Surviving Social Chaos
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New Social News Reader For Enterprise: Delve

New Social News Reader For Enterprise: Delve | Surviving Social Chaos | Scoop.it

Excerpted from Official Website:

"Delve is a smart, social news reader for professionals and organizations. We cut through the noise to get you the news that matters to your industry. You share and archive articles and insights on a private, secure network."

 

Here is an excerpt from review article on BetaKit:

"Social newsreaders like Flipboard, Zite, and Pulse have traditionally been aimed at the average reader, and while they have topics like business and technology, they don’t focus specifically on professionals and enterprises looking to stay informed on industry news.

Delve, a New York City-based startup that combines an editorial team with news aggregation, is trying to solve this problem with its social newsreader for professionals.

 

After signing up and choosing their topics of interests, Delve users receive a curated list of articles based on their sector, and what leading commentators are saying about these topics. From there they can participate in discussions with their colleagues using the forum feature, and recommend content to others on their team. Users get a daily roundup of the news and the discussions surrounding it via email.

 

Individuals and teams with up to nine users can use Delve for free, and the company is working with 15 pilot enterprise clients, and will charge companies on a per-seat basis after the test run.

 

The company plans on releasing a mobile app in about a month, which should help it compete with mobile-first newsreaders like iPhone apps Circa and Summly, tablet readers like Flipboard, and others like Prismatic that have a strong mobile presence. Delve doesn’t just compete with social readers though, it competes with the traditional ways employees share articles and discuss news, namely email, social networks, and industry newsletters. In terms of other newsreaders directed at teams, its strongest competition is Flud.it...."

 

Read full review article on BetaKit:

http://betakit.com/2013/02/07/with-a-focus-on-teams-delves-social-newsreader-launching-paid-enterprise-accounts

 

Check out it: http://delvenews.com

 


Via Giuseppe Mauriello, Jim Lerman
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Martin Gysler's comment, February 8, 2013 3:15 PM
:-)...
Cathryn Brimhall's curator insight, February 10, 2013 3:09 AM

Need to curate a topic with colleagues ?

Trader|OS's curator insight, February 11, 2013 1:06 PM

looks really interesting, has any had a chance to try it

Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How to Develop Your Instagram Community  

How to Develop Your Instagram Community   | Surviving Social Chaos | Scoop.it
Increase your follower count and develop your Instagram community with these essential strategies.
donhornsby's insight:
Unfortunately, your Instagram community may be lacking—perhaps it doesn’t have the number of followers you’d like, or perhaps you want to expand your reach. Here’s how you can kick your social marketing strategy to high gear to better develop your community.
 
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Don't Invite Your Friends To Like Your Facebook Page 

Don't Invite Your Friends To Like Your Facebook Page  | Surviving Social Chaos | Scoop.it
You’ve created a new business or fan page on Facebook. You have a great logo and cover photo that you worked hard on. Branding is on point. You completed all the “about” sections and your page looks great. However, you have zero likes, and that does not look good. So what do you do? Most people immediately invite their personal Facebook friends to like the page. Don’t do that!
 
donhornsby's insight:
There use to be a time when inviting your friends to like your Facebook Page was recommended. There might be a time in the future where it will be beneficial. It is absolutely not beneficial today nor has it been for a few years. Here is why it is not and what to do instead… The reason why it’s bad to invite your friends to like your page (especially when your page is new) is because of the Facebook Algorithm. You need to work with the algorithm, and having a page initially comprised of likes from your personal friends is bad for the algorithm for one reason: your friends are not your target audience.
 
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SEO & website design: Everything you need to know

SEO & website design: Everything you need to know | Surviving Social Chaos | Scoop.it
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
 

Via Jeff Domansky
donhornsby's insight:
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
 
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Jeff Domansky's curator insight, April 20, 10:29 AM

Columnist Marcus Miller provides a comprehensive guide to SEO and web design.

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How to Create Pinterest Images That Drive Massive Results

How to Create Pinterest Images That Drive Massive Results | Surviving Social Chaos | Scoop.it

Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog?


If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver?


And more than that, you can use it to convert higher-quality leads in a shorter amount of time?


It’s all possible when you position your content properly.


That means creating super compelling images. How do you do that?


Below I list seven easy tips to help you create Pinterest images that drive massive results....


Via Jeff Domansky
donhornsby's insight:
There IS a market on Pinterest for your business! You just need to position your content the right way Creating compelling images using these 7 tips will help.
 
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Jeff Domansky's curator insight, April 20, 10:05 AM

7 tips to drive massive results with super images on Pinterest.

Mick jones's comment, April 20, 10:55 AM
Visit lInk:- http://dovenobel.inube.com/blog/5738789/why-should-you-update-your-internet-explorer/
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3 Tips For A Successful Online Course Launch

3 Tips For A Successful Online Course Launch | Surviving Social Chaos | Scoop.it
What do you need to do to make your course launch a success?
 
donhornsby's insight:
A successful online course launch can transform your business and provide you with a steady stream of income for years to come. However, many people try and fail to create a profitable online course. You don’t have to be one of those people. By following the tips here, you can improve the odds that your online course launch is a profitable success!
 
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Mick jones's comment, April 20, 10:57 AM
Visit here:-
http://www.purevolume.com/listeners/DoveNobel/posts/6346103/Why+Should+You+Update+Your+Internet+Explorer+
Bernadette Elijah's curator insight, April 24, 2:37 AM

Maybe finetuning the online course is just what is needed. Please don't decide to throw that course away yet. Sure there are things there that will help people  and give value to them.

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The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

The Decline of Organic Facebook Reach & How to Outsmart the Algorithm | Surviving Social Chaos | Scoop.it
Learn how Facebook organic reach has declined over time and how you can change your strategy to outsmart the algorithm and drive engagement.
donhornsby's insight:
Fewer people seeing your Page's organic posts on Facebook means fewer clicks, comments, and shares. And having fewer of those interactions means fewer conversions, leads, and customers. Understandably, this has annoyed the crap out of many a Facebook Page manager. So why would Facebook decide to decrease organic post visibility in the first place?
 
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How To Accurately Measure Your Social ROI

How To Accurately Measure Your Social ROI | Surviving Social Chaos | Scoop.it
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Measuring the effectiveness of your social media marketing efforts isn’t impossible. It can be done!
 
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How Long Should A Podcast Be?

How Long Should A Podcast Be? | Surviving Social Chaos | Scoop.it
There are three answers to this. I'll spot you the first two:

1. "As long as it needs to be to compellingly and entertainingly tell the
story, and no longer."

Can't really argue with that--given the story is worth telling, and
stipulating the compelling and entertaining part. If
donhornsby's insight:
How long should a #podcast be? Good question. Is there a right answer? 
 
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Customer service on Twitter now includes location sharing

Customer service on Twitter now includes location sharing | Surviving Social Chaos | Scoop.it
Twitter is one way to easily get some customer service. A simple tweet can often get a faster response than finding a customer support number or using email
donhornsby's insight:
Twitter is one way to easily get some customer service. A simple tweet can often get a faster response than finding a customer support number or using email. The social network has a new feature to make support even more personal: Brands can now request and share location data with users via direct messages.
 
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Amazon quietly launches its own social media influencer program into beta

Amazon quietly launches its own social media influencer program into beta | Surviving Social Chaos | Scoop.it

Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago.


Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public.


One of the key things that makes the new Influencer program different from Amazon Affiliates is its exclusivity.


Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type.


Amazon Influencers, meanwhile, must submit an application to be considered for inclusion....


Via Jeff Domansky
donhornsby's insight:
Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type. 

Amazon Influencers, meanwhile, must submit an application to be considered for inclusion.
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Jeff Domansky's curator insight, April 4, 11:44 AM

Get ready for Amazon influencers, coming soon.

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Facebook has launched Snapchat-style Stories to News Feed

Facebook has launched Snapchat-style Stories to News Feed | Surviving Social Chaos | Scoop.it
Facebook has introduced yet another Snapchat-like feature called Facebook Stories along with two other new features, Facebook Camera and Direct in its latest update.

Facebook Stories highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours - just like Instagram Stories.

The new section in the app called ‘Direct’ appears to be very similar to Snapchat’s feed for one-to-one group messaging.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Facebook has rolled out Instagram Stories in its own app. Called Facebook Stories, this feature shows decorative content in a horizontal layout over News Feed that disappears in 24 hours. Camera effects, such as masks and frames can also be added, in another nod to Snapchat's geofilters. Friends can reply to stories, and users will receive these messages in Direct – a space to have conversations with specific friends about individual photos and videos. Stories will not be posted to your profile or on the news feed, but instead will be displayed at the top of the app. This has been introduced with two other new features, Facebook Camera and Direct, in its latest update. 
 
