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Rescooped by donhornsby from Mom Psych onto Surviving Social Chaos |
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Our obsession with social networking is not exclusive to the twenty-first century, according to a team of UK researchers. The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies.
(From the article): The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies, which saw young scholars create nicknames for themselves and develop emblems and mottoes to form groups with which they exchanged information.
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This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple! Via Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
May 1, 9:01 AM
Join Brands Don't Buy Them 
Yu Ji's curator insight,
May 1, 10:42 AM
Get your customer know you and then, don't forget to get them fall in love with you as well!! Delete the scoop?
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This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests. Clearly organized summaries for each link allow you to assess the focus and access the related infographics.
Topics covered include: 12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline
Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals... Via Lauren Moss, roberto toppi, John van den Brink Delete the scoop?
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it](http://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss, Beth Kanter
Martin (Marty) Smith's comment,
April 19, 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight,
April 21, 3:32 PM
The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x Delete the scoop?
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To find out more, visit the Italian Academies website or enter the world of the Italian Academies via the British Library catalogue.