How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.
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“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Rescooped by donhornsby from Event Social Media onto Surviving Social Chaos |
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Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters? Via Brian Yanish - MarketingHits.com 
Ally Greer's curator insight,
May 15, 12:38 AM
Companies who blog regularly have better relationships with their customers. That's probably because 128 million consumers spend time reading blogs. That's, like, 256 million eyes. Potentially on your content. Delete the scoop?
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I have rehearsed this scenario before, but try to imagine we live in a world where printed media had not been invented, and our only source of information and entertainment was the Internet. Via Robin Good, David Hain
donhornsby's insight:
(From the article): I'd like the sense that someone of taste and discretion and experience has already whittled down the choices. (That's the problem with search engines, by the way - no taste!) The world needs editing - and yes, I use that word advisedly. Give me the cheeses that matter, offer me a wine list that's manageable. And put all the information that's raining down on us from cyberspace in a convenient, easy-to-handle form. Sorry, I never intended to be a defence of newspapers! 
Robin Good's curator insight,
May 14, 6:05 PM
"Give me the cheeses that matter, offer me a wine list that's manageable. And put all the information that's raining down on us from cyberspace in a convenient, easy-to-handle form." That's the essence and the relevance of content curation in today's world. To put it down in such simple and clear words is Simon Kelner on the Independent, who provides some great real-world example and reminds us later of the total non-personality of search engine results, He shares this wonderful short story: "Opposite my office is one of Britain's most celebrated cheese shops. Once through its doors, you are greeted by the cheeses of the world. The varieties of sheep's cheese are in double figures, and there's Cheddars of all sizes and provenance. It is completely over-facing, to the extent that a colleague of mine has been to the shop three or four times and has walked out without buying anything, so baffled was he by the complexity and range of the offering." He concludes his article by writing: "I'd like the sense that someone of taste and discretion and experience has already whittled down the choices. (That's the problem with search engines, by the way - no taste!) The world needs editing..." To the point. Great examples. Easy to understand. 7/10 (Image credit: Cheeses from Shutterstock) Delete the scoop?
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How to Rock your Social Media in 30 minutes a day – infographic With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.
donhornsby's insight:
(From the article): The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.
So how should you allocate your time on each channel? Well the infographic breaks the recommended 30 minutes down as follows: Delete the scoop?
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Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest coupon or information on the “Spring Line,” they want to be heard!
by Brianna Smith Via Ivo Nový, John van den Brink Delete the scoop?
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Learn small business marketing ideas and marketing for small business. Learn small business marketing techniques from the best in the industry! Via Mary Anne Hahn
donhornsby's insight:
(From the article): One comment from a writer sums it up, “In America we love the story about the little guy. The guy who people believed couldn’t get the job done and then finds his way to do just that, and in dramatic fashion.” And this is what makes Tebow so memorable. 
Mary Anne Hahn's curator insight,
May 9, 8:44 PM
Excellent article--it's about putting yourself out there and engaging people, Delete the scoop?
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Teachinginthe21st's curator insight,
May 13, 4:29 PM
What I might be trying to investigate through inquiry... Delete the scoop?
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Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.
First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility. Via Martin Gysler 
Martin Gysler's comment,
May 6, 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment,
May 6, 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
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This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple! Via Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
May 1, 9:01 AM
Join Brands Don't Buy Them 
Yu Ji's curator insight,
May 1, 10:42 AM
Get your customer know you and then, don't forget to get them fall in love with you as well!! Delete the scoop?
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This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search... Via Lauren Moss, Brian Yanish - MarketingHits.com 
MizWalidah's curator insight,
May 2, 3:55 AM
There aren't many band blogs as it can be too time consuming strays away from actually making music. So SEO really comes into play when a band is finding it difficult to be found on Google maybe because their name is to similar to a person, place or thing that is more popular but may or may not have anything to do with music, much less your band. My band still suffers from this situation. The band's name is St.Lô which is also the name of a small town in France. this small town also shares some serious history during WWII. And then of course there is St.Louis.
SEO became apart of our blogging and social media gameplan. We use a highend paid Tumblr template for our website and then also have Facebook and Twitter accounts. Rule #6 in the SEO suggestions above, utilization of the Long Tail helped a great deal. We had to differentiate our name from the towns with keyword that we did not have in common. We had to think about how would be search for ouside of the obvious simple search. Also where we couldn't write lengthy articles about everything we did, we instead updated our facebook and blog regularly, if not daily. Because the blog and the facebook/twitter pages are linked the cross referrencing and the amount of times in which people have shared the band with has prevailed. Frequency over volume at the end of the day won out!! NOw when you search for St.Lô Music we rise to the top over WWII history. We still have yet to rise to the top if someone simly types in St.Lo but we are steadily rising to the top and are atleast on the first page of the google search.
SEO matters for band blogs as they do for business. You want to always be the first choice when someone searches for your band. Continually optimizing your meta keywords and tags to better fit the culture of your band will help you stand out from all that may be similar.
Martin (Marty) Smith's comment,
May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty 
Coralie D.'s curator insight,
May 3, 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;) Delete the scoop?
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As computers and other forms of technology filtered into the classroom, the ability to improve school communication via computer has become very important. Via Roger Francis Delete the scoop?
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Blog post at New Media Expo Blog : Want to know the secret for engaging with your followers online? In the world of social media, it’s all about your habits. Via Salah ALhaj Ahmed Delete the scoop?
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Pinterest rules over Facebook and Twitter when it comes to purchase value. Via Kelly Lieberman, John van den Brink Delete the scoop?
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Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html Via Antonino Militello 
Leo J. Bogee III's curator insight,
May 3, 11:44 PM
In 3 to 5 years the line will be hard to distinguish but I think 18-24 months SEO will be used interchangeable with Social Media optimization 
Dotty Scott's curator insight,
May 5, 2:02 PM
It is true that SEO and Socila Media are becomeing intertwined. Business owners that think they can win the SEO game without using Social Media have a reality check coming their way! 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:28 PM
Which comes first: SEO or Social Media? Delete the scoop?
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This guest post is by Samuel of Internet Dreams. Would you like some more cake after having a first slice? ... Via Monica McPherrin Delete the scoop?
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A few months ago, my introduction to content curation, which I had shared on this blog and Internet Billboards, got noticed by Robin Good. He promoted my slides on his Scoop.it page and website, wi... Via Tom George 
Tom George's curator insight,
May 15, 2:57 AM
Most of us know how rewarding and fun curating content can be. In my opinion curation helps to build bridges between conversations and fosters community. Not only is it an excellent way to stay on top of a subject and continue to learn about it, curation opens doors to new worlds and is the foundation for a more global collective intelligence. Are you in love with curating? I am! And so is Cendrine Marrouat 
Cendrine Marrouat - www.cendrinemarrouat.com's comment,
May 15, 4:53 AM
Thank you very much for curating my article, Tom!
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B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons. Via Tim Spencer Delete the scoop?
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LinchpinSEO, with the help of data by Buddy Media, has compiled a Twitter Tweet Cheat Sheet for companies to help them with increasing engagement on T
Cool Twitter stats for better tweeting. Via Martin (Marty) Smith Delete the scoop?
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Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. Via Kelly Lieberman
donhornsby's insight:
(From the article): Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins and most repins. Of all the brands succeeding on Pinterest, Better Homes and Gardens made the most appearances, showing up in three of the five categories. Delete the scoop?
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Today, the hot buzz word is no doubt Content Marketing. It is so much more than that though. Content Marketing as the term is used today is the end result of everything from social media to the current state of SEO. Via Mike Barnes Delete the scoop?
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I want to encourage you to start building your list now, even if you're not ready to start sending out an email series yet, it's a good idea to get started on building the list ahead of time. SIGN UP FOR AWEBER Via Ileane Smith 
Ileane Smith's curator insight,
May 1, 6:24 AM
Bloggers, don't wait until you have more time. Start building an email list NOW!! Delete the scoop?
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No one dreams of becoming the victim of cybercrime, and the first step to protecting yourself is knowing more about the threats all of us face. Check out this infographic from Solera Networks to se... Via Gust MEES, ABroaderView 
Gust MEES's curator insight,
April 29, 6:00 PM
Learn more:
- https://gustmees.wordpress.com/2012/12/30/why-and-how-teachers-should-start-learning-and-teaching-cyber-security/
- http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic
- http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Proactive+Thinking
- http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Critical-Thinking
Gust MEES's curator insight,
April 29, 6:03 PM
Learn more:
- https://gustmees.wordpress.com/2012/12/30/why-and-how-teachers-should-start-learning-and-teaching-cyber-security/
- http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic
- http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Proactive+Thinking
- http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Critical-Thinking
Sharla Shults's curator insight,
April 30, 11:02 AM
With the World Wide Web comes World Wide Wackos! Beware and take the necessary precautions to remain safe. Delete the scoop?
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In the era of texting, instant messaging and grumpy cat memes, proper grammar and spelling seem to have taken a backseat to the need to communicate with Via Gust MEES
Gust MEES's curator insight,
April 30, 6:40 AM
A MUST have!!!
Learn more:
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=EFL
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It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. Via Lauren Moss, Mau 
AndySernovitz's curator insight,
May 3, 5:36 AM
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. 
Athena Catedral's curator insight,
May 16, 5:58 AM
It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy Delete the scoop?
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Creativity is defined as the ability to create, but sometimes, we seem to lose that ability all of a sudden. Via Lauren Moss, Jim Lerman Delete the scoop?
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Useful info for event planning and speaker promotion...