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Five Types of Social Media Influencers

Five Types of Social Media Influencers | Surviving Social Chaos | Scoop.it

What makes a good influencer? 


Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Alessandro Rea, Khaled El Ahmad, Kenneth Mikkelsen
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Liza Loop's curator insight, January 23, 2013 6:16 PM

This looks like a good model for future oriented teaching roles.

Vicky Wason's comment, January 24, 2013 9:58 AM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight, January 28, 2013 5:30 AM

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.

Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | Surviving Social Chaos | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello
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Cate Ferguson's curator insight, July 23, 8:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 4:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, Today, 4:10 AM

Content and social are the new SEO

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How to Use Videos on Pinterest to Increase Engagement

How to Use Videos on Pinterest to Increase Engagement | Surviving Social Chaos | Scoop.it
Once seen as a craft and DIY site for moms, Pinterest is now one of the most successful social media platforms for businesses to leverage. Since its first prototype launch in 2012, Pinterest has alre…

Via Kelly Lieberman
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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Surviving Social Chaos | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, July 7, 8:07 AM

add your insight...

Beth Kanter's curator insight, July 8, 7:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



Peg Corwin's curator insight, July 20, 7:29 AM

Learn with pictures what makes content share-worthy, and even viral.

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7 Simple Edits That Make Your Writing 100% More Powerful

7 Simple Edits That Make Your Writing 100% More Powerful | Surviving Social Chaos | Scoop.it
Ever wonder why your writing lacks the impact of your writing heroes? Find out the simple secret they don't want you to know.

Via Penelope, Bobby Dillard
donhornsby's insight:

(From the article): Fortunately, editing isn’t rocket science. If you have someone to show you how.

 

So let’s break down the rules that’ll help you transform your unremarkable draft into a perfectly polished post.

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Penelope's curator insight, July 2, 6:07 PM

 

If you want to be a full-time author or blogger, always strive to perfect your craft. There's always room for improvement.

 

This article is full of those numbered lists we love so much. Read, pick a number, implement, and give your writing an instant facelift!

 

Forget the fillers! Dump wimpy words! Trim the flab! are a few.

 

What's your favorite?

 

 ***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

 

Link to the original article: http://boostblogtraffic.com/editing-tips/

Jacques Goyette's curator insight, July 16, 3:02 PM

Very useful secrets !

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How to Grow Your Facebook Audience

How to Grow Your Facebook Audience | Surviving Social Chaos | Scoop.it

Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.


Via Alessandro Rea, Mau
donhornsby's insight:

(From the article): Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics. 

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Olivier Milo's curator insight, July 3, 1:50 AM

Ever heard of the lookalike audience option for Facebook ads campaign ?

malek's curator insight, July 3, 6:47 AM

"instructographic" is a simple visual guide. Try it one at a time.

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How to Use Facebook to Increase Leads

How to Use Facebook to Increase Leads | Surviving Social Chaos | Scoop.it
Do you want to make Facebook a profitable marketing medium for your business?

 

Is Facebook bringing you the leads you’re looking for?

 

A few simple tweaks to your Facebook marketing can bring in more business.

 

In this article you’ll discover four ways companies are using Facebook to increase leads.

 

 


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): The best way to successfully find leads on Facebook is to include a value proposition for leads and customers, integrate consistent messaging and use colorful photos that reflect your business.

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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Surviving Social Chaos | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
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Sybille Pierru's curator insight, June 28, 10:29 AM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 1:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 11:22 AM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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Expert Interview with Anna Cadiz Bennett on Pinterest and Social Media

Expert Interview with Anna Cadiz Bennett on Pinterest and Social Media | Surviving Social Chaos | Scoop.it
Anna Cadiz sat down with us to offer advice and perspective on social media.

Via Kelly Lieberman
donhornsby's insight:

(From the article) Images will continue to play a huge role in how marketers produce and share content. Our brain process images 60,000 times faster than text, which is why Pinterest will continue to rule social media. Pinterest will get bigger and stronger in the future.

It’s about producing content to make people’s lives easier, better and faster. It’s about indirect selling vs. direct selling. Social media will shift marketing to become more customer outcome focused and less brand focused.

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Rules of Social Engagement

Rules of Social Engagement | Surviving Social Chaos | Scoop.it

Social media platforms have become almost mandatory to increase sales and better customer relationships. To use social media effectively, and to your advantage, you must ensure actual engagement between yourself and your target audience takes place.   Mostly, social media is about using content creation and thought-provoking statements to engage your target audience, with minimal efforts of obvious sales-pitches for your business.

 


Via Stefano Principato, massimo facchinetti, Mau
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9 Vital Considerations Before Purchasing or Downloading a WordPress Template

9 Vital Considerations Before Purchasing or Downloading a WordPress Template | Surviving Social Chaos | Scoop.it

One of the most important steps to take when launching a website is deciding a theme or design that is perfectly suited for your style, goals, niche and target audience. For me, this decision making process can take up to 3 weeks before I finally chose a direction and idea that I am confident and comfortable with. Even then, there’s a chance that I may end up feeling for a change because of a new development and perspective. Nevertheless, it’s a crucial step in brainstorming and developing your site. Whether you’re designing it from scratch or purchasing a template.


Via Brian Yanish - MarketingHits.com
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7 Social Media Tricks You Haven’t Heard Before

7 Social Media Tricks You Haven’t Heard Before | Surviving Social Chaos | Scoop.it
Social media tricks to improve your results and help your business stand out on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google+.

Via Rami Kantari
donhornsby's insight:

(From the article): Success in today’s crowded online environment demands that you stand out from your competition by delivering a distinctive, consistent brand identity across a variety of platforms — including social media. Consistent branding not only helps define your small business’s identity, it’s also an easy way to establish a professional appearance.

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Do You Have a Pinterest Plan? Start Here.

Do You Have a Pinterest Plan? Start Here. | Surviving Social Chaos | Scoop.it

Do you have a Pinterest plan? Start here. People reach out to me almost daily to ask me how they can get more repins and more followers. I respond with questions, one of which is “do you have a plan"?


Via Kelly Lieberman
donhornsby's insight:

Create a social media calendar.

Determine the frequency of your pinning activities.Stick to a regular schedule.Who will do the pinning? Yourself or someone else from your team? I’m guessing you want to find ways to make your life easy right? To me time = money so I make sure I identify tools that will help me be more efficient. This frees up time and allows me to focus on other parts of my job that will make money and provides me more time to spend with my family and friends. I use ViralTag’s scheduling tool to create that efficiency.

Why would you seriously want to be glued to your computer all night long?



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How Can Social Media be Used as a Lead Generation Channel?

How Can Social Media be Used as a Lead Generation Channel? | Surviving Social Chaos | Scoop.it
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.

Via Manlio Mannozzi
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Is Social Media An Effective Lead Generation Channel?
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INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube

INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube | Surviving Social Chaos | Scoop.it
Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations.

Via Brian Yanish - MarketingHits.com
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How Much Do You Really Know About SEO?

How Much Do You Really Know About SEO? | Surviving Social Chaos | Scoop.it

With Google's algorithm changes, updates and new algorithms being introduced constantly, what means more and what mean less with today's SEO. Seems everyone their own opinion to what today's SEO is...but somethings may or may not be true.


Via Mike Barnes
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Test your Search Engine Optimization knowledge by taking the 10 questions on Search Engine Optimization and see how you rank. 

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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Surviving Social Chaos | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
donhornsby's insight:

Insightful article on the purpose and direction of content curation...

 

(From the article): In summary, content curation is an effective content marketing strategy to increase credibility, drive leads and improve SEO. But you have to put the work in to curate content and not just aggregate. Annotate curated content with your own insights, change titles, link to credible articles, publish from a variety of sources and ALWAYS give more than you take when it comes to third-party content.

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Nicoletta Gay's curator insight, July 11, 1:46 AM

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

Caren Taubman Glasser's curator insight, July 11, 7:31 AM

Great list of Do's and Don'ts when curating content.

Phyllis Smith's curator insight, Today, 6:31 AM

Google rewards high-quality content.

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The Definitive Guide To Social Media Tools For Startups

The Definitive Guide To Social Media Tools For Startups | Surviving Social Chaos | Scoop.it
Every tool for social media that you will ever need for now.

Via Rami Kantari, Mau
donhornsby's insight:

(From the article): Small businesses are eager to find valuable tools that take a lot of the time and troubleout of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?

 

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 60 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way.

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Social Media Review: How to Decide Whether You Need a New Strategy

Social Media Review: How to Decide Whether You Need a New Strategy | Surviving Social Chaos | Scoop.it

According to a recent research, over 50 percent of businesses need to rework their social media strategy. This does not mean that so far they’ve been doing it all wrong; it just means that their pr…


Via Baochi, www.sercompetitivos.com
donhornsby's insight:

If your content does not add any value to your audience, they will be less likely to engage with it, regardless of what you post. And although it can sound like an ambiguous word, “value” can be anything, such as discounts, special offers or knowledge shares , and if done correctly, it can prove to be a short-term investment with long-term results.

 

If you feel like you might be lagging behind with content, make sure you rework your strategy and create engaging and value-centric content that your audience can easily consume and digest. Be right there with your customers throughout their way to purchasing and ensure that your brand comes to their mind first when they need what you offer. Be creative and get there first.



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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential

Via Anita Windisman
donhornsby's insight:

(From the article): Even if you understand why it’s important to have a killer profile, knowing just where to start, or what information matters most, can be a bit intimidating at first.

 

That’s why we love that our friends at Link Humans put together the fantastic infographic below to show you how a few simple, personal and creative tweaks can really make your profile outstanding. They've pulled together some great tips and tricks combined with stats to help you find the best way to amp up your profile.

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Why Women are the Real Power Behind Social Media: Infographic

Why Women are the Real Power Behind Social Media: Infographic | Surviving Social Chaos | Scoop.it
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users a...

Via Mau
donhornsby's insight:

(From the article) So when you are evaluating your social media strategy, remember that women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men. Check out more interesting statistics about how women use social media below.

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What Your Social Media Presence Says About Why You Share

What Your Social Media Presence Says About Why You Share | Surviving Social Chaos | Scoop.it
Knowledge of people’s social media presence gives you insight to why people share on social. Knowing why this is the key to succeeding at content marketing.
donhornsby's insight:

(From the article) Knowing why people share is an important part of succeeding at content marketing. If you business wants to reach a wide audience, shares are a lot more important than likes or favorites.

From the research above, we’ve learned that people love sharing interesting, important and funny content. Essentially, people love quality, so putting in that extra effort to increase the quality of the content you create could mean everything for your brand.

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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Surviving Social Chaos | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss, malek, massimo facchinetti, Mau
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Missy Monroe's curator insight, June 24, 6:00 AM

If you ain't using social media in your business, your leaving out a lot of potential customers, which in turn means MONEY!

http://bit.ly/7reports

Issy Wiggins's curator insight, June 24, 7:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 2:02 AM

tres jolie infographie suur l'état des social medias....

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Do LinkedIn Endorsements Really Matter?

Do LinkedIn Endorsements Really Matter? | Surviving Social Chaos | Scoop.it
Like them or not, they're worth paying attention to.

Via Barb Jemmott
donhornsby's insight:

(From the article) Think about endorsements as new and improved keywords. LinkedIn automatically defaults to ranking your skills by the number of endorsements you have, but to get more endorsements for the skills you want to emphasize, rearrange your list and move those skills higher. Also, if you’re getting endorsed for random things or for things you don’t want to be endorsed for, you can always hide either the entire skill or the particular endorser. Just set your profile to edit mode and you’ll see a little demo in the Skills and Endorsements section showing you how to edit it.

 
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Linda Alexander's curator insight, June 12, 7:32 AM

This is an important article for any job seeker (and the link that follows may be of interest as well).  LinkedIn is one of the primary vehicles for recruiters....

AlGonzalezinfo's curator insight, June 12, 6:18 PM

I agree with @donhornsby on this.  I know there are skeptics when it comes to LI endorsements but I think they are meaningful. 

Josie Gibson's curator insight, June 15, 7:25 PM

Senior executives need to take such social tools seriously, for a variety of reasons.

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Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook | Surviving Social Chaos | Scoop.it
Are you leveraging storytelling in your marketing on Facebook? It's one of the best ways to connect with fans! Here are 5 stories you should be telling.

Via Karen Dietz
donhornsby's insight:

(From the article): Your fans love to hear about your vision for the future. When told correctly, these stories help convince fans that your company is worthy of their support. 

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Karen Dietz's curator insight, June 11, 3:47 PM

Here is what I really like about this article -- the concrete examples of the 5 kinds of stories you can tell using Facebook as a platform. Yeah!


Getting your story out on social media can be challenging at times. This post is clearly written and should give you plenty of ideas about ways to tell your story on Facebook and other social media channels. 


But what is most important about telling your stories via social media? Having fun doing so. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tom Tabaczynski's curator insight, June 12, 7:30 PM

Story telling is so important for social marketing these days.

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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Surviving Social Chaos | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

 

To read the full article, click on the title or image.

 

 

 

 

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km

 


Via Jaana Nyström, Marc Kneepkens, malek, Brian Yanish - MarketingHits.com
donhornsby's insight:

Helpful resource for those using Google Plus!

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Marc Kneepkens's curator insight, June 10, 5:21 AM

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

Alfonso Gomez's curator insight, June 10, 7:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 2:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht.