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Always Be Connecting: Jill Rowley on the New ABCs of Social Selling

Always Be Connecting: Jill Rowley on the New ABCs of Social Selling | Surviving Social Chaos | Scoop.it

She isn’t a salesperson. She’s an information concierge.

Jill Rowley, EloQueen and marketing automation evangelist, represents the transformation occurring in today’s sales organizations. Instead of waiting to push products and services at the bottom of the funnel, salespeople are now educators, thought leaders and trusted consultants. With the help of new technology and social networks, they build relationships with buyers far earlier and provide them with the information they need to succeed, whether or not a deal is in the works.

 

This is social selling, and Jill is at the forefront.


Via Anita Windisman
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Anita Windisman's curator insight, February 10, 2013 10:00 PM

I had a pleasure of hearing Jill address the LinkedIn audience at our recent annual Global Sales Kickoff meeting a few weeks ago.  Loved what she had to say, which is essentially summarized in this article...

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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How to Develop a LinkedIn Content Strategy

How to Develop a LinkedIn Content Strategy | Surviving Social Chaos | Scoop.it

Do you have a LinkedIn content strategy? Do you want to maximize exposure of your content on LinkedIn? Reach LinkedIn users with professional, valuable content that stands out, and they're likely a step closer to pursuing a business relationship with you.

donhornsby's insight:

(From the article): Creating high-quality, contagious content is critical when it comes to being successful with social media. And with LinkedIn making such a big splash on the content creation side of things, it’s going to be more important than ever to have something valuable to say and share in that space as well.

 

Play to your strengths, be creative and don’t be afraid to be human. Just because LinkedIn is a professional network doesn’t mean you can’t slip in a fun photo or showcase your personality from time to time.

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6 Secrets to Successful Social Media Management

6 Secrets to Successful Social Media Management | Surviving Social Chaos | Scoop.it
3 Reasons to Use Social Media that Don’t Waste Your Time.
Via Minter Dial
donhornsby's insight:

(From the article): Small business owners like you are spending six times more time on Facebook and LinkedIn than Twitter, Pinterest or Instagram.

 

The majority of respondents invest more than two hours each day building their social reputations, yet almost 40 percent of these professionals aren’t sure whether or not their efforts are working. That’s 10 hours a week dedicated to the same imprecise science and guesswork of traditional advertising.

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10 Ways to Succeed with Mobile Content Marketing

10 Ways to Succeed with Mobile Content Marketing | Surviving Social Chaos | Scoop.it

There is a seismic shift in media.


The old guard is ignoring it and new upstarts are embracing it. The eyeball domination that made TV “the” media for the last 50+ years is now moving online. Digital is doing to TV what television did to print and radio. Disrupt and disturb.


Digital mobile media is redefining how we read, view and are entertained. This is not a fad but a trend that will be a generational change. Mobile is becoming the default device of choice not the laptop. This device shift will be most prevalent in emerging nations including Asia and Africa as 3 billion more people go online on mobile devices. Not tethered personal computers.


For many people the way they consume is not when they use a PC but when they grab their phone from their pocket or purse or swipe their tablet screen.


This has major implications for content marketers and the future of content marketing.


It’s time to listen to the new generation


CEO’s and senior managers need to understand how their children and younger adults are consuming media in a digital world.


My son does not sit down to watch “News at 6″, but instead shows me the latest Youtube sensation that he heard about from an online search or from his friends on Facebook. The device of choice. His mobile.
Mobile and social media is transforming our world in not just our personal lives but also in business.


We need to design apps, build blogs and websites and create content for people to view on mobiles. Because we now share the information on smart phones and it is amplified with one click to our social networks.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

There are many more ways to optimize content and your marketing for mobiles. These include

There will always be a constant tension with short form and long form content on mobiles according to Forbes.Headlines will be even more important as mobiles seem to have shortened our attention spans.Your introduction or “lead in” will need to “pop”Formatting of text content will need to consider mobile



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3 Cause Marketing Predictions for 2015

3 Cause Marketing Predictions for 2015 | Surviving Social Chaos | Scoop.it

I really don't like making predictions, but I do like writing about the
future of cause marketing. So I've combed through my 2014 posts to cull three cause marketing expectations for the upcoming year and beyond.

