She isn’t a salesperson. She’s an information concierge.
Jill Rowley, EloQueen and marketing automation evangelist, represents the transformation occurring in today’s sales organizations. Instead of waiting to push products and services at the bottom of the funnel, salespeople are now educators, thought leaders and trusted consultants. With the help of new technology and social networks, they build relationships with buyers far earlier and provide them with the information they need to succeed, whether or not a deal is in the works.
This is social selling, and Jill is at the forefront.
Via Anita Windisman
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I had a pleasure of hearing Jill address the LinkedIn audience at our recent annual Global Sales Kickoff meeting a few weeks ago. Loved what she had to say, which is essentially summarized in this article...