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Rescooped by donhornsby from Mom Psych onto Surviving Social Chaos |
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Our obsession with social networking is not exclusive to the twenty-first century, according to a team of UK researchers. The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies.
(From the article): The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies, which saw young scholars create nicknames for themselves and develop emblems and mottoes to form groups with which they exchanged information.
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It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. Via Lauren Moss, Mau 
AndySernovitz's curator insight,
May 3, 5:36 AM
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. 
Athena Catedral's curator insight,
May 16, 5:58 AM
It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy Delete the scoop?
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Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai, Mike Ellsworth Delete the scoop?
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How teens use the internet, mobile phones, social media and social networking sites, as well as teencommunication preferences and online information consumption.
More than 75 percent of teens are on social-media sites, with 93 percent of them on Facebook, according to the Pew Internet study that examined the behavior of teens online: http://slidesha.re/PSsGbU
The study shows that teens turn to text messaging for communication instead of writing e-mails. 6 percent of teens use e-mail daily, while 39 percent say they never use e-mail. In contrast, 63 percent of teens text everyday, with some teens texting up to 100 messages a day. Via Peter Hoeve, Roy Sheneman, PhD Delete the scoop?
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It’s no longer just journalists delivering information. With social media, the power of information-sharing now rests in the hands of everyday people. Via Seth Capo
donhornsby's insight:
It’s no longer just journalists delivering information. With social media, the power of information-sharing now rests in the hands of everyday people. 
Seth Capo's curator insight,
April 20, 3:26 PM
Is there anything we can do to make sure that the Internet is more than just a rumor mill? Delete the scoop?
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media... Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, David Hain, Roger Francis
donhornsby's insight:
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences." 
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
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To find out more, visit the Italian Academies website or enter the world of the Italian Academies via the British Library catalogue.