Let's come together next December to see which predictions came true and which ones didn't!

donhornsby's insight:

Cause Marketing is going to be a major factor in 2015. This article shares 3 predictions that will challenge a number of companies and organizations.

 

(From the article): Content marketing is the only kind of marketing left, and for nonprofits it's bigger than sales, fundraising and branding. As content strategy expert Russell Sparkman explained to me earlier this year, "The greatest challenge people have is thinking like marketers but acting like publishers."

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Five habits for executives to become more digital

Five habits for executives to become more digital | Surviving Social Chaos | Scoop.it
For many consumers, being digital is second nature. Activities unknown a few years ago are now commonplace: using a smartphone to compare prices while shopping, or seeking product recommendations using Facebook. Yet an organization’s top table can take a while to catch up to this reality. After all, most of today’s senior executives built their careers in the predigital age and for the past ten years have been too busy hitting their numbers to spend much time following tech trends or posting on social media.

If this sounds familiar, you’re not alone: we often hear from leaders we work with that they feel left behind by the digital revolution. So here are a few practical tips that we’ve found help senior executives make the transition from analog to digital:

Via David Hain, donhornsby
donhornsby's insight:

So here are a few practical tips that we’ve found help senior executives make the transition from analog to digital:

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David Hain's curator insight, December 16, 1:29 AM

Want to get with digital?  Seek a geek and learn to think differently!

donhornsby's curator insight, December 16, 9:14 AM
(From the article): Surround yourself with the right people

Find a ‘reverse mentor.’ Get that interesting new hire with the funny haircut to send you snippets to guide you through the digital world. Ask your CIO or CTO to suggest likely candidates, spend ten minutes talking to them, and select whoever gave you most to think about.

Be thoughtful about your team. Get your head of HR and commercial director to identify your top digital talent. Then ask, What are they are doing? Who are we hiring? Do we have the right roles and structures? Do we need a digital officer or an “innovator without portfolio”?

Momentum Factor's curator insight, December 16, 1:59 PM

Sometimes it's easy to lose track of the things that initially made your company great - innovative ideas, great customer service, and incredible value .  Business is ever-changing - Rest too long and you'll be overtaken by the next wave of start-ups. Here's five habits that will keep your company current.

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10 Super Powers of the World's Greatest Social Media Marketer

10 Super Powers of the World's Greatest Social Media Marketer | Surviving Social Chaos | Scoop.it

Many claim that they are a social media specialists but they lack the skill to do the job efficiently, so what are the character of being the worlds greatest social media marketer.

donhornsby's insight:

10 Super Powers of the World's Greatest Social Media Marketer

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[STUDY] Why Social Media Analytics Can't Tell You About Your Customers

[STUDY] Why Social Media Analytics Can't Tell You About Your Customers | Surviving Social Chaos | Scoop.it
“Don’t for a minute think that what social media analytics are showing you is a representative picture of how your customers as a whole see you,” cautions Alexandra Samuel VP of Social Media at tech company Vision Critical . Since the most enthusiastic users of social are atypical as customers, she says “then [...]

Via zackrizmanic
donhornsby's insight:

"But before you use those influencers to carry your message, or before you hand them a video or an image of something you want them to share,” says Samuel, “make sure that image and message is going to resonate with the lurkers, and the dabblers who they are sharing it with, because that’s the vast majority of your audience. And there is no point in activating influencers to spread a message that is going to fall on deaf ears.”  

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Using Social Media in 2015 for Ecommerce Marketing

Using Social Media in 2015 for Ecommerce Marketing | Surviving Social Chaos | Scoop.it
Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals.

The CMO Survey, a leading source of information about strategic marketing trends, found that only 15 percent of the 351 marketers who responded to a survey conducted earlier this year can show the quantitative impact of social media on sales. Forty-five percent of respondents were unable to demonstrate any impact at all while 40 percent had qualitative proof only.

As discouraging as these results sound, they should not deter you from using social media in 2015. Maximizing its value will be determined by how you use it.

As you look to the new year, here are three practices that can help get the most of what social media has to offer both quantitatively and qualitatively.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Some businesses view social media as a silo divorced from other marketing activities. But it’s best to view social as a layer that integrates with other marketing activities rather than a separate and distinct channel. 