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Social Media Content Strategy: 4 Critical Questions for Small Businesses

Social Media Content Strategy: 4 Critical Questions for Small Businesses | Surviving Social Chaos | Scoop.it

Why are you on social media? If your answer is that you have to be, and you don’t have a predefined intent or goals, it is time to step back and reevaluate your social media presence. 


Content is at the core of any successful social strategy, and is usually intertwined with the goals that you wish to achieve on social networks. Here are four critical social media content strategy questions that can help you connect with goals and succeed at social.


Via Jeff Domansky
donhornsby's insight:
What Content are my Competitors Using to Achieve Their Goals? What can I Learn from their Social Media Content Strategy?
 
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Jeff Domansky's curator insight, March 24, 10:42 AM

Four smart questions to help develop your content marketing strategy.

Kaiser KOTAN's curator insight, March 24, 1:54 PM

Four smart questions to help develop your content marketing strategy.

drews juriyam's curator insight, March 25, 3:17 AM

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How to use LinkedIn to find your dream job

How to use LinkedIn to find your dream job | Surviving Social Chaos | Scoop.it
What’s the secret to finding that stellar job? Understand what the bot wants.

Via Anita Windisman
donhornsby's insight:
Your profile - Steinfeld has some other tricks up her sleeve. Make sure your profile’s headline “reflects the job you’re seeking, not the job you currently have.” (That’s the biggest mistake job applicants make, she told me.) She also urges applicants to maximize the power of LinkedIn by joining their college page, former employer pages, or professional/trade associations. Keep up with your connections even when not seeking a new position, she urges, which will make it easier for you to ask for introductions when the time comes. More than anything, Steinfeld stressed the importance of having a connection with someone inside the organization where you want to work.
 
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The 6 Best Social Media Marketing Practices You Should Use in 2017 [Infographic] 

The 6 Best Social Media Marketing Practices You Should Use in 2017 [Infographic]  | Surviving Social Chaos | Scoop.it
Is 2017 the year you make full use of social media as a marketing platform? Want to know the key areas you should be taking advantage of?
 
donhornsby's insight:
Is 2017 the year you make full use of social media as a marketing platform? Want to know the key areas you should be taking advantage of?
 
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How To Update Your LinkedIn Profile Based On What You've Done And Where You Want To Go

How To Update Your LinkedIn Profile Based On What You've Done And Where You Want To Go | Surviving Social Chaos | Scoop.it
You know you need to update your LinkedIn profile as you gain more experience, but it's about more than just adding your most recent position.

Via Maite Finch, Ricard Lloria
donhornsby's insight:
Depending on where you are in your career and what you’ve done so far, companies will be looking for different “So what?” factors, and you’ll want to use your profile to reveal them accordingly.
 
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How to Conduct a Social Media Audit : Social Media Examiner #socialmediamarketing

How to Conduct a Social Media Audit : Social Media Examiner #socialmediamarketing | Surviving Social Chaos | Scoop.it
Wondering if your social media marketing efforts are paying off?

Want to better understand what’s working?

A social media audit will help you analyze the impact of your social media tactics.

In this article, you’ll discover how to perform an audit of your social media channels.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Performing a social media audit may seem intimidating, but you have all of the tools and know-how you need to do it on your own. Although an audit will take some time, it’s a worthwhile investment. You can find out what’s working for you on social media, what you can improve, and who your audience is. The results will help you create stronger social media calendars and campaigns moving forward.
 
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11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It) | Surviving Social Chaos | Scoop.it

We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life. If you’ve ever built a content plan but your blog posts or ebooks were only met with crickets, this piece will arm you with some great insights to ensure that your blog posts get shares and your strategy never flops again.

Over the last few years, I’ve created, revised and enhanced content marketing plans for many brands and organizations. I consistently see marketing mistakes that cause strategies to go off the rails and brands to bleed money into efforts that aren’t working.

In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding....


Via Jeff Domansky
donhornsby's insight:
In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding.
 
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Jeff Domansky's curator insight, April 19, 11:56 PM

Here's a good overview of content marketing and tips to make it work better for you.

Tom Pick's curator insight, April 20, 8:51 AM
Interesting model for content marketing strategy - a different take from the usual guides.
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A Pretty Good Post

A Pretty Good Post | Surviving Social Chaos | Scoop.it
One of the most widely mistranslated quotes in all of business is this one
attributed to Voltaire: "The perfect is the enemy of the good." I hear this
quote a lot as a means to push people into action and not get bogged down
by perfection or "analysis paralysis."

