Surviving Social Chaos
63
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Case Study: How Keyword Research Works in the Wild

Case Study: How Keyword Research Works in the Wild | Surviving Social Chaos | Scoop.it

You’ve got a straightforward system for finding keywords that work for you.

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.

 

But you’ve still got some questions about how this research works in real life.

donhornsby's insight:

(From the article): This post is the last part of our series on how to do effective research as a content marketer.

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The Rise of Social Everything

The Rise of Social Everything | Surviving Social Chaos | Scoop.it

Within five years, I predict, the word social will seem as cliché as synergy feels now. Social connection will be like a dial tone, something we once expected to hear and now don’t bother listening for as we dial. What it represents is just there.


Between now and then, though, we have some growing up to do. We must get comfortable in our social shoes. Overcome personal and professional discomfort with relying on relationships to get work done. And do that publicly, as an intentional mindful function rather than something we’ve always done without notice or acknowledgment.

 

Read more:

http://marciaconner.com/blog/social-everything/

 


Via Ana Cristina Pratas, Gust MEES
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