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Marco Favero's curator insight, December 12, 5:08 PM

aggiungi la tua intuizione ...

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Top 50 Indispensable Facts About Social Media

Top 50 Indispensable Facts About Social Media | Surviving Social Chaos | Scoop.it
Are you looking for statistics about social media? Here are the top 50 facts about social media along with links to their sources.
donhornsby's insight:

Fascinating information about (and related to) social media!

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Jeanine Askew's curator insight, December 10, 11:54 AM

Key Takeaway: Millions of people are on social media every second. 

 

Most interesting facts:

44 percent of users on Twitter have never sent a tweet.

Users send out 58 million tweets per day, with 9,100 happening every second. However, there are 222 million Twitters who just watch other people’s tweets.


Every second, 2 new members join LinkedInLinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.


Facebook users watch more than 500 years’ worth of YouTube video every day.

50,000 links are shared every minute on Facebook.


Most people don't realize the power and the colossal change social media has had in daily lives. I typically wake up wanting to check Instagram. Yet, I remember in elementary school I used to be happy with a phone that only made phone calls. 

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5 Shifts to Fix Your Social Media Metrics

5 Shifts to Fix Your Social Media Metrics | Surviving Social Chaos | Scoop.it
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

Via Blaine Victor Morrow, Fred Zimny, John van den Brink
donhornsby's insight:

The goal is not to be good at social media. The goal is to be good at business because of social media.

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15 Twitter tips to make you follow-worthy - Daily Genius

15 Twitter tips to make you follow-worthy - Daily Genius | Surviving Social Chaos | Scoop.it
Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy? Would you want to keep up with what this account tweets and perhaps even retweet or *gasp* direct message the person […]

Via Tom D'Amico (@TDOttawa) , Roger Francis
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Kym Reinstadler, SCN Feature Writer's curator insight, December 9, 7:51 PM
If you’re fairly new to Twitter -- and even if you’re not -- I think you’ll appreciate this graphical representation of what makes you Tweet royalty. Best of all, it’s not that hard!
Darcy Bevelacqua's curator insight, December 10, 10:56 AM

Great info graph to help you get your Twitter account in order. Worth a quick read. 

Jeanine Askew's curator insight, December 10, 12:16 PM

Key Takeaway: Being Twitter worthy takes more effort than you would expect. 

 

This article suggest that if you tweet everyday about a variety of subjects you have a chance of becoming twitter worthy. I find this article interesting considering the 44% of people on twitter who have not even made a single tweet. 

 

Twitter fascinates me. Twitter is the one site on social where you are only allowed to type a limited number of characters. Yet, many people how so much to say on this social media site. It really proves how important your words can be.

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Three golden rules to keep your content marketing on target

Three golden rules to keep your content marketing on target | Surviving Social Chaos | Scoop.it
The most expensive mistake in content marketing is missing your target. The road to success is lined with burning wrecks of campaigns that targeted the wrong audience, created the wrong content or build relevance in an irrelevant social network.

A documented content strategy is the best way to avoid disaster. According to the 2014 B2B content marketing report, B2B marketers who have a documented content strategy are far more likely to consider themselves effective at content marketing (66% vs. 11%). Nevertheless, only 44% of marketers have documented their strategy.

The first step in that documentation process is to define who you are and why you’re publishing. Your strategy becomes a road map that supports (or rejects) every action you take in marketing. Not sure about something? Check your strategy. If it doesn’t fit, leave it out.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): A documented content strategy is the best way to avoid disaster. According to the 2014 B2B content marketing report, B2B marketers who have a documented content strategy are far more likely to consider themselves effective at content marketing (66% vs. 11%).

 

Nevertheless, only 44% of marketers have documented their strategy.

The first step in that documentation process is to define who you are and why you’re publishing. Your strategy becomes a road map that supports (or rejects) every action you take in marketing. Not sure about something? Check your strategy. If it doesn’t fit, leave it out.

