -- yes, real stories -- and how to do it on different social media platforms. Yay!

 

Go grab these ideas and start having a field day sharing your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Janet Vasil's curator insight, February 23, 3:22 PM
Storytelling idea for social media posts, not just headlines.
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How to Create a Responsive and Eye-Catching Website

How to Create a Responsive and Eye-Catching Website | Surviving Social Chaos | Scoop.it
Big companies keep updating their sites to keep up with the new trends in web design and development. Now it's your turn to create an eye-catching website.

Via Mike Barnes
donhornsby's insight:
These are pretty much the basic things to consider in creating a responsive and eye-catching website. Having well-designed website is not just beneficial but also necessary in the success of your business. Customers rely on google searches and websites to determine which products or services suit their needs. Constantly update the features of your site to keep up with new web design trends and to attract more customers.
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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Surviving Social Chaos | Scoop.it

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

 

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

 

Some have been home runs and some have been strikeouts.

 

But there are seven in particular I really like and want to share with you....


Via Jeff Domansky
donhornsby's insight:
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
 
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Daniel Watson's curator insight, February 19, 2:27 AM

 

Coming up with topics for your blog, gets harder and harder, the longer you are involved with content marketing. If your blog is a hungry beast, every little bit of help you can get when it comes to fresh ideas for posts, will save you grief. This article, offers up 7 tools that you can use, to get over the hurdle of what topic to write about next for your blog.

Darren Lee Revell's curator insight, February 19, 4:28 AM

Content, content, content

johnleedao's curator insight, February 19, 6:49 AM

7 tools for generating infinite content ideas for your blog

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017 

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017  | Surviving Social Chaos | Scoop.it
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. …
donhornsby's insight:
Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!
 
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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Surviving Social Chaos | Scoop.it
Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.
donhornsby's insight:
Larry stresses that the emotions that make people want to click things in search listings are the same as those that make people want to share and click things on social media. That’s why both search results and social ads reward content that receives high engagement with better visibility.
 
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Lucas Broos's curator insight, February 17, 10:09 AM

L'utilisation de Facebook Ads est très important. Bien utiliser cet outil permet de mettre en avant votre entreprise en ligne.

Darren Lee Revell's curator insight, February 18, 4:19 AM

Worth a read

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How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You | Surviving Social Chaos | Scoop.it

Content should reflect your brand’s integrity, and in turn, help your audience trust you. Start with these five ways!

 
donhornsby's insight:
Take every opportunity to engage your audience and develop relationships, and if you ever make promises, always follow through.
 
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mysteriousprisoner's comment, February 17, 3:45 AM
Thats fabulous
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7 Ways to Use Emojis in Social Media Marketing

7 Ways to Use Emojis in Social Media Marketing | Surviving Social Chaos | Scoop.it
Emojis can be an effective way to boost your marketing efforts - when used well. 
donhornsby's insight:
Emojis give something back to online customer interactions that text, for all its merits, has a hard time conveying, such as emotional cues and an informal playfulness. Used well, they can be a powerful marketing tool. And, whether you like them or hate them, they’re here to stay.
 
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23 Cool Tools for Social Media Marketers  

23 Cool Tools for Social Media Marketers   | Surviving Social Chaos | Scoop.it
Looking for apps to add to your social media marketing toolbox? Discover 23 tools shared in the Social Media Marketing podcast's Discovery of the Week.
donhornsby's insight:
Social media tools are constantly evolving to help marketers improve their content, save time, and be more productive. Check them out and see which ones work best for you.
 
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The Best Kept SEO Secret: How to Find and Target Long-Tail SEO Keywords

The Best Kept SEO Secret: How to Find and Target Long-Tail SEO Keywords | Surviving Social Chaos | Scoop.it

'Long-tail keywords are highly specific search phrases with low search volume, which communicate a certain searcher intent clearly. Because of their specificity, long-tails are usually three or more words long. 


This post will show you why long-tails are unbeatable sources of targeted traffic, and share a simple framework you can use to research long-tail keywords, optimize your pages for them, and start growing rankings'.


Read More: https://www.link-assistant.com/news/long-tail-keywords.html?fb_comment_id=672388386219529_676412355817132


Via Antonino Militello
donhornsby's insight:
As you optimize your pages for the newly found long-tails, remember to regularly measure your rankings and traffic for the terms so you can see which of your tactics are working best.
 
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3 Insights for Creating Viral Content

3 Insights for Creating Viral Content | Surviving Social Chaos | Scoop.it
From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must
donhornsby's insight:
Since we live in a far from ideal world, there’s no magic formula for guaranteeing your next campaign is going to earn thousands of links, millions of social shares, and billions of views. That being said, virality is a matter of more than luck. Appealing to broad audiences through data-driven, emotionally impactful content is truly the key to earning high-quality media coverage and generating social shares, so don’t be afraid to tap into some tangential or controversial ideas when trying to brainstorm your next viral campaign.
 
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New Report Shows Social Media Preferences and Habits Among Generations

New Report Shows Social Media Preferences and Habits Among Generations | Surviving Social Chaos | Scoop.it
Sprout Social has released a new report which looks at the key social media habits and trends among different age groups.
donhornsby's insight:
So if you’re trying to appeal to Generation X, don’t publish divisive or offensive content, and they’ll likely repay your efforts with brand loyalty. That’s obviously an over-simplification of the data, but you get what I mean. There’s a range of other generational insights in the Q1 2017 Sprout Social Index, and it’s worth a look, particularly if you’re looking to gear your social strategy towards these demographic-defined markets. As noted, given the modern advances we’ve seen in audience targeting and reach, it may make more sense to target audience subsets more specifically, but even if you do take that approach, these wider trends can still help drive better results.
 
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4 Strategies To Become A Better Writer

4 Strategies To Become A Better Writer | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Good writing can take your business to the next level. Whether you plan to outsource writing or do it yourself, it helps to be a good writer. That way, you can properly judge the writing and whether or not it’s quality enough for your audience. Follow these 4 strategies and your writing will naturally improve over time.
 
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Important Pinterest Metrics: Where to Focus Your Attention

Important Pinterest Metrics: Where to Focus Your Attention | Surviving Social Chaos | Scoop.it
Learn about the most important Pinterest metrics that you should pay attention to in order to evaluate your return on investment (ROI) via Simple Pin Media

Via Kelly Lieberman
donhornsby's insight:
If you’re killing it in product sales/leads from Pinterest, but your page views are growing slowly, that’s okay. A page view is just a number. What’s happening on the site side is what’s important. So figure out what ROI metrics are important to you and go with those. What’s working for someone else might not be working for you.
 
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A strategy to stay relevant in a tumultuous marketing world

A strategy to stay relevant in a tumultuous marketing world | Surviving Social Chaos | Scoop.it

Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take?

This seems so overwhelming.

Well, until now. It does not have to be....


Via Jeff Domansky
donhornsby's insight:
Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take? This seems so overwhelming. Well, until now. It does not have to be.
 
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Jeff Domansky's curator insight, February 22, 5:25 PM

Mark Schaefer talks about the advantages of becoming known and Known – his new book. His slide presentation is recommended viewing. 9/10

Janet Vasil's curator insight, February 23, 3:16 PM
Mark Schaefer's new book "Known" can help prevent online overwhelm as you boost your visibility. Check it out.
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How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger

How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger | Surviving Social Chaos | Scoop.it
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

Via Bobby Dillard
donhornsby's insight:
This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
 
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Corporate Communications: How to Make Social Media Work in the Workplace  

Corporate Communications: How to Make Social Media Work in the Workplace   | Surviving Social Chaos | Scoop.it
Corporate social media helps employees engage with each other and the company but – more important – it boosts productivity; to get real returns on social media investments, senior managers should lead the way

Via Roger Francis
donhornsby's insight:
A major benefit of mobile technology is how it can help employees collaborate more easily, which is something employees certainly seem to value. The survey in the EIU report found that 76% of respondents say collaborating effectively is important to them. This was a pleasing stat for us at Sideways 6, but less pleasing was that employees don’t seem to value collaboration for the reasons we might expect – or hope, come to that.
 
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How to Reuse Content to Get More Traffic

How to Reuse Content to Get More Traffic | Surviving Social Chaos | Scoop.it
Creating new content can be difficult and time-consuming. That's why you must find a way to get more mileage from existing content.
donhornsby's insight:
The list above contains a few of the many ways you can reformat your content into another great piece that will attract your audience. By optimizing and repurposing content from the past, you’ll be able to boost your SEO, reach new audiences, and gain additional credibility and authority within your space. Who wouldn’t want that? Bottom line, don’t let content just sit there when you can still receive a ton of value from it.
 
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Celeste Concari's curator insight, February 18, 6:34 AM
Share your insight
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Using Commonly Asked Questions to Fuel Your Content Strategy

Using Commonly Asked Questions to Fuel Your Content Strategy | Surviving Social Chaos | Scoop.it
Q&A sites and query reports can be a key source to help you understand what your customers are looking for in your content.
donhornsby's insight:
This is by no means an exhaustive list of where to find the questions that your audience have, but hopefully it’s a good starting point and helps you to see the value in researching the questions they want answers to.
 
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Darren Lee Revell's curator insight, February 18, 4:19 AM

Questions lead to site traffic

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Consistency Is The Key To Facebook Marketing 

Consistency Is The Key To Facebook Marketing  | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Consistency does not come easy. It takes planning and a high degree of discipline – but if you can create a system that allows you to be consistent, schedule your time, and make being consistent a priority, your Facebook Page will benefit.
 
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teviotdynamic's comment, February 16, 4:05 AM
Very good
Darren Lee Revell's curator insight, February 17, 4:37 AM

Yup.