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7 Ways to Nurture Your Blog's Community

7 Ways to Nurture Your Blog's Community | Surviving Social Chaos | Scoop.it
If I feel welcomed when I visit a blog, it's almost certain that I'm going to return. If I feel as if I'm in the midst of a real person, then I find myself
donhornsby's insight:

If I feel welcomed when I visit a blog, it’s almost certain that I’m going to return. If I feel as if I’m in the midst of a real person, then I find myself wanting to hang around and getting to know the blogger and the community. A blog’s community is connected by a body of united bloggers who visit each other’s blog – it’s beyond any one blog.

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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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5 Reasons Why Your Business Needs Social Media Marketing

5 Reasons Why Your Business Needs Social Media Marketing | Surviving Social Chaos | Scoop.it
Social media marketing is CRUCIAL for business marketing. Find out the 5 biggest reasons why your business needs it.
donhornsby's insight:

Social Media is not just a passing fad. It's a definite 'must' for businesses today.

 

(From the article): But social media is a necessity for businesses – it’s not a luxury, it’s not a maybe, it’s a definite.

 

Let’s discuss the 5 reasons why your business needs social media marketing.

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3 basic tips for a top social media strategy

3 basic tips for a top social media strategy | Surviving Social Chaos | Scoop.it
Even small, local businesses need to communicate with potential customers using social media. Here are some tips to get you started.
donhornsby's insight:

(From the article): A good social media campaign or presence works because it is centred around the idea of a community. Engage with strong influencers in your industry or local area, such as bloggers or other big names, or those that you notice your customers tend to follow themselves.

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SageRave's curator insight, April 17, 10:58 AM

Organize before opening your Facebook page.

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Why Your Marketing Content is an Asset, Not a Cost

Why Your Marketing Content is an Asset, Not a Cost | Surviving Social Chaos | Scoop.it
Treating Marketing as a Cost... Could be Costly
Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Having the metrics to show results is essential to prove your content is a business asset. Your content is a tangible, living thing that is the voice of your business. It’s the best thinking of the entire organization. Companies who believe this foster an environment where all departments work together, instead of against each other, to ensure a consistent and cohesive message is being communicated with the world.

 

In order to look at content as an investment line item, it has to tie into your business goals. That means you need to think long and hard about why you are creating content in the first place. If you don’t have a clearly mapped out strategy for your content, you are just throwing it out there in hopes that the right people find it. You wouldn’t treat your other financial investments like this, so don’t do it with your content.

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It's not a pitch, it's a person. The super powers of influence marketing

It's not a pitch, it's a person. The super powers of influence marketing | Surviving Social Chaos | Scoop.it
Unlocking the power of influence marketing requires a focus on relationships, not pitches
donhornsby's insight:

Social Media marketing is not just pushing information out in hopes that someone will see it. It's a tool for engagement and relationship building.

 

(From the article): The relationship-building starts by carefully selecting the influencer to work with (someone whose thinking and values are aligned with my brand). Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Then I can begin to integrate the influencer into my brand’s presence.


Now fast forward … the relationship has been built and is maturing, trust has been established and we are ready for mutual value creation. We are ready for an influencer activation.

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3 MUSTS for Social Media in 2015

3 MUSTS for Social Media in 2015 | Surviving Social Chaos | Scoop.it
ARCH Founder Ahna Hendrix's top 3 must haves for your social media marketing strategy in 2015.
donhornsby's insight:

(From the article): Personal connection, videos, and ad spend are my top three. And my final prediction for 2015 is that it’s going to be the year of Instagram. If you aren’t on it – make it a priority.

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The Social Media Megaphone Every Brand Forgets

The Social Media Megaphone Every Brand Forgets | Surviving Social Chaos | Scoop.it
Most employees don’t have a clear understanding of what they can or should share on behalf of their company's brand. So they stay quiet.
donhornsby's insight:

(From the article): The most important part to activating your workforce is social media training. The focus for this training is not to teach employees the subtle nuances between sharing content on LinkedIn versus Twitter versus Facebook. Instead, the goal is to educate them on the company’s objectives on social media, equip them with judgment so they can easily discern what content to share, and appreciate the need for and limits of a disclaimer.