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How to Know Which Social Channels Are Right for Your Business - SumAll

How to Know Which Social Channels Are Right for Your Business - SumAll | Surviving Social Chaos | Scoop.it
One of the more common problems businesses have with social media is not knowing what channels they should be active on and why. With dozens of new social networks becoming popular every week, it’s easy to get overwhelmed as a... Read more »

Via Dawn Matheson
donhornsby's insight:

If you’re willing to spend at least a minimum amount of time and resources on trying out a new and potentially relevant social network when it first launches, then it might be worthy of the gamble in the long-term. If the social network doesn’t become the next Snapchat, then your team has only allocated minimal resources to experimenting with this network and will have to take the loss.


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Dawn Matheson's curator insight, December 3, 9:32 AM

For those still deciding how best to deploy their resources across social media channels, this is a very helpful article.

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How to Improve Your Market Research with Content Aggregation

How to Improve Your Market Research with Content Aggregation | Surviving Social Chaos | Scoop.it

Content aggregation is as old as the Internet but it was only recently that companies took advantage of it to use in marketing research. 

donhornsby's insight:

(From the article): When doing market research, collecting relevant data and content to support the recommendations is very important. The results of a market research depend heavily on whatever data is collected. Data collection, however, takes so much time and effort. Content aggregation through a third-party company is the perfect solution to this. Hiring content aggregators to collect data in aid of the company’s market research is the more efficient and productive way these days. They are more experienced in this field after all.

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Seven habits of highly effective digital marketers

Seven habits of highly effective digital marketers | Surviving Social Chaos | Scoop.it

Recently I presented at DA University 2014, a digital marketing conference organized by Digital Annexe, which looked at what the next five years held for the digital marketing sector.

 

During the day I offered some thoughts on what habits will ultimately make a ‘digital marketer’ highly effective in the years ahead.


Via Rami Kantari
donhornsby's insight:

(From the article): David Bailsford is a person most marketers could learn from.  He was in charge of the British Olympic cycling team for the last two Games.  David’s big thing is to focus on Continuous Marginal Improvement.  He focused on hundreds of small things that collectively delivered big results: i.e. eight gold medals in the last two Olympics.

 

Start-up culture is obsessed with continual optimisation of all stages of the marketing process (from awareness, interest, acquisition and conversion).  Focusing on lots of small things that deliver big results, hence the term ‘Growth Hacking’.

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malek's curator insight, December 19, 8:38 AM

7. Create a culture of experimentation

A new buzzword focused on Creating opportunities for your organization to act like a startup – it doesn’t matter how large or small your number of staff, or how long you’ve been in business. Challenge your employees to generate new ideas and solutions related to organizational challenges – for example, sales strategy and product development.

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How To Overlay Text On Images (5 Simple Methods)

Most presenters simply slap some text onto their slides without thinking much about it.

Don't make this mistake!

Follow these 5 practical methods to improve the way you place text onto your slides.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Follow these 5 practical methods to improve the way you place text onto your slides.

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5 Ways to Use LinkedIn for Reputation Management

5 Ways to Use LinkedIn for Reputation Management | Surviving Social Chaos | Scoop.it
When it comes to online reputation management, most people head right to Google for solutions. They look for keywords that could harm them, or articles that contain negative information about them, and they come up with new content that will rank just a little higher in Google search results.

While that could be a winning strategy (particularly for companies under attack), there’s another tool individuals can use to kick up their online cred: LinkedIn.

At the moment, this site has well over 107 million users in the United States alone, according to official LinkedIn statistics, which makes it one of the biggest social media sites out there. That simple fact might make it a good target for reputation work.

But, LinkedIn also has specialized tools that make it ideal for those who want to boost their good name (or those who do rep work for others). Here are five steps to make the site work best.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

LinkedIn also has specialized tools that make it ideal for those who want to boost their good name (or those who do rep work for others). Here are five steps to make the site work best.

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How Do The World’s Leading Social Brands Succeed On Facebook?

How Do The World’s Leading Social Brands Succeed On Facebook? | Surviving Social Chaos | Scoop.it
A few weeks ago we cast our eyes over Klout’s top 50 influential brands on social media.

To find out what made these brands tick, we’ve taken the top 10 of Klout’s top 50 and analyzed their presence on Facebook. This data was collected over the last 20 days using Brandwatch Channels.

Via Brian Yanish - MarketingHits.com
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Content Curation: The Art of a Curated Post [Infographic]

Content Curation: The Art of a Curated Post [Infographic] | Surviving Social Chaos | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.

 

Credits to :

 

- http://www.curata.com

 

Learn more:

 

http://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

http://blog.scoop.it/2011/11/30/lord-of-curation-series-gust-mees/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=PKM

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=PLN

 

 


Via Gust MEES, Roger Francis
donhornsby's insight:

For content marketers that are looking to increase content production and save time, content curation is the answer. In addition, your audience will thank you for exposing them to new sources of 3rd party, independent content. In fact, according to a recent study, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content.

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Комышан Наталия's curator insight, November 12, 4:46 AM

Содержимое Курирование: Искусство куратором

Zorka Kovacevich Marketing's curator insight, December 1, 9:18 AM

Curated content is not just for new business development, it also works for personal, professional branding as part of your job search strategy.

________________________________________________

 

Zorka Marketing + Promotion

 

Schedule a phone meeting to discuss what we can improve to achieve your professional job search strategy to achieve your goals, here: 

 

http://bit.ly/PhoneMeetingWithZorkaMarketing

 

________________________________________________

 

Linkedin Profile: www.linkedin.com/in/zorkakovacevich/

Twitter: @ZorkaKovacevich

Email: ZorkaMarketing@gmail.com 

 

 

 

Gabi Hirina's curator insight, December 17, 7:35 AM

Content Curation: The Art of a Curated Post [Infographic]

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How to Boost Your Content Reach With Social Media

How to Boost Your Content Reach With Social Media | Surviving Social Chaos | Scoop.it
Looking for the best ways to publicize your content?

Want more social exposure from the get-go?

Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences.

In this article I’ll share posting guidelines you can use to promote your content for the first 24 h

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Looking for the best ways to publicize your content?

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Online Marketing Man's curator insight, December 12, 11:13 AM

Use social media to extend your reach.

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How to make time for social media

How to make time for social media | Surviving Social Chaos | Scoop.it

Even though many small to medium size businesses are realizing the power of social media and how it can be used to create awareness for their products and services, how are you going to integrate social media into your busy day?


Via zackrizmanic
donhornsby's insight:

(From the article): Instead of walking through your busy schedule everyday not seeing what goes on around you, try to look at the world from a different perspective. Examine everything you see offline and online such as advertisements, news, images, and even the conversations that you have with the people you deal with on a daily basis. You can use this information as content for your blog posts and social media updates.

 

This doesn’t mean that you have to constantly be online every second, it simply means looking and thinking how you can integrate social media in your daily life.

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Jeroen Lugtigheid's curator insight, December 15, 3:59 AM

Ook zoveel moeite met social media posts? Geen tijd voor een blog? Memeburn.com geeft enkele goede tips om het plaatsen van social media content een vaste routine te laten worden. Leesvoer voor content managers en social marketeers van kleine organisaties. 

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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Surviving Social Chaos | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
donhornsby's insight:

A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.   

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What You Need for an Effective Website

What You Need for an Effective Website | Surviving Social Chaos | Scoop.it
Your company's website should be just as strong, if not stronger, than your services or products. Here's what you need to help make that happen.
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Software Development's comment, December 10, 12:40 AM
Very useful information and we should apply it on our websites.
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8 Surprising Tips On Getting More Retweets Backed By Science

8 Surprising Tips On Getting More Retweets Backed By Science | Surviving Social Chaos | Scoop.it
Three scholarly studies show how to earn more retweets, and in turn, a wider exposure.
donhornsby's insight:

Interesting! > (From the article): Now for the shocker.

 

While it was true that users seemed to retweet based on how similar their profiles were, it was actually the least similar profiles that were the most likely to be retweeted.

 

Amazingly, the more similar two people’s profiles were, and the more similar the tweet was to their own profile, the less likely they were to retweet it:

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9 tips for making your online brand sparkle

9 tips for making your online brand sparkle | Surviving Social Chaos | Scoop.it
Why bother creating an online brand if it isn't going to stand out from the crowd? And seeing as there's no one quite like you, that means letting yourself shine through.
donhornsby's insight:

“Be bold as you BOUND out of your comfort zone and into the blissful abyss of change!


It may be tough, at first, but most things WORTH IT don’t come easily.  By the way, being brave also means letting go and making room for the change.  Examine what you tolerate.  Get ready to clear out old mindsets and shake them up!”

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