Do you want to quickly find and meet contacts related to your industry? Are you looking for ways to establish a long-term relationship with those connections? It can be tough to make first contact without coming on too strong.
@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.
Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:
* Don't worry about perfection, start publishing. * G+ is an AMAZING and vastly under used tool (start there add more social nets later). * No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.
Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?
Pinterest is the best social network for marketers to spend time on. Every pin has the potential to drive traffic back to your website, and our research shows that pins on Pinterest continue driving traffic for a long time: 50% of traffic comes after 3 months. Facebook and Twitter posts are visible to your audience…
Are you looking to improve your online networking? Have you thought about becoming more active in LinkedIn groups? The connections you make in a LinkedIn group not only expand your network, they enhance your authority and bring in new leads.
The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer.
Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s edgerank algorithm determines it is worthy of a view in the newsfeed of their fans.
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.
We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.
These are the first results after 4 months running this experiment. Continue reading →
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.
Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
Katniss Everdeen gained notoriety in Panem for her attitude and archery skills, as she fired arrows with precise control during The Hunger Games. Katniss built these targeting skills over time, practicing and hunting for food in her District 12 home. Those
But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe.
Slideshare is a phenomenal way to repurpose your content which can be used in newsletters, ablog post, presentations or even your strategy page. But content isn’t the only thing it has going for them – it’s the social distribution complement that makes it more powerful. The slideshares can be shared or embedded on websites. You get a whole lot of fresh exposure from people that may not be reading your blog or following you on social media.
"New research indicates virtually all middle and high school students have access to mobile devices and are using them for schoolwork. And nearly a third of them are using mobile devices issued by their schools.
"According to the report, "The New Digital Playbook: Understanding the Spectrum of Students' Activities and Aspirations," issued by Project Tomorrow in an event taking place in Washington, DC today, 89 percent of high school students (grades 9–12) and 73 percent of middle school students (grades 6–8) have access to smart phones. Another 66 percent in both groups have access to laptops. Sixty-one percent of middle schoolers and 50 percent of high schoolers have access to tablets. And 48 percent of middle schoolers and 39 percent of high schoolers have access to digital readers."
Small Business Trends 3 Content Strategies To Convert Visitors To Customers Small Business Trends The reality is, inbound marketing – the use of blogging, social media, strategic keywords, optimized landing pages, custom content and sharp calls to...
You’ve heard the term “evergreen content” thrown around lately, and there are reasons for that. We’re in the age of information; we want it, we need it. Say you are curious about the subtle nuances of early 19th century Spanish architecture (hey, you never know!), and you want to confirm how many buildings Antoni Gaudi designed in Barcelona. So you Google-up, and come across an article explaining Gaudi’s architectural portfolio. Bingo: you have reaped the benefits of evergreen content!
What is it? Why do you need it? Who cares? We answer all the fundamentals of evergreen content.
Social Media Marketing Strategies | It is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. For one, Social Media gives you a more direct path of contact between you and your market, and by having a strong social network you will be able to communicate effectively with existing and potential customers. In an era of greater transparency and authenticity, social media is rapidly delivering a new standard of interacting more person to person, even if it’s just one person in your company who is chosen to be the active “face” in that realm. Businesses can run promotions or have giveaways on their sites to encourage customers to ‘follow’ or ‘like’. This attracts customers to companies and creates a loyal following. People then share the company’s page and posts to spread the word and this is turn expands the community of the company.