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Attention, Interest, Desire, Action: Using AIDA for Social Media

Attention, Interest, Desire, Action: Using AIDA for Social Media | Surviving Social Chaos | Scoop.it
Social Media - The AIDA model has been associated with traditional marketing for years. But AIDA can boost your social media marketing as well.
donhornsby's insight:

(From the article): The AIDA model has been associated with the world of marketing for years. It describes the exact order of emotions a particular message or a strategy intends to trigger in a person. The acronym itself stands for:

 

Attention

Interest

Desire

Action

 

This model can be applied to multiple areas of marketing. A specific example of its application is found in a case study by SmartInsights that describes how an award-winning hairdressing company benefited from using AIDA to successfully launch a business.




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7 Ways to Use Video to Boost Your Social Media Marketing

7 Ways to Use Video to Boost Your Social Media Marketing | Surviving Social Chaos | Scoop.it
Do you use videos in your social media marketing? This article shares seven ways to use video to boost your social media efforts.
donhornsby's insight:

(From the article): If you’re not ready to create your own videos, you can still build a YouTube presence. Instead of uploading your own videos, curate the best YouTube videos created by other users into playlists on your channel.

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Is social media engagement still a thing?

Is social media engagement still a thing? | Surviving Social Chaos | Scoop.it
Remember when social media engagement was important? Trends may indicate otherwise.
donhornsby's insight:

Without question, “engagement” is not as fashionable as it once was. Does it still have a place in the social media eco system?

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Here’s Why You and Everyone You Know Should Be on Periscope

Here's Why You And Everyone You Know Should Be On Periscope - The Coffeelicious - Medium

Periscope is a platform that allows content creators to gain instant feedback from their audience. You won’t get that on YouTube, Vimeo, or Facebook. You are able to interact with your audience and answer their questions during the broadcast. As you begin to gain a following you’ll start seeing familiar faces and they kind of become like friends.

 

I am a big fan of this new app and I cannot wait to see what’s in store for Periscope. Will it change the journalism industry? Who knows. What I do know is that every content creator, salesman, inventor, techie, artist, musician, and business person should be on this app....


Via Jeff Domansky
donhornsby's insight:

Are you on Periscope yet?  According to this article - you should be!

 

(From the article): Periscope is a very new app and definitely has bugs and kinks to work out, but we can already see the potential for this new platform. Live streaming takes engagement to a whole new level for marketing. People want to follow people, now they can.

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8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | Surviving Social Chaos | Scoop.it

You don’t have much time to evaluate all the smart-content tools out there. So we share 8 tools to make your content better.

donhornsby's insight:

(From the article) -  Get inspired


Google Trends – Find out if your content idea is trending using Google Trend’s technology. It shows a graph of the keywords that you intend to use in relation to their usage in Google search.

 

HubSpot’s Blog Topic Generator – If you’re stuck for ideas, use HubSpot’s genius tool: It allows you to input three nouns about a topic of your choice and then generates ideas for your next blog post.

 

Scoop.it – A great digital curation tool, it allows you to find great content and add your own twist, save it until later, and publish through your social media channels.

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SageRave's curator insight, April 6, 7:50 PM

The easier, the better!

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How to Arrange Your Boards to Attract More Followers

How to Arrange Your Boards to Attract More Followers | Surviving Social Chaos | Scoop.it

Visual Content Marketing expert agrees that one of the goals on Pinterest is to continually grow your Pinterest followers. One of the ways to do that is by creating boards that resonate with your target audience. Pinterest users are somewhat selfish because they are pinning images that will help them with their goals, planning for their future, or to discover things to better their lives.

 

So what that means to you as a business is making sure that when Pinners comes across your Pinterest page you are making a lasting first impression. How do we do that?

 

What you do offline should mirror what you do online.

 

 


Via Kelly Lieberman, Dawn Matheson
donhornsby's insight:

There's a few great points in this article for those who are using Pinterest in their marketing.

 

(From the article): If you’re neglecting to complete your board description then you’re definitely not maximizing your results on Pinterest. Pinterest gives you 500 characters to work with so make sure you’re garnishing keywords in as many places as possible to help you get found on Pinterest and have a better chance of Pinners following you. Explain what the board is about and provide benefits explaining why they should follow your board. - See more at: http://blog.viraltag.com/2015/04/04/visual-content-marketing-arrange-boards-attract-followers/#sthash.GU5pery8.o4LLoqYX.dpuf

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Dawn Matheson's curator insight, April 6, 8:53 AM

"For ecommerce businesses you want to look at your Pinterest page as if it were a store. Your boards represent your products so merchandise them in such a way that they flow nicely giving the customer a better shopping experience and keep them in your store as long as possible."

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50 Brilliant Social Media Insights From #SMMW15

50 Brilliant Social Media Insights From #SMMW15 | Surviving Social Chaos | Scoop.it
A collection of 50 quotes & tips from the brightest minds in social media at #SMMW15 in San Diego including Mari Smith, Jay Baer, Chris Brogan & many more.
donhornsby's insight:

This is a great review of the recent Social Media Marketing World conference. 

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10 Ways You Can Start #Socialselling That Don't Take a Lot of Time

10 Ways You Can Start #Socialselling That Don't Take a Lot of Time | Surviving Social Chaos | Scoop.it

The number one objection I get from Sales People about Social Selling is “Tim, with all the other pressures I have, I just don’t have time for this.”

 

While I can give many arguments about changing your priorities, new ways of working, etc etc. Here are some ways you can short cut the time you spend on Social Media. Of course, don’t expect the same results, but it might get you into a Social Selling habit.

 

donhornsby's insight:

(From the article): Finally I often get asked how much time should I spend on Social Media?  In my view, the world has changed and this requires us to change with it.  On that basis, 30 mins a day would be a good target. Yes this is a lot of time, but what worked 20 years ago might not work now.  Many Sales people I talk to work out what old ways they need to drop and find time for the working practices of the 21st century.

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SageRave's curator insight, April 17, 10:58 AM

Wish I could have read this before spending years not understanding social media's better uses!

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SEO VS Social Media – Which is More Important For Your Business?

SEO VS Social Media – Which is More Important For Your Business? | Surviving Social Chaos | Scoop.it

Can a good SEO strategy replace the need for a small business to be active on social media?

donhornsby's insight:

(From the article): Social Media is a vital part of promoting your business or your website. If you have hopes of ranking well for competitive keywords, then you need to strongly consider being visible on social media. On the other hand, your social media presence is not dependent on your SEO strategy. Both of these tools are useful for small businesses, but it is getting harder and harder to run a successful SEO campaign without incorporating social media into your strategy.

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The Most Creative Hashtag Campaigns of 2015 (so Far)

The Most Creative Hashtag Campaigns of 2015 (so Far) | Surviving Social Chaos | Scoop.it

Brands of all shapes and sizes in industries ranging from film to fast food to athletic apparel have debuted a plethora of creative hashtags in 2015 — and we’re not even a whole four months in.

I scoured the top brands to find my innovative favorites so far.

donhornsby's insight:

Great ideas on how to use hashtags...

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LinkedIn Announces Elevate, Prompting Employees to Post Company Content

LinkedIn Announces Elevate, Prompting Employees to Post Company Content | Surviving Social Chaos | Scoop.it

What do you think of companies prompting employees to post content?


Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle, as well as human curation, to suggest content employees could share.

donhornsby's insight:

Looks like an interesting and worthy addition to the LinkedIn experience. What do you think?

 

 

(From the article): Cory Edwards, head of Adobe’s Social Business Center of Excellence, commented on how Elevate helped his employees share more, leading to more attention for the company:

 

"This product helps our employees start social conversations about Adobe and the industries we serve. Adobe employees who participated in the LinkedIn Elevate pilot drove 80 percent more Adobe job views than they did previously and in February alone, each participant drove three to four new trial downloads for Adobe solutions. Our employees want to be active on social media, and LinkedIn Elevate offers an easy platform to provide them with insightful content that they will want to share."

 

Readers: What do you think of companies prompting employees to post content?

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Technology Is Short, But Story Is Long

Technology Is Short, But Story Is Long | Surviving Social Chaos | Scoop.it
I have two questions for you:

What comes to mind when I say "Shakespeare?"

What comes to mind when I mention the "water wheel?"

Both were born in the 16th century. Both advanced Elizabethan culture in profound ways. One wrote "Romeo & Juliet."

That's the difference between platform and art.

Technology and story.

Technology can bring you stuff (like water and Facebook posts). Story can change your idea of the stuff you want brought to you.

Via Gregg Morris
donhornsby's insight:

(From the article): In fact, most of us (as marketers and as consumers) judge a platform by how well it performs 3 key functions: delivering stories we desire; when and where we desire them; in the form that's easiest to enjoy and share.

 

As Shakespeare liked to say, "The play's the thing!"

 

He never said, "The stage (or the platform) is the thing!"

 

That's why today's major technology and social media enterprises – Apple and Amazon and Facebook and Google – are in the throes of a hiring frenzy. Not just for developers and coders, but for art directors and writers and strategists and storytellers.

 

That's why Facebook, the behemoth that once cajoled marketers into adopting "more useful metrics" such as "likes" and "engagement," has unapologetically tossed its old playbook.

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Patricia Stitson's curator insight, April 14, 12:37 PM

I agree but:

 

Will there come an age where a technology will become so integrated into the fabric of our collective story that it DOES not fade away... but rather like cultural stories or some religions, learns how to adapt to the changing framework of its own self?

 

The authors overall point is indisputable, story is at the heart of literally everything today, but I would counter that his argument about the fading of past technologies as the reason why we should focus on story is, well, itself archaic.  

 

The integration of story and technology is creating an online culture where one is indistinguishable from the other.  Not so with Beta Tapes of old.  That is HARD ware not SOFT ware.  The story was separate from the hardware that delivered it. 100%.  Not so with Facebook etc. I do not suppose to predict that FB will not be usurped by another platform as Friendster did. 

 

I am simply asking another question.  How is the presence of technology change the manner in which we view how we tell our story?  When will how we tell our stories become so dependent on technology that the latter itself become a part of the story.  Or has it already?

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Commitment: The Cornerstone Of Social Media Success

Commitment: The Cornerstone Of Social Media Success | Surviving Social Chaos | Scoop.it
Social Media takes more than money, it takes major commitment
donhornsby's insight:

(From the article): Some people spend hundreds of dollars a month on (good) social media management services. But that leaves them the time to focus on other parts of the business that they’re good at and bring in more revenue. That’s an investment.

 

If you aren’t spending that money with the right intentions. If you aren’t “investing” that money into the long-term commitment of social media marketing. If you are ignoring the value of social media as an investment in your business and brand, then you’re counting the wrong dollars.

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Are Meerkat and Periscope Good News or Bad?

Are Meerkat and Periscope Good News or Bad? | Surviving Social Chaos | Scoop.it
Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world.
donhornsby's insight:

(From the article): See, over the last few years, smart artists have understood that they actually want people to create content while they’re in the venue. They want people to create short snippets and put them on YouTube or Facebook, or individual photos and put them on Instagram. But short pieces of content, an excerpt of content, is much different than live streaming the entire performance. It’s going to be very, very interesting over the next few weeks, months, and years to see if live streaming is banned in many venues.

