I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.
Social networking has changed the way we interact with friends and associates. While social networks, like Facebook, Twitter, YouTube, FourSquare, and Google+, play a significant role in our lives, they are also a high risk for security threats.
With hundreds of millions of users online, these tools not only attract friends and family wanting to stay in touch, but they also attract people wanting to know about you for the wrong reasons. Be aware of the top five security threats currently out there to help you stay safe online.
Why is everyone praising Google Authorship so much? Sure, there are a few good aspects to the program. The author pictures look really good in SERPs. And successful implementation of authorship increases CTR massively and builds your reputation as an author in the eyes of Google and people. But, it also leaves a fairly easy to notice footprint for those who use Authorship while guest blogging with the aim of building links to their own sites. This is like telling Google, “Hey! The person who wrote that genuinely good post last week on my own blog? I’m also the author of this crappy guest post.” Ask me, how do you know? Because it’s easily predictable.
GooglePlus Rocks +B.L. Ochman (@whatsnext) and +David F Leopold (@SmallBizDavid) created a great HangOut about +Google+ today. Several of B. L.'s statements struck me as beyond important including:
GooglePlus is NOT a social net but a revolution in online communication.
There has never been a TOOL like it.
This is a great Hangout with a very smart lady. At one point in the final third they discuss how GPlus is a major opportunity for fashion websites. I've done extensive research that supports that idea.
If you keep in mind the idea that GPlus is a tool not a social net it may be the most disruptive thing you can do within your business vertical no matter what it is (I have extensive research to back that up too).
Why kill yourself to catch up to someone who is just waiting for you machinegun in place on Facebook or Twitter when, in almost every case I've studied GPlus is a blue ocean of opportunity?
How did teams I've managed make over $30M online? It wasn't by doing what everyone else was doing exactly as they wre doing it I assure you :). Marty
From Robin Good's insight: "Curation and PKM (personal knowledge management) have the same objective: helping oneself and others gain more understanding about whatever we are interested in. The only difference between the two is that curation devotes itself to satisfy the knowledge needs of an audience while the second addresses these at a personal level.
But what are sense-making activites about? These include: 1. Validating 2. Synthesizing 3. Presenting 4. Customizing 5. Answering 6. Meta-informing 7. Reformulating 8. Legitimizing
to which Robin Good would personally add: 9. Comparing 10.Finding related items 11.Illustrating - Visualizing 12.Evaluating 13.Crediting and attributing..."
Excerpt from guest post by Michael Brito, author of "Your Brand: The Next Media Company", published on Brian Solis Blog: "There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.
1. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.
2. There is an attention deficit in the minds of consumers. Our brains are finite and we can only consume a small amount of content and then actually make some sense of it.
3. Consumers’ lives are dynamic and extremely unpredictable making extremely difficult for brands to reach them with a message.
4. All consumers are influential and aid their peers down the purchase funnel.
If you are a marketer, there is absolutely nothing stopping you from creating, aggregating, and curating content and then posting it in social media channels without having a content strategy.
You can hire consultants, agencies, and even third-party journalists and bloggers using platforms like Contently or eByline to create content and campaigns on your behalf.
Your brand must become a content organization.
This is much easier said than done, of course. Here are four, very easy considerations to get you started. 1. Why... 2. What... 3. How... 4. Where...
I left a comment on HotBlogTips.com : I've talked a lot in the past about why numbers do count when it comes to social proof and this post will focus on Twitter...
I want to focus on two points; the people and Brian Belfitt. The members on Blog Engage are top shelf, and I mean that. You have folks like Justin Germino, Ileane Smith, Zac Johnson,Karen Woodham, and a bunch of other bloggers that I’ve called friends for years.
The success of a Facebook Page lies in the hands of its admins. Facebook Page admins are the people who are in direct contact with a Page’s fans and are in charge of promoting the brand to the online world. Whether your Page has one or many admins there are a few best practices you need to know about in order to ensure that your Page is as engaging and successful as it can be.
Hashtags are everywhere. In just a few years they’ve been heavily incorporated into network TV shows, commercials, movie promotions, magazine ads and, amazingly enough, for many folks they’re even part of their everyday vernacular (albeit usually with a touch of irony).
Who knew? Well, Twitter certainly didn’t – the hashtag originated on IRC and was pushed on to Twitter by its users, not the company itself – but they’ve been quick to capitalise, and mastering the hashtag is now an essential part of every digital marketing campaign.
This infographic from The Huffington Post outlines the basics and best practices for optimum hashtag use.
Social media is providing job seekers with a new avenue to be seen and revolutionizing recruitment for employers and the field of HR in general. (How Social Media Is Making Job Hunting Better—For Candidates and Companies.
(From the article): The resume is no longer the first step in the recruitment process; It’s one of the last. Social media gives both candidates and employers the chance to be more active in their job hunt—saving time and money and ensuring that applicants who get the job are the best fit for the company and stay around for the long haul.
When you walk by someone on the street and say hi, how does it make you feel when they don’t say a hi back? It’s amazing how small a lack of acknowledgement can make a person feel, but it’s also amazing just how much you can do to encourage a response. The same is true with emails.
Now, imagine the reverse scenario. You’re passing someone on the street and they briefly glance at you, say hi, and then quickly look away. How likely are you to say hi back? Now imagine a person looking you straight in the eyes, smiling broadly and saying hi — even using your name! The odds are much better that you’ll be inspired to respond in kind.
The same again, is true with emails. Except, instead of facial expressions or tone of voice, there is a whole different set of rules when it comes to emailing that will encourage or discourage a person to hit the “reply” button and answer you. In this post, I’m going to share a few tricks with you that I’ve learned over the years — tips that’ll greatly increase your success with getting email responses, even from very busy people.
Would you like to improve your social media marketing? Are you wondering what social media marketing tactics the pros like to use? We asked top social media pros to share their hottest social media marketing tactics.
Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion.
I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.
Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.
The best car brand on social media was determined using seven criteria across three top social media networks. The top 10 Facebook fan pages were looked at and ranked by number of fans and engagement rate. The top 10 official Twitter accounts were ranked by followers and engagement as well. And the top 10 official YouTube accounts were measured for subscribers, video views and number of videos uploaded.
Overall Audi came out on top for two of the criteria. BMW, Aston Martin, Porsche, Kia, and Toyota won one time for each of the remaining six. You could hand the “king of social media” crown to Audi, but is is too close to tell. Otherwise if you assign a point system where number 1 in a category gets 10 points and number 10 gets 1 point, Audi still wins with 43 points. BMW comes in second with 41 points. Ferrari rounds out the top 3 with 34 points.
Scoop.it Top 10 Content Conversion Study What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?
For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.
Here are Scoop.it feeds whose Top 10 analysis for clicks is complete: