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9 Tips to Stay Safe on Public Wi-Fi

9 Tips to Stay Safe on Public Wi-Fi | Surviving Social Chaos | Scoop.it
Your bank calls you to verify your recent $750 bill at an out-of-state Taco Bell, but you haven’t left town in weeks. You quickly contest the charge and request a new credit card, but when you check your wallet the compromised card is still there.

Via Barb Jemmott
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How Your Small Business Can Use Social Media to Boost Sales

How Your Small Business Can Use Social Media to Boost Sales | Surviving Social Chaos | Scoop.it
Five strategies to offer consumers a seamless online purchasing experience.
donhornsby's insight:

(From the article): By using these five strategies this year, you can make a significant impact on 2015 sales. While your small business may not have the sizable budget larger businesses do, these moves will provide the seamless purchasing experience consumers are looking for, and you will have the opportunity to reach a broader range of consumers who just may become your most loyal customers.

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It's Not You, It's Your Story: Why Branding Matters

It's Not You, It's Your Story: Why Branding Matters | Surviving Social Chaos | Scoop.it
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
donhornsby's insight:

(From the article): Branding is more than a logo. It’s more than a website. It’s more than a business card. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival. 

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J.L.Nawan's curator insight, March 27, 4:49 PM

cc @etnoamalia

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7 Social Media Mistakes Every Company Needs to Avoid

7 Social Media Mistakes Every Company Needs to Avoid | Surviving Social Chaos | Scoop.it
Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide....

Via steve batchelder, Roger Francis
donhornsby's insight:

A great review of the key items you need to check in order to be successful in social media.

 

(From the article): Maximize the success of your social media marketing by avoiding the mistakes I discussed in this article. Once you have a good understanding of critical social media best practices, you're in a much better position to start seeing some great results. Good luck!

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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Surviving Social Chaos | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
donhornsby's insight:

It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.


Take a look!

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6 Social Media Monitoring Tools to Track Your Brand

6 Social Media Monitoring Tools to Track Your Brand | Surviving Social Chaos | Scoop.it
Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.
donhornsby's insight:

Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying.

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12 Tools To Create Powerful Presentations

12 Tools To Create Powerful Presentations | Surviving Social Chaos | Scoop.it

While its hard to replace professional presentation designers, here is a list of some powerful tools that would help you to create interactive presentations in case of the absence of professional help.


Via Baiba Svenca, Rui Guimarães Lima, Lynnette Van Dyke, Roger Francis, Professor Jill Jameson
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PixelatingBits's comment, March 27, 7:08 AM
Thanks all for scooping my blog post =)
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10 Social Media Strategy Ideas that Generate Real Results

10 Social Media Strategy Ideas that Generate Real Results | Surviving Social Chaos | Scoop.it
As a small business owner or entrepreneur, you know you need to maintain an established social media presence.
donhornsby's insight:

But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before.

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Miranda Inniss's curator insight, March 27, 9:11 AM

I don't know how any mainstream business will sucessfully progress without social media.

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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | Surviving Social Chaos | Scoop.it
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.
donhornsby's insight:

To ensure you’re not damaging yours take a look at the infographic below from We Buzz which highlights 12 things you could be doing wrong that you should correct immediately.

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Scott Wachtel's curator insight, March 27, 9:32 AM

I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason. 

DrAlfonso Orozco C.'s curator insight, March 27, 4:10 PM

For a beter Social Media.>>>>>>>>>>>>>

GulfToBayWeb's curator insight, March 27, 10:50 PM

These mistakes are easily made, but they are just as easy to avoid 

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The 14 Most Important Social Media Metrics to Track

The 14 Most Important Social Media Metrics to Track | Surviving Social Chaos | Scoop.it
When it comes to growing your social media presence and running effective social media marketing campaigns, what metrics really matter?
donhornsby's insight:
(From the article): It’s all too easy to get lost in the wilderness of data that comes with having a social media marketing presence. Each platform generates its own unique set of data, and that data may not be comparable to that of another platform. Some datasets, like Facebook’s, seem almost exhaustive, while still offering only vague hints about what’s working and why. Others, like Twitter, are deceptively simple yet filled with nuances.

Which of these data points are relevant? When it comes to growing your social media presence and running effective social media marketing campaigns, what metrics really matter? And how can these metrics translate into the hard data that can be shown to have an impact on the company’s bottom line?

Let’s take a look at the 14 most important social media metrics.




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Antonio Fernández San Emeterio's curator insight, March 27, 5:45 AM

If you don't track your results, you never know if you reach your goals #SocialMedia

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7 Psychological Ways to Keep Readers Attracted to Your Blog

7 Psychological Ways to Keep Readers Attracted to Your Blog | Surviving Social Chaos | Scoop.it

I’m going to drill down some of the hidden psychological ways which will help you to perform better as problogger and your blog will surely increase its brand-identitty.

 

These seven strategies can be a gamer changer for your blogging. Read these tips, analyze with your blogging, try to figure out how you can do better using these seven psychological ways to attract readers...


Via Jeff Domansky
donhornsby's insight:

Do you think Psychology works in Content Creation and Blogging? What do you do special to entertain and engage your audience on the blog?

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Jeff Domansky's curator insight, March 24, 3:26 AM

Here's how to develop deeper connections with readers of your blog.

Nedko Aldev's curator insight, March 24, 5:36 AM

 

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Why Authenticity Is Key to Mastering Social Media Marketing

Why Authenticity Is Key to Mastering Social Media Marketing | Surviving Social Chaos | Scoop.it
Want to win at social media marketing? Then don't be a phony, says Kim Garst, co-founder and CEO of Boom! Social, a social selling consulting firm.
donhornsby's insight:

(From the article): She says, "When it comes to marketing online, [many] companies try to become something they are not to be attractive to audiences in new, crazy and creative ways." She adds consumers can perceive this as inconsistency or lack of authenticity. 

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4 Ways to Research Your Competition With Social Media

4 Ways to Research Your Competition With Social Media | Surviving Social Chaos | Scoop.it
Are you wondering what your competition is doing on social media? Discover four ways to research your competition on Facebook, Twitter and Google+.
donhornsby's insight:

(From the article): Today’s online customers are smarter than ever. To attract their attention, your campaigns need to stand out from other brands in your industry and offer something that customers can’t say no to.

 

I recommend that you research what your competitors are doing on social media every three to six months. Although this can be time-consuming, it’s well worth the effort.

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Community Managers: Are You Addicted to Social Media?

Community Managers: Are You Addicted to Social Media? | Surviving Social Chaos | Scoop.it
How much social media is too much? We take a look at social media addiction and what you can do to detox.
donhornsby's insight:

(From the article): It’s natural to get caught up in the rush of doing good work as a social media manager, but the onus shouldn’t be on you entirely. Social is—wait for it—social. Thus, your main charge is fostering a culture of social engagement, both with your online audience as well as with your coworkers.

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How Customer Data Can Improve Your Twitter Feed

How Customer Data Can Improve Your Twitter Feed | Surviving Social Chaos | Scoop.it
Using customer data and social media to figure out what your ideal customer is interested in, and delivering it in a style they will respond to, is the key to social media success.
donhornsby's insight:

(From the article): Your business may have to work a little harder. Using customer data and social media to figure out what your ideal customer is interested in, and delivering it in a style they will respond to, is the key to social media success.

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Social Media Rules for Small Business Operators

Social Media Rules for Small Business Operators | Surviving Social Chaos | Scoop.it

Are you looking for social media rules to guide your online marketing?


Via Daniel Watson
donhornsby's insight:

Marketing always has been and always will be about telling stories… stories that influence behavior and convince people to act. Make sure your social media content tells a story and that your story is compelling and relevant–especially your headlines.

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kelvinsmim's curator insight, March 27, 7:05 AM

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Rosemary Burnett's curator insight, March 27, 7:29 AM

Doug Bennett hits the nail on the head with these timely suggestions for SME's on how to dive into social media.  RB

Tahamida Mze's curator insight, Today, 5:48 AM

ajouter votre aperçu ...

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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | Surviving Social Chaos | Scoop.it
These nine free analytic tools allow you to evaluate how well your content contributes to your content marketing goals – from Content Marketing Institute.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Smart content marketing is data-based and data-driven. A lot of data can be accessed using these free (or low-cost) tools to help you make your campaigns more focused and more effective.

 

There is one thing to remember, however. Good content marketing starts with well-written, unique, and engaging content. Tools cannot help if you’re missing this foundation.

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A Guide to Pinterest Marketing in 9 Steps.

A Guide to Pinterest Marketing in 9 Steps. | Surviving Social Chaos | Scoop.it

In this Guide to Pinterest Marketing  you’ll find tips for those who want to get started on Pinterest and for those who want to make the most of their current presence on Pinterest.

 

You can skip sections that you are already familiar with and move towards those that might help you take your Pinterest Marketing to the next level.

 

donhornsby's insight:

A great overview of how you can use Pinterest in your daily social media marketing efforts.  

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The top 50 apps for creative minds

The top 50 apps for creative minds | Surviving Social Chaos | Scoop.it
Our pick of the best tablet and smartphone tools to enable you to make films, music, art and more
donhornsby's insight:

A great list!

 

(From the article): So, you’re not David Bailey just because Instagram helped you share a nice photo of your cat, and you’re not Aphex Twin because a music app helped you make a nice beat. But you’ve had fun enjoying a little bit of the creative experience that those and other artists have made their work. With that in mind, here are 50 of the apps to unlock your creativity – and that of your children too, from coding to storytelling.

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5 Ways to Become a LinkedIn Ninja

5 Ways to Become a LinkedIn Ninja | Surviving Social Chaos | Scoop.it

Building a strong LinkedIn network takes time. Scrambling to build a profile and connections when your current position has suddenly become “qualified manager seeking opportunities” is not attractive. I hear this again and again from my speaking audiences– stories of folks who waited too late and then had to scramble. 

donhornsby's insight:

(From the article): What advice do you have for creating a Ninja-like LinkedIn Profile? - See more at: http://letsgrowleaders.com/learning-development/4-ways-to-become-a-linkedin-ninja/#sthash.gLabM0LQ.dpuf

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Social Sharing Habits: New Research Reveals What People Like to Share

Social Sharing Habits: New Research Reveals What People Like to Share | Surviving Social Chaos | Scoop.it
Are you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

Via Brian Yanish - MarketingHits.com, John van den Brink
donhornsby's insight:

(From the article): Tailoring your social media strategy using these findings could help you get more shares and spread brand reach.

 

While nearly all companies stand to benefit from a presence on Facebook, social channels with smaller audiences still offer opportunities.

 

Businesses with younger audiences have opportunities on Instagram, where a 2015 Pew study found that 53% of all Internet users ages 18 to 29 are active. Half in that age group use Instagram daily.

 

Marketers in the athletic industry may get more share action on Twitter, which seems to be a gathering place for sports fans.

On Pinterest, retailers have a chance to provide the deals and new products users want to share with their friends. Sharing excellent content raises Pinterest users’ profiles and gives them a way to connect with friends, building their relationships.

 

Finally, experimenting with posting times could prove a low-cost way to get more shares.

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New Research Reveals Instagram Users Like to Shop

New Research Reveals Instagram Users Like to Shop | Surviving Social Chaos | Scoop.it
Research shows Instagram users like brands and are shoppers. In this article you'll find out how this could impact your social media marketing.
donhornsby's insight:

Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.

 

In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing.

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6 Things You Need to Write an Effective Call to Action

6 Things You Need to Write an Effective Call to Action | Surviving Social Chaos | Scoop.it

The call to action, or CTA, is without a doubt the most important piece of copy you’ll write for your webpage, email or advertisement. It’s the pitch that creates the revenue that fuels your business.

 

That’s why you can’t risk winging it when it comes to phrasing your CTAs. You need to know what to say, how to say it and who you’re saying it to, or you risk putting a serious dent in your sales or signup numbers.

 

So, we’ve put together this list of six tips to help guide you down the path to killer CTA creation. Follow these steps and you’ll have a much greater chance of getting your audience to click where and when you want them to.

 

donhornsby's insight:

This is a great actionable list on how to craft the best CTA (Call To Action). Must read. Must master this. 

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Playola is an easy video clipper and sound mixer

Playola is an easy video clipper and sound mixer | Surviving Social Chaos | Scoop.it

Via Ana Cristina Pratas
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Has anyone tried Payola? What do you think of it? 

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How to Respond to People on Twitter: A Simple Guide for Businesses #infographic

How to Respond to People on Twitter: A Simple Guide for Businesses #infographic | Surviving Social Chaos | Scoop.it
Thanks to Twitter, businesses are closer to consumers than ever before.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

It's important to have a solid strategy for responding to tweets so you can keep your customers happy and drive engagement on Twitter. Should you include a link in your response? How much punctuation (?, !) should you use? Are emoticons off the table?

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SageRave's curator insight, March 21, 6:10 PM

Another good infographic!

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Is SEO Dead? NOOOOOOO! - SEW

Is SEO Dead? NOOOOOOO! - SEW | Surviving Social Chaos | Scoop.it
 If you work in SEO you know SEO isn't dead. If you don't do real SEO for a living, well, you're just going to have to trust us.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): SEO isn't for the faint of heart or the lazy due to its complexity. This is also why SEO isn't cheap.

 

To work in SEO and succeed, you must keep your skills and knowledge up to date, and constantly add new skills to your professional toolbox.

 

Google changed the algorithm between 50-80 times a month last year (on average). In addition, there were at least 10 major updates including the complete overhaul of how Google does search with the launch of Hummingbird. We're required to understand what is happening in search, but we also must have a holistic understanding of the website itself.

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Shannon K. Steffen's curator insight, March 18, 10:09 AM

A little long of an article but definitely worth a read if you think SEO is dead.