Surviving Social Chaos
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Content Curation on Social Media: An Introductory Guide

Content Curation on Social Media: An Introductory Guide | Surviving Social Chaos | Scoop.it
Social content curation is an important building block of your inbound marketing strategy.

Via Robin Good
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Robin Good's curator insight, February 28, 2013 8:39 AM




Gianluca Fiorelli does a good job, after his webinar last week, of reporting what are the key steps, resources and strategies to use to leverage the content curation approach for gaining visibility, followers and extra traffic across social media channels.


In this intro guide he addresses some of the basic questions received by webinar participants last week.


Some good resources for news discovery, but - in my opinion - too little in the way of good examples and what they are characterized by.



Useful as an intro guide for social media content marketers. 7/10


Full guide: http://www.seomoz.org/blog/social-media-curation-guide


You may also want to check The Content Curation Guide for SEO also published by Gianluca Fiorelli last year.





Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How to Be Successful on Social: Prime Your Pump!

How to Be Successful on Social: Prime Your Pump! | Surviving Social Chaos | Scoop.it
To be successful on social, you must be confident, capable and ready to address the naysayers. In short, you have to prime your pump!
donhornsby's insight:
The good news is that with the power of social media, building a brand no longer takes millions of dollars and dozens of years. You can start building your personal brand and priming your pump by following the simple steps outlined above. Be ready for greatness, because greatness is ready for you!
 
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Local SEO & Beyond: Ranking Your Local Business in 2017

Local SEO & Beyond: Ranking Your Local Business in 2017 | Surviving Social Chaos | Scoop.it
There's a whole world of possibilities beyond the local 3-pack to explore. Broaden your horizons beyond your existing local SEO strategies to come out on top this year.
donhornsby's insight:
Now that you have an open mind, let's take a look at the actionable things you can do to improve your overall visibility and rankings in locally centric campaigns. As much as I like to think local SEO is rocket science, it really isn't. You really need to focus your attention on the things that are going to move the needle.
 
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20 Fab Ways to Actually Tell Your Stories On Social Media

20 Fab Ways to Actually Tell Your Stories On Social Media | Surviving Social Chaos | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.

Via Karen Dietz
donhornsby's insight:
Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? 

It turns out there are many ways to use social media for storytelling!
 
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Karen Dietz's curator insight, February 22, 11:31 AM

In all my years of curating, I've looked at tons of articles promoting storytelling on social media. The problem? The posts are not really about storytelling. They are about photo sharing, 140-character opinions, posting links, and anything else you can think of. There's been mention of your collective tweets/posts/photos adding up to "your story" -- but that's a vague notion at best. None of this is really helpful.

 

Finally Alfred Lua from Buffer has written an intelligent piece that really does talk about storytelling -- yes, real stories -- and how to do it on different social media platforms. Yay!

 

Go grab these ideas and start having a field day sharing your stories.

Janet Vasil's curator insight, February 23, 3:22 PM
Storytelling idea for social media posts, not just headlines.
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How to Create a Responsive and Eye-Catching Website

How to Create a Responsive and Eye-Catching Website | Surviving Social Chaos | Scoop.it
Big companies keep updating their sites to keep up with the new trends in web design and development. Now it's your turn to create an eye-catching website.

Via Mike Barnes
donhornsby's insight:
These are pretty much the basic things to consider in creating a responsive and eye-catching website. Having well-designed website is not just beneficial but also necessary in the success of your business. Customers rely on google searches and websites to determine which products or services suit their needs. Constantly update the features of your site to keep up with new web design trends and to attract more customers.
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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Surviving Social Chaos | Scoop.it

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

 

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

 

Some have been home runs and some have been strikeouts.

 

But there are seven in particular I really like and want to share with you....


Via Jeff Domansky
donhornsby's insight:
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
 
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Daniel Watson's curator insight, February 19, 2:27 AM

 

Coming up with topics for your blog, gets harder and harder, the longer you are involved with content marketing. If your blog is a hungry beast, every little bit of help you can get when it comes to fresh ideas for posts, will save you grief. This article, offers up 7 tools that you can use, to get over the hurdle of what topic to write about next for your blog.

Darren Lee Revell's curator insight, February 19, 4:28 AM

Content, content, content

johnleedao's curator insight, February 19, 6:49 AM

7 tools for generating infinite content ideas for your blog

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017 

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017  | Surviving Social Chaos | Scoop.it
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. …
donhornsby's insight:
Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!
 
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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Surviving Social Chaos | Scoop.it
Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.
donhornsby's insight:
Larry stresses that the emotions that make people want to click things in search listings are the same as those that make people want to share and click things on social media. That’s why both search results and social ads reward content that receives high engagement with better visibility.
 
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Lucas Broos's curator insight, February 17, 10:09 AM

L'utilisation de Facebook Ads est très important. Bien utiliser cet outil permet de mettre en avant votre entreprise en ligne.

Darren Lee Revell's curator insight, February 18, 4:19 AM

Worth a read

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How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You | Surviving Social Chaos | Scoop.it

Content should reflect your brand’s integrity, and in turn, help your audience trust you. Start with these five ways!

 
donhornsby's insight:
Take every opportunity to engage your audience and develop relationships, and if you ever make promises, always follow through.
 
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mysteriousprisoner's comment, February 17, 3:45 AM
Thats fabulous
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7 Ways to Use Emojis in Social Media Marketing

7 Ways to Use Emojis in Social Media Marketing | Surviving Social Chaos | Scoop.it
Emojis can be an effective way to boost your marketing efforts - when used well. 
donhornsby's insight:
Emojis give something back to online customer interactions that text, for all its merits, has a hard time conveying, such as emotional cues and an informal playfulness. Used well, they can be a powerful marketing tool. And, whether you like them or hate them, they’re here to stay.
 
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How LinkedIn Markets on LinkedIn (Infographic)

How LinkedIn Markets on LinkedIn (Infographic) | Surviving Social Chaos | Scoop.it
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
donhornsby's insight:
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Great Infographic!
 
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5 Reasons Blogging is So Important to Marketing Your Business

5 Reasons Blogging is So Important to Marketing Your Business | Surviving Social Chaos | Scoop.it

Despite the emergence of new content formats and features, your blog remains central to effective content marketing.

 

It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools.

 

Blogging is the most important aspect of content marketing when it comes to generating organic traffic.

 

Yes, there is a lot of work involved. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry.

 

The following is a look at several primary reasons a blog is still critical to lead generation through content marketing....

 

Via Jeff Domansky
donhornsby's insight:
ntegrating videos, graphics, white papers, case studies and other content formats into your marketing strategy is wise. However, the major benefits of a blog in lead generation prove it remains central to your content marketing strategy. 
 
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Jeff Domansky's curator insight, February 14, 1:55 AM

Five reasons blogging still matters.

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Why there's no perfect time to post on Facebook  

Why there's no perfect time to post on Facebook   | Surviving Social Chaos | Scoop.it
This post explores why there's no universal best time to post on Facebook and how to find the best times for your business to post.
donhornsby's insight:
If you want to succeed on Facebook, your content will be the most important factor. Not the time it’s posted. Of course, timing can have an effect on performance if the post is timely or more relevant at set time – such as content aimed at reaching sports fans at the time when games are happening. But largely, your social media success relies on the strength of your content.
 
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One Thing is Killing Content Marketing and Everyone Is Ignoring It

One Thing is Killing Content Marketing and Everyone Is Ignoring It | Surviving Social Chaos | Scoop.it
Content Marketing Institute Founder Joe Pulizzi says it’s not surprising marketers with content similar to their competitors can’t find success
donhornsby's insight:
Today, it’s harder and harder to buy attention. You have to earn it. Earn it today, tomorrow, and five years from now by delivering the most impactful information your customers could ever ask for. “Good enough” won’t win the battle for customer attention. Be great.
 
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4 Strategies To Become A Better Writer

4 Strategies To Become A Better Writer | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Good writing can take your business to the next level. Whether you plan to outsource writing or do it yourself, it helps to be a good writer. That way, you can properly judge the writing and whether or not it’s quality enough for your audience. Follow these 4 strategies and your writing will naturally improve over time.
 
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Important Pinterest Metrics: Where to Focus Your Attention

Important Pinterest Metrics: Where to Focus Your Attention | Surviving Social Chaos | Scoop.it
Learn about the most important Pinterest metrics that you should pay attention to in order to evaluate your return on investment (ROI) via Simple Pin Media

Via Kelly Lieberman
donhornsby's insight:
If you’re killing it in product sales/leads from Pinterest, but your page views are growing slowly, that’s okay. A page view is just a number. What’s happening on the site side is what’s important. So figure out what ROI metrics are important to you and go with those. What’s working for someone else might not be working for you.
 
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A strategy to stay relevant in a tumultuous marketing world

A strategy to stay relevant in a tumultuous marketing world | Surviving Social Chaos | Scoop.it

Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take?

This seems so overwhelming.

Well, until now. It does not have to be....


Via Jeff Domansky
donhornsby's insight:
Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take? This seems so overwhelming. Well, until now. It does not have to be.
 
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Jeff Domansky's curator insight, February 22, 5:25 PM

Mark Schaefer talks about the advantages of becoming known and Known – his new book. His slide presentation is recommended viewing. 9/10

Janet Vasil's curator insight, February 23, 3:16 PM
Mark Schaefer's new book "Known" can help prevent online overwhelm as you boost your visibility. Check it out.
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How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger

How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger | Surviving Social Chaos | Scoop.it
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

Via Bobby Dillard
donhornsby's insight:
This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
 
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Corporate Communications: How to Make Social Media Work in the Workplace  

Corporate Communications: How to Make Social Media Work in the Workplace   | Surviving Social Chaos | Scoop.it
Corporate social media helps employees engage with each other and the company but – more important – it boosts productivity; to get real returns on social media investments, senior managers should lead the way

Via Roger Francis
donhornsby's insight:
A major benefit of mobile technology is how it can help employees collaborate more easily, which is something employees certainly seem to value. The survey in the EIU report found that 76% of respondents say collaborating effectively is important to them. This was a pleasing stat for us at Sideways 6, but less pleasing was that employees don’t seem to value collaboration for the reasons we might expect – or hope, come to that.
 
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How to Reuse Content to Get More Traffic

How to Reuse Content to Get More Traffic | Surviving Social Chaos | Scoop.it
Creating new content can be difficult and time-consuming. That's why you must find a way to get more mileage from existing content.
donhornsby's insight:
The list above contains a few of the many ways you can reformat your content into another great piece that will attract your audience. By optimizing and repurposing content from the past, you’ll be able to boost your SEO, reach new audiences, and gain additional credibility and authority within your space. Who wouldn’t want that? Bottom line, don’t let content just sit there when you can still receive a ton of value from it.
 
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Celeste Concari's curator insight, February 18, 6:34 AM
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Using Commonly Asked Questions to Fuel Your Content Strategy

Using Commonly Asked Questions to Fuel Your Content Strategy | Surviving Social Chaos | Scoop.it
Q&A sites and query reports can be a key source to help you understand what your customers are looking for in your content.
donhornsby's insight:
This is by no means an exhaustive list of where to find the questions that your audience have, but hopefully it’s a good starting point and helps you to see the value in researching the questions they want answers to.
 
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Darren Lee Revell's curator insight, February 18, 4:19 AM

Questions lead to site traffic

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Consistency Is The Key To Facebook Marketing 

Consistency Is The Key To Facebook Marketing  | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Consistency does not come easy. It takes planning and a high degree of discipline – but if you can create a system that allows you to be consistent, schedule your time, and make being consistent a priority, your Facebook Page will benefit.
 
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teviotdynamic's comment, February 16, 4:05 AM
Very good
Darren Lee Revell's curator insight, February 17, 4:37 AM

Yup.

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Instagram Stories: How to Create Engaging Stories : Social Media Examiner

Instagram Stories: How to Create Engaging Stories : Social Media Examiner | Surviving Social Chaos | Scoop.it

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. 


In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. She’s the author of the Instagram Strategy Guide ebook and a regular speaker at Social Media Marketing World. Sue shares how a number of businesses are creating engaging Instagram stories. 


You’ll discover several techniques to improve your own Instagram stories.

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donhornsby's insight:
Give viewers an action without sounding bossy, she adds. Offer them something special. For instance, if you’re selling a product, reward the people who’ve watched your whole story by giving them a coupon code. Simply say, “Thanks so much for watching my story. Here’s 10% off your next ______.”
 
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11 Reasons Why Your Email List Beats Social Media

11 Reasons Why Your Email List Beats Social Media | Surviving Social Chaos | Scoop.it
Email list beats social media channels. I will show how email lists will work better for your marketing than social channels.

Via Daniel Watson
donhornsby's insight:
The goal is to move the potential customer in the direction of making a transaction. That vehicle is email more often than not.
 
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Daniel Watson's curator insight, February 13, 11:16 PM

 

Whilst social media marketing is all the rage, it will pay you not to forget the mainstay of any business marketing endeavours, the old reliable tool that is email marketing. Your email list is money in the bank if utilised for effective email campaigns. This article should serve to remind you, why email marketing should not be overlooked, as a key component of your business marketing strategies.

David Bembry's curator insight, February 14, 10:19 AM
It's all in the mix I'd say. It's not as though you can opt out either way.
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5 Ways to Sell More Products via Social Media

5 Ways to Sell More Products via Social Media | Surviving Social Chaos | Scoop.it
Want to drive more sales on social media? Discover five ways to optimize your social commerce efforts and stay ahead of the competition.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Social commerce is the new direction of ecommerce and social selling. YotPo found that online stores with an active social presence have a 32% higher sales rate than those without. Your social team also needs to be able to process incoming messages across networks as fast as possible. Only 1 in 6 social messages from customers receives a response from the retailer. And the demand for social answers is only increasing. In addition to being present on social media and responsive, the five tips in this article can help you improve your social selling efforts and stay ahead of your competitors.
 
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6 social media mistakes that communicators are still making

6 social media mistakes that communicators are still making | Surviving Social Chaos | Scoop.it
We've been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people's and organizations' success.
donhornsby's insight:
If any of these six social media "wrongs" ring a bell, change your strategy. Develop a plan, act upon it, aim wisely, and communicate.
 
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