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Is Facebook Facing the Winds of Change?

Is Facebook Facing the Winds of Change? | Surviving Social Chaos | Scoop.it

Despite the many headlines you’ve likely come across regarding its impending downfall, Facebook does indeed remain the world’s most popular social network, with over one billion active users engaging with the site daily. But although Facebook’s grip on the number one spot in the social networking universe remains firm, the social media landscape is definitely shifting. 


Via Mau
donhornsby's insight:

(From the article): So obviously the sky’s not falling over Facebook just yet and reports of its imminent death have been greatly exaggerated. But . . . with influential the younger demographic and brands both potentially at a crossroads with the network, the voices questioning whether or not Facebook can maintain its dominance over the social media sphere are likely to get louder before they get quieter.

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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Why Social Selling Professionals Should Celebrate Two Declarations of Independence This Weekend

Why Social Selling Professionals Should Celebrate Two Declarations of Independence This Weekend | Surviving Social Chaos | Scoop.it
The Declaration of Independence that formed our nation was an end and a beginning: It was the end of oppressive British rule and the beginning of a free nation that could seek a better form of government.

As a sales professional, you

Via Anita Windisman
donhornsby's insight:

(From the article): Now that we’re a few years into the social selling revolution, the results are undeniable. Social selling is better for buyers: Instead of viewing the interaction as an unwanted intrusion, 64% of B2B buyers appreciate it when a sales person contacts them with relevant information. Social selling is better for the sales profession: It allows salespeople to be seen as valued, problem-solving allies.

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Is Facebook the next frontier for online learning?

Is Facebook the next frontier for online learning? | Surviving Social Chaos | Scoop.it
Social-networking sites such as Facebook can help students learn scientific literacy and other complex subjects that often receive short shrift in today's time-strapped classrooms, finds a study led by an MSU scholar.
donhornsby's insight:

There is great potential in Facebook and other social media platforms to be used in education.  I have seen creative uses...


(From the article): “While any social network site can be misused,” Greenhow said, “there’s also a significant and underexplored opportunity to develop these spaces as forums for learning, healthy academic debate and career development.”

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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Surviving Social Chaos | Scoop.it

A new survey reveals what marketers are getting right—and where they're going wrong on social media.


Via Jeff Domansky
donhornsby's insight:

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.

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Jeff Domansky's curator insight, June 29, 9:46 AM

A new survey reveals what marketers are getting right and where they're going wrong on social.

Luis Cano's curator insight, June 29, 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...

rserse's curator insight, July 1, 5:16 AM

a best practices guide to keep in mind 

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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | Surviving Social Chaos | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

 


Via Antonino Militello, Gerrit Bes
donhornsby's insight:

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
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Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

Diana Ries Sheldon's curator insight, Today, 9:35 AM

Absolutely true. @sebring-airport

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Should you create different social media posts for international clients?

Should you create different social media posts for international clients? | Surviving Social Chaos | Scoop.it
The pros and cons of creating different marketing approaches and social media posts for international clients
donhornsby's insight:

(From the article): Of course you should adapt!


If you want to make more money and reach international clients beyond the Queen’s former colonies, you should learn the customs of each non-native speaker to possibly attract more of their kind.

 

As soon as I stopped treating German clients like Americans who happened to speak German, I attracted more German-speaking clients.

 

So when dealing with my countrymen, I began to use a more serious tone (business in Germany is no laughing matter!), and showed more proof of my expertise through testimonials and former client work. This allowed me to build up some trust with my clients. Word of mouth traveled all the way to Austria and Switzerland and increased my German-speaking client pool.

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17 Safe Places to Build Links for SEO

17 Safe Places to Build Links for SEO | Surviving Social Chaos | Scoop.it

'As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties.

 

As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better'.

 Read More: http://www.entrepreneur.com/article/247271


Via Antonino Militello
donhornsby's insight:

(From the article): As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties. As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better.

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Marco Favero's curator insight, June 19, 10:26 AM

aggiungi la tua intuizione ...

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No One Can Think Outside the Box

No One Can Think Outside the Box | Surviving Social Chaos | Scoop.it
But it’s OK – you don’t have to.
donhornsby's insight:

This is a unique perspective on strategic thinking...

 

(From the article): So, don’t ask how you can think outside the box. Ask how many boxes you can think inside. Then, dive in. The revelations are fine.

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How To Boost Your SEO With Influencer Marketing

How To Boost Your SEO With Influencer Marketing | Surviving Social Chaos | Scoop.it
There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic search. According to SEO platform BrightEdge more than 50% of all traffic across a number of industries comes from organic searches. Email, display and referral is the next biggest traffic source followed by paid search.

Let’s take a look at business services sector. This is where pretty big disparities appear and if you’re in the business services sector more than 60% of your traffic comes from organic search.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): My tip: this also a great way of getting noticed by new and undiscovered influencers. Focus on your existing influencers but figure out who they engage with to constantly grow your network.

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LinkedIn Endorsements: Worthless or Worth a Second Look?

LinkedIn Endorsements: Worthless or Worth a Second Look? | Surviving Social Chaos | Scoop.it
When recruiters are calling them 'Silly and Meaningless' you should probably start listening.
donhornsby's insight:

Do you read (and rely) on endorsements on LinkedIn? This article has some valid thoughts that you might wish to consider.

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2 Reasons You Are NOT Getting Higher SEO Rankings

2 Reasons You Are NOT Getting Higher SEO Rankings | Surviving Social Chaos | Scoop.it
Think copying your competitor’s SEO strategy or implementing every website strategy that you read about online will give you higher rankings? Think again!
donhornsby's insight:

(From the article): I know you want a really cool website design and you can easily get that without killing your SEO strategy or frustrating your target market.

 

The problem is that too many businesses see awesome looking websites, but don’t realize that those websites have horrible conversion and search engine rankings.

 

Before you decide to copy your competitor’s website design or SEO strategy, do a competitive analysis to see how they are really ranking in Google, Yahoo!, and Bing. You may be surprised that to find out that they are not your competitor at all.

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5 Ways to Woo Your B2B Social Media Audience & 3 Brands That Are Doing it Well

5 Ways to Woo Your B2B Social Media Audience & 3 Brands That Are Doing it Well | Surviving Social Chaos | Scoop.it

 Have you ever been in a relationship where one partner wanted more, and the other was hesitant to take the next step?

donhornsby's insight:

(From the article): Just like any relationship, it takes time to build trust, authority and loyalty with your social media audience. Also, it’s a relationship that must be nurtured consistently in order to grow and evolve.


What do you believe is your biggest opportunity for connecting with your social media audience?

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Why You Need to Hire Outside Marketing Expertise

Why You Need to Hire Outside Marketing Expertise | Surviving Social Chaos | Scoop.it
Partnering smart and creative campaigns with technical proficiency is no minor feat. But hiring outside expertise might be the perfect solution.
donhornsby's insight:

(From the article): Once you’re working with your external provider, you’ll do your part by educating them on the basics. Let them know who you sell to, who kicks tires, who needs to be nurtured, and who’s low-hanging fruit. Prioritize the content assets you need, then let them work their magic. There will be time for nuances and fine-tuning later. You’ll drive more return by starting sooner with the basics rather than fiddling around with details for months on end.

 

Follow this plan, and you’ll have a powerful marketing ecosystem up and running in 90 days—one that reaches the right customers, closes deals, and drives your brand into a future of impressive returns.

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What are the best social media platforms for your business?

What are the best social media platforms for your business? | Surviving Social Chaos | Scoop.it

If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.

donhornsby's insight:

(From the article): Under certain circumstances, you can build a relevant, actionable, passionate audience on any of these social media platforms. However, for most businesses, the engine for social media success begins with the “rich content” provided by a blog, video series, or podcast. An investment in this content also provides an opportunity for massive exposure compared to a simple tweet of Facebook post.

 

Again, I would like to emphasize that there are many more opportunities within these platforms than I could cover in a short, generalized blog post. There are many exceptions to these “rules.” But I hope presenting this in the unique perspective of effort versus audience has been useful and thought-provoking. The comment section is yours!

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9 Best Social Media and Content Marketing Tips From Buffer

9 Best Social Media and Content Marketing Tips From Buffer | Surviving Social Chaos | Scoop.it

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.


Via Neil Ferree, Gerrit Bes
donhornsby's insight:

(From the article): We often share our blog posts multiple times on social networks, for a few difference reasons. Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it.

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Neil Ferree's curator insight, July 1, 11:19 AM

Tweets with Images get more clicks than those without.


Tweets with images receive 89% more Favorites.

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5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro

5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro | Surviving Social Chaos | Scoop.it

Here are five apps that allow you to use Twitter like a pro!

donhornsby's insight:

(From the article): Since there’s some evidence that Twitter is important, your next step is to figure out how to use the platform to achieve your goals more effectively. Some businesses are great at utilizing Twitter, but not everyone is; in fact, 81 percent of B2B marketers find online marketing moderately to extremely challenging. It takes time and focus to create a plan for how to use Twitter and then to put that plan in motion.

 

Of course, you need to start by investing time in a quick beginner’s tutorial that offers video, images and text to explain the platform in detail. Then you can tap into a secret world of apps that will allow you make the most of your time on Twitter.

 

Here are five apps that allow you to use Twitter like a pro:

 

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The Future of Content Creation Requires Humans Not Robots

The Future of Content Creation Requires Humans Not Robots | Surviving Social Chaos | Scoop.it
Machined or handcrafted? What’s your content creation ethos? Read on for the handcrafted perspective in that debate – Content Marketing Institute.
donhornsby's insight:

(From the article): But without the right mentality, marketers equate scaling content marketing with taking shortcuts and producing more volume at the expense of quality. For these organizations, scale essentially means shoveling more coal into the engine of a crappy content factory. With the SEED approach, scale is about consistency, quality, experimentation and testing, and better, deeper connections to more of their audiences. If they increase volume, it’s because they’ve mastered quality output and have goals to achieve both in serving an audience and in converting them.

 

These four elements – something I call the SEED approach – are essential elements of great content creation.

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4 Tips To Optimize Your Content For Google

4 Tips To Optimize Your Content For Google | Surviving Social Chaos | Scoop.it
Search engine optimization is all about getting your site to the top of the search engines for your target keywords. Several tactics are used to do this.
donhornsby's insight:

(From the article): Forget about Google for a second. Write detailed material for your readers. Give them the nitty-gritty for whatever you’re writing about. Don’t hold back. You’ll find that many of your readers will share your content with their friends. They’ll also be more likely to engage with it. This will create natural signals that make Google sit up and take notice.


A quick recap: SEO is about taking direct action to get your site ranked. CMO is about using your content to indirectly build a variety of signals that tell Google to rank your site higher. Neither strategy replaces the other. They work together, like close brothers or sisters.

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10 content marketing mistakes to avoid

10 content marketing mistakes to avoid | Surviving Social Chaos | Scoop.it

Blog posts take hours to write, great images need to be found or created, and those social networks need to be managed and nurtured. It is often not done or persisted with because there is no apparent quick reward.

 

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust, and followers over time. This earns you the right to then sell them something down the track.

 

Here are some content marketing mistakes that many amateurs new to the game are making....


Via Jeff Domansky
donhornsby's insight:

(From the article): A recent study by Fractl and Buzzfeed over 6 months and 220,000 articles, looked at 5 different types of content and guess which of the five types worked best? Listicles.

 

Buzzfeed is the master of them. Here is an example titled “27 Completely Innocent Images That Will Bother You For Some Reason”

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Jeff Domansky's curator insight, June 23, 8:57 AM

Don't make these mistakes in your content marketing writes Jeff Bullas.

SageRave of Get Custom Content's curator insight, June 23, 6:38 PM

Don't worry. If you have made these mistakes, you will recover!

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There is no community on social media

There is no community on social media | Surviving Social Chaos | Scoop.it
I think today we must focus on building community wherever our customers want to be. Connect with them through content that creates interest and eventually inspires loyalty. That is the possibility and promise of social media community.One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
donhornsby's insight:

(From the article): I think today we must focus on building community wherever our customers want to be. Connect with them through content that creates interest and eventually inspires loyalty. That is the possibility and promise of social media community.

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How To Build Links to Your Website in 5 Easy Steps

How To Build Links to Your Website in 5 Easy Steps | Surviving Social Chaos | Scoop.it
Building links is important, but it can be a dangerous SEO strategy if not done right. Here are 5 easy white hat SEO tips to build links Google will love.
donhornsby's insight:

What I appreciate about this article is the emphasis on the 'human side' of link building and social media. The human element is often overlooked.

 

(From the article): As with anything, digital marketing success takes time and patience. Use your passion for your products, services, and people to get found, stand out, and get more links online. Let people connect with the human side of your business and, soon enough, others will be building those links for you.

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Liandri Van Wyk's curator insight, June 10, 7:30 AM

Gone are the days where he with the most links wins. Google does still value links – but only links that are relevant and built on a trust foundation. Discover HOW TO in 5 simple steps.

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8 Nonobvious Tips to Promote Your Content

8 Nonobvious Tips to Promote Your Content | Surviving Social Chaos | Scoop.it
Social media is a good start for content promotion, but here are 8 nonobvious tips to further your content’s reach – Content Marketing Institute.
donhornsby's insight:

Here are ideas on how to promote your content that you may not have considered!

 

(From the article): Without a solid content promotion plan in place, your content’s success will be extremely limited. In addition to the tried and true methods of promotion, consider including promotion platforms that are less obvious, such as the eight mentioned, in your next promotion plan.


What new or little-known content promotion tips have worked for you? 

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Going on Vacation? 7 Clever & Effective Out-of-Office Replies to Try

Going on Vacation? 7 Clever & Effective Out-of-Office Replies to Try | Surviving Social Chaos | Scoop.it
Heading out on vacation? Here are some out of office replies to help you do your job while you're gone.
donhornsby's insight:

Some of these are very clever. Do you use an automatic 'Out-of-Office' reply when you are out of town?

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6 ideas for improving your company's LinkedIn page

6 ideas for improving your company's LinkedIn page | Surviving Social Chaos | Scoop.it
Uploading your own images and empowering your employees to engage with your online content will boost its appeal for your target audience.
donhornsby's insight:

(From the article): Empower your employees.


Most companies are still struggling with empowering their employees to engage regularly with their LinkedIn Company Page. At AppleOne, we had more than 1,500 employees on LinkedIn, but only a small percentage engaged with our content. We averaged 41 interactions on our status updates during the first six months of 2014, which would be less than 3 percent engagement per post assuming all interactions are from employees.

 

Companies have to do better at explaining to employees that they are an essential part of the marketing team, and they must highlight how crucial their participation is for the overall company success. Training employees to follow their Company Page, and regularly like and share content, will greatly boost interactions and engagement.

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Who are the 88 marketers you should follow on Twitter?

Who are the 88 marketers you should follow on Twitter? | Surviving Social Chaos | Scoop.it
Using Little Bird influencer ID and network analysis software, Jay Baer charts and ranks the 88 marketers he's recommended on his Jay Today podcast.
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A great list of people to follow and learn from!

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11 Things Every New Content Marketer Should Know to Crush This Field

11 Things Every New Content Marketer Should Know to Crush This Field | Surviving Social Chaos | Scoop.it
Take command of your own fate to succeed. Here are the foundational and domain-specific skills every marketer should know – Content Marketing Institute.
donhornsby's insight:

(From the article): Every new marketer needs a good mix of broad foundational and specific domain skills. I’m often asked what concepts an entry-level professional in this field should know. Here are 20that I have shared. A list like this is easy to start but impossible to finish because it becomes outdated almost immediately and grows unreasonably long.

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