Except
donhornsby's insight:
Anything we put out that is merely "good" will naturally be beaten. We may learn from getting beat, and that has value. But when "good" slides into "good enough," we are surely not being "the best." I've never subscribed to the "just ship it" mentality, and the misuse of this quote in justification of that mentality has irked me for years. Whatever you are building or producing isn't going to be perfect--but could it be better? Even better is better than good.
 
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More Features Coming to the New LinkedIn Experience

More Features Coming to the New LinkedIn Experience | Surviving Social Chaos | Scoop.it
A month ago, we rolled out our new LinkedIn desktop redesign to all our members, and we have heard from many of you about what you like about the new experience as well as how to make some of the new features even more valuable. We’re continuing to iterate and also bring new and improved features, so that you are getting the most out of the new redesigned experience.

Via Anita Windisman
donhornsby's insight:
Don’t just keep the plates spinning. Determine which activities will actually advance your goals.
 
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5 Ways to Analyze Your Social Media Marketing Performance

5 Ways to Analyze Your Social Media Marketing Performance | Surviving Social Chaos | Scoop.it
Do you want to analyze your social media marketing efforts?Wondering which metrics to focus on?Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon.In this article, you’ll discover five ways to analyze the effectiveness of your social media marketing.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Which metrics should you analyze while conducting a social media audit?  #SocialMedia 
 
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alluneed2succeed's curator insight, April 10, 8:25 AM
5 Ways to Analyze Your Social Media Marketing Performance
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7 ways social media can improve customer satisfaction

7 ways social media can improve customer satisfaction | Surviving Social Chaos | Scoop.it
Social media and customer relationship experts share tips on how to use Facebook, Twitter and Instagram to enhance customers’ experience with your brand.
donhornsby's insight:
How can your brand successfully leverage social media?
 
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Why Marketers Shouldn’t Believe Instagram, Snapchat Are Equal for Influencers

Why Marketers Shouldn’t Believe Instagram, Snapchat Are Equal for Influencers | Surviving Social Chaos | Scoop.it
Opinion: Imitation may be the sincerest form of flattery, but in the case of Instagram versus Snapchat, imitation may also be fighting words.
donhornsby's insight:
Here are a few reasons why Instagram is proving to be the preferred platform versus Snapchat:
 
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Morgan Bowen's curator insight, April 5, 12:27 PM
- More than one-half of all social media workers use Instagram rather  than Snapchat.
- Snapchat had the story idea before Instagram did.
- 600 million are monthly active on Instagram. 
- 300 million are monthly active on Snapchat.
- People would rather use Instagram than Snapchat.

In my opinion I think the apps should've just stayed the way they started out. Yes, it's a good idea but it's going to make Snapchat less useful which I guess is the goal. The thing with the story though is now it is going on Facebook. The only thing that makes Snapchat different is that you choose where your snap goes. If you post a video on Instagram then it's on so whoever wants to look at it can look at it. 
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Why Creativity Matters More in the Age of Mobile [Infographic]

Why Creativity Matters More in the Age of Mobile [Infographic] | Surviving Social Chaos | Scoop.it
Facebook has published a new report on the mobile marketing shift, and how brands can tap into consumer trends.
donhornsby's insight:
Facebook’s ‘Marketing Science’ and ‘Creative Shop’ teams partnered up for the report, analyzing over 2,000 ads on Facebook and Instagram, and more than two years worth of both internal and commissioned research, in order to better understand how behavioral shifts are impacting marketing and creative strategies.
 
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4 Questions You Must Answer to Develop Your Marketing Strategy

4 Questions You Must Answer to Develop Your Marketing Strategy | Surviving Social Chaos | Scoop.it
I've found that if I get stuck while putting together a marketing strategy, I just need to refer back to these four questions to help guide the way.
donhornsby's insight:
Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help guide the way. I hope they help you get started down the right path as well.
 
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How the LinkedIn Marketing Team Uses Targeting [Infographic]

How the LinkedIn Marketing Team Uses Targeting [Infographic] | Surviving Social Chaos | Scoop.it

e Marketing Team are putting their money where their mouth is this year, highlighting the actual methods they’ve used – and the results they’ve been able to achieve – when using their own ad products and options.


They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.


Last month, the LinkedIn team published a new infographic based on these tips, and now, they’ve created a new, more detailed infographic which outlines additional key tips on audience targeting on LinkedIn and how to use it to advantage....


Via Jeff Domansky
donhornsby's insight:
They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.
 
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Jeff Domansky's curator insight, March 25, 12:09 PM

LinkedIn has published a new guide on how to use their on-platform audience targeting options to best effect.