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Linkedin Endorsements, Skills and Expertise. Quit the whining and leverage the network

Linkedin Endorsements, Skills and Expertise. Quit the whining and leverage the network | Surviving Social Chaos | Scoop.it
How to use Linkedin Endorsements, Skills and Expertise to increase your networking ability. Stop the whining. Leverage the network

Via Shirley Williams (appearoo.com/ShirleyWilliams)
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Joan Stewart's curator insight, February 24, 2013 8:21 AM

LinkedIn has become a powerful tool to use if used correctly.

 

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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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3 MUSTS for Social Media in 2015

3 MUSTS for Social Media in 2015 | Surviving Social Chaos | Scoop.it
Are you incorporating these 3 things in your social media marketing? If not, get ready to be left behind. Find out what they are and how to use them today!
donhornsby's insight:

I agree with what she has recommended. 2015 is going to be a big year for social media marketing.


(From the article): Personal connection, videos, and ad spend are my top three. And my final prediction for 2015 is that it’s going to be the year of Instagram. If you aren’t on it – make it a priority.

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How I Made my Business Meetings More Productive in 3 Simple Steps

How I Made my Business Meetings More Productive in 3 Simple Steps | Surviving Social Chaos | Scoop.it

I am a small business owner and just like many other people in my situation I struggle with the same everyday problems. One of the worst problems I had to deal with were the business meetings me and my team used to have. I thought that these meetings are essential to an organization so we used to hold them regularly, often without good reason. I’m saying this is one of the worst problems I had to deal with because I didn’t know it was a problem until it was almost too late. Here’s what I did to solve it:

donhornsby's insight:

(From the article): I guarantee you that if you follow my advice you will be able to improve your business meetings too. If you need some extra help you can also get one of the readily available software solutions such as Pronestor, YaRooms and GetaRoomdeveloped for instance. These will make every aspect of organizing meetings a breeze. 

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donhornsby's curator insight, February 25, 10:19 AM

I guarantee you that if you follow my advice you will be able to improve your business meetings too. If you need some extra help you can also get one of the readily available software solutions such as Pronestor, YaRooms and GetaRoomdeveloped for instance. These will make every aspect of organizing meetings a breeze. 

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5 Powerful Ways to Grow Your Social Media Presence

5 Powerful Ways to Grow Your Social Media Presence | Surviving Social Chaos | Scoop.it
Simple but powerful social media tips that you can implement right now to stand out and grow your social media presence.
donhornsby's insight:

Are you ready to grow your presence on social media. This is an excellent article to start with that process today!

 

(From the article): The social space is not getting any quieter. Everyone wants to be noticed and for their message to be heard. By following some of the above tips, you’ll be able to start crafting a  more unique voice, more effective ways to be seen and to provide increased value to the community. I’d love to hear about your own experiences, please comment below and share what’s worked for you when it comes to standing out!

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SageRave's curator insight, February 25, 10:18 AM

Ever wonder what happens when everyone adopts the same plan?

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The Psychology of Fellowship on Social Media

The Psychology of Fellowship on Social Media | Surviving Social Chaos | Scoop.it
There is a way to build brand ambassadors on social media. Here are some tips you can use to create a fellowship and cultivate your following.
donhornsby's insight:

This is a fascinating and insightful article. Treat people on social media (and in life) in the way that you would like to be treated!

 

(From the article): This is why it’s so important to build this for your brand on social media.  People need a place where they feel important or needed.  Don’t give this out begrudgingly either.  This is not something that you should mess around with.  If you’re not totally sold out to the process, then don’t bother doing it because doing something like this can either make you or break your brand.

 

The psychology behind all of this is based on the simple reason of usage. Find something for your trusted fellowship to do, really trust them with it, and they’ll complete the task for you. This is the first stages to building brand ambassadors and evangelists for your business online.