 

But here’s the thing, how do you enforce that? How do you say to somebody, “Hey, you can have your phone, but not if you’re using Meerkat or Periscope”? How is some usher at some Broadway theater going to enforce that? Will you have to show them your phone? “Look, I’m on airplane mode!”

 

What happens when people start to Periscope the next great movie the day it’s released?

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7 Ways to Use Twitter Lists to Prevent Information Overload

7 Ways to Use Twitter Lists to Prevent Information Overload | Surviving Social Chaos | Scoop.it
Here are seven ways to use Twitter lists to avoid information overload.
donhornsby's insight:

(From the article): Network. Lists can be an effective way to network with specific groups. Attending a conference, trade show or other event can kindle some potentially valuable relationships – but without constant care, they may fizzle. If you add these connections to a Twitter list you can send them followup tweets after the event, and ensure that you stay in touch.

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Social Sharing: How to Get More People to Share Your Content

Social Sharing: How to Get More People to Share Your Content | Surviving Social Chaos | Scoop.it
Social Media Marketing Podcast 140, in this episode Mark Schaefer will explore why people share content via social media and how to use social sharing.
donhornsby's insight:

(From the article): According to Mark, here’s the big lesson: “People share content for intrinsic and emotional reasons. But businesses are trying to get people to share content for economic reasons.”

 

We have to change our mindset about what this is all about and what’s really driving the economics. Mark says we need to discover who shares, how we find them and how we reward them. We don’t need to build traffic, we need to build trust with the people who are creating economic benefits for our business.

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How Much Does Customer Social Media Angst Really Matter?

How Much Does Customer Social Media Angst Really Matter? | Surviving Social Chaos | Scoop.it
The true cost of angry tweets.
donhornsby's insight:

(From the article): I still believe, though, that ignoring social feedback is a missed learning opportunity for any company. When companies listen, consumers remember. Missteps and failure don’t damn a brand in the digital age. But failure to learn does.

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A Digital Marketing Agency Perspective: Working with Clients Who Don’t Believe in Social Media

A Digital Marketing Agency Perspective: Working with Clients Who Don’t Believe in Social Media | Surviving Social Chaos | Scoop.it

Being able to effectively communicate your passion and proven success is crucial to obtaining new clients and nurturing current client relationships. When I’m met with the tough question of “why should we be on social media?” besides laughing, this is exactly what I do.


Via Dawn Matheson
donhornsby's insight:

(From the article): Measuring online success and growth is one of the keys to a successful social media strategy, as most marketing professionals understand. However, key metrics that you think are valuable may not be what your client is looking for. Understanding your client’s goals and Key Performance Indicators (KPI’s) will ensure that the information you’re giving them is what they want to hear.

There are several potential measurable goals that your client may be interested in seeing examples of. Here are a few to consider:

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Dawn Matheson's curator insight, April 6, 9:08 AM

"Marketing is all about having as many touch points available as possible, so when the prospective customer is ready to make a purchase, your product or service is front and centre. "

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Ultimate Guide to Using MailChimp and WordPress

Ultimate Guide to Using MailChimp and WordPress | Surviving Social Chaos | Scoop.it
Want to use MailChimp with your WordPress site? In this tutorial we will show you how to use MailChimp with WordPress.

Via Neil Ferree, Dawn Matheson
donhornsby's insight:

A helpful overview of how to use MailChimp and WordPress. This is one to bookmark.

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Neil Ferree's curator insight, April 7, 5:36 PM

To connect MailChimp to your WordPress site, the first thing you will need is a MailChimp account.


Visit the MailChimp website and click on the ‘Signup Free’ button.


Fill in your email and create a username / password for your account.

Gary Obermeyer's curator insight, April 8, 4:22 PM

This is exactly what I've been looking for as I move my site to Wordpress. 

John Norman's curator insight, April 8, 5:52 PM

If you are into building websites with WordPress and want an integrated approach to building that all important client list then check out this tutorial on how to use MailChimp