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New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech | Surviving Social Chaos | Scoop.it
Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
donhornsby's insight:

Words matter. It takes only one positive Tweet (or a few encouraging spoken words) to start a trend. #‎SpeakBeautiful‬

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Get More Traffic From Instagram

Get More Traffic From Instagram | Surviving Social Chaos | Scoop.it

Instagram is a beautiful place to share content, but with limited oppotunities to link specifically to to your online assets it can be tough to grow traffic. These tips will help you do it the right way. 

donhornsby's insight:

A great overview of Instagram - complete with tips on how to be effective in engagement on that platform.

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3 Myths About Posting Too Much Content On Facebook

3 Myths About Posting Too Much Content On Facebook | Surviving Social Chaos | Scoop.it

Is it true that you could be posting too much on Facebook? 

 

donhornsby's insight:

(From the article) Post as often as you like, even 10 times per day, so long as you have excellent content.

 

But if you don’t have great content, don’t feel compelled to post something, any more than you would eat another plate at the buffet just because.

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Are You a Social Media Jack of All Trades, but Master of None?

Are You a Social Media Jack of All Trades, but Master of None? | Surviving Social Chaos | Scoop.it

I remember when I first started with social media that I shared everything and anything to every single network that I was on. 

donhornsby's insight:

I love the way this article ends....what are your thoughts?

 

(From the article): I still have a long way to go. I’ve really just started trying to separate what I share per network, and I’ve only been pretty good at it with Instagram. But I’m working on doing the same with all my other networks too. In the end, I’m thinking I’d rather be extremely good or great at one thing, than just ok at lots of things. How about you?

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13 Social Media Templates to Help You Craft Great Social Posts

13 Social Media Templates to Help You Craft Great Social Posts | Surviving Social Chaos | Scoop.it
Crafting excellent social media posts and calendars is vital if you want your social stay to be a powerful and successful one. However, you might be hitting the proverbial brick wall with your posts,
donhornsby's insight:

(From the article): When you utilize these awesome templates for your business, make sure you use them for your business with yourown posts. Don’t copy everything that you see; tweak it to fit your brand and needs as well as possible. Remember, being original is vital in everything – always stay original! These templates are simply to help give you direction and streamline the content creation and auditing process. If you do share any of these templates with others, always make sure you reference back to where you located them on the Content Marketing Institute (CMI) site or Hootsuite. This is a great practice to get into, and is also very professional and will reflect greatly on you!

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5 Pinterest Strategies That Drive Big Traffic

5 Pinterest Strategies That Drive Big Traffic | Surviving Social Chaos | Scoop.it
How can you make Pinterest work for your business? Columnist Sonny Ganguly of WeddingWire has some tips.
donhornsby's insight:

As you work to expand the online reach of your small business, these five Pinterest strategies will help bring more visitors to your website. 

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10 Proven Ways For Brands To Connect With Millennials (Infographic)

10 Proven Ways For Brands To Connect With Millennials (Infographic) | Surviving Social Chaos | Scoop.it
In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and counting), so are you.

 

So we commissioned a study to survey 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty. The problem? They are turned off by the content they’re receiving. The survey also revealed 10 proven tactics that brands can leverage in their content marketing to successfully reach this elusive demographic...


Via Jeff Domansky
donhornsby's insight:

This is a must read list for anyone wanting to connect with Millennials! 

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Jeff Domansky's curator insight, February 18, 4:19 PM

Great research from NewsCred that shows what content works in targeting millennials. Useful tips. 8/10

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4 tips to create a LinkedIn profile that does the job hunt for you

4 tips to create a LinkedIn profile that does the job hunt for you | Surviving Social Chaos | Scoop.it

Recruiters  use LinkedIn to fill job vacancies. These tips will make your profile scream, ‘Hire me!’

donhornsby's insight:

A good review of the power of LinkedIn. Use this article to review your own profile today. Or contact me and we will work together to bring polish to your profile.

 

(From the article): Most people just copy and paste their resumé here, but you can do better. When filling out your employment history, instead of listing your duties, list your accomplishments (that indirectly explain your duties). Include facts, percentage increases, increased revenue stats and anything that will show a future employer how you’ll add monetary value to their business.

 

Also, make your job history interactive! Under each job title, you can add a related video, image, document, presentation and much more. If you’re an event planner, add a video of your last event. If you’re a graphic designer, add samples from your portfolio. You can find a list of all the services you can link to here.

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9 B2B Social Media Marketing Tips for Social Media Managers

9 B2B Social Media Marketing Tips for Social Media Managers | Surviving Social Chaos | Scoop.it
B2B marketers can benefit from social media for building relationships and sales leads. Here are 9 B2B social media marketing tips for B2B social media managers.

Via Suzanne Axt
donhornsby's insight:

Great tips to add to your Event Social Media strategy!

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Suzanne Axt's curator insight, February 13, 1:23 PM

Think about using these tips in your Event Social Media strategy.

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Social ROI: Are We There Yet?

Social ROI: Are We There Yet? | Surviving Social Chaos | Scoop.it

Remember those road trips with family or friends when you were growing up? There was always someone (maybe you) in the car that kept asking that annoying question: “Are we there yet?” That’s what it feels like sometimes when we’re talking to B2B marketers about their social media efforts.

donhornsby's insight:

So how can you know whether or not you’re on track with social media, so that you can be confident that ROI is just around the corner?

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Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO | Surviving Social Chaos | Scoop.it
Google and Twitter are teaming up to index tweets again in real time. Here's what marketers need to know about the new deal.
donhornsby's insight:

It looks like it's time to focus on your Twitter presence....it can be a powerful tool - especially with this new effort from Google.

 

(From the article): How should a marketer to react to this news? In this post, I will focus on how you can benefit from the new deal between Google and Twitter. You will need to be active on Twitter to obtain these benefits, but I will include some tips for those of you who are just getting started -- you can still benefit from this development if you're doing the right things. The good news is that it will take some time for Google to implement changes based on the new data they will be getting from Twitter, so you have some time to get ready. But the sooner you get started, the better.

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Momentum Factor's curator insight, February 25, 12:08 PM

Recently, Google and Twitter announced that they are working together again. How will this effect your SEO? What about social engagement on the platform? It looks like it is time to focus, even more so, on your Twitter presence! 

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Five Daily Business Blogging Habits to Improve Your Productivity

Five Daily Business Blogging Habits to Improve Your Productivity | Surviving Social Chaos | Scoop.it

A daily blogging habit is a commitment to devote time to your blog. It means that no matter what day it is, you have at least one blog post that you’re working through the stages of the writing process.


Here are the five habits I rely on to build and stick to a daily blogging routine:

donhornsby's insight:

Great suggestions..... What would you add to these tips?

 

(From the article): Can you spare 10, 15 or 30 minutes each day to make some progress on your next blog post? I guarantee it will be easier to finish if you’ve already started!

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3 Secret Factors That Influence Your SEO Rankings

3 Secret Factors That Influence Your SEO Rankings | Surviving Social Chaos | Scoop.it

Once upon a time, all you needed was content and some links for SEO. My friends, search engine optimization (SEO) has changed to become faster, smarter, and more mobile-friendly than it once was.

donhornsby's insight:

(From the article): There are many other SEO factors that can help you increase your search engine rankings. However, if you follow these 3 simple tips given, you will be that much closer to getting in front of your target audience and increase your potential for website conversion.

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4 Tips on How to Generate & Share Relevant Content

4 Tips on How to Generate & Share Relevant Content | Surviving Social Chaos | Scoop.it
Discover how to share content effectively and optimize your content for social media with these 4 quick tips
donhornsby's insight:

This article is from the folks at Hootsuite. It provides great insight on how to keep great content moving through your social media channels. What tips would you add to the list?

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Pinterest Looks for a Few Good Men by Adding Gender-Based Search

Pinterest Looks for a Few Good Men by Adding Gender-Based Search | Surviving Social Chaos | Scoop.it
Pinterest came to fame by wooing women with wedding ideas, hairstyle hints, and home decor allure. But now the female-friendly photo site is trying to get more men to commit by filtering search results by gender to meet their manly needs.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

It looks like Pinterest is attempting to broaden it's appeal - and make is more useful for marketers.

 

I(From the article)) In reality, the reason for aiming to attract more men is to appeal to more advertisers. According to the company, this small gender-friendly shift in search results is the just the beginning of many more improvements designed to draw advertisers.

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Pinterest is trying to raise another $500M, valuing the company at $11B (report)

Pinterest is trying to raise another $500M, valuing the company at $11B (report) | Surviving Social Chaos | Scoop.it
Pinterest, which started out as a scrapbooking site, is remaking itself as a destination where people discover and indicate things that might want to buy.

Via Kelly Lieberman
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Do you think that Pinterest is worth it? 

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How to handle an employee's offensive social media post

How to handle an employee's offensive social media post | Surviving Social Chaos | Scoop.it

Whether it's comments about news events, long-held beliefs or a bad joke, an employee's offensive posts on Facebook, Twitter and other social media sites can damage a company's image and profits. If the comments are racist, homophobic, sexist or against a religious group, tolerating discriminatory comments puts an employer at risk for lawsuits and losing customers.

donhornsby's insight:

Do you have a policy in place at work on handling social media posts from employees?

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Is Your Website Being Indexed Properly by Google?

Is Your Website Being Indexed Properly by Google? | Surviving Social Chaos | Scoop.it
One of the most common problems experienced when trying to rank in Google, is that your website is not currently being indexed correctly.
donhornsby's insight:

(From the article): Most of these checks are quick and easy to make, so don’t let your SEO and link building efforts go to waste – make sure your website is indexed correctly by Google. It’s surprising how many websites make some of the smallest mistakes, and it prevents their site from being indexed correctly. In the end, it hurts their website’s rankings, which hurts their traffic, which hurts their sales.

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There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video

There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video | Surviving Social Chaos | Scoop.it
Three weeks after the launch of Twitter's mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As.
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Are you thinking of using Twitter video? Here are what some of the early adopters are doing on it now!

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8 Social Media Mistakes That Are Killing Your Brand

8 Social Media Mistakes That Are Killing Your Brand | Surviving Social Chaos | Scoop.it
Social media has great potential for businesses looking to increase their reach, traffic and leads, if used correctly.

Via Level343
donhornsby's insight:

The author has brought up some excellent key things that brands (and practically everyone) needs to think about in their social media efforts.  I especially agree with the following:

 

(From the article): Posting the same types of content again and again can convey the impression that your brand is boring, uncreative or just not in tune with your audience. Instead of posting link after link or quote after quote, change things up by posting a wide variety of content.When you get hung up on posting the same types of content again and again, your followers will become less engaged and are more apt to think you simply don’t care about posting engaging content.

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Level343's curator insight, February 18, 11:06 AM

Avoiding these mistakes all comes down to ensuring your team is properly trained, using your resources wisely and responding to your fans and followers in a professional manner. When it comes down to it, treating your social media followers the same way you’d treat in-store customers or clients will help you avoid the worst of these mistakes.

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What Wearable Technology Means For Your Social Media Strategy

What Wearable Technology Means For Your Social Media Strategy | Surviving Social Chaos | Scoop.it
Social media access is going to change with the practical use of wearable technology and your business will have to adjust to reach the right audience.

The debut of the Apple Watch in April is just one of many releases of wearable technology. Intel, Samsung, and Motorola have already put their smart watches on the market, unleashing a whole new era of mobile capabilities for the consumer. These smart watches will enable the wearer to conduct basic functions as if they were using their smart phone. GPS location services, receiving “tap” alerts from incoming messages, accelerated app access, and virtual wallets are all aspects of mobile devices that change how social media advertisements will reach and affect the consumer.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Wearable technology will certainly experience some growing pains as it becomes more widely used, but it will inevitably change social media channels as we traditionally know them. As the medium changes, the message must change as well. Becoming more involved in location-based advertising will certainly benefit your business when you can no longer reach the consumer with traditional digital media. Giving special offers based on proximity to your business is very important, as well as minimizing your message for your audience. With these practices in place, your business will be able to stay relevant with the changing flow of information.

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